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Ryan Fung Podcasts
Ryan Fung, Jack Smith, Cooper Francis, Trey Lane, Austin Dyer
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Prss Cover art photo provided by Cobro on Unsplash: https://unsplash.com/@cobro
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This is the Accidental Marketers podcast where we feature some of the best and brightest of the B2B Tech and SaaS world sharing some of their inspiring stories.
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Each week, the Grow Your Practice Podcast with Chad Madden of Breakthrough brings you no-nonsense marketing & business growth strategies that deliver new patients and higher profits. Co-Founder of Breakthrough, Owner of Madden Physical Therapy and Author of "Killer Marketing Secrets for Private Practice PTs", Chad grew his practice 600% in the last five years using direct response marketing strategies. He sees more than 200 new patients each month in his single location Private Practice. Now ...
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Adding Tech to PT: Cash Services, ROI & Mentorship Ft. Ben England
41:47
41:47
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41:47Chad Madden sits down with Dr. Ben England, PT, DPT, FAAOMPT, to break down why adding treatment technology (laser, shockwave, direct current, dry needling, HBOT) isn’t a fad—it’s what today’s patients expect. We cover how to roll out cash-pay services, pricing, ROI, and the mindset shift clinicians need to recommend ethically and confidently. Ben …
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Titans of PT: 26 Clinics, Smart Hiring & AI—With Ryan Christoff
18:36
18:36
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18:36Private practice builder Ryan Christoff joins Chad Madden to unpack how he grew from one clinic to 26 in Western PA. He shares the two books that shaped his mindset, the sub-$500 tool that moved the needle, and the painful expansion mistake that became a turning point. You’ll hear practical hiring and retention tactics, why “foot on the gas” matter…
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End on a Win: PT Engagement, CQI & Clinician Habits That Drive Growth with Dr. Ben Fung
56:21
56:21
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56:21Chad Madden and Dr. Ben Fung break down the behaviors that keep schedules full and graduation rates near 100%—from “left/right-brain” patient communication to always ending each visit on a win. They unpack UpDoc’s Corporate Quality Index (CQI), including intention-to-stay thresholds that predict retention, and why soft skills and on-stage presence …
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Scale Your PT Practice: Data-Driven Growth w/ Bob Kowalick- Tools of Titans
27:12
27:12
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27:12PT owner Chad Madden sits down with industry veteran Bob Kowalick to unpack what it really takes to scale beyond yourself. They cover the #1 book that shaped Bob’s approach, painful (and expensive) lessons on “trust but verify,” and why data. not opinions, must drive your systems. You’ll hear how to invest in yourself, innovate through experimentat…
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PT Practice Acquisitions: 8-Step Checklist to Avoid Overpaying
26:28
26:28
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26:28Thinking about buying or merging with another private practice? In this episode, Chad Madden breaks down an 8-step checklist to value a practice correctly, avoid common pitfalls, and de-risk your acquisition. You’ll learn how to assess owner dependency, calculate value using EBITDA × a fair multiple, run airtight due diligence, and spot red flags b…
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4 Levels of PT Owners Using AI (From Beginner to Pro)
22:21
22:21
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22:21Learn the four levels of private practice owners using AI—from “minor leaguer” to “hall of famer”—and see exactly how PT leaders are hiring faster, filling schedules, and building smarter systems. We cover real examples (hiring ads that 200× results, cash-based promos with RunDNA, payer rate negotiations, and RCM wins) plus a simple path to level u…
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10x PT Hiring: AI Job Ads, Principles & Work-Life Balance with Justin Pezick
35:00
35:00
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35:00Private practice owner Justin Pezick of Orthopedics Plus shares how he went from “nice-sounding” job posts to high-converting, principle-driven ads using AI—boosting applicants from 2–3/week to 4–5/day. We cover purpose → principles → process, translating work-life balance into concrete policies, and smart prompt engineering to avoid fluff and hall…
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PT Clinic Playbook: 500+ Google Reviews & 100% Graduation Rate Ft. Brenna Strawser & Christian Grove
28:07
28:07
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28:07Chad Madden sits down with DPTs Brenna Strawser & Christian Grove to unpack the simple, repeatable systems behind 500+ Google reviews and months of 100% graduation rates. You’ll hear the exact “ask” script, how to use QR codes at discharge, proactive scheduling to keep caseloads full, and empathy-driven communication that boosts outcomes. Perfect f…
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Titans of Private Practice PT: Doug Adams on Value, Specialization & Systems
35:31
35:31
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35:31Chad Madden is joined by five-time guest Doug Adams (Omega Project & RunDNA). Doug shares the books, systems, and mindset shifts that helped him avoid burnout, build high-value care, and scale through people and processes. You’ll learn a clever $200 marketing play, why specialization wins, and how to run a weekly “board meeting” at home to keep lif…
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How Gait Analysis Boosts PT Clinics & Patient Outcomes With Doug Adams of RunDNA
55:14
55:14
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55:14In this episode of the Grow Your Practice podcast, Chad Madden welcomes back Doug Adams from RunDNA and the Omega Project to discuss how gait and running analysis is revolutionizing physical therapy clinics. Discover how incorporating cutting-edge gait analysis can enhance patient outcomes, differentiate your clinic, and increase revenue through ca…
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Fix Your Payer Mix & $60K/Month Without More Patients - The Road to Build a $100M Practice - Ep: 04
26:41
26:41
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26:41Feeling stuck with low margins—even when your clinic is full? You’re not alone. In this video, Chad Madden walks through why most private practice owners feel powerless to improve their payer mix and how small strategic changes can add $60K+ in monthly profit without adding more patients or staff. You’ll learn the Quantity → Quality → Viability fra…
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How Writing a Book Can Explode Your Practice Growth: Ft. Chandler Bolt
37:36
37:36
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37:36In this episode, Chad Madden interviews Chandler Bolt, founder of SelfPublishing.com, on how private practice owners can use a book to grow their business. Chandler shares how he went from failed startup to publishing over 7,000 books and explains why a book is the best marketing asset for attracting leads, building authority, and generating referr…
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Burnout, Belonging, and Building a Strong Team: Lessons from Lisa Flexner
48:17
48:17
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48:17Chad Madden sits down with Lisa Flexner, founder of Flex Health Consulting, to talk about her surprising journey from tech and executive coaching to becoming a physical therapist—and how a broken shoulder led to a career transformation. Lisa shares her insights on building people-centered practices, preventing burnout, and why culture—not marketing…
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The Graduation Rate Audit: How One Simple Tool Transformed Our $150K Revenue Leak
25:52
25:52
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25:52Want to improve patient outcomes, increase referrals, and make your marketing way more effective without spending a dime? In this episode, we break down the Graduation Rate Audit — a simple but powerful tool every private practice physical therapist should be using. Learn how one clinician went from a 40% to over 80% graduation rate in just 90 days…
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Building Demand With Content Marketing Ft. Dr. Kevin Christie
41:42
41:42
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41:42In this episode, Chad Madden talks with Dr. Kevin Christie about how chiropractors and physical therapists can grow their practices using content marketing that builds trust, not pressure. Whether you're insurance-based or cash-based, this episode covers how to position yourself as a local expert and turn educational content into consistent patient…
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Am I Really Making Money in My Practice? Ft. Sean Healy of Accounted4 LLC
43:30
43:30
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43:30Do you ever wonder why your profit says one thing—but your bank account says another? In this episode, Chad Madden sits down with Sean Healy, founder of Accounted4 LLC, to break down: -Why profit isn’t the best way to measure your practice's health -How to understand cash flow (without being an accountant) -The top 2 predictive metrics every PT own…
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Ben Wobker of Lake Washington PT Shares: Clinician Hiring Draft Board, Building Company Culture, Balancing Burn Out, and How to Utilize AI and Tech in Growing a Practice
47:26
47:26
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47:26In this episode of the Grow Your Practice Podcast, host Chad Madden sits down with physical therapist and Lake Washington PT founder Ben Wobker to talk about one of the hottest issues in private practice: hiring. Ben reveals his data-backed approach to attracting, hiring, and retaining top DPT grads—even during a nationwide staffing shortage. Learn…
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Core Values and How to Hire the Best: The Road to Build a $100M Practice - Ep: 02
29:43
29:43
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29:43In this episode of the Grow Your Practice podcast, Chad Madden dives deep into the foundational principles every private practice owner needs to scale sustainably, starting with clearly defined core values. If you’ve struggled with hiring, team alignment, or culture drift, you’ll want to take notes. Chad breaks down the “Planning Pyramid,” showing …
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The Top 10%: What Thriving PT Clinics Do Differently with Neil Trickett
36:04
36:04
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36:04In this episode of the Grow Your Practice podcast, Chad Madden sits down with Neil Trickett—former private practice owner and founder of Practice Promotions—to uncover what the top 10% of physical therapy clinics are doing to thrive in today’s competitive healthcare market. Neil shares his journey from running a seven-figure clinic to building one …
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Big Hairy Audacious Goals: The Road to Build a $100M Practice - Ep: 01
43:17
43:17
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43:17In this powerful solo episode, Chad dives deep into the concept of the Big Hairy Audacious Goal (BHAG)—a strategic visioning tool popularized by Jim Collins. Whether you're a solo practice owner or leading multiple locations, Chad explains why setting a bold, long-term goal can transform your business, align your team, and reignite your purpose. He…
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The 12 Reasons You Can't Ignore Reactivations
33:58
33:58
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33:58In this episode, Chad Madden breaks down the 12 hidden benefits of reactivating past patients in your physical therapy, chiropractic, or healthcare clinic. From boosting revenue during slow seasons to improving staff morale and patient outcomes, reactivations are the easiest, most overlooked growth channel for private practices. Chad shares persona…
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How to Establish Metrics & KPIs for Every Position in Your Practice
35:56
35:56
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35:56In this episode of the Grow Your Practice podcast, Chad Madden, owner of Madden Physical Therapy and Breakthrough, discusses the importance of establishing metrics and Key Performance Indicators (KPIs) for every role in a private practice. Chad explains the definitions and difference between accountability, responsibility, and authority, and shares…
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How to Achieve Your Big Hairy Audacious Goal in Private Practice
16:37
16:37
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16:37Join host Chad Madden in this episode of the 'Grow Your Practice Podcast' as he discusses strategies to help your private practice achieve its big goals, or as some might call them "unattainable goals." Chad breaks down the process of setting a Big Hairy Audacious Goal (BHAG) and how to map out a Three-Year Highly Achievable Goal (3HAG). Listen in …
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How to Get More New Patients Without Relying on Doctor Referrals
32:17
32:17
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32:17In this episode of the Grow Your Practice Podcast, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, shares an in-depth guide on how to diversify new patient sources and reduce reliance on physician referrals. Madden outlines the benefits of diversification, discusses the five new patient pathways (reactivations, word-of-mouth re…
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Top 3 Campaigns Working for Reactivations
34:00
34:00
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34:00Join Chad Madden, owner of Madden Physical Therapy and Breakthrough, as he delves into the best practices for crafting successful email and text campaigns aimed at reactivating past patients. Chad addresses common challenges such as what content to send, how often to send emails, and fears around unsubscribes. He shares personal anecdotes, includin…
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