A daily look at the impact that mobile is having on commerce, retail and payments from two of North America's leading mobile minds. The show examines the latest research and insights into how and where mobile fits into the buying cycle and offers tactical advice on how to incorporate it all into your business.
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Look around. Every single person next to you or in front of you is using a mobile device of some sort. Your challenge as a business owner is to get in front of your target customer and mobile is one of the most effective and affordable ways to do it. This show is dedicated to bringing tactical ways to bring business to your business through mobile and is hosted by Rob Woodbridge or UNTETHER.tv and Greg Hickman of MobileMixed.com.
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Every week, Peggy Anne Salz of MobileGroove and Rob Woodbridge of UNTETHER.tv bring tips, tactics and techniques to best market your mobile application in a crowded, busy space. From funding to mobile ad networks to SMS and in-app messaging, we have you covered.
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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
Rob Woodbridge
Join your hosts Rob Woodbridge from UNTETHER.tv and Asif Khan from TheLBMA.com as they discuss the most relevant stories in the location-based marketing and mobile industry.
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UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things
Rob Woodbridge
UNTETHER.tv is the most comprehensive look into the back rooms and boardrooms of the most innovative mobile and pervasive computing companies and experts on the planet. Each episode helps you bring mobile into your business with the goal of increasing revenue.
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UNTETHER.tv - Mobile strategy and tactics (audio) | Pervasive Computing | Internet of things
Rob Woodbridge
UNTETHER.tv is the most comprehensive look into the back rooms and boardrooms of the most innovative mobile and pervasive computing companies and experts on the planet. Each episode helps you bring mobile into your business with the goal of increasing revenue.
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AWARENESS the podcast with Rob Daniels is a podcast aimed at fostering a more compassionate, empathetic and accepting society by bringing things into awareness. It's about being aware of certain mental health conditions at stake in our society, and to care about the people navigating them, rather than being aware and not caring. The pod is mostly focused on mental health awareness, and mental health wellness. You will hear guests from all walks of life, including entertainers, mental health ...
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Probably the definitive podcast for B2B email marketing. We're Jamie and James and we run an email marketing agency called The Inbox Club. And we thought it was a good idea to use the spare time we don't have to create a podcast the world might not need. For everything newsletters and CRM, listen in. ------- www.theinbox.club https://www.linkedin.com/in/jamie-woodbridge-3343571aa/ [email protected]
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Chabad Jewish Centre of Woodbridge Rabbi, Shalom Bakshi joins me on Awareness episode 9.
1:05:07
1:05:07
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1:05:07- We discuss what his work duties currently are at Chabad. - The rise in anti-semitism across the globe, and what he feels we need to do to combat it. - How he's been coping with the aftermath of October 7th, and what he'd like to see get done in the Middle-East in order to restore peace. - Plus, the many events at Chabad of Woodbridge that you can…
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Scott Crawford: The Director of Operations at the Canadian Baseball Hall of Fame & Museum
23:21
23:21
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23:21Scott Crawford: The Director of Operations at the Canadian Baseball Hall of Fame & Museum in St. Mary's, Ontario joins me on Awareness episode 10.... - Scott discusses what the public can look forward to on Induction Day, June 7th at the Hall. - Also, the lead up events to Induction Day. Plus, he reminisces about the time Jose Bautista flipped his …
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EP22 | GUEST: Adam Faulkner! The video expert who runs marathons, creates funny content and got robbed once
1:02:44
1:02:44
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1:02:44Join us for this very special episode of Send Better Emails. The FIRST ever episode with a guest. Somehow, Jamie and James got the tech to work. Amazing. Listen in and hear stories from Adam Faulkner: stand-up comedian, speaker, content creator, marathon runner, cyclist and soon-to-be-father. Adam covers how he keeps the fun in content creation thr…
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BONUS EP | James reacts to CRINGE CLICHÉS 😬😬
17:16
17:16
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17:16Check out this bonus episode of Send Better Emails: James reacts to CRINGE CLICHÉS. In this ep, Jamie presents James with some cringeworthy clichés from the world of newsletters. Watch James grimace and rate them out of 10. #newsletters #crm #emailmarketing Send Better Emails --- SIGN UP TO OUR NEWSLETTER: https://shorturl.at/30ntj VISIT OUR WEBSIT…
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CREATOR SPECIAL | How to turn social followers into newsletter subscribers | EP21
29:37
29:37
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29:37In the final part of our Creator Trilogy, James and Jamie talk about how content creators and influencers turn social media followers to newsletter subscribers. Wherever you have followers, there are some simple things you can do to make sure you start moving those people across. Tune in and enjoy. #newsletters #crm #emailmarketing Send Better Emai…
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BONUS EP | James reacts to SPICY TAKES 🔥🔥
16:11
16:11
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16:11Check out this bonus episode of Send Better Emails: James reacts to SPICY TAKES. In what was originally billed as an intro to a full episode, the lads decide this deserves to be a bonus episode. Listen in as Jamie lists out some spicy email marketing takes and James reacts. #newsletters #crm #emailmarketing Send Better Emails --- SIGN UP TO OUR NEW…
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CREATOR SPECIAL | What content creators MUST write about | EP20
26:24
26:24
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26:24In episode 2 of our Content Creator Trilogy, James and Jamie discuss what content creators should write about in their newsletters. If you're looking to build a newsletter and convert your social media followers into newsletter subscribers, give this episode a listen. In the last episode, the boys broke down why content creators should build a news…
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Amanda Patrick: A passionate philanthropist, accomplished entrepreneur, and powerful public speaker.
34:07
34:07
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34:07- In this episode we bring into awareness the troubled upbringing Amanda Patrick had, and how she learned trauma at such a young age. - Plus, what Amanda did to cope with the trauma through her teenage years. - Her breaking point that led her on a very holistic healing type journey. - And how Amanda channeled the pain she's endured over her lifetim…
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CREATOR SPECIAL | Why content creators MUST build newsletters | EP19
25:34
25:34
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25:34The first part in what James is billing as a trilogy, this episode covers why newsletters are a MUST for content creators. The headlines: Building your own audience will reduce risk You can monetise a newsletter audience in 3 key ways If you're a content creator, influencer or thought-leader, this episode is for you. #newsletters #crm #emailmarketi…
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The secret to good newsletter design | EP18
34:27
34:27
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34:27What is the optimal approach to design when it comes to newsletters? Scaled-back and simple? Or beautiful and complex? James and Jamie discuss the merits of both and offer their advice as email specialists. If you're been here for a while, you know what to expect. If you're new, the name is on the tin. #newsletters #crm #emailmarketing Send Better …
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A common problem: not knowing what to write about in your newsletter. James and Jamie are here to help. In this episode, they run through some of the best things you can write about in your newsletter. James: "You should write about your Ex in your newsletters". What's he on about? #newsletters #crm #emailmarketing Send Better Emails --- SIGN UP TO…
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Nail your newsletter sign-up forms | EP16
28:41
28:41
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28:41Before we go chasing email list growth, we want to make sure our sign-up forms are in order. In this episode, James and Jamie talk specifically about newsletter sign-up forms and how to create great ones. - The different components that make an excellent sign-up form. - How to craft great copy for your sign-up form. - What data to ask for in your s…
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Marc Belaiche, President of Guhuza, Canada's largest hiring platform that connects employers with job seekers, and vice versa joins me for a chat on Awareness episode 7. Among our topics of discussion.... - His advice to people who are currently employed, and have the looming fear of a potential recession happening in the near future. - What he rec…
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International Award Winning Magician, Mike D’Urzo.
40:06
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40:06Magician Mike D'Urzo is my special guest on Awareness episode 6. Lots of meaningful chatter in this episode, including... - Mike discussing some of the mental health challenges he's encountered when it comes to travelling the world for his magic shows. - Also, how much preparation goes into each show, and how he keeps the material as fresh as possi…
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How we got 1200 subs in 2 weeks 💥 Secret Norwich update | EP15
33:46
33:46
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33:46Tune in for the latest Secret Norwich udpate. If you've wondered how newsletters get built, this episode is perfect for you. James and Jamie cover: - How the newsletter started. - Where they are getting subscribers from - How to make sure your subscribers are high-quality - What's next for Secret Norwich Notes: https://jsbdigital.co.uk/ https://www…
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Addictions and community services worker, Jeremy Shulman
32:51
32:51
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32:51Addictions and community services worker, Jeremy Shulman joins me on episode 5 of Awareness. Our conversation includes... - Jeremy's big dream of opening up specific mental health facilities to help others, and how he plans to do it. - The top three addictions people currently struggle with most. - His own ongoing battle with mental health challeng…
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We're building a newsletter in public 😲 | EP14
25:57
25:57
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25:57That's right. And it'll either be embarrassing or impressive. In this episode, James and Jamie talk about the launch of Secret Norwich - a local newsletter that describes hidden gems and little-known facts about Norwich. We're 1 week in so consider this your first update. Hopefully, we'll all learn something along the way... This episode is perfect…
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OPP officer, Katy Viccary is my special guest on Awareness episode 4. We dive into some deep topics on this episode. They include: -Her father taking his own life. - Katy's recommendations to people who are shy/and or nervous to ask for a leave of absence from work for mental health related reasons - And how she navigates life living with Complex P…
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How to A/B test subject lines properly | EP13
34:02
34:02
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34:02Ever asked yourself: "How do I A/B test my subject lines?" If you have, this is exactly the episode you need to listen to. In this ep, the lads cover: - How to A/B test your subject line - Some tests they recommend - Some tests they've conducted recently - Subject line A/B testing best practices #newsletters #crm #emailmarketing Send Better Emails …
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Accessibility - does it matter? Like, really? | EP12
36:49
36:49
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36:49Spoiler: the answer is yes, it does matter. But for reasons you might not expect. Dive into this self-indulgent episode of Send Better Emails - expect more for the same: email marketing knowledge and off-topic and barely interesting small talk. Note: here is the Litmus article they mentioned in the episode: https://www.litmus.com/blog/ultimate-guid…
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Spencer Hyman - President of Hockey Operations for the Markham Royals
20:31
20:31
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20:31Spencer Hyman - President of Hockey Operations for the Markham Royals in the Ontario Junior Hockey League, and now part owner of the Brantford Bulldogs of the OHL joins me on Awareness episode 3. Among some of the topics we cover on the show... - His relationship with his brother Zach Hyman, who plays in the NHL for the Edmonton Oilers. - Spencer's…
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Make it personal. Email personalisation 101 | EP11
35:18
35:18
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35:18Email marketing comes into its own if you make it personal. Join Jamie and James as they chat about what email personalisation really means. If you don't want email marketing tips, maybe just listen to hear about the time James stole someone's suitcase. #newsletters #crm #emailmarketing Send Better Emails --- SIGN UP TO OUR NEWSLETTER: https://shor…
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Ben Davy, Play-by-Play for the Barrie Baycats
28:48
28:48
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28:48Ben Davy, play-by-play broadcaster for the Barrie Baycats in the Intercounty Baseball League joins me on Awareness for episode two. Among the topics discussed… - the toughest mental health challenge Ben Davy had to go through in his life thus far, and his recommendations for others facing similar challenges. - his involvement with CAMH’s sunrise ch…
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Suzan Leighton - Talking Suicide Prevention
42:53
42:53
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42:53Suzan Leighton, a volunteer and member of the Simcoe County Suicide Awareness Council joins us on episode 1 of AWARENESS. Among some of the topics covered. We dive into... - What the mission of the Simcoe County Suicide Awareness council is, and what they're all about. - What exactly Suzan's duties are within the council. - Why Suzan chose a suicid…
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How to get started with email automation | EP10
34:39
34:39
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34:39Whether you're running a basic email programme (like, sending a monthly newsletter), or you're an e-commerce store running a more complex CRM system, we've got you covered with the basics here. James and Jamie answer questions like: "What email automation should I use?" "How can I get started with email automation?" "Which email automations make th…
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Segmentation for dummies - the true power of good email marketing | EP9
33:17
33:17
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33:17Segmentation is the foundation for truly powerful email marketing. If you're not sure how to get started, give this episode a listen. It's worth listening to just for James' gold-panning metaphor... #newsletters #crm #emailmarketing Send Better Emails --- SIGN UP TO OUR NEWSLETTER: https://shorturl.at/30ntj VISIT OUR WEBSITE: www.theinbox.club LINK…
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Running a B2B newsletter and don't know what to expect as an ROI? Running an e-commerce store with a CRM function and need to get a handle on the ROI? Join Jamie and James as they discuss the real ROI of email marketing. #newsletters #crm #emailmarketing Send Better Emails --- SIGN UP TO OUR NEWSLETTER: https://shorturl.at/30ntj VISIT OUR WEBSITE: …
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Cold emails vs newsletters. Two very different forms of email marketing that need very different strategies. Jamie gets a few things off his chest during this episode, while James smiles and nods. James also reveals the secrets of his criminal childhood... #newsletters #crm #emailmarketing Send Better Emails --- SIGN UP TO OUR NEWSLETTER: https://s…
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How do I nail my subject lines? If this question keeps you up at night, give this a listen. Jamie and James cover their favourite subject line tactics (and why it's so important to get them right). #newsletters #crm #emailmarketing Send Better Emails --- SIGN UP TO OUR NEWSLETTER: https://shorturl.at/30ntj VISIT OUR WEBSITE: www.theinbox.club LINKE…
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This is better than a social following. | EP5
31:24
31:24
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31:24What's better than a big social media following? Jamie and James try to make 'first-party data' as interesting as possible in this episode. When you find out what the benefits are, you might find it more interesting than you think... #newsletters #crm #emailmarketing Send Better Emails --- SIGN UP TO OUR NEWSLETTER: https://shorturl.at/30ntj VISIT …
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Scratching your head about how often to send your newsletter. Listen in as James and Jamie tell you EXACTLY how often to send. #newsletters #crm #emailmarketing Send Better Emails --- SIGN UP TO OUR NEWSLETTER: https://shorturl.at/30ntj VISIT OUR WEBSITE: www.theinbox.club LINKEDIN (IF YOU MUST): https://www.linkedin.com/company/89838184…
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Are open rates all that? Tuck in your bib and chow down on this episode as Jamie and James break down the truth on email open rates. #newsletters #crm #emailmarketing Send Better Emails --- SIGN UP TO OUR NEWSLETTER: https://shorturl.at/30ntj VISIT OUR WEBSITE: www.theinbox.club LINKEDIN (IF YOU MUST): https://www.linkedin.com/company/89838184…
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How to make your newsletter not suck. | EP2
31:17
31:17
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31:17They covered why your newsletter sucks in the last episode. This time, James and Jamie give you some tips on how to make it not suck. #newsletters #crm #emailmarketing Send Better Emails --- SIGN UP TO OUR NEWSLETTER: https://shorturl.at/30ntj VISIT OUR WEBSITE: www.theinbox.club LINKEDIN (IF YOU MUST): https://www.linkedin.com/company/89838184…
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Go on. Get stuck into the first episode of Send Better Emails. Jamie and James fumble their way through and just about survive episode 1 whilst covering the top reasons your newsletter might suck. --- SIGN UP TO OUR NEWSLETTER: https://shorturl.at/30ntj VISIT OUR WEBSITE: www.theinbox.club LINKEDIN (IF YOU MUST): https://www.linkedin.com/company/89…
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Welcome to episode #274. On the show: Sodimac lets you sleep on the side of the highway; Crimtan partners with Primesight; The Rappi App for simple grocery shopping; LiveNation gets into location with their own LBM platform; Deliv partners with UPS; Yahoo! Japan partners with IndoorAtlas; ASDA + Clear Channel UK; xAD launches MarketPlace; PlaceIQ a…
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Welcome to episode #274. On the show: Sodimac lets you sleep on the side of the highway; Crimtan partners with Primesight; The Rappi App for simple grocery shopping; LiveNation gets into location with their own LBM platform; Deliv partners with UPS; Yahoo! Japan partners with IndoorAtlas; ASDA + Clear Channel UK; xAD launches MarketPlace; PlaceIQ a…
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Welcome to episode #274. On the show: Sodimac lets you sleep on the side of the highway; Crimtan partners with Primesight; The Rappi App for simple grocery shopping; LiveNation gets into location with their own LBM platform; Deliv partners with UPS; Yahoo! Japan partners with IndoorAtlas; ASDA + Clear Channel UK; xAD launches MarketPlace; PlaceIQ a…
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Welcome to episode #273. On the show: Poster in motion for the film Creative Control; Web.com acquired Yodle; Alibaba invests in Groupon with them knowing; Mitsubishi's mid-air display - it's like magic; In case of emergency call your nearest WaffleHouse; Walgreens gets deeper into beacons; Kontakt.io raises $5M clams; Foursquare + Delivery.com; Ex…
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In case of emergency call your nearest...WaffleHouse?
58:47
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58:47Welcome to episode #273. On the show: Poster in motion for the film Creative Control; Web.com acquired Yodle; Alibaba invests in Groupon with them knowing; Mitsubishi's mid-air display - it's like magic; In case of emergency call your nearest WaffleHouse; Walgreens gets deeper into beacons; Kontakt.io raises $5M clams; Foursquare + Delivery.com; Ex…
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Welcome to episode #273. On the show: Poster in motion for the film Creative Control; Web.com acquired Yodle; Alibaba invests in Groupon with them knowing; Mitsubishi's mid-air display - it's like magic; In case of emergency call your nearest WaffleHouse; Walgreens gets deeper into beacons; Kontakt.io raises $5M clams; Foursquare + Delivery.com; Ex…
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Welcome to episode #272. On the show: Amazon's Treasure Truck hits the streets of Seattle; Gemalto launches LinqUs IoT platform; Lady Gaga teams with Intel for David Bowie tribute at the Grammy's; KeyDuino means fist bumping your car to unlock it; MicroChippy and Bubbledogs create a pop-up Canine Cafe; Going Hongbao for Chinese New Year's; ParkHub …
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Welcome to episode #272. On the show: Amazon's Treasure Truck hits the streets of Seattle; Gemalto launches LinqUs IoT platform; Lady Gaga teams with Intel for David Bowie tribute at the Grammy's; KeyDuino means fist bumping your car to unlock it; MicroChippy and Bubbledogs create a pop-up Canine Cafe; Going Hongbao for Chinese New Year's; ParkHub …
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Welcome to episode #272. On the show: Amazon's Treasure Truck hits the streets of Seattle; Gemalto launches LinqUs IoT platform; Lady Gaga teams with Intel for David Bowie tribute at the Grammy's; KeyDuino means fist bumping your car to unlock it; MicroChippy and Bubbledogs create a pop-up Canine Cafe; Going Hongbao for Chinese New Year's; ParkHub …
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Welcome to episode #271. On the show: Order Domino's from Amazon Echo; Los Angeles GeoHub; Citymapper raises $40m; Ace Hotel + WeTransfer; Starbreeze's Starcade virtual reality arcade; Geofeedia raises $17m; Land Rover's #hibernot Instagram campaign; Indoo.rs and Micello team up; Screenvision & Mobiquity bring beacons to the movies; McDonalds fight…
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Welcome to episode #271. On the show: Order Domino's from Amazon Echo; Los Angeles GeoHub; Citymapper raises $40m; Ace Hotel + WeTransfer; Starbreeze's Starcade virtual reality arcade; Geofeedia raises $17m; Land Rover's #hibernot Instagram campaign; Indoo.rs and Micello team up; Screenvision & Mobiquity bring beacons to the movies; McDonalds fight…
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Welcome to episode #270. On the show: Miami Heat taps AisleLabs; Down with CCTV-like service for location; Coors Light brings local music tastes to your ears with help from Shazam; Wells Fargo and BoA welcome ApplePay; UberRush delivers for Nordstrom; PeopleCount launches PlacesCount; Best Buy brings in Slyce; ViaDirect partners with Broadsign; Sho…
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Welcome to episode #269. On the show: Real holograms thanks to Kino-Mo; Proxfinity's smart badge for conferences; Samsung's TipTalk lets you talk into your finger; Down with walkie-talkies thanks to Theatro; Microsoft's Skip means no lineups at Gerrity Supermarkets; Carrefour lets you shop like a Jedi; Estimote rakes in $10M; PlaceIQ trumps that wi…
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Welcome to episode #268. On the show: Are you ready for a drive-thru supermarket?; Euclid Analytics raises $20M; Foursquare (enough said); GoInStore; Lyft partners with National MedTrans Network; EyeQ to make waves at NRF; 7Eleven helps corrupt with rewards; Google creating a virtual reality division; Vistaprint gets into local listings; Shelfbucks…
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Welcome to episode #270. On the show: Miami Heat taps AisleLabs; Down with CCTV-like service for location; Coors Light brings local music tastes to your ears with help from Shazam; Wells Fargo and BoA welcome ApplePay; UberRush delivers for Nordstrom; PeopleCount launches PlacesCount; Best Buy brings in Slyce; ViaDirect partners with Broadsign; Sho…
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Welcome to episode #269. On the show: Real holograms thanks to Kino-Mo; Proxfinity's smart badge for conferences; Samsung's TipTalk lets you talk into your finger; Down with walkie-talkies thanks to Theatro; Microsoft's Skip means no lineups at Gerrity Supermarkets; Carrefour lets you shop like a Jedi; Estimote rakes in $10M; PlaceIQ trumps that wi…
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