A place where information meets your understanding. An effort to simplify complex concepts and present them without bias. By Luke Polackal
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Right To Perceive Podcasts
This is the Customer Secrets podcast, where we dig deep into the personality of people and uncover the secret triggers that cause them to buy. If you want to discover what makes people tick, and/or if you want to improve your company's sales without adding one penny to your advertising budget, you've found the right podcast. We welcome your questions, and we'll give you both the overall strategy and the tactics to get your business taking off.
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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Melina Palmer
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation ...
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Two grownkids documenting our 20s one week at a time! Join us (gael & kayla) as we experience life, make mistakes, and have fun while living in a big city. Each episode covers a time we tried something new, messed up, or had a questionable experience. Whether you’re going through heartbreak, moving out for the first time, or figuring out your career, we’re right there with you. This is for everyone that feels like a grownkid, no matter how old you are. New episodes every Friday! SOCIAL LINKS ...
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Calling all His Mighty Messengers to the front lines!The Messenger Movement Podcast is where faith and business collide—equipping you to boldly share your God-given message through the microphone, the stage, the bookshelf, and every digital platform. Hosted by international speaker, author, and Kingdom entrepreneur Tamra Andress, this show empowers you to step confidently into your calling, unleash your voice, and build a movement that transforms both marketplace and ministry. Whether you’re ...
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Been contemplating that very change you need to make in your life, but just haven't quite commit yourself to doing it? No time? No motivation? No more excuses! Your health and happiness is just too important to not start, right now. Now is the time, to break that inertia. Apex Training for life BABEE! Let's do this, now!
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Are you tired of hearing about coronavirus? Has lockdown left you worn out? Then perhaps it’s time to escape. Join Rowan Hooper and the team at New Scientist in this covid-free space, as they discuss all that’s right with the world - the stories that remind us of how wonderful this planet really is. Find out more at newscientist.com/podcasts Hosted on Acast. See acast.com/privacy for more information.
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The Palimpsest of Human Rights is an experimental spoken word production which combines verse interpretations of the prose writings of Martin Luther King, Mohandas Gandhi, and Henry Thoreau. The influence of new, temporally-bound ideas on succeeding generations is revealed in a continuous discourse. The physical idea of a palimpsest (writing over the top of an existing text in a manuscript) is here extended to an aural experience. When the texts are read aloud, one over the top of another, t ...
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Ep. 559 See & Perceive: How to Recognizing What God Is Doing Right Now
40:39
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40:39Tamra Andress invites you into a heart-to-heart moment about seeing and perceiving what God is doing in this hour. Rooted in Isaiah 43 and Habakkuk 1:5, she unpacks the power of spiritual perception—how easily we can see without perceiving and hear without understanding—and what it means to walk as a messenger in today’s world. From false idols to …
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Ep. 560: How to Hear God’s Voice for Your Next Season: The Power of Choosing One Word with Tamra Andress
49:51
49:51
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49:51What if one word could change your entire year? In this episode of The Messenger Movement Podcast, host Tamra Andress shares how God has used a simple yet powerful yearly practice—asking Him for one prophetic word—to shape her life, business, and identity as a messenger. Through raw stories of joy, risk, humility, and divine alignment, Tamra walks …
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542. Defaults Decoded: The Subtle Nudges Shaping Consumer Choices
39:55
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39:55In this episode of The Brainy Business podcast, Melina Palmer revisits the powerful concept of defaults and how they can significantly influence decision-making. This refreshed episode explores the psychology behind nudges and the importance of understanding how default settings can shape consumer behavior in various industries. Melina explains the…
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In this episode of The Brainy Business podcast, Melina Palmer welcomes Mark C. Crowley, author of The Power of Employee Well Being. This enlightening conversation explores the critical shift from traditional engagement metrics to prioritizing employee well-being as a strategic imperative for leaders. Mark shares compelling insights drawn from decad…
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540. The Art of Experimentation to Gain Consumer Insights
42:49
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42:49In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Henry Stott, co-founder of Dectech, to discuss the nuances of business experimentation and how to better predict customer behavior. Henry shares insights from his extensive experience in applying behavioral economics to commercial challenges, emphasizing the importance of co…
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friendship and community aren't the same thing
41:27
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41:27the new buzzword everyone seems to be talking about is “community.” and though we keep hearing about the importance of community and how we have to create it, nobody really talks about what it actually is. is it friendship? is it a support system? a social circle? though the line of friendship and community blur, in this episode, we talk about how …
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Beyond Fast: The Power of Belief and Leadership in Coaching
52:13
52:13
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52:13In this episode of The Brainy Business podcast, Melina Palmer welcomes Sean Brosnan, author of the inspiring book Beyond Fast. Sean, a high school running coach, shares his remarkable journey of transforming a struggling team at Newberry Park High School into one of the most dominant forces in high school running history. This episode dives deep in…
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558: 10 Warning Signs Every Messenger Must Heed: Guarding Your Call with Truth and Courage
50:33
50:33
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How Vision Shapes Our Perception and Behavior
50:25
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50:25By The Brainy Business
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it's been a few weeks since we settled into new york and we're here to answer the big question everyone asks... does moving solve all your problems? and the short answer is: it solves some and creates others. so we reflect on how the move has felt so far, the problems it’s helped us leave behind, and the new challenges we’ve been facing. follow us:…
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537. Unlocking Behavioral Secrets of Iconic Brands
48:21
48:21
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48:21In this episode of The Brainy Business podcast, Melina Palmer welcomes Richard Shotton and MichaelAaron Flicker, co-authors of the enlightening book, Hacking the Human Mind. Together, they explore the psychological principles behind some of the world’s most iconic brands, including Kraft Mac and Cheese, Snickers, and Dyson, revealing what makes the…
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557: Weeding and Waiting. Why Your Voice Matters Now More Than Ever
49:17
49:17
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49:17What do weeds in your yard have to do with your walk with Christ? In this raw and real episode of the Messenger Movement Podcast, Tamra Andress shares her personal journey of uncovering the “weeds” of pride, false humility, control, and jealousy—and how the Lord used seasons of waiting to cultivate humility, intimacy, and renewal. Through powerful …
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536. Unlocking Consumer Choices: The Power of Behavioral Science in Marketing
41:19
41:19
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41:19In this episode of The Brainy Business podcast, Melina Palmer welcomes back Nancy Harhut, author of the insightful book, Using Behavioral Science in Marketing. Together, they delve into the powerful ways behavioral science can be applied to marketing strategies, enhancing customer engagement and driving action. Nancy shares her journey from traditi…
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it’s no secret that everyone is applying for jobs but nobody’s hearing back… even the job market is ghosting us. in this episode, we get into the current school-to-work crisis, how our friends are dealing with it, and how we’ve been navigating it ourselves—kayla recently graduating debt-free from USC (thank you financial aid) and gael dropping out …
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535: I Need That: Unpacking the Psychology of Perceived Need
51:21
51:21
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51:21In this episode of The Brainy Business podcast, Melina Palmer welcomes Laurier Mandin, author of the insightful book I Need That. Together, they explore the powerful psychology behind perceived need and how it influences consumer behavior. Laurier shares his extensive experience as a product marketer and founder of Graphos Product, revealing what i…
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556: Setema Gali: How a Super Bowl Champion Rebuilt His Life After Losing Everything
32:26
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32:26What does it really take to bounce back when life knocks you flat? In this episode of the Messenger Movement Podcast, host Tamra sits down with Super Bowl Champion turned transformational coach, Setema Gali, to unpack his powerful story of resilience, faith, and obedience. From five shoulder surgeries at BYU, to winning a Super Bowl with the New En…
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534. Shifting Perspectives: The Science of Changing Opinions
45:40
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45:40In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Andy Luttrell, a social psychologist specializing in attitudes and persuasion. They explore the fascinating dynamics of how opinions are formed and changed, delving into the psychological underpinnings that influence our beliefs about everything from brands to personal ident…
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the reality of leaving home for the first time
30:36
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30:36we have officially moved to new york!!! and with this big move, came a mix of emotions—excitement for what’s ahead, and reflection on what we're leaving behind. though we're risking a lot with this move, we talk about not letting fear, guilt, and anxiety overwhelm us because #yolo. we're just a pair of grownkids trying to make our dreams happen and…
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533. Stand Out: Authentic Branding in a Crowded Marketplace
56:07
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56:07In this episode of The Brainy Business podcast, Melina Palmer welcomes Louis Grenier, creator of the Everyone Hates Marketers podcast and author of the bold book, Stand the F Out. Together, they explore the essential strategies for creating a brand that truly stands out in a crowded marketplace, even on a tight budget. Louis shares his insights on …
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555: How to Use Your Voice as a Christian Messenger in Today’s World
39:13
39:13
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39:13Have you ever wondered if your voice really matters? In a culture full of noise and distraction, it can feel easier to stay silent. But what if your voice is the very tool God wants to use to bring light into the darkness? In this powerful episode of the Messenger Movement Podcast, Tamra Andress shares why your microphone—whether it’s a literal mic…
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532. Conquering Procrastination in Business
36:03
36:03
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36:03In this episode of The Brainy Business podcast, Melina Palmer revisits the concept of bikeshedding, a phenomenon that leads us to obsess over trivial details while neglecting the more significant issues that drive progress. Originally discussed in episode 99, Melina brings this foundational topic back into focus as we navigate the complexities of d…
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crumbl cookies vs ozempic & why we hate soft clubbing
41:48
41:48
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41:48we discovered something very empowering this episode, and that is painting our faces as clowns. something about it made us feel invincible and intimidating muahahah. but in our clown getup, we got to chatting about gael's worst fear (eating a dozen crumble cookies), the ozempic boom, and why we hate coffee raves. follow us: @grownkld @gaelaitor@_ka…
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531. Learn From Losing: The Psychology of Resilient Leadership
42:40
42:40
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42:40In this episode of The Brainy Business podcast, Melina Palmer engages in a thought-provoking conversation with Sebastian Page, author of The Psychology of Leadership. They explore the fascinating intersection of sports psychology and leadership, discussing how the lessons learned from athletes can transform the way we approach challenges in the bus…
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Episode 554: The Making of a Messenger — A Malachi Moment with Tamra Andress
43:16
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43:16How God Shapes Messengers in the Fire of Humility, Repentance, and Renewal 🎧 Listen on [Apple Podcasts] | [Listen on Spotify] | [Watch on YouTube] Have you ever been through a season where God pressed pause on your voice, only to call you back with even greater conviction? In this raw and powerful episode, host Tamra Andress shares her personal jou…
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In this episode of The Brainy Business podcast, Melina Palmer welcomes back Dr. Tessa Misiaszek, co-author of the insightful book, Branding That Means Business. This refreshed conversation dives deep into the importance of aligning internal culture with external brand promises, exploring how values can shape a brand's identity and influence consume…
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overshared: are we lowkey psychic and spiritually protected?
32:44
32:44
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32:44we read your super secret overshares this episode and got to chatting about superstitions we have, kayla being psychic, and feeling protected by the universe. sometimes it’s hard to say for sure what we believe in, but there’s no denying the feeling that the universe is looking out for us. follow us: @grownkld @gaelaitor@_kaylasuarez join our socia…
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529. Lights, Camera, Brainy: Launching Our New YouTube Channel
15:44
15:44
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15:44In this episode of The Brainy Business podcast, Melina Palmer shares the exciting launch of the brand new YouTube channel, @BrainyMelina, and the journey that led to this moment. After years of planning and preparation, Melina discusses the importance of timing and readiness in expanding The Brainy Business brand into video content while maintainin…
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553: When Anxiety Looks Like Control—Morgan Hart on Surrendering the Silent Battle
1:11:13
1:11:13
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1:11:13What a Pastor’s Story Teaches Us About Mental Health, Motherhood, and Finding a Sound Mind In this classic episode from The Vault Summer Series of the Messenger Movement Podcast, host Tamra Andress sits down with her longtime friend, pastor, and creative entrepreneur Morgan Hart for an honest and vulnerable conversation about anxiety, surrender, an…
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528. Nostalgia and Tradition: The Emotional Ties that Drive Consumer Behavior
29:00
29:00
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29:00In this episode of The Brainy Business podcast, Melina Palmer explores the fascinating psychology behind nostalgia and traditions, uncovering why our brains are wired to cherish these experiences. This episode revisits the powerful emotional connections that nostalgia can create, influencing decision-making, brand loyalty, and innovation. Melina de…
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freeze tag w/ BeerSos, going to 4100 bar, and finding our twin flames
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46:06we held the world's largest freeze tag game with BeerSos!! it was a very eventful weekend hanging out with nico and derek and exposing them to LA. so of course, we had to take them to 4100 bar (iykyk) where somehow gael, nico, and derek were in a throuple? but as we hung out more and more, we realized... we had found our twin flames.follow us: @gro…
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527. Deep Listening: The Secret to Connection and Understanding
47:50
47:50
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47:50In this episode of The Brainy Business podcast, Melina Palmer welcomes Emily Kasriel, author of the insightful book, Deep Listening. Together, they explore the transformative power of deep listening in fostering better communication, stronger relationships, and effective leadership in both personal and professional settings. Emily, an award-winning…
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552: How One Holy Spirit Encounter Turned Lukewarm Faith into Bold Fire with Gabriella Godde
48:19
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48:19In this powerful episode of the Messenger Movement podcast, host Tamra Andress sits down with Gabriella Godde, the “California Mortgage Girl,” to share the story of how one encounter with the Holy Spirit radically transformed her life—and her faith. Gabriella opens up about her Encounter God experience in November 2023, where she went from lukewarm…
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526. Bridging the Gap: How Simple Conversations Can Combat Loneliness
50:23
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50:23In this episode of The Brainy Business podcast, Melina Palmer welcomes Nick Epley, a professor of behavioral science at the University of Chicago's Booth School of Business. Together, they explore the profound impact of everyday interactions and the often-overlooked value of connecting with others, even in brief exchanges. As loneliness reaches epi…
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525. Unpacking Left Digit Bias with Choiceology
37:04
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37:04In this exciting crossover episode of The Brainy Business podcast, Melina Palmer teams up with Katy Milkman, host of the acclaimed Choiceology podcast from Charles Schwab. Together, they delve into the intriguing concept of left digit bias, a psychological phenomenon that influences how we perceive prices and make decisions. As Melina shares her ex…
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551: How to Lead with Biblical Discernment in Today’s Culture
53:24
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53:24This week in The Vault—our summer throwback series highlighting the most powerful episodes from the past 7 years—we revisit a bold and timely conversation with Dr. Joshua Steinke. If you've felt the tension between cultural compromise and biblical conviction, this episode is for you. Dr. Steinke unpacks the dangers of “secondhand revelation” and in…
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524. Relativity in Action: Why Your Brain Needs Comparisons to Decide
34:57
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34:57In this episode of The Brainy Business podcast, Melina Palmer revisits the powerful concept of relativity, a cornerstone of behavioral economics that shapes how we perceive value through comparisons rather than absolutes. Originally aired in 2018, this foundational episode is refreshed to highlight its relevance today, especially in light of an upc…
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523. The Power of Not Yet: How to Do More
17:56
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17:56In this episode of The Brainy Business podcast, Melina Palmer shares her inspiring TEDx talk titled There's Nothing Magical about Monday. This episode dives deep into the psychological barriers that lead to procrastination and how understanding our brain's tricks can empower us to take action on the things that matter most. Melina reflects on her j…
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550: From Occult to Authority: Jamal Maxsam on Astrology, Manifestation & Kingdom Warfare
1:07:40
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1:07:40Welcome to The Vault—our summer series bringing back the most powerful episodes from the past 7 years of The Messenger Movement Podcast. In this listener favorite, Kingdom educator and spiritual strategist Jamal Maxsam shares his powerful deliverance story and equips believers to walk boldly in spiritual authority. From astrology to yoga to manifes…
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522. Behind the Mic: Crafting a Brainy Podcast
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47:04In this episode of The Brainy Business podcast, Melina Palmer shares her top tips for launching and growing a successful podcast, reflecting on her own journey since starting the show in 2018. With over 500 episodes, a global audience, and multiple books published, Melina dives into the intricacies of podcasting, offering insights from a behavioral…
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as you guys know we hosted a fight your evil situationship boxing rave last week and it went better than we could've thought. you guys showed up and showed out, THANK YOU! <3 we recap the event with some things that happened behind the scenes that you probably didn't know about and how we felt afterwards. follow us: @grownk1d @gaelaitor @_kaylasuar…
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In this episode of The Brainy Business podcast, Melina Palmer sits down with Diane Osgood, an environmental economist and author of Your Shopping Superpower, to explore the intersection of sustainability and consumer behavior. Their conversation dives into the power of values-based shopping and how individual choices can create significant impact i…
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549: When Obedience Feels Like a Detour — With Stefani Pady
47:53
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47:53Episode 549: When Obedience Feels Like a Detour — With Stefani Pady How God Built Two Businesses Through One Yes (and Why It Wasn’t the Plan) This episode from The Vault summer series features a powerful conversation with Stefani Pady—business coach, sales leader, and founder of Women Worship & Work. If you’ve ever felt tension between your corpora…
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In this episode of The Brainy Business podcast, Melina Palmer welcomes Amy Bucher, author of Engaged: Designing for Behavior Change. Together, they explore the intersection of behavioral science and design thinking, discussing how to create solutions that truly resonate with people's needs and behaviors. This refreshed episode, originally aired in …
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changing our identities (having a quarter life crisis)
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24:46we hit a mini quarter life crisis and start questioning our names, how we look, and our age. is this how 22 is supposed to be?? follow us: @grownkld @gaelaitor @_kaylasuarez join our social club: https://form.typeform.com/to/eBSho4lE overshare with us: grownkid.com About our Partners: GrownKid is made in partnership with Joy Coalition where purpose…
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In this episode of The Brainy Business podcast, Melina Palmer sits down with Vicki Tan, author of the innovative book, Ask this Book a Question. Vicki, a digital product designer with a rich background in behavioral science, shares her unique approach to decision-making through an interactive journey that encourages readers to ask meaningful questi…
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548: When Your Story Feels Too Messy to Share: Finding Healing Through Honesty, Infertility, and Faith
54:31
54:31
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54:31Ever felt like your story was too messy, too painful, or too complicated to be told? In this powerful episode of The Messenger Movement, host Tamra Andress sits down with Karissa Sprinkle for a raw and redemptive conversation about infertility, marriage struggles, ministry burnout, and the often-hidden grief so many Christian women carry. Together,…
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518. The Endowment Effect: Why We Overvalue What We Own
26:10
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26:10In this episode of The Brainy Business podcast, Melina explores the fascinating concept of the Endowment Effect, exploring why we tend to overvalue the things we own. From cherished coffee mugs to long-held ideas, this cognitive bias reveals how ownership can skew our perception of value. As Melina revisits her original deep dive from February 2021…
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why does nobody dance anymore? (club culture, dancing, and being perceived)
21:48
21:48
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21:48in this episode we talk about nightlife and the release and happiness that dancing gives us. and when we say dance, we just mean moving how our body wants to without rly worrying about if other people are looking at us. but it feels like everyone is scared to dance nowadays. so remember, if there's music, DANCE! follow us: @grownkld @gaelaitor @_ka…
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517. Navigating Consumer Insights Research
55:22
55:22
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55:22In this episode of The Brainy Business podcast, Melina Palmer is joined by Devora Rogers, Chief Strategy Officer at Alter Agents, to discuss the evolving landscape of consumer insights and the importance of asking the right questions in marketing. Devora shares her extensive experience working with major brands like Netflix, Pepsi, and TikTok, and …
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Ep. 547: Learning to Listen: Hearing God Through the Noise
53:16
53:16
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53:16Want to hear God more clearly? This episode will show you how. Today’s conversation with Rachael Groll is all about tuning in to the voice of the Lord—and living from a place of connection, clarity, and calling. Rachael shares how hearing God isn’t just for “spiritual elites”—it’s something every believer can grow in. And when we do, everything cha…
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