Best Rich Nutter Podcasts (2025)

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$425M Revenue Secret: Why Your Startup Is Failing (And You Don't Know It) 53:10

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6h ago53:10

53:10

Episode Summary From developer to enterprise sales leader to agency founder, Dale Zwizinski reveals the brutal truth about scaling revenue: most founders think they've hit product-market fit when they haven't, and they don't document anything. With 20+ years building teams from 2 to 150 across six countries, Dale shares how Revenue Reimagined has d…

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Episode 31: Belated WitMR and Welsh Open 2025 2:29:19

1h ago2:29:19

2:29:19

This time we catch up on all the usual, then we've got a bumper crop of event reports! Rich has been to the Welsh Open in Cardiff, and Laura has been to War in the Mortal Realms at Bad Moon Cafe. Apologies for the delay in getting this one out, it was a massive one! Thanks Tom for the huge editing effort. Thanks to Thomas Harding for his sterling e…

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This Pricing Expert Doubled 150+ SaaS Companies Revenue (Here's How) 46:14

5d ago46:14

46:14

Episode Summary Discover hidden SaaS profit levers with Ulrik Lehrskov-Schmidt, top B2B pricing expert. From accidentally starting consulting to helping 150+ companies achieve 102% price increases, Ulrik reveals pricing isn't about numbers—it's about structure. Learn how shifting to all-you-can-eat pricing tripled a business and the psychological t…

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The Book That Gets Clients (Zack Zeller’s Method) | Zack Zeller 59:33

13d ago59:33

59:33

In this episode, I sit down with Zack Zeller, revenue leader and sales mentor, to unpack the mindset shifts and systems needed to go from individual hustle to building high-performing sales teams. With years of experience leading sales organizations, Zack shares practical lessons on leadership, coaching, and creating a culture where reps thrive. We…

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The Secret Top Salespeople Know (That You Don’t) | Lee Salz 56:21

20d ago56:21

56:21

In this episode, I sit down with Lee Salz, globally recognized sales differentiation strategist and author of The First Meeting Differentiator. Lee has written seven books on sales, and his work has helped organizations worldwide move from generic sales pitches to truly differentiated conversations. We talk about: Why “different is better than bett…

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How to Win Deals Fast: Align With Buyers or Lose Them | Greg Nutter 1:21:47

27d ago1:21:47

1:21:47

Still trusting your CRM, ERP, or sales tools to tell you the truth about your business? Here’s the problem: Most of your systems are just fancy filing cabinets. They don’t help your team perform, they just track what’s already happened. If you’re tired of chasing reports, dealing with bad data, and running a sales org on broken systems, book a stra…

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How to Sell Without Feature Dumping (The Storytelling Fix) | ft. Stephen Steers 21:41

1M ago21:41

21:41

Most salespeople kill their deals without even realizing it… They feature-dump their way into irrelevance. They think rattling off specs will impress prospects, when in reality, it’s the fastest way to bore them and lose the sale. Here’s the truth: features don’t sell…stories do. That’s why in this episode of The Sales Machine Podcast, I sit down w…

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How to Build a Network That Actually Drives Business Growth | ft. Andi Baldwin 56:59

2M ago56:59

56:59

Most professionals think networking is about adding names to a list. But the truth? Most of those names never buy, never trust you, and never move the needle for your business. If you’re leading a sales team or running a professional services firm that’s stuck in “random acts of networking,” this episode is for you. Before we dive in, if you want t…

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The LinkedIn Prospecting Blueprint: How to Go From Cold to Closed | ft. Matt Clark 17:36

2M ago17:36

17:36

If your LinkedIn outreach is getting ghosted…it’s not because people “don’t use LinkedIn anymore.” It’s because your message is just another Hey {FirstName}, I see we have connections in common… snoozefest. ❌ You’re blending in with the noise. ❌ You’re chasing instead of attracting. ❌ You’re not using systems built for 2025. Here’s the fix: Book a …

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How to Sell With Purpose (and Never Compete on Price Again) | ft. Lisa McLeod 13:42

2M ago13:42

13:42

If your sales team is stuck competing on price, you don’t have a pricing problem. You have a purpose problem. 👉 Want to build a sales system that connects emotionally, drives high-value deals, and retains top talent? Book a strategy call with The Sales Machine: www.thesalesmachine.com In this episode, I sat down with the one and only Lisa McLeod, t…

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How to Avoid Toy AI and Build Real Business Value | ft. Dr. Lisa Palmer 54:05

2M ago54:05

54:05

Still trusting your CRM, ERP, or sales tools to tell you the truth about your business? Here’s the problem: Most of your systems are just fancy filing cabinets. They don’t help your team perform, they just track what’s already happened. If you’re tired of chasing reports, dealing with bad data, and running a sales org on broken systems, book a stra…

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Episode 30: Hot New Logo In Your Area! 1:24:39

2M ago1:24:39

1:24:39

We're back, exactly one month from our last episode! Don't get any ideas. We've done some hobby, Laura went to an event, Matthew and Rich played a game, and we've got our initial thoughts on the new GHB season for you. We also have a bit of a think about whether we might revisit any old armies. We have a cool new logo which hopefully you've seen by…

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This Founder 10x’d Her Sales using Genius Marketing | ft. Victoria Hajjar 20:32

2M ago20:32

20:32

If you’re still trying to sell to “everyone,” you’re losing to someone who chose to go deep on someone. Book a strategy call with The Sales Machine and we’ll help you own your niche, dial in your messaging, and turn your segment into a sales engine: 👉 www.thesalesmachine.com In this special episode, let’s go back to when I sat down with Victoria Ha…

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Special Episode: You’ll Never Win in Sales Without This Mindset | ft. Brad Lea 20:48

3M ago20:48

20:48

If you’re not closing, don’t blame the market. Don’t blame the script. Don’t blame your leads. The real reason most salespeople stay stuck? They haven’t mastered the mindset required to win. In this special episode, I sit down with the one and only Brad Lea, serial entrepreneur, sales philosopher, and straight-talking powerhouse. We talk about what…

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How to Keep Selling When Tech Is Eating the Sales Role | Ft. Victor Antonio 1:08:38

3M ago1:08:38

1:08:38

The truth? Sales isn’t dying. But the old way of doing it is getting eaten alive by tech. AI is here. It’s fast. It’s efficient. And if you’re not adapting, you’re going to be left behind. In this episode, I sit down with one of the best to ever do it, Victor Antonio, to talk about what’s really happening to sales roles, the tech takeover, and how …

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Still Cold Calling Like It’s 2010? Here’s What to Do Instead. | Ft. Leslie Venetz 45:49

3M ago45:49

45:49

If your team is still “smiling and dialing” without a system, listen up! The phone isn’t dead. But the way you're using it probably should be. Most sales teams are still cold calling like it’s 2010: Generic openers. No research. No empathy. Zero personalization. And then they wonder why no one’s picking up…or worse, why nobody cares. That’s why I s…

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Episode 29: The Battle of Three and Two 2:22:36

3M ago2:22:36

2:22:36

Hi gang, we're back once again. After the usual chatter and updates, our main feature this time is that Rich and Laura both attended the same tournament, Mercia Madness II. Who will come out victorious?? Thanks to Thomas Harding for his sterling effort in editing the pod! And talking on the pod, this episode. We have a Bluesky, @ThreeTwoAoS.bsky.so…

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How to Turn LinkedIn Likes Into Sales Conversations (Step by Step) | Ft. Richard Van Der Blom 1:03:08

3M ago1:03:08

1:03:08

Want to Turn Your Sales Team Into a LinkedIn Conversion Engine? If your team is just posting content, waiting for leads, and praying someone books a call…you don’t need more motivation. You need a system. 👉 Book a strategy call with The Sales Machine, we’ll show you how to turn every like, comment, and profile view into real conversations and close…

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How to Build a Business You Can Walk Away From | Ft. Chad Peterson 40:03

3M ago40:03

40:03

If your business can’t run—or sell—without you, you don’t own a company. You own a job. If that stings a little, this episode is for you. 👉 Ready to build a business that creates freedom, not burnout? Book a demo at thesalesmachine.com You built the business. You sacrificed sleep, weekends, maybe even your health. But what if I told you: You’re not…

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How to Hire Hungry Salespeople (Not Just Impressive Resumes) 44:56

4M ago44:56

44:56

Struggling to find salespeople who don’t just look good on paper—but actually perform? Let me show you how we help founders and sales leaders hire, train, and scale teams with grit, not fluff. 👉 Book a demo with The Sales Machine at thesalesmachine.com. If you’ve ever hired someone with a great resume… only to be disappointed 90 days later, you’re …

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How to Make B2B Marketing Less Boring and More Bankable | Ft. Morgan Ratcliffe 56:18

4M ago56:18

56:18

Most B2B marketing feels like it was copy-pasted from a textbook written in 2004. Boring. Bland. Beige. If you're tired of blending in with every other “solutions provider” out there… If you're struggling to turn cold leads into warm conversations… If your marketing is technically correct but completely forgettable— Then this episode is your wake-u…

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How to Build an Accountable Sales Culture That Delivers | Ft. Bryan Elsesser 1:03:39

4M ago1:03:39

1:03:39

Most leaders say they want accountability. But when deals slip, teams stall, or morale dips? They point fingers instead of fixing the root. In this episode of The Sales Machine, I sit down with one of the sharpest minds in GTM—Bryan Elsesser. He’s a two-time VP of Sales, GTM advisor, NYC tech vet, and the kind of guy who’s seen every stage of the s…

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How to Use AI That Reps Actually Trust and Follow | Ft. Francis Brero 50:34

4M ago50:34

50:34

Let’s be honest, your reps don’t trust your AI tools. They ignore the scoring. They chase the wrong leads. And they blame marketing when nothing closes. That’s because most AI feels like a black box. It gives you signals, but no context. And if your reps don’t understand it, they won’t use it. That’s why I brought on Francis Brero, co-founder of Ma…

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How to Turn Customer Feedback Into Your Competitive Edge | Ft. Tony Tom 49:51

5M ago49:51

49:51

Let’s be real, most businesses are so focused on closing new deals, they forget about the ones they already have. But if you’re not keeping your customers, you’re just spinning your wheels. That’s why I brought on Tony Tom, founder of Orca AI, to show you how the smartest B2B companies are flipping the script—using AI to retain customers, reduce ch…

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Episode 28: Tiers of Joy 1:54:41

5M ago1:54:41

1:54:41

Hello listeners! We're here once again, this time with a Very Important Feature. After the usual hobby updates and a quick event check-in, we're embarking on a Toxicity Tier List for all of the factions in AoS. It's not scientific, it's not clever, but it might be funny. We also find some time to answer your questions! Thanks to Thomas Harding for …

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Why ‘Better’ Brands Lose and How “Winning” Brands Stand Out | Ft. Kathryn Porritt 51:48

5M ago51:48

51:48

Listen, I’ve been saying it for years: in today’s world, better doesn’t cut it anymore. You’ve gotta be different if you want to win. And in this episode, I sit down with Kathryn Porritt, one of the best in the game when it comes to building personal brands that don’t just compete, they dominate. Kathryn went from building a multi-million dollar co…

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Why God Wants You To Succeed | John Rankins & Brad Lea 56:28

5M ago56:28

56:28

Most people think they're moving forward, but what they're really doing is standing still while their competition laps them. In this episode of The Sales Machine, I sit down with the legend himself—Brad Lea. Entrepreneur, investor, CEO, and host of the Dropping Bombs podcast. Brad’s the guy who built Lightspeed VT, changed the game in online learni…

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Cold Outreach Is Dead—Here’s What’s Actually Working Now | John Rankins & Ryan O’Hara 1:05:39

5M ago1:05:39

1:05:39

Let’s be honest… Most sales outreach is garbage. It’s lazy, templated, and gets ignored. In this episode of The Sales Machine, I sat down with the guy who’s been rewriting the sales playbook for over a decade—Ryan O’Hara, former VP of Growth at LeadIQ, founder of Pitchfire, and all-around creative prospecting beast. We dive deep into how to stand o…

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How to Build a Go-To-Market Strategy Backed by Data, Not Assumptions | John Rankins & Juanma Varo 43:44

6M ago43:44

43:44

Let’s be real for a second... Most companies don’t have a go-to-market strategy. They have a wishlist, a bunch of “best practices,” and a calendar full of marketing activity that leads nowhere. In this episode of The Sales Machine, I sat down with Juanma Varo—one of Forbes’ Top 100 Most Creative in Business, Head of Growth at Product Hackers, and a…

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How to Use Data to Stop Shooting Blind in Sales | John Rankins & Kyle Coleman 43:50

6M ago43:50

43:50

Let me ask you something...are you still guessing your way through sales? In this episode of The Sales Machine, I sat down with someone who’s not just talked about scaling, he’s done it. Kyle Coleman was the 6th hire at Looker, helped grow that rocket ship to a $2.6B exit with Google, then led massive revenue growth at Clari. Now, he's the CMO at C…

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Episode 27: The BIG Bristol Brawl 2:54:55

6M ago2:54:55

2:54:55

After a bit of a break we're back to chat about the BIG Bristol Brawl, which all three of us attended in February! Rich has been to a local 2 dayer, too. Thanks to Thomas Harding for his sterling effort in editing the pod! We have a Bluesky, @ThreeTwoAoS.bsky.social! You can email us at [email protected] with comments and questions! Laura’s…

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How to Leverage AI for Business Growth (Before It’s Too Late) | John Rankins & Tommy Högström 54:14

6M ago54:14

54:14

AI isn’t coming for your business, it’s already here. And if you’re still relying on outdated strategies, you’re leaving money on the table. The question isn’t whether AI will change the game, it’s whether you’ll be ahead of the curve or left behind. In this episode, I sit down with Tommy Högström, a tech leader who’s been in the trenches of AI-pow…

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Still Selling Like It’s 2010? Here’s Why AI Is the Future of Sales | John Rankins & Mehdi Tehranchi 56:11

6M ago56:11

56:11

Let me ask you something, are you still selling the way you did 10 years ago? Cold calling, manual follow-ups, relying on gut feelings instead of data? If so, you’re already behind. Sales has evolved, and the top performers aren’t just working harder, they’re working smarter by leveraging AI, automation, and augmented intelligence to close deals fa…

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Uncommon Strategies to Stand Out in Sales with special guest Dale Dupree 58:04

7M ago58:04

58:04

If your sales pitch sounds like everyone else’s, you’re getting ignored. The market is oversaturated with the same tired tactics, so how do you break through the noise? In this episode of The Sales Machine Podcast, I sit down with Dale Dupree, founder of The Sales Rebellion and the man behind some of the most unconventional, high-impact sales strat…

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How to Find the Right Messaging That Makes Customers Say YES | John Rankins & Olga Denisova 52:04

7M ago52:04

52:04

Let me hit you with a hard truth…nobody cares about your product! They care about their own problems, their own frustrations, and what’s keeping them up at night. And if your marketing doesn’t speak to that? You’re losing sales. Today, I’m sitting down with Olga Denisova, a hyper-growth marketing powerhouse who scaled Semrush to a $2.69 billion IPO…

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Trapped in Sales? Why You Can’t Escape Your Own Business | John Rankins & Brian Smith 58:21

7M ago58:21

58:21

Most founders dream of building a business that runs without them, but the reality? They’re trapped in sales and can’t break free. If you feel like your business can’t grow without you closing every deal, this episode is for you. I sit down with Brian Smith, an expert in scaling service-based businesses, to break down: ✅ Why founder-led sales is cr…

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Posting Content Isn’t Enough, You Need a Strategy That Sells | John Rankins & Neal Schaffer 46:50

7M ago46:50

46:50

Most businesses post content, but almost none of them have a strategy that actually sells. If you’re putting out content and not seeing leads or revenue, you’re doing it wrong. In this episode of The Sales Machine Podcast, I sit down with Neal Schaffer, a leading expert in B2B sales, marketing, and personal branding, to break down: ✅ Why storytelli…

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Episode 26: Brotherhood 2025 2:45:47

7M ago2:45:47

2:45:47

Wouldn't you believe it, it's another event report! We've been to Brotherhood as part of Team Rollmodels, alongside our editor Tom who joins in on the chat. Matthew hasn't been to Brotherhood due to being a grown-up, but he's here to keep us on track and ask insightful questions. Will Rollmodels once again avoid the wooden spoon? Will Laura and Ric…

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The Hidden Mistake Costing You Thousands of Dollars in Marketing | John Rankins & Rachel Pedersen 51:34

7M ago51:34

51:34

Most business owners think they’re investing in marketing—when in reality, they’re bleeding money with no results. In this episode of The Sales Machine Podcast, I sit down with Rachel Pedersen, the 'Queen of Social Media,' to expose the biggest mistake costing you thousands—and how to fix it before it drains your budget. We break down: ✅ Why most m…

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The #1 Mistake Killing Your Growth (And Why You Won’t Admit It) | John Rankins & Aaron Ross 55:52

8M ago55:52

55:52

Most business owners and sales leaders don’t realize it, but they’re making a critical mistake that’s stunting their growth—and worse, they refuse to admit it. In this episode of The Sales Machine Podcast, I sit down with Aaron Ross, the legendary author of Predictable Revenue, to break down exactly what’s holding businesses back in today’s unpredi…

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INTERMISSION - Rich talks about rascal.news 3:49

8M ago3:49

3:49

Rich likes www.rascal.news, and suggests that if you're interested in the wider tabletop gaming world you might too. Their February pledge drive can be found here: https://www.rascal.news/rascal-celebrates-its-first-birthday-with-a-pledge-drive/?ref=the-weekly-fanfare-newsletter We'll be back soon with a regular episode! Hosted on Acast. See acast.…

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Sales Slumps? Your Team Lacks Purpose, Not Prospects | John Rankins & Lisa McLeod 58:33

8M ago58:33

58:33

Most sales teams don’t have a prospect problem, they have a purpose problem. I’ve seen it over and over: companies pushing for numbers without giving their teams something bigger to sell for. And that’s exactly why I brought Lisa Earle McLeod on The Sales Machine Podcast. Lisa is the author of Selling with Noble Purpose and one of the top experts o…

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Outbound Isn’t Dead, You’re Just Doing It Wrong | John Rankins & Collin Stewart 50:11

8M ago50:11

50:11

Outbound sales isn’t broken, most people are just doing it wrong. In this episode of The Sales Machine Podcast, John Rankins sits down with Collin Stewart, Co-founder and CEO of Predictable Revenue, to reveal the secrets behind creating scalable, predictable revenue through smarter outbound strategies. Collin shares the lessons he’s learned from ye…

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Your Sales Culture is Killing Your Team’s Motivation | John Rankins & Scott Morse 1:01:01

8M ago1:01:01

1:01:01

Think your telesales team is performing at its peak? Think again. In this episode of The Sales Machine Podcast, I sit down with Scott Morse, seasoned entrepreneur and founder of Lamassu Leads, the first enterprise-level call center in real estate. Scott shares his journey from mastering high-ticket sales to building a multi-million-dollar marketing…

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Why Your Go-to-Market Strategy Isn’t Working | John Rankins & Maxwell Nee 49:47

9M ago49:47

49:47

Struggling to break into new markets or wondering how to stand out in a crowded industry? You’re not alone. In this episode of The Sales Machine Podcast, I sit down with Maxwell Nee, Chief Revenue Officer at Score App, to unpack the secrets of scaling effectively and creating high-value business models. Maxwell shares his journey from angel investo…

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The 2025 Talent Crisis: How to Stay Ahead | John Rankins & Siv Sivanesan 50:09

9M ago50:09

50:09

Scaling your business is one of the biggest challenges you’ll face as a leader and most fail before they even get started. In this episode of The Sales Machine Podcast, I sit down with Siv Sivanesan, CEO of Volenday Group and a master at scaling businesses across industries like tech and staffing. Siv shares the hard truths about why so many busine…

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Episode 25: Bumper Event Bonanza (with Zach Bair) 2:40:26

9M ago2:40:26

2:40:26

Happy New Year! This time, Rich and Laura forgo Matthew in favour of Zach Bair, who joins us to chat about the Kingdom in Flames GT that he and Laura attended. Laura also runs us through a First Founding event, and Rich has been to the Big Winner Boy GT at the TSN Arena. There's hobby chat as usual, and a quick look forward to Brotherhood. You can …

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Why Your Sales Message Isn’t Landing | John Rankins & Ben Kniffen 1:10:58

9M ago1:10:58

1:10:58

Think your sales message is working? If it’s not focused on solving pain, it’s probably falling flat. In this episode of The Sales Machine Podcast, I sit down with Ben Kniffen, co-founder of LinkedSelling and an expert in lead generation and sales development. Ben shares his journey from working with diverse industries to becoming a leader in B2B m…

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One Call Isn’t Enough: How to Actually Nurture Leads 1:07:34

9M ago1:07:34

1:07:34

Think one cold call is going to close the deal? Think again. In this episode of The Sales Machine Podcast, I sit down with Nick James, a sales leader who’s cracked the code on scaling B2B sales teams and turning cold leads into hot opportunities. We break down the real reason your pipeline is stuck: you’re not nurturing your leads. One touchpoint w…

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Why Your Sales Team Is Stuck | John Rankins & Alan Versteeg 58:17

10M ago58:17

58:17

Struggling to balance technology and human connection in your sales leadership? You're not alone. In this episode of The Sales Machine Podcast, I sit down with Alan Versteeg of Growth Matters, a sales leadership expert who’s spent over a decade helping CEOs and Sales Directors transform their teams into high-performance engines. Alan breaks down ho…