Stop Waffling, Start Selling - the weekly podcast in which we dive deep into the world of persuasive storytelling, effective sales techniques, and practical strategies to help you grow your business.
…
continue reading
Sandra Ten Hoope Podcasts

1
Coffee & Connection: Navigating Challenges of Self-Employment and Online Entrepreneurship Part 2
30:08
30:08
Play later
Play later
Lists
Like
Liked
30:08Authenticity in business storytelling and navigating ethical challenges take centre stage in this thought-provoking conversation with a group of inspiring female entrepreneurs. One guest shares how revealing personal stories in her book helped raise awareness about toxic relationships and inspired meaningful change. Another recounts the shocking ex…
…
continue reading

1
AI, Authenticity & The Power of Storytelling – A Conversation with Tom Stanhope
46:42
46:42
Play later
Play later
Lists
Like
Liked
46:42In this fascinating episode, I sit down with Tom Stanhope, a video content producer with over two decades of experience. Since 2001, Tom has seen it all, but lately, his focus has shifted toward the world of podcasting, long-form storytelling, and the transformative role of AI in content creation. We dive deep into how these changes are reshaping t…
…
continue reading
In this episode, I tackle the issue that holds so many of us back in business – waffling. You know what I mean, the endless over-explaining, overthinking, and complicating things that don’t really need to be complicated. When we waffle, we lose our audience and waste time. The episode focuses on stripping all of that away and getting to the heart o…
…
continue reading
In this episode I dive into what might just be the most crucial part of your marketing and sales strategy—the call to action, or CTA. It’s one thing to capture someone’s attention with your message, but without a clear and compelling CTA, you might be leaving potential sales on the table. I explore the art of crafting CTAs that are concise, simple,…
…
continue reading
In this episode, I delve into the often-overlooked power of visuals on sales pages and how they can dramatically enhance engagement, trust, and perceived value. As we know, a picture is worth a thousand words, and when it comes to sales, it’s worth even more. High-quality images and graphics don’t just make your page look pretty – they play a criti…
…
continue reading

1
Navigating Business with Heart & Soul - An Interview with Kate S Lindup
28:24
28:24
Play later
Play later
Lists
Like
Liked
28:24In this powerful episode, I sit down with Kate S Lindup, Elite energy master and spiritual advisor, who opens up about her incredible journey from personal hardship to spiritual empowerment. Kate shares how she transformed her life after leaving an abusive marriage and coping with the profound loss of close family members, which ultimately led her …
…
continue reading
In this episode I tackle one of the most crucial, yet often nerve-wracking, aspects of running a business—actually asking for the sale. It’s something that many entrepreneurs shy away from, but it’s absolutely essential if you want to see your business thrive. I explore why being upfront and transparent about pricing is not just good practice, but …
…
continue reading
I dive into one of the most overlooked yet crucial aspects of crafting effective sales copy: understanding and communicating the benefits behind the benefits. As entrepreneurs, it’s easy to get caught up in the fine details of our products or services—what they do, how they work, the features we’re so proud of—but often, we miss the mark by not add…
…
continue reading
In this episode, I’m breaking down why having a clear USP is absolutely crucial for your business success. We all know how competitive the marketplace can be, but what sets you apart? That’s where your USP comes in! Think of iconic brands like KFC with their secret recipe or Coca-Cola’s special blend—what makes them stand out is that unique factor …
…
continue reading
In today's episode of Stop Waffling & Start Selling, I had the pleasure of sitting down with Bob Brochie, a former paramedic and counsellor with a deep passion for helping adults navigate the lingering effects of their childhood experiences. Bob's work is incredibly impactful, focusing on the pervasive issues of low self-esteem, anxiety, and depres…
…
continue reading
In my very first episode of Stop Waffling & Start Selling, I’m sharing a bit about my own journey from corporate lawyer to the world of online business—and how storytelling became my unexpected superpower. Back in 2020, I wrote a book called 'Do Not Try Him at Home', which opened the door to entrepreneurs reaching out for my advice on using persona…
…
continue reading
In this episode of Stop Waffling & Start Selling, I dive deep into one of the most essential tools for your business—the sales page. Think of it as a love letter to your potential clients, designed to connect with them on a personal level and offer solutions to their problems through storytelling. I’ll walk you through how the language you use need…
…
continue reading

1
Coffee & Connection: Navigating Challenges of Self-Employment and Online Entrepreneurship
54:50
54:50
Play later
Play later
Lists
Like
Liked
54:50In this episode, I sit down with three incredible entrepreneurs—Dawn, Nic, and Jen—for a candid, heartfelt conversation about navigating the ups and downs of self-employment and online business. Each of my guests brings a unique background. We dive into their personal journeys and tackle some of the biggest myths around entrepreneurship—like the fa…
…
continue reading

1
Why a sales page template wont sell your product
5:25
5:25
Play later
Play later
Lists
Like
Liked
5:25In my latest episode, "Why a Sales Page Template Won't Sell Your Product," I dive deep into why those cookie-cutter sales page templates simply aren’t enough if you want to really connect with your audience and make sales. I get it—templates are tempting. They seem like a quick fix, a ready-made solution to just plug in your info and hit 'publish.'…
…
continue reading