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The Marketing Book Podcast

Douglas Burdett

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Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategist, former artillery officer, Madison Avenue ad man, and stand-up comedian.
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Skilfully Speaking

Skilfully Speaking

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Now in our second season! Invaluable insight, life stories, experiences and more - Skilfully Speaking explores the skills and challenges faced by entrepreneurs, broadcasters, leaders and more... Acquiring new skills and seizing opportunities can unlock a whole new world. In Skilfully Speaking, well-known successful people from a wide range of backgrounds pass on the secrets to their success. Talking to skills expert and leading educationalist Jackie Grubb, they share experiences and advice a ...
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Beth’s journey started with her playing football as the only girl in a boys’ team to winning the Golden Boot at the Euros. We find out the skills required to become one of the most famous and successful sportswomen in the country. Essential listening as the Women’s Euros get underway in Switzerland. Supported by Babcock, and brought to you by City …
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Rob Rinder sprang to fame on our TV screens as “Judge Rinder”. Since then, he has gone on to present numerous TV shows and has fronted many documentary series covering law, travel and art history. Jackie met up with Rob during his panto run in Plymouth and found out the skills required to become a barrister, how he continues to inspire young people…
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Robin is the UK Executive Lead for Jisc’s further education and skills policy. Jackie discovers how Robin’s journey took him from working in shops to managing a band, before a career in teaching came calling. So, what skills are behind being at the forefront of digital innovation in education? How will using tech such as AI and blockchain transform…
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Recorded in the week leading up to the 2025 TCS London Marathon, Dave is setting out to break a record! Dave has already been a triple Paralympian and is an inspirational athlete. But this will be his biggest challenge yet, breaking the record for completing the London Marathon on crutches. Jackie explores Dave’s story and finds out the skills invo…
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Marcus is also known on social media as “The Hull Boy”, where you’ll find him undertaking a wide variety of running challenges. In this episode, Jackie explores what skills are involved in raising money for charity, managing a huge social media presence and keeping mental and physical health in check, just as Marcus is about to take on his biggest …
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The morning after being guest speaker at the Apprenticeship Awards, former Olympic swimmer and six-times world champion, Mark Foster sat down with Jackie to explore his journey from being the fastest 11-year-old in the world to competing on the world stage. The skills he acquired, the people he surrounded himself with and the lessons he’s learned h…
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Celebrating International Women's Day with an essential conversation! In this episode of Skilfully Speaking, we’re shining a light on women’s health with journalist and author Kate Muir. Kate is a passionate advocate for women, breaking stigmas around menopause and empowering others with knowledge. Join us as we explore the skills behind Kate’s imp…
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In this special compilation we focus on the importance of being authentic, mental health, resilience and building a business. The guests featured are cosmetics legend, Liz Earle, entrepreneur, Ben Towers, Olympics legend, Dame Kelly Holmes, Theatre Royal Plymouth CEO, James Mackenzie-Blackman, former MP, Robert Halfon, TV presenter turned life coac…
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Yes, you read that title correctly! This episode is the grand finale of Season 1 of Skilfully Speaking, so the tables are turned, and Jackie Grubb is the guest and is being interviewed by Paul Philpott. Paul finds out about Jackie’s skills journey – from childhood ambitions to be a Blue Peter presenter and a make-up artist, to becoming a teacher. W…
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The team at Skilfully Speaking and City College Plymouth has a great relationship with Babcock International Group. So, it’s great that Babcock’s CEO, David Lockwood has been chatting to Jackie about what it’s like running a global organisation, the essential skills that Babcock looks for in new recruits, the importance of having the right aspirati…
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The New Rules of Marketing & PR: How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly (9th Edition) by David Meerman Scott ABOUT THE BOOK: The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of …
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In this special compilation we focus on the importance of education, career choices and technology. The guests featured are former MP, Robert Halfon, Theatre Royal Plymouth CEO, James Mackenzie-Blackman, TV presenter turned life coach, Anna Williamson, Olympics legend, Dame Kelly Holmes, entrepreneur, Ben Towers and AI educator, Dan Fitzgerald. Bro…
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Unsticking Deals: Why Deals Stall, How to Unstick Them, And How to Prevent Them From Sticking in the First Place by James Muir ABOUT THE BOOK: Stuck deals are arguably the biggest problem in sales. Depending on the industry, between 40-60% of all sales are lost to no-decision. The implications are staggering. This fact means that the problem of stu…
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The Power of Instinct: The New Rules of Persuasion in Business and Life by Leslie Zane ABOUT THE BOOK: Award-winning Fortune 500 brand consultant and behavioral expert Leslie Zane shatters conventional marketing wisdom, showing readers how to tap into the hidden brain where instinct prevails, creating a powerful network of connections that drive pe…
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The Consumer Behaviour Book: Exploring The Reasons Why Emotions Are So Important In Decision Making by Anthony “Tas” Tasgal ABOUT THE BOOK: Neoclassical economics assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences. But in the real world, this is often not the case. The…
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Buyer Personas – Revised and Expanded: Gain Deep Insight Into Your Customers' Buying Decisions and Win More Business by Jim Kraus and Adele Revella ABOUT THE BOOK: A fresh look into understanding your prospective customer's buying decisions to influence them and win more business Building on the groundbreaking success of the first edition, this new…
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The Smart Advertising Book: How To Deliver Advertising That Grows Your Brand by Dan White ABOUT THE BOOK: Brands today have a bewildering array of ways to communicate with their target audience. To succeed, brand owners need to know how to identify the best combination of media and how to create effective content. Much advertising is ill-chosen and…
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James is the CEO of Theatre Royal Plymouth. He was born in Plymouth and has worked all over the world developing skills, encouraging young people, raising millions of pounds for charity and teaming up with the likes of Sir Matthew Bourne to stage ground-breaking productions that have taught young people new skills that have changed their lives. Jac…
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Chaotic Change: Embracing Chaos to Drive Innovation and Growth by Nicholas Webb ABOUT THE BOOK: Chaotic Change is designed to be a comprehensive guide for leaders, innovators, and change-makers navigating the complexities of the modern business landscape. Through personal anecdotes, case studies, and practical strategies, this book provides a roadm…
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Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service by Rob Meyerson ABOUT THE BOOK: You don't have a brand—whether it's for a company or a product—until you have a name. The name is one of the first, longest-lasting, and most important decisions in defining the identity of a company, product, or service. But se…
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The Road To Hell: How Purposeful Business Leads To Bad Marketing And A Worse World And How Human Creativity Is The Way Out by Nick Asbury ABOUT THE BOOK: The road to hell is paved with good intentions, says the proverb. Never has that been truer than in the case of corporate purpose, the movement that took over the business and advertising world fo…
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Blue Goldfish 2.0: 8 Ways to Leverage AI and Data for Customer Loyalty & Marketing Innovation by Stan Phelps and Chuck Gallagher ABOUT THE BOOK: In an era where AI transforms the landscape of customer engagement, Blue Goldfish 2.0 emerges as the essential guide for businesses aiming to lead through innovation. This updated second edition shines a s…
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Presentation Ready: Improve Your Sales Presentation Outcomes and Avoid the Twelve Most Common Mistakes by Terri Sjodin ABOUT THE BOOK: When it comes down to a pivotal business or sales presentation, if it doesn’t move you forward, you have got to figure out why and change it. How do you sell, persuade, or move people to action? A vital element in c…
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Dan is known as “The AI Educator” and has written extensively about AI, as well as having travelled the world educating everyone from students to businesses about AI. Jackie asks him all about what AI is and what it can do now, as well as how AI can help us with education in the future and what skills are required to work with it. Supported by Babc…
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Lean Marketing: More leads. More profit. Less marketing. by Allan Dib ABOUT THE BOOK: Bigger Results with Less Marketing You keep being told to do more marketing — more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for en…
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Inside the Black Box: How Marketers Waste Billions in Online Advertising by Bob Hoffman ABOUT THE BOOK: In 2024, marketers will spend over $650 billion on online advertising. A substantial proportion of this - perhaps in the hundreds of billions - will be completely wasted. Not for the usual reason - their advertising stinks - but for another, dark…
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The Content Entrepreneur: Critical Strategies to Accelerate Your Success As a Content Creator by Joe Pulizzi and Friends ABOUT THE BOOK: From “The Godfather of Content Marketing” comes business-changing insights from 33 experts on the proven way to build a content business. In this comprehensive guide for serious content creators, you’ll find criti…
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Social Media Explained 3.0: Marketing Success in the AI Era by Mark Schaefer ABOUT THE BOOK: In this third and completely revised edition of his classic book, bestselling author and college educator Mark Schaefer explains why many marketers are "sleepwalking" through the social media world because they haven't kept up with new consumer trends. Scha…
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Ben’s story is extraordinary and unique. He started running businesses at the age of 11, is the founder of the employee engagement platform, Happl and has been described by Sir Richard Branson as “one of the UK’s most exciting entrepreneurs” and at the time of recording this episode, Ben is only 25 years old. So, how did he develop such impressive …
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The ABM Effect: How to Win, Retain, and Grow Valuable Clients for Market-Beating Growth by Alisha Lyndon ABOUT THE BOOK: Conventional sales and marketing strategies typically involve pitching to broad markets to establish brand recognition and stimulate demand, ultimately leading to revenue generation. However, a more efficient and impactful approa…
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They Ask You Answer: Ein Revolutionär Simpler Ansatz Für Mehr Erfolg In Vertrieb Und Marketing, Angepasst An Die Digitalen Konsumenten Von Heute ABOUT THE BOOK This is the German-language edition of the bestseller "They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer" by Marcus Sheridan, f…
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Public Speaking with Confidence: How to Overcome Anxiety and Deliver Unforgettable Presentations by Philipp Humm ABOUT THE BOOK: You’ve probably tried to speak in public a few times before. Maybe your heart started racing, you had difficulty breathing, or you forgot what you wanted to say. You've tried a few different strategies, but nothing has wo…
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The Customer Copernicus: How to be Customer-Led by Charlie Dawson and Seán Meehan ABOUT THE BOOK: Some companies are great for customers – they care and change whole markets to work better for the customers they serve. Think of Amazon, easyJet and Sky. They make things easier and improve what matters – obvious, surely? They have also enjoyed huge b…
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The Unsold Mindset: Redefining What It Means to Sell by Colin Coggins & Garrett Brown ABOUT THE BOOK: This Wall Street Journal bestseller is captivating readers of Adam Grant, Dan Pink, and James Clear and has been called "a life-changing book as much about life as it is about selling." What if the greatest salespeople on the planet are the opposit…
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As co-founder of the Liz Earle Beauty Company in 1995, Liz knows all about the skills required to succeed. She’s also been busy as a TV presenter, writer and over the years has even launched a magazine and a range of jewellery. Liz has all the knowledge and experience to give advice on the skills we all need to learn, to earn and to live a happier,…
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Immersion: The Science of the Extraordinary and the Source of Happiness by Paul Zak ABOUT THE BOOK: No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. The world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences. Experience designers, marketers, ent…
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Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding 6th Edition by Alina Wheeler and Rob Meyerson ABOUT THE BOOK: Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process. It’s harder than ever to be the brand of choice―in many markets, technology has lowered barrier…
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B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton ABOUT THE BOOK: Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals. For many, this has supercharged their sales per…
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MKTG STINX by Bob Hoffman ABOUT THE BOOK: From the Author – "There have been thousands of books and articles extolling the virtues of marketing and advertising. But I don't think there has ever been one about how stupid and wasteful most of it is. Well, now there is." ABOUT THE AUTHOR: Bob Hoffman is the author of several best-selling books about a…
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The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling--And What to Do About It by Allen Weiss and Debbie MacInnis ABOUT THE BOOK: From two of the world’s leading experts on branding, brand benefits, and positioning, this strategic guide reveals how focusing on brand benefits can transform organizations and help them win in th…
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Robert Halfon is Minister for Skills, Apprenticeships and Higher Education. He discusses his important and challenging role in shaping the education and skills landscape in the country – areas he’s been passionate about even before he entered the House of Commons. He also shares his personal education and skills stories, including his health challe…
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Organic Social Media: How to Build Flourishing Online Communities by Jenny Li Fowler ABOUT THE BOOK: Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. Social media managers have a unique opportunity to lean into this loyalty by creating a social presence informed …
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Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton ABOUT THE BOOK: Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments. Integrated marketing and PR strategies …
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The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire by Karen Eber ABOUT THE BOOK: Learn how to take any story and make it perfect—from storytelling expert Karen Eber, whose popular TED Talk on the subject continues to be a source of inspiration for millions. What makes a story perfect? How do you tell the perfect story for an…
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From CITV to This Morning, Anna is not only a familiar face on our TV screens, she’s also a counsellor, mental health campaigner, one half of the LuAnna podcast and the author of the best-selling book, Breaking Mad. Jackie discovers the connections between developing skills and taking care of mental health, as well as Anna’s work with The Prince’s …
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Second Skin: Tales and Truths from the Mosh Pit of Life by Jason Miller ABOUT THE BOOK: Second Skin is a raw and unfiltered memoir that thrusts you into the author’s turbulent journey of self-discovery toward becoming a leading voice in B2B digital marketing. Battling mental health demons, grappling with the “what the fuck am I gonna do?” dilemma, …
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The AI Playbook: Mastering the Rare Art of Machine Learning Deployment by Eric Siegel ABOUT THE BOOK: In his bestselling first book, Eric Siegel explained how machine learning works. Now, in The AI Playbook, he shows how to capitalize on it. The greatest tool is the hardest to use. Machine learning is the world's most important general-purpose tech…
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The Sale Is In The Tale by John Livesay ABOUT THE BOOK: John Livesay, a keynote speaker and author of the business book Better Selling Through Storytelling, presents us with a business fable set in Austin, Texas. It is about a sales representative whose old ways of selling are not working anymore. With the help of his colleague, he learns how to us…
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Marketing 6.0: The Future Is Immersive by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan ABOUT THE BOOK: In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book pro…
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