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NC F&B Podcast

North Carolina Food & Beverage

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Hospitality industry veteran Max Trujillo goes behind the scenes of North Carolina's thriving food and beverage culture. On the NC F&B Podcast, you'll hear from local chefs, sommeliers, distillers, farmers, brewers, and the whole colorful cast that makes up the state's culinary scene.
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On The Turning Point Podcast, we talk to mission driven leaders who are dedicated to social and environmental impact, doing their part to help our species navigate this critical moment of change. Joanna Macy, the great environmental activist and systems ecologist, said that when faced with planetry crisis, there are three stories we can tell ourselves. *Business as usual* in which we tell ourselves that some degree of damage is necessary for human progress. *The great unraveling* in which we ...
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As AI and electrification surge, America’s power grid is under pressure. Energy ReLeaf founder Pete Reese joins Justin Baker and Ian C. Williams to explore how next-generation home solar could help stabilize the grid and accelerate the clean-energy transition. Pete breaks down the challenges slowing solar adoption—cost, aesthetics, and interconnect…
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The North Carolina Food and Beverage Podcast, host Max Trujillo welcomes back co-creator and longtime co-host Matthew Weiss as they delve into the recent Michelin Guide announcements for the American South that have stirred quite a buzz in the North Carolina culinary scene. We kick off with a lighthearted debate about Michelin's surprising decision…
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In this episode of the North Carolina Food and Beverage Podcast, host Max Trujillo welcomes back restaurateur Tyler Helikson for an inspiring conversation. The pair catch up on Tyler's latest ventures, including his successful restaurants, Happy Inhale and Madre, and dive deep into their shared journey of self-improvement. Tyler shares his recent c…
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In this episode of the North Carolina Food and Beverage Podcast, host Max Trujillo dives into the world of sports, food, and entrepreneurship with Gio Mantovani, the owner of Sideline Snacks. Joined by Kyle Sutton of Bestow Baked Goods, they discuss the innovative approach Gio is taking to revitalize dormant concession stands in Holly Springs. The …
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In this episode of the North Carolina Food and Beverage Podcast, host Max Trujillo welcomes back Eduardo Mera of the Mera Brothers Oysters. The main event discussed is the upcoming Rawleigh Oyster Fest, set for November 8th at Smoky Hollow. The festival will feature oysters from various farms, dishes prepared by local chefs, live music, and a chari…
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Ready to explore the buzz around THC-infused beverages? 🎧 Tune in to the latest North Carolina Food and Beverage Podcast episode where we chat with Jennifer Wilson, the founder of Tail Chaser, about their new line of sangrias. 🎙️🍇 #HempRevolution #PodcastLife #drinklocal Host Max Trujillo explores the realm of THC-infused sangria alongside Ian Brow…
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Join Max Trujillo, host of the North Carolina Food and Beverage Podcast, as he chats with his coworker from PFG, Jillian Whitlow. Jillian, an impressive culinary school graduate, has lived in North Carolina for over two decades but will always be a New Yorker. Her story takes us from her early days of culinary training in Arizona to her current pas…
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Join host Max Trujillo on the North Carolina Food and Beverage Podcast as he dives into the vibrant culinary world of Angier, North Carolina. Let's chat with Giuseppe's Corner, an Italian deli renowned for its authentic New York-style sandwiches. Max is joined by deli owners John and Mike Canepa, and famous local bartender, Zachariah Williams. List…
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EP6 - What does purpose-driven leadership look like inside a fast-growing medical cannabis clinic? In this special edition of the Business of Cannabis Podcast, Tim Kirby, CEO of Releaf, sits down with Professor Chris Shambrook, renowned performance psychologist and long-time advisor to the British Olympic rowing team. Together, they unpack how high…
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How do you scale climate solutions without losing sight of what really matters? In this episode of The Turning Point, we sit down with Nick Reinke, CEO of HabiTerre, to explore what it means to lead in the "messy middle"—the space between innovation, complexity, and real-world systems change. Nick’s journey from crop insurance to startup leadership…
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In this lively and impromptu episode of the North Carolina Food and Beverage Podcast, host Max Trujillo welcomes the incredibly positive and quintessentially Italian Anthony Rapillo. They laugh about Anthony's Italian aura and share anecdotes about getting back into the podcast groove. Anthony discusses his spontaneous appearance on the show, attri…
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David Leon—former co-founder of Farmer’s Footprint and Principal at Esso Partners—joins us to unpack a bold, systems-level approach to transforming our broken food system. Drawing on deep experience in regenerative agriculture and finance, David explains how ecological investing can unlock more than just profit—it can regenerate soil, ecosystems, a…
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In this episode of the North Carolina Food and Beverage Podcast, host Max Trujillo visits Aromaa, a new Sri Lankan restaurant in Raleigh. Max speaks with the owner Sherwin, his daughters Stephanie and Jennifer, and Chef Kalpa about the culinary delights of Sri Lankan cuisine. They discuss the restaurant's origins, the distinctive flavors and spices…
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EP5 - Join COO of Releaf, Graham Woodward, and Dr Anne Katrin Schlag, Head of Research at Drug Science, as they explore how the UK can move from anecdotal patient stories to real-world evidence, and why this shift is vital for expanding safe, trusted access to cannabis-based medicines. Let's rethink healTHCare. Chapters: 00:00 Beyond The Script wit…
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Scaling regenerative agriculture is harder than it looks. Nick Reinke, CEO of HabiTerre, joins us to unpack the real economic and logistical roadblocks—from transition risk on the farm to the limitations of carbon credit markets. He offers a systems-level perspective on how climate tech, data infrastructure, and aligned incentives can create change…
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EP4 - Tim Kirby, CEO of Releaf and Michael Sassano, CEO and Chairman of the Board with SOMAÍ Pharmaceuticals discuss strategies for expanding the medical cannabis market in the UK. They highlight the challenges in the current market, such as patient accessibility and supply chain issues, emphasise the importance of vertical integration and advanced…
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Burning medical waste is harmful, expensive, and still surprisingly common in 2025. In this episode of The Turning Point, we explore why—and what mission-driven healthcare leaders can do about it. Kelly Prchal, CEO of Clean Waste Systems, shares how her company’s ozone-based waste treatment system is disrupting the status quo. With no heat or water…
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Host Max Trujillo welcomes Congresswoman Deborah Ross for an insightful discussion. We explore topics such as North Carolina's vibrant food scene, the significance of Juneteenth, and the intersection between politics and the food and beverage industry. Congresswoman Ross shares her culinary favorites in the Raleigh Triangle area and details her leg…
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EP3 - In this special edition episode, Releaf COO Graham Woodward sits down with cannabinoid pharmacologist Professor Saoirse O’Sullivan to explore whether our current approach to cannabis-based treatment is truly evidence-led or built on outdated myths. From the science behind THC and CBD to the truth about the entourage effect, this episode chall…
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Host Max Trujillo and his co-host, Hershey the dog, welcome the talented and outspoken chef, Mo (Modega). The conversation traverses Mo's eclectic background, from her roots in Philadelphia to her pivotal role as head chef at LA Dive Bar in downtown Raleigh. They bounce back and forth from recapping the 5th Annual Bubbles & Brisket, some personal d…
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EP2 - Robert Jappie, partner at Fieldfisher LLP and Tim Kirby, CEO at Releaf unpack the challenges and opportunities shaping the UK’s medical cannabis landscape, from the slow-moving regulatory environment to the urgent need for patient-focused innovation. Key topics include: - Why the UK's medical cannabis framework has barely shifted since legali…
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EP1 - CEOs Tim Kirby of Releaf and James Duckenfield of Glass Pharm sat down to discuss the ever-evolving UK medical cannabis sector. In 2024, we joined forces with Glass Pharms in the UK's largest ever medical cannabis deal, providing Releaf patients with a consistent, high-quality supply of domestic grown CBPMs. As one of the most-trusted #medica…
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Battery storage is one of the most critical — and misunderstood — components of the clean energy transition. In this episode, Zahra Hargens Iliff, founder and CEO of Vessyll, joins us to talk about how her company is helping businesses cut costs and reduce grid strain by deploying on-site battery systems. We explore why battery storage is essential…
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'Bubbles and Brisket' is in its fifth year, on Saturday, June 7th. The event will feature around ten chefs, multiple bars, and a variety of beverages, including sparkling wines, beers, and potentially a cash bar for full-strength drinks. Get Tickets HERE In this episode of the North Carolina Food and Beverage Podcast, host Max Trujillo interviews M…
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This episode of the North Carolina Food and Beverage Podcast, hosted by Max Trujillo, highlights the return of the 'Bubbles and Brisket' event for its fifth year, scheduled for Saturday, June 7th. The event will feature around ten chefs, multiple bars, and a variety of beverages, including sparkling wines, beers, and potentially a cash bar for full…
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Former athlete and advertising exec Dr. Justin Baker joins Ian C. Williams to share his journey through burnout, meditation, and a PhD in Human Factors. What starts as a personal healing story evolves into a deeper exploration of why self-awareness alone isn’t enough to create meaningful organizational change. Justin breaks down the flaws in the “m…
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This episode of the North Carolina Food and Beverage Podcast, hosted by Max Trujillo, highlights the return of the 'Bubbles and Brisket' event for its fifth year, scheduled for Saturday, June 7th. The event will feature around ten chefs, multiple bars, and a variety of beverages, including sparkling wines, beers, and potentially a cash bar for full…
  continue reading
 
This episode of the North Carolina Food and Beverage Podcast, hosted by Max Trujillo, highlights the return of the 'Bubbles and Brisket' event for its fifth year, scheduled for Saturday, June 7th. The event will feature around ten chefs, multiple bars, and a variety of beverages, including sparkling wines, beers, and potentially a cash bar for full…
  continue reading
 
In this episode of The Turning Point, Ian C. Williams discusses the critical connection between personal transformation and planetary transformation. He emphasizes the urgency of addressing the sixth mass extinction and the need for individuals to take responsibility for their actions. Ian explores the concept of discipline as a means of learning a…
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This episode of the North Carolina Food and Beverage Podcast, hosted by Max Trujillo, highlights the return of the 'Bubbles and Brisket' event for its fifth year, scheduled for Saturday, June 7th. The event will feature around ten chefs, multiple bars, and a variety of beverages, including sparkling wines, beers, and potentially a cash bar for full…
  continue reading
 
In this episode of the North Carolina Food and Beverage Podcast, hosts Max Trujillo and Chef Savannah Miller dive into a rich conversation that spans from Savannah's Top Chef journey to the intricacies of the North Carolina culinary scene. They discuss Savannah's experience on Top Chef, highlighting her development and the final challenge of cookin…
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In this episode of the North Carolina Food and Beverage Podcast, host Max Trujillo chats with John Seelbinder, of Local Icon Hospitality and owner of multiple establishments, including the newly relocated Merchant and the Architect's speakeasy, Green Light. The conversation covers Seelbinder's unexpected role in disaster relief following Hurricane …
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We dive into the distinctive world of Jeppson's Malört with Tremaine Atkinson, CEO and head distiller at CH Distillery. Known for its unique and polarizing taste, Malört has a rich history dating back to its Swedish roots and Prohibition-era Chicago. Atkinson shares the story of Carl Jeppson, the drink's creator, and the journey of Malört through h…
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In this engaging episode of the North Carolina Food and Beverage Podcast, host Max Trujillo interviews Chef David Ellis of Figulina, a newly nominated James Beard Award contender for Best New Restaurant in America. Chef Ellis shares his journey from Stoke-on-Trent, England, through various culinary adventures around the world, including his impactf…
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In this episode of the North Carolina Food and Beverage Podcast, host Max Trujillo interviews Lee Robinson, the current owner of the iconic Irregardless in Raleigh. Lee took over the cafe in 2020, just 10 weeks before the COVID-19 pandemic hit. They discuss the history of Irregardless, including its origins as a vegetarian sandwich shop in the 1970…
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In this episode of the North Carolina Food and Beverage Podcast, host Max Trujillo speaks with Courtney Blake, owner and managing director of Pilot Light Consulting. They discuss their shared bi-coastal experiences and delve into serious topics like the natural disasters affecting California and North Carolina. Courtney shares insights into the cha…
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In this episode of the North Carolina Food and Beverage Podcast, host Max Trujillo connects with Jimmy Kim and Andrew Robison to discuss their exciting venture into opening the third Cucciolo location, Cucciolo Famiglia, near Southpoint Durham. We get into the unique Italian journey of the Cucciolo brand, from its origin in Korea to its expansion i…
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We have returned! And to kick off 2025, the NC F&B Podcast starts right by featuring renowned bartender, author, and cocktail expert Jim Meehan. Celebrating his new book, 'The Bartender's Pantry,' Meehan reflects on his journey from Madison, Wisconsin to New York's elite bars like Gramercy Tavern and PDT. He shares anecdotes about working with Dann…
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In this inaugural episode of @WineCentricShow , host Matt Weiss interviews Eric Asimov, the wine writer for The New York Times. They discuss various topics including the importance of evaluating wine producers over individual bottles, the role of blind tastings in wine education, the rise of natural wines, and the cultural significance of wine. Asi…
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Max sits down with Mike De Los Santos, popularly known as Mike D from Mike D's Barbecue in Durham. We get into Mike D's Dominican heritage, financial and operational challenges faced in the restaurant industry, and the art and science of barbecue-making. It's a blend of humor and seriousness, touching on community support, moral values, and the pur…
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Donate to World Central Kitchen Chefs Dylan Cook from Fork Grove Barbecue and Jacques Larson of The Obstinate Daughter join the conversation, set on day three of Euphoria's Feast on the Field, explores their diverse culinary backgrounds—Dylan's roots in barbecue and his journey from a musician to a pitmaster, and Jacques's expertise in French and I…
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Donate to World Central Kitchen Max Trujillo and Swarup Bandyopadhyay introduce Chef T from Union 41 in Bristol, Virginia, and Chef Sean from Noble Barbecue in Kingsport, Tennessee, recorded live at the Euphoria food festival in Greenville, South Carolina. Chef T discusses her innovative approach to Appalachian cuisine, incorporating elements from …
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Donate to World Central Kitchen Max Trujillo and Swarup Bandyopadhyay interview Chef Christian Hunter, partner chef at Atelier in Chicago. Christian shares his journey from Lexington, Kentucky to Chicago. He delves into his background, culinary philosophy, and experiences, including earning a Michelin star at Atelier. The discussion covers his use …
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Donate to World Central Kitchen Max Trujillo and Swarup Bandyopadhyay talk with Nikko Kagalanan, a Filipino chef from Charleston, South Carolina, who runs Kultura a unique pop-up restaurant with a minimalistic kitchen setup. Nikko shares his journey from the Philippines to Charleston, detailing his experiences working with renowned chefs and the cr…
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Donate to World Central Kitchen Max Trujillo and Swarup Bandyopadhyay chat with Chef Michael Kramer, the owner of Gianna, recorded during the Euphoria festival in Greenville, South Carolina. We cover Kramer's extensive culinary background, including his time in California and work with Wolfgang Puck. Kramer shares insights into his transition to Gr…
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🚨BIG NEWS🚨 This is Matt Weiss' last episode on the NC F&B Podcast. After 8 years and 500 episodes, Matt is moving on to explore new ventures. Look for his wine podcast coming soon. The NC F&B is hosted by Max Trujillo and will make some big changes in the new year… so for now, listen to Matt's final episode, gear up for his new @winecentricshow, li…
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We dive deep into the intricacies of the food and beverage community's marketing landscape in North Carolina by speaking with Felicia Trujillo, founder and CEO of Food Seen, a marketing agency specializing in food photography and social media. Felicia shares her journey from being a wedding photographer in LA to starting her own marketing agency in…
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In this episode of the North Carolina Food and Beverage Podcast, hosts Max Trujillo and Matthew Weiss dive into the world of sausages with their guest, Haig Berberian, owner of Specialty Food Solutions. Broadcasting virtually live from the historic Raleigh building in downtown Raleigh, they explore Haig's Armenian roots, playful nicknames, and his …
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