Podcast by We Love Sales, Real Estate, & Wrestling!
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ill communication: copywriting tips & sales strategies for small businesses
Kim Kiel - Marketing & Copywriting Strategist
As a small business owner, you know copywriting is one of the essential “skills to pay the bills.” But how often do you sit down at your laptop and struggle with knowing what and how to write? You’re not alone. It’s difficult to write your own copy (even for pro copywriters). Plus, when you’re juggling a family, clients, and a team... there just isn’t enough time in the day to do it all. It’s why sending an email to your list or updating your website never gets crossed off your to-do list. E ...
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Getting real about what it takes. The Amy Porterfield Show is a podcast devoted to helping online business owners grow their revenue, audience, and team in a sustainable way that doesn’t just require more time and hustle. Host Amy Porterfield, New York Times bestselling author and $130MM online business owner, shares insights from her own 16+ years in business, as well as candid conversations with leaders in the industry, captivating experts, and the unexpected entrepreneurs who’ve cracked t ...
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Amy Porterfield is a marketing strategist helping entrepreneurs build their business online.
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How to handle the emotional and mental health challenges of entrepreneurship with Rebecca Vigelius
29:35
29:35
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29:35This episode is different—and deeply personal. I'm stepping away from the usual copywriting tips to talk about something many of us avoid: mental health, burnout, and the hidden toll of holding it all together. The past year left me mentally and emotionally tapped out, and I didn’t even fully realize it until I was on the other side. So in honor of…
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This One Strategy Helps You Sell Without Feeling Salesy with Colin Boyd
58:04
58:04
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58:04How To Own the Room, Build Trust, and Convert—With Just One Signature Story Whether you're hosting a webinar, guesting on a podcast, or stepping onto a live stage, your ability to sell starts with mastering the art of connection. In this episode, I sit down with Colin Boyd, international speaker and business mentor, for a high-impact conversation a…
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Why seasonal content is smart for your business {Writing Prompt}
8:29
8:29
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8:29How do you turn what's happening in your life right now into compelling content your audience actually wants to read? I’m sharing a powerful seasonal writing prompt that will help you show up consistently and with purpose—whether it’s through email, social media, blog posts, or your podcast. I’m in the thick of baseball season with my son, and it g…
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How to Stop Losing Customers As They Grow (and How to Keep Them for Life)
42:06
42:06
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42:06What If Your Biggest Growth Opportunity Was Rethinking How Your Customer Actually Moves Through Your Business? If your business growth feels stalled, the issue might not be your funnel, ads, or webinar strategy — it could be that your ideal customer has outgrown you. In this episode, I introduce a powerful reframe around how to think about your cus…
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What's Working Now: Memberships That Scale Without Burnout with Stu McLaren
1:04:58
1:04:58
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1:04:58How to Build a Membership That Fuels Freedom, Stability, and Long-Term Growth If you've ever wondered whether a membership could work in your business model — or if you're still sitting on the sidelines debating when to make the leap — this episode is your permission slip to stop waiting and start validating. Stu McLaren is here for an unfiltered, …
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What if “f*cking around and finding out” was exactly the mindset you needed to gain new traction in your business? In this episode, I’m pulling back the curtain on my new FAFO (F*ck Around and Find Out) era—what sparked it, how it reshaped my marketing approach, and why I’m finally letting go of perfectionism. If you’re anything like me, you might’…
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The $500K Blueprint: What to Audit, Fix, and Focus On Now
1:00:10
1:00:10
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1:00:10Clarity Over Guesswork: The CEO-Level Questions You Should Be Asking What if the only thing standing between you and your next big leap in business is how you see your business? I’m joined by powerhouse business strategist and five-time Forbes business coach Jessica Marx. Together, we unpack what it really takes to scale with clarity, confidence, a…
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1-Minute Messaging Magic - 6 often-overlooked ways to promote your offers
11:14
11:14
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11:14How many people are missing out on your offer just because it’s hard to find or share? I’m giving you six dead-simple, free, and often overlooked ways to promote your offers that you can implement today. These strategies are designed to support all types of buyers from the DM-happy to the lurkers who never comment but love to click. Tune in to lear…
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Business Burnout: My Unexpected Lesson Behind It
32:44
32:44
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32:44More Isn’t Always Better—Here’s Why Knowing Your ‘Enough’ Changes Everything If you’ve ever felt stuck chasing bigger goals just because you should—you’re not alone, and you’re not wrong for wanting a different pace. In fact, this episode might be exactly what you didn’t know you needed. I'm sharing something that completely shifted the way I opera…
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1 Minute Messaging Magic: Boost your email engagement with these 3 quick tips
8:05
8:05
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8:05Have you ever wondered why your emails aren’t getting opened—or worse, landing in the trash? I’m sharing three often-overlooked email tweaks that can instantly improve your open rates and get more eyeballs on your offers. This episode is all about boosting your email engagement with simple but powerful strategies. Whether you’re just starting your …
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It’s Not Just You: Why Online Business Feels Different Right Now
53:02
53:02
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53:02What This Season of Change Makes Possible for You and Your Business The online marketing landscape is shifting—and if you’ve been feeling like your go-to strategies aren’t working the same way they used to, you’re not alone. But here's the truth: this evolution is your invitation to get smarter, more agile, and more profitable than ever before. In …
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I Was Bored with My Own Emails… So I Did This
12:44
12:44
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12:44I’m Retiring My Old Podcast Newsletter – And Here’s Why. After 10+ years of writing weekly episode recaps, it started feeling like a chore… and if I wasn’t loving it, I know you weren’t either. In this bonus episode, I’m sharing what’s replacing it: a fresh, personal newsletter that feels like a note from a friend. Think behind-the-scenes stories, …
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1 Minute Messaging Magic - 5 website tweaks to get more leads
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8:37
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8:37Are you unknowingly turning potential clients away the moment they land on your website? In this quick-hit episode, I’m sharing five super simple—but wildly effective—tweaks you can make to your website today to capture more leads and close more sales. Whether you’re just starting out or you've had your site up for years, these micro-adjustments ar…
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Subject Lines That Stop the Scroll: Jay Schwedelson’s Secrets Revealed
54:43
54:43
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54:43Your Emails Deserve More Opens, Clicks, and Sales—Here’s How to Get Them AI is making us feel less and less connected with brands, but personal newsletters are changing the game. With a 48% higher open rate and 30% more click-throughs than traditional brand emails, personal newsletters are becoming the ultimate way to break through the noise and bu…
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1 Minute Messaging Magic: let your words breathe
5:53
5:53
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5:53What if the key to writing better copy wasn’t writing more—but writing less? In this episode, I’m kicking off a new mini-series called 1 Minute Messaging Magic, where I’ll share fast, actionable tips you can apply right away to improve your messaging and marketing. And today’s tip is all about one simple shift that will instantly make your words mo…
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How to Align Your Business Strategy for Long-Term Success
39:23
39:23
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39:23The Smartest Entrepreneurs Know When to Pivot—Here’s How to Spot and Fix a Strategy That’s Holding You Back What if the reason your business growth has stalled isn’t due to a lack of strategy—but rather the wrong strategy? You might be unknowingly following an anti-strategy, a sneaky business misalignment that costs time, money, and momentum. In th…
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A writing prompt to inspire and connect with your audience
7:01
7:01
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7:01We make thousands of decisions every day—some are small, some are life-changing. But have you ever shared one of your biggest decisions with your audience? In this episode, I break down how opening up about your own decision-making process can build trust, connection, and authority in your business. Inspired by one of my recent and most popular epi…
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Why Customers Buy When They Feel Like They Belong
1:11:47
1:11:47
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1:11:47The Step-by-Step Framework for Marketing That Actually Connects and Converts My friend, if you're ready to refresh your marketing approach, this episode is going to be a total game-changer for you! We’re diving deep into identity-driven marketing strategies with the incredible Veronica Romney, who has pioneered a revolutionary approach that shifts …
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How to use the stages of awareness to craft copy and messaging that drives more sales
16:40
16:40
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16:40What if the reason you're struggling to attract high-ticket clients isn't your offer—but your messaging? In this episode, we're diving into the five stages of awareness and how they shape your marketing success. If you're frustrated by attracting the wrong type of clients, struggling to sell your premium offers, or wondering why your messaging isn'…
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How To Stop Being An All-or-Nothing Thinker
37:13
37:13
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37:13Breaking Free From the All-or-Nothing Mindset That's Slowing Your Business Growth If you're anything like me, you've probably fallen into the trap of seeing your business in black and white – either it's thriving or failing, and there’s nothing in between! In this episode, I share my personal wake-up call (spoiler: it involves a disastrous 5K run) …
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Why your marketing isn’t working - and how to fix it with voice of customer research
7:24
7:24
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7:24Why isn’t your marketing working? You’re putting in the effort, crafting your message, and showing up consistently—but something isn’t clicking. In this episode, I’m sharing the one foundational piece that most small business owners overlook when writing their copy: voice of customer (VOC) research. You’ll learn how to find and use the exact words,…
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How to Make Time for the Work That Actually Grows Your Business
31:18
31:18
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31:18Buried in Day-to-Day Tasks? Learn How Deep Work Sessions Can Boost Your Productivity and Business Results What if I told you that dedicating just one day a month to deep work could completely change your business trajectory? In this episode, I'm sharing why deep work – focused, distraction-free time for high-impact activities – is the key to making…
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Have you ever assumed silence means a missed opportunity? In this episode, I’m sharing a simple but powerful lesson: the fortune is in the follow-up! Inspired by a real-life conversation with my son about job hunting, I dive into why following up isn’t desperate—it’s strategic. Whether you're reaching out to a potential employer, a client, or a pas…
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Identifying Your Unique Success Markers (That Aren't Tied To Revenue) with Tara McMullin
58:45
58:45
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58:45Feeling Like Success Has to Equal Exhaustion? Discover How to Scale Your Business Without Sacrificing What Matters Most If you've ever felt like quitting your business, you're not alone! In this episode, I sit down with author and host of the What Works podcast, Tara McMullin, to explore how to create a business that truly supports the life you wan…
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Making tough decisions in business and life
10:07
10:07
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10:07Have you ever held onto something—whether in life or business—longer than you should, simply because you’d already invested so much into it? In this deeply personal episode, I open up about a bittersweet decision my husband and I recently made and dive into the emotional rollercoaster of letting go, the fear of feeling like a failure, and the power…
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How To Say Less and Mean More with Communication Expert Jefferson Fisher
1:02:05
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1:02:05Struggling to Be Heard? Master This One Communication Skill to Instantly Gain More Respect & Influence If you’ve ever found yourself over-explaining, struggling to get your point across, or avoiding tough conversations, this episode is for you. Communication expert and trial lawyer Jefferson Fisher joins me to break down the essentials of effective…
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Copywriter or Ghostwriter - what’s the difference and which one do I need?
11:46
11:46
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11:46What’s the real difference between a copywriter and a ghostwriter? In today’s episode, I’m diving into the differences and similarities between copywriting and ghostwriting—a topic that’s piqued my interest and curiosity over the last few months. As more and more copywriters start calling themselves ghostwriters, I couldn’t help but wonder: Is ther…
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What No One Tells You About Chasing Your First Million
39:49
39:49
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39:49The real, unfiltered truths about chasing your first million dollars—and why it’s not what you think. If I could go back in time and sit down with the Amy who was chasing her first million dollars, this is the conversation I would have with her. And guess what? It’s not what you might expect. Reaching the million-dollar milestone in business is oft…
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A New Chapter: The End of OMME & the Beginning of Something Bigger
5:10
5:10
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5:10After more than a decade, over 750 episodes, and countless conversations with you, it's time to say goodbye to Online Marketing Made Easy. Listen in to hear what I'm up to next!By Amy Porterfield
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Challenge Solution Result - a powerhouse formula for telling your story and showcasing client case studies
9:01
9:01
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9:01What if there was a simple formula that made writing your marketing content faster, easier, and more effective? In this episode of Ill Communication, I’m sharing one of my go-to copywriting formulas that belongs in every marketer’s toolkit—Challenge, Solution, Result (CSR). This versatile structure is perfect for your welcome email sequence, sales …
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Listen on… Save time and money with day-to-day task automation in your online business. Creating automation in your business can help you streamline your tasks and save time every single day. Whether you’re a business owner just starting out or a seasoned entrepreneur, building automation systems in your business is key to helping […] The post #753…
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#753: 5 Time Saving Automations Every Entrepreneur Should Have
21:51
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21:51Learn step-by-step strategies for email management, scheduling, social media, and SOPs to save time and scale your online business. In this episode, we discuss: (4:41) Automation saves you time, money, and precious energy. It eliminates human error and allows you, and your team to focus on the big picture. (7:32) Email automation. Only check your e…
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Counterintuitive strategies to market and sell high-ticket offers to premium clients (part 2)
30:48
30:48
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30:48Why do some high-ticket offers sell effortlessly while others struggle to gain traction? The secret isn’t just in what you’re selling—it’s how you’re selling it. In this episode, I’m covering what strategies actually work when marketing and selling premium offers in 2025. I’ll reveal where your high-ticket buyers are really hanging out (hint: it’s …
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Listen on… Simple strategies for writing irresistible copy and selling more of your product instantly. My friend, I know your goal as an online business owner is to attract as many people as you can to your life-changing product. And believe me, you can't do that without some killer copywriting skills – or […] The post #752: The Art & Science of Sa…
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#752: The Art & Science of Sales Page Copy: Tips From Pro Copywriters
36:56
36:56
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36:56Quick tips for writing irresistible copy! From emails to social media and sales page messaging, listen for tricks that will sell your product instantly. In this episode, I share: (4:47) How to clearly define the problem your offer solves (9:40) Simple tips for writing personalized, intimate, and effective sales copy (12:36) A real life example of h…
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How to market and sell high-ticket offers (part 1)
20:48
20:48
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20:48Selling high-ticket offers ($5K+) isn’t just about slapping on a premium price tag—it’s about speaking directly to the right buyers in the right way. High-ticket clients think, research, and invest differently, which means your messaging must reflect that. In this two-part series, I’m unpacking what makes a high-ticket offer irresistible and the st…
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Listen on… Creating financial stability through recurring revenue, fostering genuine community, and building the confidence to grow your business. My friend, if you’re ready to create predictable profit in your business, you’re in for a treat! Today, I’m bringing back one of my dearest friends and the ultimate membership expert, Stu McLaren! Stu [……
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#751: The Secrets to Realistic Recurring Revenue with Stu McLaren
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47:30
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47:30Learn membership expert Stu McLaren’s proven strategies for creating predictable recurring revenue that gives you the confidence to grow your business! Get your copy of Predictable Profits In this episode, we discuss: (1:11) The story behind how Stu became the go-to membership expert (9:49) Why less membership content actually creates better result…
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How to grow your business in a changing market (and why B-School could help)
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18:07
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18:07Is the secret to growing your business actually going back to basics? With AI tools, algorithm changes, and skeptical consumers, keeping up with online business trends can feel exhausting. But what if the real key to success isn’t about chasing the latest hacks—but instead, focusing on timeless, proven business foundations? In this episode, I’m sha…
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Listen on… Here’s how the podcast is evolving to meet you where you are now and supporting you in reaching your next big milestone. After over a decade of podcasting and 16 years in the online marketing world, it’s time for something new! I’m thrilled to announce that Online Marketing Made Easy is […] The post #750: Announcement Episode! 📣 A BIG Ch…
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#750: Announcement Episode! 📣 A BIG Change After 12 Years
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10:14Online Marketing Made Easy is evolving! Get a sneak peek of the podcast rebrand and elevated content coming your way. In this episode, we discuss: (1:15) Why it’s time to evolve and create something new (3:20) What’s staying the same and what’s changing with the new show (5:00) A sneak peek at upcoming episodes and exciting episode topics (7:37) Th…
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10 simple ways to share your values in your business and marketing (and why it’s important you do)
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16:01How can your business reflect the world you want to create? In this week’s episode, I set aside my original plan to share a message that’s been too loud to ignore. Let’s talk about aligning your business with your values—boldly, intentionally, and authentically. We’re covering practical ways to show up for what matters to you, build a meaningful co…
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Listen on… Mastering AI basics, leveraging ChatGPT and Claude, and creating custom workflows for your business. If you’re feeling overwhelmed by AI or worried you’re behind on best practices, this episode is for you! I’m thrilled to welcome back my good friend Rick Mulready, who many of you might remember from our episodes […] The post #749: Unlock…
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#749: Unlocking AI's Potential: What Entrepreneurs Need to Know Today with Rick Mulready
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1:06:49Feeling overwhelmed by AI? Join me and Rick Mulready for a fun, practical conversation about mastering ChatGPT and Claude.ai to streamline your business! In this episode, we discuss: (5:19) Why Rick went all-in with AI and how it completely transformed his business model (12:14) The most important thing to master first on ChatGPT (hint: it’s not wh…
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Content that builds goodwill and positions you as a trusted authority {A writing prompt for women entrepreneurs}
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10:55Ready to become a respected voice in your industry without coming across as pushy or self-promotional? Let me show you how to create the kind of content that naturally positions you as an authority while building genuine connections with other experts in your field. In this episode, I spill the tea on my Beastie Boys-inspired approach to becoming a…
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