Welcome to the Soulful Sales Show where we talk about believing in the value of your offers, getting them in front of your right people, and selling more of what you do in YOUR unique way. Find out more at https://ruthpoundwhite.com or follow Ruth on Instagram @ruthpoundwhite
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Ruth Poundwhite Podcasts
The Empowered Business Podcast® is the go-to show for online entrepreneurs and content creators who want to create and sell digital products using smart, scalable strategies without getting overwhelmed or chasing every new trend. Hosted by digital product strategist and AI educator Monica Froese, each episode delivers practical insights on how to build a sustainable online business using AI, sales funnels, and streamlined systems. Listeners will learn how to turn their knowledge into high-co ...
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The podcast for people who want to go freelance or are already doing it. Hosted by freelance writer and author of 'Out of Office: Ditch the 9-5 and Be Your Own Boss' - Fiona Thomas. Whether you're starting a side hustle or looking for a career change, tune in to learn how to make self-employment work for you.
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#77: Honouring All Parts of Yourself - ADHD, Intuition & Inner Magic with Nikhi Joshi
40:20
40:20
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40:20If you’ve ever felt like you’re too many things at once, that you should fit into one neat box, or that your spiritual or intuitive side has to stay hidden to be taken seriously – this conversation is for you. Plus my guest, Nikhi Joshi, even shares a beautiful channelled message at the end of the episode to help you connect with your next chapter.…
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#76: Breaking Up with Facebook: Why I Moved My Community to Skool
24:52
24:52
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24:52I have finally left Facebook, and in this episode I'm sharing why I am moving some of my offers over to Skool, why I love the platform, and beyond that, how I'm taking a risk to shake things up in the name of simplicity and choosing what supports me. This shift has been brewing behind the scenes for a long time, and it feels both exciting and vulne…
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#75: How I Went From High-Ticket Burnout to Serving 8,000+ Students
22:06
22:06
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22:06A few years ago, serving thousands of students felt completely out of reach. I was exhausted, caught in feast-or-famine, and couldn’t imagine having the energy to grow. Everything shifted when I rebuilt my business around rhythms and systems that actually supported me, not the other way around. In this episode, I’m sharing the turning point that ch…
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#74: Building an Offer Ecosystem That Makes Selling Feel Easier With Lauren Diana Scalf
29:36
29:36
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29:36Selling can be simpler than we sometimes make it! In this episode, I chat with Lauren Diana Scalf about building a flexible suite of offers, setting up small-but-mighty systems to sell those offers, and creating pathways to sell behind the scenes that feel good for you and your clients. Lauren and I dive into what it really means to build an “offer…
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#73 : Behind the Scenes of My Mastermind’s Black Friday Plans
1:04:28
1:04:28
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1:04:28It’s almost that time of year again - the countdowns, the emails, the big sales energy everywhere you look! If you’re wondering what to do for Black Friday, and want to do it in a way that feels good to you, then you’ll want to listen to this episode where my mastermind buddies and I share how we’re planning ahead of time. This isn’t a “here’s the …
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106: This Simple Email Shift Made Me $23K in 8 Weeks
16:48
16:48
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16:48In this episode, I’m pulling back the curtain on a huge shift I made in my email marketing this year—one that completely transformed how I sell, connect, and engage with my audience. The truth is, traditional promo blasts weren’t working anymore. Open rates were dropping, clicks were slowing, and my subscribers weren’t unresponsive—they were just t…
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#72: Why Your Weirdness Is Your Sales Superpower (Plus A Special Announcement!)
17:49
17:49
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17:49Today, I'm talking about possibly the scariest part of running your own business: showing up as your real self. And that's especially scary when you've always felt a little bit weird, a little bit different, a little bit wrong. Over the years, I’ve learned that the parts of us we try to hide - our quirks, rhythms, and sensitivities - are exactly wh…
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#71: 5 Lessons From a Year Inside My Mastermind Group
14:46
14:46
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14:46Sometimes the most powerful shifts in business come from saying yes before you feel ready. A year ago, I joined a mastermind that I was both excited and terrified to be part of - and it has been so powerful for my business. In this episode, I’m opening up about what I’ve learned from being part of this small but mighty group of amazing business own…
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105: 2025 Black Friday Playbook: Proven Strategies from My Peer Mastermind
57:07
57:07
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57:07Black Friday doesn’t have to be a race to the bottom. In this roundtable episode of The Empowered Business Podcast®, I’m sitting down again with my peer mastermind to pull back the curtain on what’s actually working in our businesses this holiday season. We’re sharing the real strategies behind our Black Friday promotions, how we’re using AI and au…
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#70: Meet My Secret Sales Team Members (Hint: They’re Not Human)
18:37
18:37
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18:37As a business and life coach I feel I “shouldn’t” say this but: sometimes (often) I see myself as a chaotic mess. And something that’s helping me A LOT behind the scenes is what I call my AI Support Team. In this episode, I’m sharing how I’ve built this AI Support Team that helps me run my business in a way that actually works with my brain, not ag…
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104: How Becky Beach Streamlined Her Way to $100K Months Using AI and Automation
43:45
43:45
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43:45What if I told you that one person could run four different businesses, hit a $100K month, and still have time to pick up their kid from school at 4pm? That’s exactly what Becky Beach has done, and in this episode, she’s pulling back the curtain on how she built a multi-six-figure digital product empire without burning out or hiring a massive team.…
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#69: How To Get Traffic & Sales Without Social Media
1:01:37
1:01:37
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1:01:37If you’ve ever wondered how to grow your audience and make consistent sales without showing up on social media every day, this episode is for you. In this roundtable conversation with my mastermind - which we jokingly call the “Weird Hermits” - we share how we’re building thriving businesses using email, SEO, collaborations, and bundles. You’ll hea…
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103: Traffic School Roundtable: Proven Ways to Drive Sales Off Social
55:33
55:33
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55:33This week, I’m doing something a little different. I’m pulling back the curtain and sharing a live mastermind conversation with a powerhouse panel of online business owners—the Weird Hermits. We call this session Traffic School, and it’s all about how to drive more eyeballs to your digital products, shops, and offers—without relying on social media…
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#68: The Mindset Shifts Helping Me Go Big Without Burning Out
19:49
19:49
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19:49I’m going big this quarter. I’ve set myself a bold goal, and I’ve got a hard deadline with a trip to Thailand at the end of the year. But I refuse to let my business growth come at the cost of my wellbeing. So, in this episode, I’m pulling back the curtain on how I’m actually supporting myself right now: the mindset shifts, the boundaries, and the …
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102: The Future of AI Needs Women's Voices with Kinsey Soderberg
40:54
40:54
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40:54AI is everywhere, but if you’re a woman entrepreneur who’s been hesitant to dive in, you’re not alone. In this episode, I sit down with Kinsey Soderberg, host of the Authentic AI podcast, to talk about why women need to claim their seat at the AI table—not just for business growth, but to shape the future of these tools. We’re getting real about th…
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#67: How I’m Planning for a Q4 Sales Boost Without Hustling Harder
18:02
18:02
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18:02In this episode, I’m taking you behind the scenes of how I’m setting myself up for a big Q4 sales boost - and what I learned from last year’s best-ever quarter. Including the public challenge that stretched me, the daily email experiment that transformed my sales, the mindset shifts that freed up energy, and the new strategies (including AI systems…
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101: Digital Shop Success: How Natalie Gingrich Made $20K from Content She Already Had
1:00:28
1:00:28
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1:00:28This episode of the Empowered Business Podcast is all about turning hidden content into serious cash flow. I’m sitting down with my longtime friend and peer, Natalie Gingrich, founder of The Ops Authority and creator of the Director of Operations certification. Natalie used the system I teach in the Digital Shop Experience to pull content out of he…
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#66: Selling Within Your Capacity with Monica Herald
46:40
46:40
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46:40What if your business could grow at a pace that actually feels good, and adapt when life happens? Today’s episode is a heartfelt exploration of working within your capacity, staying true to your energy, and still creating the results you want. In this episode with Monica Herald, we cover: boundaries as “values in action”, building wiggle room into …
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#65: What's Working & Not Working in 2025 for Recurring Revenue
1:05:51
1:05:51
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1:05:51Recurring revenue is often seen as the holy grail for online business owners — steady income, less launch stress, more freedom. But let’s be honest: it’s not always as easy as it sounds. In this episode, I’m joined by my brilliant mastermind as we share real talk about what’s actually working for us in 2025. Featuring myself alongside Destini Copp,…
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#64: Upgrading Your Offers in the Age of AI with Monica Froese
42:37
42:37
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42:37AI is reshaping the online course landscape - and our offers can’t stay static if we want to keep connecting and creating impact. In today’s episode, we’ll explore how to refresh and upgrade your offers for the AI era in ways that feel sustainable and supportive for you. In this interview with Monica Froese, we cover: the real reason “lifetime acce…
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100. The Future of Email Marketing: AI, Automation & Deliverability with Cheryl Rerick
38:48
38:48
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38:48We’ve officially hit 100 episodes of the Empowered Business Podcast®, and I couldn’t imagine a better way to mark the milestone than diving into a conversation about one of the most powerful tools in my own business—email! In this episode, I’m joined by my go-to email strategist, Cheryl Rerick, to talk about what’s really happening with deliverabil…
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#63: The Summer of AI - Real Talk on AI & Business with My Mastermind
1:39:35
1:39:35
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1:39:35AI is everywhere right now, but a lot of the conversations around it feel overwhelming or just plain out of alignment for heart led business owners. That is why my mastermind decided to get together to have a real public conversation about how we are actually using AI, what's working, what's still feeling messy and how it's changing the way we run …
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