Best Rich Nass, Embedded Computing Design Podcasts (2025)

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Embedded Executive: Manual Vs. Automated Code Generation | TeleCANesis 11:44

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1h ago11:44

11:44

We’ve done podcasts in the past that discussed automating your code documentation. But we haven’t touched much on automating the code generation itself until now. On this week’s Embedded Executives podcast, I spoke to Jonathan Hacker, the Founder and CTO of TeleCANesis, and that’s exactly what they do. We got into the issues of why automated coding…

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Embedded Executive: AI Is Hard. It’s OK To Ask For Help | CEVA 10:32

24m ago10:32

10:32

Designing a device that incorporates AI can be daunting, for a good reason—it’s very complex. When you push that design out to the Edge, it brings in even more challenges, both on the hardware and software sides of the equation. To understand what these challenges are and where a designer can turn for help, I spoke to Amir Panush, the CEO of CEVA, …

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Embedded Executive: How Secure is Secure Enough | Silicon Labs 13:26

6d ago13:26

13:26

Silicon Labs recently announced an MCU that has achieved the highest level of security possible to date, which is PSA Level 4. The questions you may be asking are, “What does that mean, and is this something I need to understand?” To get answers to these questions and many related ones, I spoke to Sharon Hagi, the Chief Security Officer at Silicon …

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Embedded Executive: Quantum Cryptography Must Be Part of Your Vocabulary | Infineon 11:49

13d ago11:49

11:49

We’re in the era of quantum computing. That brings with it a lot of great things. But at the same time, it brings some not so good things. Once again, we’re in a race to stay ahead of the bad guys to keep our systems secure. Folks like the experts at Infineon are doing what they can to do just that. And the best part is that they are trying to insu…

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Embedded Executive: Minimize Power in Today’s Data Centers | Point2 Technology 8:49

19d ago8:49

8:49

The boom coming from AI is requiring data centers to be built as fast as we can build them. To that end, there is a lot of discussion about the power that’s needed to drive these data centers. What there’s not a lot of discussion about are the interconnects that are used within these power-hungry computing camps. And that’s the specialty of Point2 …

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Embedded Executive: Thermal Issues Continue to Propagate | Ventiva 11:38

1M ago11:38

11:38

For as long as we’ve been designing embedded computers and consumer electronics, we’ve had a problem figuring out how to handle the heat that’s created. Known as thermal management, the problem seems omnipresent as systems become more compact, processors run faster, and so on. Unfortunately, many designers don’t think about thermal management until…

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Embedded Executive: Proper Antenna Design Can Make or Break Your Product | Taoglas 13:12

1M ago13:12

13:12

While it may not be as intimidating as it once was, antenna design can still be a make-or-break aspect of your end product. Make the antenna too big, and the end users balk. Make the antenna too small, and the device won’t function properly (and end users will balk). To understand where and how the antenna design should begin, I spoke with Dermot O…

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Embedded Executive: TSMC Ends Its GaN Run | Infineon 14:17

1M ago14:17

14:17

TSMC recently announced its exit from the GaN space. Well, maybe “announced” is the wrong word, but they did let customers know that they will not be producing GaN devices going forward. Details are still coming out, so we don’t know exactly when that stoppage will occur. So what does that mean for TSMC partners who relied on them to produce their …

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Embedded Executive: Where To Place the Compute In a Car | NXP 12:04

2M ago12:04

12:04

Compute in the automobile is (again) moving toward consolidation and away from the discrete nature of multiple processors around the vehicle. Is this a trend that’s going to stick? I guess it depends on who you ask. In this case, I asked Robert Moran, the GM & VP for Automotive Processors at NXP Semiconductors. As we add AI and autonomous drive to …

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Embedded Executive: Your Devices Must Be Secure For a Long Time | Northern.tech 12:51

2M ago12:51

12:51

The Cyber Resilience Act (CRA) is a regulation designed to enhance cybersecurity for products mainly sold in Europe. It establishes common cybersecurity standards for hardware and software, requiring manufacturers to build security into their products from design through the products’ complete lifecycle. It’s this latter concept that can be troubli…

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Embedded Executive: AI Drives Autonomous Buses | Mozee 10:41

2M ago10:41

10:41

While most autonomous vehicle focus is on the automobile, Mozee is going in a slightly different direction, no pun intended. Mozee is focused on autonomous buses, or vehicles that transport large numbers of people. As you might expect, such a system has its challenges, in addition to those typically associated with an automobile. What makes the com…

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Embedded Executive: AI and Space Travel | EdgeCortix 14:51

2M ago14:51

14:51

Two technologies seem to be barreling ahead at a rapid pace, and there is likely a convergence coming shortly, if it hasn’t already occurred. I’m referring to space travel and artificial intelligence. But in my limited knowledge, there appears to be a disconnect in this marriage, whereby how could AI make decisions on something it’s never encounter…

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Embedded Executive: Acquisition Eases AI/ML Into Wearables | Nordic Semiconductor 9:13

3M ago9:13

9:13

Designing wearables with integrated AI /ML just got one step easier with Nordic Semiconductor’s acquisition of Neuton.AI. While the two companies had already been working together, you can expect a lot more integration between Nordic’s MCUs and the very low-power AI IP that Neuton.AI has become famous for. On this week’s Embedded Executives podcast…

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Embedded Executive: Going From Prototype to Large-Scale Production | Sixfab 16:07

3M ago16:07

16:07

The line between a maker and a maker pro is quite fuzzy. In my opinion, the maker wants to build one of something, and likely won’t want to build more than one. The maker pro starts out building one, but knows somewhere down the line that the project could turn into a far larger volume. If you fall into that latter group, does that change some of y…

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DevTalk with Rich and Vin: Knowing Where your AI Project Should Start 28:17

3M ago28:17

28:17

If you believe all the hype, it seems that AI is being integrated into nearly every embedded computing platform. It may not be everyone, but the percentage is fairly high and growing. So, as a developer, do you know what your starting point should be for your project? What Vin and I discovered, thanks to Avijit Sinha, Senior VP of Strategy and Glob…

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Embedded Executive: Get to Know ISO 8800 | Perforce 10:32

3M ago10:32

10:32

ISO 8800 is a standard aimed at functional safety in automotive applications, pertaining to artificial intelligence. It provides the guidelines for integrating AI systems into any safety-related functions of road vehicles. In full disclosure, I wasn’t aware of this standard, and I was frankly surprised I wasn’t. To remedy the situation, I invited J…

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Embedded Executive: 20 Years and Still Going Strong | Eclipse Foundation 18:46

3M ago18:46

18:46

Here’s a walk down memory lane. The Eclipse Foundation dates back more than 20 years. Mike Milinkovich, the Foundation’s Executive Director, has held this role since its inception. The role of the foundation and the embedded industry in general has evolved more than anyone could have conceived. Stay tuned to hear about some of the issues the Founda…

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Embedded Executive: AI Is an Energy Hog That We Have To Deal With | Empower Semiconductor 12:39

4M ago12:39

12:39

We talk about AI a lot here at Embedded Computing Design, and that’s a huge understatement. What we don’t talk about often is the power required to keep the data centers going, specifically the data centers that form the backbone of all this AI activity. When you talk to experts in this space, they’ll tell you that the amount of power needed, speci…

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Embedded Executive: Hear From an Embedded Leader | Nordic Semiconductor 16:29

4M ago16:29

16:29

Nordic Semiconductor is certainly one of the leaders in the embedded space regarding microcontroller technology. Frankly, I feel like the company is one of the best-kept secrets. When I had the opportunity to speak with their (sort of) new CEO, I jumped at it. Hear my discussion with Vegard Wollan, Nordic’s President and CEO, where he explains some…

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Embedded Executive: Security Through Open Source | Tropic Square 8:57

4M ago8:57

8:57

Some “experts” in the embedded space will swear that systems based on open-source software or hardware can never be secure. At the same time, others will say that such a notion is pure nonsense. To get a better feel for the argument and understand what is accurate and what is not, I spoke to Jan Pleskac, the Co-Founder and CTO of Tropic Square, on …

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Embedded Executive: Move Your Processing to Your Memory Subsystem | PIMIC 9:12

4M ago9:12

9:12

In a typical SoC, you handle all your processing functionality within the processor core. Makes sense, right? What if you can handle your processing within the SoC’s memory subsystem? If I understand the concept correctly, the time and power to handle those processing functions would be reduced considerably, which is needed in an AI application. So…

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Embedded Executive: Functional Safety Is a Must Have | PX5 RTOS 12:20

4M ago12:20

12:20

Functional safety is no longer a “nice to have” or “should have” in many applications, having moved to “must have” in spaces like automotive, industrial automation, medical devices, and aviation. Passing the functional safety testing process can be rigorous, especially if you’re going through it for the first time. But even the best experts take at…

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DevTalk with Rich and Vin: Rust 32:28

5M ago32:28

32:28

You likely have heard of the Rust programming language, known for its safety features. But, like me, you may not know its details, and frankly, why you should be considering it for your next design. For those reasons, Rich and Vin invited Jonathan Pallant, a Senior Engineer with Ferrous Systems, to join them on this episode of DevTalk with Rich and…

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Embedded Executive: Real Time Is a Misnomer | McObject 12:54

5M ago12:54

12:54

In programming jargon, the term “real time” is not used in its literal sense, which can be confusing. The literal definition means that when something happens in real time, it happens instantaneously. But in practice, something that occurs very quickly is mistitled as being real-time. Why does the misconception continue to occur, and what problems …

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Embedded Executive: You Can Have Lots of Power or Performance, But Not Both | Micron 11:17

5M ago11:17

11:17

If system developers had unlimited power for their designs, they’d likely find a way to take advantage of it. And the same goes for performance. However, neither of those features is available in infinite quantities. And in just about every case, one becomes a tradeoff for the other. So, how do you manage that tradeoff, and when you do, what other …

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DevTalk with Rich and Vin: Reverse Engineering 22:56

5M ago22:56

22:56

Just about everybody in the engineering space has reverse-engineered a product at some point. It might have been for professional reasons, like seeing how a competitor is attacking a problem or simply seeing how they engineered a product. Or it could have been for personal reasons, because the product stopped working, or simply because they wanted …

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Embedded Executive: Minimize the Power in Your WiFi Network | Infineon 9:03

5M ago9:03

9:03

Low-power is the ultimate priority in some WiFi networks, especially when you’re designing a battery powered device. Cameras used in remote locations are prime targets for this discussion. In some cases, access to that camera is difficult, so the user needed want to charge or replace a battery on a regular basis. To understand what the current stat…

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Embedded Executive: Chip Design Is Not Getting Easier | Siemens 18:17

5M ago18:17

18:17

Chip design has always been a complex process, and there is no end in sight. What has improved are the tools available to an IC designer. The chips are getting more specialized; hence, the tools must drill down further into the process than ever before. This sounds like a lot of black magic, but it becomes less cloudy when someone who understands t…

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Embedded Executive: Yes, You Can This With Bluetooth | Blecon 13:06

6M ago13:06

13:06

Just when you thought you’d done everything you could do with Bluetooth, along comes something new and unique. At a recent technical conference, I was witness to a very cool demo that was all based on Bluetooth. Rather than attempt to describe it myself, I asked Simon Ford, the Founder of Blecon, the company providing the demo, to explain what it i…

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Embedded Executive: Consider Security Far Earlier Than You Think | NXP 15:07

6M ago15:07

15:07

We often say that designing secure systems means thinking about security early on in the design process. That means really early on, well before any pen is put to paper, so to speak. To understand what that means, I spoke to Denis Noel, the Director of Strategy in the Secure Connected Edge business unit at NXP on this week’s Embedded Executives pod…

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Embedded Executive: Hacks Are Still Happening | Digi 18:30

6M ago18:30

18:30

Don’t stop me if you’ve heard this before, because it needs to be repeated, again, and again. The embedded industry needs to take security more seriously. Hacks are continuing to occur and will continue until there is a “security by design” mentality in place in our space. It’s hard to believe we are still having this discussion, but we are. I also…

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Embedded Executive: Simplify Edge AI | Tria 10:05

6M ago10:05

10:05

Edge AI is one of the popular topics amongst the embedded community. It’s the place where decisions are made, data is analyzed, etc. It’s also a place where lots of confusion arises because of its complexity, especially from a development perspective. To get to the heart of where the challenges lie in this phase of design, I spoke with Jim Beneke, …

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Embedded Executive: Develop an ASIC For Far Less Than $100K | Efabless 12:46

7M ago12:46

12:46

Common knowledge says that if you want to create an ASIC, you’d better have at least $1M in your bank account. The folks at Efabless say that my common knowledge is inaccurate by a long shot. They claim to be able to get folks started for far less than $100k. I needed to understand how this is possible, so I invited Michael Wishart, the CEO and co-…

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DevTalk with Rich and Vin: Embedded FPGAs with Achronix 26:06

7M ago26:06

26:06

Theoretically, you can do whatever functions you require in hardware or software. The most efficient way to complete those functions is with the proper mix of hardware and software. The important question is how you determine what gets implemented in hardware versus what’s in software. What if you can do a quasi-hardware-software mix? That’s what i…

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Embedded Executive: Simplify Designing Edge-Based AI | ClearBlade 13:55

7M ago13:55

13:55

From a developer’s perspective, Edge AI is anything but simple. Any tools, software, etc., that can simplify the process of integrating this technology into a system is very welcome. That’s where ClearBlade comes in, with its framework that developers “design to,” using hardware, software, and even terminology that the design community is accustome…

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Embedded Executive: Your Industrial Application Needs an Industrial MCU, Infineon 15:09

7M ago15:09

15:09

Industrial platforms come with a specific set of design criteria. And the term “industrial” can be quite ambiguous, running the gamut from power tools to manufacturing equipment. Obviously, there are different requirements within this range. When you’re choosing an MCU for this space, you had better understand what your specific requirements are. M…

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Embedded Executive: The Evolution of a Wireless Standard, LoRa Alliance 12:26

7M ago12:26

12:26

At the LoRa Alliance, there’s a new sheriff in town. Alper Yegin is the group’s new CEO. LoRa, which stands for long range, allows transmissions to occur at very low power, sometimes lasting many years without changing batteries. Yegin believes the LoRa spec is quite solid, but there’s always room for it to evolve. He feels that one of his primary …

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Embedded Executive: Develop Your Embedded Code on an Open Platform, Analog Devices 13:13

8M ago13:13

13:13

Open tools are becoming the norm in the embedded software development space. And that’s definitely the case for Analog Devices’ CodeFusion Studio tool. The IDE lets developers start with an SoC, and design their systems from there. The software development platform is based on Microsoft's Visual Studio Code (VS Code). On this week’s Embedded Execut…

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Embedded Executive: A Banner Year for Z-Wave, Z-Wave Alliance 11:47

8M ago11:47

11:47

It’s been a very successful year for the Z-Wave Alliance. If you have any doubts about that statement, check out this week’s Embedded Executives podcast, where I spoke to Avi Rosenthal, the Chairman of the Alliance. Avi rattled off a long list of achievements for the organization, including a new spec, an unplug fest, and many new products. These e…

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Embedded Executive: A Productivity Tool From a Name You Likely Recognize, Circuit 21:36

8M ago21:36

21:36

Tyson Tuttle left the helm of Silicon Labs a few years ago, took a little time to recharge the batteries, and now he’s back in the thick of things with a new company called Circuit. Given its name, you might think it’s a company designing ICs, but that’s not true. The company is building what some might call a productivity tool, but Tyson describes…

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Embedded Executive: Deploying Production AI, Synaptics 13:48

8M ago13:48

13:48

The industry revolves around two types of AI, namely research AI versus production AI. I wasn’t sure what these terms meant and their differences, so I asked an expert to join me on this week’s Embedded Executives podcast. John Weil is the Vice president and General Manager of Synaptics’ IoT Business Unit. After setting me straight, John talks abou…

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Embedded Executive: The Latest in SDVs, Sonatus 14:54

9M ago14:54

14:54

What is the real definition of a software-defined vehicle (SDV)? It depends, mostly on who you are asking that question of. I asked John Heinlein, the Chief Marketing Officer at Sonatus and he had a great response on this week’s Embedded Executives podcast. We discussed the differences between various tiers of vehicles, how they are upgraded, and w…

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Embedded Executive: Tools Create All Your Documentation, Driver 14:59

9M ago14:59

14:59

Is documentation an issue for your embedded project? Wouldn’t it be great if you didn’t have to create that documentation yourself, yet have it be as good (or better) than you could do yourself? That’s what the tool from Driver does. In full disclosure, I didn’t understand how the company’s technology worked, so I had a great discussion with Driver…

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Embedded Executive: Memory Controllers Are More Complex Than You Think, Silicon Motion 11:49

9M ago11:49

11:49

The amount of NAND memory that exists today is staggering. There are many different kinds of NAND, and the needed type is based on the intended application. Sometimes you need high-speed memory, sometimes very dense memory, and sometimes you need the memory to go into an environment that’s less than favorable. But the memory itself is just one piec…

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Embedded Executive: Your AI Platform Needs Wireless, Synaptics 5:05

9M ago5:05

5:05

With all the focus on AI and machine learning these days, we sometimes take other facets of design for granted, some of which are vital, like the wireless component. Synaptics’ Veros architecture fits the bill for state-of-the-art wireless communications with high throughput, low power consumption, and top-notch security. If you’re designing an AI-…

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Embedded Executive: Developing a Strategy To Manage Edge-to-Cloud Data, aicas 11:24

9M ago11:24

11:24

We are being bombarded with data; it’s coming at us from so many avenues, particularly as we move into the world of AI and the analytics that it brings. The key to a proper edge-to-cloud strategy is being able to make sense of that plethora of data. That statement sounds obvious and simple, but it’s quite the opposite. If you don’t have the proper …

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Embedded Executive: Choosing Your Programming Language, AdaCore 11:48

10M ago11:48

11:48

When designing systems with high integrity, say for automotive applications, what is the programming language of choice? I believe that’s referred to as a loaded question, because there are so many variables involved, and it’s a question that’s almost impossible to answer. Unfortunately, many developers make a decision for the wrong reasons. To get…

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DevTalk with Rich and Vin: Steve Sanghi 31:48

10M ago31:48

31:48

Most people in our embedded industry are familiar with Steve Sanghi, who has been the CEO of Microchip for more than thirty years. Steve took over the company in its not-so-successful early days and brought it to the great heights we know today, as a multi-billion dollar semiconductor powerhouse. Steve stepped down from the CEO role a few years ago…

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Embedded Executive: When, Where, and Why Use Rad-Hard Memory, Infineon 17:31

10M ago17:31

17:31

What is rad-hard memory, and when and where should it be used? And what makes it different from conventional memory? The answers may seem obvious, but that’s not the case. That’s exactly why I spoke to Helmut Puchner, Vice President and Fellow in the Aerospace and Defense division of Infineon Technologies in this week’s Embedded Executives podcast.…

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Embedded Executive: The In-Cabin User Experience, indie Semiconductor 10:03

10M ago10:03

10:03

The automobile's in-cabin user experience (UX) is undergoing some serious changes. We’re nearing the point where the automobile can be viewed as an office or entertainment center that also transports you from point A to point B. With all those changes, it’s important to ensure that these non-mission-critical functions communicate with the mission-c…