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Does marketing ever feel hard and time-consuming? What if instead, growing your business was as easy as talking to an old friend? Join Rob Drummond, Matthew Bliss, and me, Peter Daly-Dickson, to explore how, on Help Before You Sell. A podcast created by and for Activate Your Podcast. If you'd like to get started with your podcast, head to https://activateyourpodcast.com/.
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The Smoke Trail, hosted by Smoke Wallin, is a journey into awakening consciousness, weaving authentic stories and deep discussions with inspiring guests to unlock high performance and perfect health. Each episode delves into spirituality, leadership, and transformation, offering tools to transcend trauma and find your bliss along the way. It’s a reflective space for achieving peak potential and inner peace in a distraction-filled world.
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Singer/songwriter Louise Golbey chats with the UK's most successful songwriters about their work and career. In association with The Ivors Academy and PRS for Music’s M Magazine. Hosted on Acast. See acast.com/privacy for more information.
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Our guest for this episode is a gold certified, grammy nominated songwriter, producer and pianist who has recorded, produced and written with artists such as JP Cooper, Stormzy, Andreya Triana, Yola, TOBi, Layla Hathaway, Mousse T, and Cherri V to name a few. As one of the most in demand keyboard players in the country she has toured the world play…
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What if the reason your content isn’t landing is because you’re solving the wrong problem—or talking about it in the wrong way? In this episode, Pete, Rob and Matthew are joined by ethical marketing strategist Katie Spreadbury, who brings her background in psychology and market research to the world of online business. Katie helps coaches, consulta…
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The Smoke Trail: Season 1, Episode 16 – Audience Q&A 1.0 with Smoke Wallin Host Bio: Smoke Wallin is a serial entrepreneur, conscious leader, global M&A deal maker and host of The Smoke Trail podcast. Smoke has navigated personal trauma through spiritual awakening, studying traditions like Buddhism, Christianity, and mysticism. His journey—from chi…
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In this episode, Pete and Rob are joined by systems strategist and author Gareth Everson, founder of SystemsWise and creator of the Lemonade Plan: a refreshingly practical framework for building a business that grows predictably through smart systems. Gareth shares the story behind his new book and explains why starting with the end in mind - refer…
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The Smoke Trail: Season 1, Episode 15 – Trekking Back to Nepal: Roots of Success to Significance with Rob Follows Guest Bio: Rob Follows is the founder and chairman of STS Capital Partners, a global M&A firm, and a conscious leader dedicated to philanthropy and spiritual growth. A Canadian entrepreneur, Rob sold his marketing services business in 1…
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This episode on The Songwriters Podcast, Louise Golbey sits down with Cassell The Beatmaker — drummer, producer, songwriter, educator, and longtime collaborator of Plan B and Akala. He also talks about other collaborations including Jeff Beck and Eric Appapoulay. Cassell reflects on a multifaceted career that spans live performances, studio session…
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Award-winning filmmaker and business coach Izzy Stevens joins Peter, Rob and Matt for a rich, real, and unfiltered conversation about what it means to truly help before you sell - especially when you’re building a business around your creativity. Izzy shares her journey from working in Hollywood and directing indie films to helping creatives build …
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Episode 14: "Not Playing Around" with Zineb El Ouazzani Guest: Zineb El Ouazzani (Zi) – Moroccan former child tennis prodigy turned pro at 31 after a 12-year hiatus, CEO, and YPO speaker whose reinvention through adversity inspires leaders. Watch her YPO talk at YouTube and read more at Medium. Setting: Recorded at the YPO Global Leadership Confere…
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In this episode, Rob Drummond, Peter Daly-Dickson, and Matthew Bliss make the case for an old-school tool with new-school potential: the print newsletter. What starts as a light-hearted catch-up turns into a rich, practical conversation about how physical newsletters can build trust, extend your reach beyond digital, and deepen client relationships…
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The Smoke Trail: Season 1, Episode 13 – Finding Christ, Facing Evil With Love with Chris Clements Guest Bio: Chris Clements is a former CEO and third-generation leader of a major Arizona beverage distribution business, now a partner at STS Capital, where he guides entrepreneurs through mergers and acquisitions. Raised in a spiritually diverse famil…
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In this episode, Louise Golbey is joined by legendary producer, songwriter, and musician Fraser T. Smith. Known for shaping some of the biggest hits of the last 20 years, Fraser shares his journey through the music industry, his creative process, and what it’s like working with some of the world’s most iconic artists including Adele, Stormzy and Da…
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What makes a great podcast interview? In this episode, Peter Daly-Dickson, Rob Drummond, and Matthew Bliss discuss the real craft behind interviewing or, as they prefer to call it, having meaningful conversations. Drawing from their own podcasting and client experiences, the hosts unpack why reframing "interviews" as conversations leads to more aut…
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Episode 12: "Embodiment of Love - Making Dignity Moves" with Elizabeth Funk Guest: Elizabeth Funk – Social entrepreneur, former tech executive (Yahoo, Microsoft), and founder of Dignity Moves, which builds interim housing to end unsheltered homelessness. Her contagious optimism drives systemic change, learn more at dignitymoves.org. Setting: Record…
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If you’ve ever wondered how podcasting fits into a slower, more human approach to marketing, this episode is packed with insight. Pete, Rob, and Matt are joined by Gord Vickman—former radio host and producer, now the man behind Strategic Coach’s entire podcast network. Gord shares how he uses storytelling, structure, and a whole lot of personality …
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The Smoke Trail S1 E11 A Mystic Dialogue from Sedona with Ivan Rados Episode 11: "A Mystic Dialogue from Sedona" with Ivan Rados Guest: Ivan Rados – Mystic, artist, and author of 12 books, including Health is All About Consciousness and The Mystery of Love, whose teachings on self-acceptance and infinite awareness have guided Smoke and countless ot…
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Episode 10: "Cultivating Awareness for Heart-Mind Coherence" with Danielle "Dani" Brooks Guest: Danielle "Dani" Brooks – A coach specializing in emotional healing and personal transformation, integrating plant medicine and practical tools to help clients uncover their true selves. She has a background in nutritional therapy and has been on a spirit…
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In this episode, the team talk about our bread and butter: podcasting. But this isn’t a step-by-step how-to. It’s a conversation about why podcasting can be such a useful, human, and surprisingly low-effort way to build trust with your ideal clients… before you ever sell them anything. Pete, Rob, and Matt discuss how Help Before You Sell came to be…
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Episode 9: "Dropping Stones, Finding Paths" with Steve Hershberger Guest: Steve Hershberger – Serial entrepreneur, writer at The Chosen Path Substack, and founder of Amplify Flow (amplifyflow.co), whose four near-death experiences reshaped his journey from victimhood to purpose. A decades-long friend of Smoke from their dot-com days. Setting: Smoke…
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In this episode, we dive into online webinars — the good, the bad, and the often overwhelming. Rob shares his behind-the-scenes experience of running high-stakes webinars with Peter & Matt. They talk about when they’re worth doing, what makes them effective, and how they fit into a help-before-you-sell approach. We cover how to structure a webinar …
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Episode 8: "From Cult to Consciousness" with Olivia "Liv" Fisch Guest: Olivia "Liv" Fisch – A leadership coach, spiritual guide, and author whose path from a cultish childhood to empowering high achievers shines through her work at https://www.oliveyahfisch.com/. There, she offers “human medicine” to awaken purpose and presence, a mission sparked b…
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In this episode we dig into live events, explore why they’re one of the most effective ways to help people before you sell, and how to run them well. We talk about the unique power of in-person workshops to build trust and clarity with your ideal clients, what makes a good event (and what absolutely doesn’t), and the balance between giving value an…
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Luke Wallin is a writer, teacher, artist, and musician. He was born in Mississippi in 1943. He taught Philosophy, Literature, and Creative Writing, and has written 11 books, winning numerous awards. Luke has been Fulbright Teaching Fellow at University College Dublin, Senior Research Associate at the Center for Policy Analysis, taught Philosophy at…
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Summary of Episode 6: The Smoke Trail with Justin Breen In Episode 6 of The Smoke Trail, Smoke hosts Justin Breen, a visionary entrepreneur and connector, for an hour-long, high-energy dialogue that kicks off with laughter and a nod to crying’s healing power. From Sedona, Smoke sets an intention to share his journey’s lessons—blending spirituality,…
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Have you ever gone out networking to promote yourself and your business? Every business needs a support network to succeed, so good networking skills are widely transferable. Listen in as we share our top insights. Thanks for listening to Help Before You Sell! If you'd like to find out more about how we can help you start your podcast, head to http…
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"Making an impact is usually provoked through circumstance, experience, and emotion. When my son was diagnosed with sensorineural hearing loss, I could have never then known that my inner activist would be unleashed." - Shireen Hafeez, Founder DKC The Issue Data from the National Deaf Center is clear: the deaf/hard of hearing community is unemploye…
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Every coach and consultant on the planet seems to offer a 'free discovery call' as a way to individually help potential clients. (We're no different - you can book one here!) The trouble is, you only ever want to be on calls with qualified, interested prospects. How do you make that happen? Find out in today's episode! Resources mentioned: Jason Le…
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Summary of Episode 4: The Smoke Trail Deep Discussion with Dr. Michael Brabant In Episode 4 of The Smoke Trail, Smoke hosts Dr. Michael Brabant, an coach specializing in psychologically safe environments for transformation, for a rich, hour-long conversation blending spirituality, leadership, and personal growth. From Sedona, Smoke credits Michael’…
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There's a lot of talk online about the importance of 'authentic marketing'. To be authentic, you need to share some of your story... which is where the wheels fall off! We tend instead to second-guess ourselves, assuming that: We haven't done anything interesting. Our clients only care about themselves and their own problems. Our story is a distrac…
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Summary of Episode 3: The Smoke Trail with Jack Maxwell In Episode 3 of The Smoke Trail, Smoke hosts Jack Maxwell, a seasoned TV host and actor, in a heartfelt conversation set against Sedona’s serene backdrop. Smoke opens by affirming the podcast’s intent: sharing wisdom for high performance, perfect health, and bliss, drawing from his own journey…
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Finding new clients and making new sales isn't something you can do perfectly on Day 1 - you need to take the time to practice, refine and test the optimal method and process for you. In this episode of Help Before You Sell, Rob, Peter, and Matthew talk about refining and testing your marketing efforts. Drawing from their diverse experiences in ads…
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For more Q&A with Sarah go here to Smoke’s Substack Summary of Episode 2: The Smoke Trail with Sarah Fruehling In Episode 2 of The Smoke Trail, Smoke Wallin welcomes Sarah Fruehling, M.A., MCC, BCC, an executive coach and former trauma therapist, for a deep, reflective conversation. Recorded outdoors in Sedona, the episode begins with Smoke setting…
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Summary of Episode 1: Launch of The Smoke Trail In the inaugural episode of The Smoke Trail, host Smoke Wallin introduces the podcast as an extension of his personal journey toward "awakening consciousness." He frames it as a platform to explore profound topics in-depth, share lessons learned, and engage with guests, building on a year of sharing "…
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