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Subscription models are crazy powerful. Savvy small companies can easily deploy them to knock huge Goliaths off kilter. We’ve seen it in entertainment, software, hardware, news, retail, hospitality—the list goes on. In her podcast series, Robbie Kellman Baxter interviews the leaders of this revolution about how they’re using subscription pricing and membership models to redefine the biggest industries and generate predictable recurring revenue along the way.
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Join Mike Morrison - founder of the Membership Geeks - for advice, tips and insight on planning, running and growing a successful membership website plus interviews with existing membership owners and industry experts.
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426 - Surviving and Thriving in the Modern Membership Economy with Robbie Kellman Baxter
44:33
44:33
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44:33
In this episode of the Membership Geeks Podcast, I welcome back Robbie Kellman Baxter, author of "The Membership Economy," to explore how the world of memberships and subscriptions has transformed over the past decade. We dive into the shifts brought by the boom during COVID, the increasing demands for meaningful value, the impact of AI, and what t…
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How Zumba Balances Instructor and Consumer Subscriptions with Yael Dornbusch, Zumba’s Chief Subscription Officer
32:32
32:32
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32:32
Zumba is a phenomenon since its founding in 2001. The addictive fitness dance program with a Latin beat has taken the world by storm. As of 2022, the company claimed 15 million people taking Zumba classes weekly at 200,000 locations in over 180 countries. At its core is the Zumba Instructor Network, a monthly membership program created to give ins…
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425 - Growing Your Membership with Manychat for Instagram with Mel Eilers
43:08
43:08
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43:08
In this episode, I dive into the world of ManyChat and Instagram automation with Mel Eilers, also known as the "ManyChat Queen". We explore how you can leverage ManyChat to streamline lead generation on Instagram, shorten customer journeys, and keep your audience engaged—all while freeing up more of your time. From practical strategies for capturin…
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The One Medical Story with Dr. Joseph Michelli, the Author of All Business is Personal: One Medical’s Human-Centered, Technology-Powered Approach to Customer Engagement
32:44
32:44
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32:44
If you've ever had to wait for your doctor first in the waiting room and then in the examining room, or struggled to get an appointment or had trouble getting a prescription filled while on the road, you know why primary care in the United States is in such desperate need of disruption. One Medical has been transforming primary care through the po…
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424 - 5 Ways To Fix Your Membership Joining Process
13:10
13:10
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In this episode, I dive into the crucial elements that can significantly impact the success of your membership site’s registration process. It’s not just about building a great membership or crafting an enticing sales page; the moment of truth happens when a potential member decides to join. I discuss five common mistakes that membership site owner…
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423 - From the Vault: How to Fall Back in Love with Your Membership
23:48
23:48
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23:48
In this special episode, I revisit a timeless topic from the Membership Geeks archives to explore how you can reignite your passion for your membership. Memberships are a long-term commitment, and it's not uncommon to find yourself feeling disconnected or burnt out. I share insights and strategies on how to fall back in love with your membership by…
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Building Evergreen Companies with Dave Whorton, Founder of the Tugboat Institute and Author of Another Way: Building Companies that Last…and Last…and Last
40:26
40:26
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40:26
Something I've noticed over the years is that there's a natural membership economy mindset among many family-owned businesses and organizations, not on the venture-backed IPO acquisition path. Companies that aren't on a tight timeline to an exit have the ability to invest in long-term, trusted relationships with customers and with employees. After …
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422 - I Need To Pivot My Online Membership. Help!
14:22
14:22
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14:22
In this episode of the Membership Geeks Podcast, I dive into a challenge many membership owners face: figuring out what to do when your membership isn't working as expected and you feel the need to pivot. I discuss how to determine if a pivot is truly necessary or if you're simply panicking and provide practical steps to assess and address the unde…
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421 - How To Validate Your Membership Idea The Right Way
14:44
14:44
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14:44
In this episode, I dive into the essential steps for validating your membership idea to ensure it leads to long-term success. We explore the increasingly common misconception that you can simply launch your membership without preparation and share the importance of building a foundation before asking people for money. I highlight the pitfalls of ru…
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420 - Should You Have A Minimum Term For Your Membership?
10:05
10:05
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10:05
In this episode of the Membership Geeks Podcast, I dive deep into the contentious topic of whether you should enforce a minimum term for your online membership. Many membership site owners grapple with locking members into commitments, but is this approach truly beneficial for your business and your members? I explore the potential pitfalls of enfo…
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419 - Perils Of People Pleasing As A Membership Owner
10:37
10:37
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10:37
In this episode of the Membership Geeks Podcast, I dive into the challenges of people pleasing as a membership site owner. Balancing responsiveness to your community with maintaining the integrity of your membership can be difficult, especially when faced with loud and demanding voices. I explore why it's impossible to make everyone happy and how t…
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418 - Does My Membership Need its Own Mobile App?
11:50
11:50
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11:50
In this episode of the Membership Geeks Podcast, I tackle a common question: Does a membership site need its own mobile app? We dive deep into the reasons why a mobile app might not be necessary for most memberships and explore the cost implications, usage patterns, and potential alternatives. I also discuss scenarios where having an app might actu…
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417 - Even Huge Memberships Make Mistakes. Here Are the Most Common…
19:14
19:14
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19:14
In this episode of the Membership Geeks podcast, I reveal a surprising truth: even the largest and most successful membership sites make mistakes. I dive into some of the most common blunders these membership giants are making, gleaned from our membership insider series, where I explore sites like Masterclass.com, Digital Marketer, and more. Join m…
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416 - Webinar Marketing for Your Membership with Teresa Heath-Wareing
54:46
54:46
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54:46
In this episode of the Membership Geeks Podcast, I’m joined by marketing expert Teresa Heath-Wareing to delve into the strategic use of webinars for driving member sales. We unpack the essential ingredients that make a webinar effective in attracting and converting attendees into paying members. From boosting registration and show-up rates to the n…
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A Behind-The-Scenes Look at Adobe’s Journey to Subscriptions with Mark Garrett, the CFO Who Architected That Transformation
40:49
40:49
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40:49
In today's episode, we're exploring one of the most ambitious and successful business model transformations in modern corporate history, the shift of Adobe from a traditional software company selling packaged products to a thriving subscription powerhouse. And who better to walk us through this journey than Mark Garrett, Adobe's former chief finan…
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415 - How to Make Key Connections That Benefit Your Membership
16:52
16:52
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In this episode of the Membership Geeks Podcast, I discuss how to make key connections within your industry that can significantly benefit your membership business. Whether you’re looking to bring in guest experts, create joint ventures, or simply expand your network, I share practical tips and strategies for building strong, valuable relationships…
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How to Build a Strong Subscription Business While Maintaining a Compelling Free Tier with Chess.com CRO Adam Mayer
40:25
40:25
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40:25
Chess.com is one of the most popular freemium platforms in the world, offering millions of users free access to an engaging online chess experience. But how do you encourage players to upgrade to a paid tier when the free version is already so compelling? Adam, with his extensive background in revenue strategy and subscription growth, has played a …
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414 - Building a Loyal and Engaged Membership Community with Funk Roberts
48:00
48:00
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48:00
In this episode of the Membership Geeks Podcast, I chat with Funk Roberts, the founder of the Over 40 Alpha Brotherhood, about the secrets to building a loyal and engaged membership community. We dive into strategies for fostering engagement, the importance of a transformative journey, and how you can maintain a personal touch even as your communit…
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Controversial Topics in Subscription Pricing with Mather CEO Matt Lindsay
39:31
39:31
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39:31
Pricing is probably the trickiest, most stressful part of managing a subscription business. How do you balance revenue and profitability? How can you keep your pricing simple to communicate and execute while personalizing it to optimize for elasticity of demand and value created? If these questions plague your organization, you'll want to take not…
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413 - Click to Cancel Regulations: What Membership Owners Need to Know
14:06
14:06
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14:06
In this episode of the Membership Geeks Podcast, I dive into the newly enacted "Click to Cancel" regulations introduced by the Federal Trade Commission in the US. Effective as of January 15, 2025, these regulations mandate that cancelling a subscription must be as easy as signing up. These new rules directly impact online membership businesses, and…
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2025 Trends in Subscription Businesses with Recurly CEO Joe Rohrlich
39:52
39:52
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When I wrote The Membership Economy, I knew that nearly every organization could build trusted recurring revenue relationships with their customers just by focusing on a forever promise. I really saw a huge future and hoped that companies would follow this path. But what I didn't realize was just how quickly and broadly they would heed my words an…
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412 - Do’s and Don’ts of Marketing a Membership Website
26:55
26:55
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26:55
In this episode of the Membership Geeks Podcast, I dive into the essential do’s and don’ts of marketing a membership website. I share practical tips and advice to help you attract and retain the right members while avoiding common pitfalls. Whether you're new to marketing or looking to refine your current strategies, this episode is packed with ins…
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Season Six Wrap-Up and Season Seven Sneak Peek with Robbie Kellman Baxter
1:45
1:45
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1:45
Season 7 is launching soon, but while you wait, catch up on our most recent season. Some of Season 6's most popular episodes include Best Practices in Subscription Funnel Management with Ken Houseman of the New York Times, Subscription Pricing, Metrics and the Changing Role of the CFO with Maxio’s Randy Wootton and How a Subscription can “Smooth th…
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411 - How the Online Membership Industry Has Changed in the Last Decade
35:55
35:55
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35:55
In this episode, I reflect on how the online membership industry has evolved over the past decade. From the rise of AI to the decline of gimmicky marketing tactics, we'll explore the trends, challenges, and technological advancements that have shaped the world of online memberships over the past 10 years Main Questions Addressed: How have membershi…
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410 - Top 10 Episodes of the Membership Geeks Podcast in 2024
43:48
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Just like that, another year is over... And what a year 2024 has been! It has certainly been a big year for the Membership Geeks! We hope it’s been a successful and productive year for you and your membership. With only a few days left of 2020, it’s time for our traditional end of year recap show. Listen for our top 10 most popular episodes of the …
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409 - Help! Members Are Leaving Because They Can't Afford to Stay!
25:00
25:00
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25:00
In this episode of the Membership Geeks Podcast, I delve into the crucial issue of what to do when members are leaving your membership site because they say they can't afford to stay subscribed. I explore practical strategies you can implement to address both actual financial challenges and the perception of value that might be causing cancellation…
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408 - Why Every Membership Needs Great New Member Onboarding
18:38
18:38
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18:38
In this episode of the Membership Geeks podcast, I discuss why an exceptional new member onboarding process is crucial for the success and longevity of your membership business. I delve into how effective onboarding can significantly improve member retention, set the right tone from day one, and help new members feel welcomed and valued. I also sha…
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407 - Why We Decided to Run Another Membership Conference
24:26
24:26
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24:26
In this episode of Membership Geeks Podcast, I dive into the exciting news of our upcoming live conference, Retain Live 2025! I share the backstory of our first event in 2019, why we decided not to continue with annual events, and how we navigated the challenges posed by the global pandemic. Join me as I talk about the renewed enthusiasm and strate…
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406 - From The Vault: 7 Things You Need to Validate Before Starting a Membership
22:54
22:54
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22:54
In this episode, I dive into the vault to bring back some timeless wisdom on validating your membership idea before launching. Validation is crucial to ensure that your membership has strong foundations and stands the test of time. I share valuable insights on researching, understanding the problem you aim to solve, and making sure there's a paying…
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