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B2B Marketing Methods

Marketing Refresh

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Join Terri Hoffman, CEO of Marketing Refresh, to hear from leading CEOs, sales leaders, and revenue growth experts. Discover their journey to achieving exponential growth via digital marketing and gain actionable tips and strategies to elevate your business and stand out in your market.
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A changing climate presents humanity with only one option: adapt. Join your host, Doug Parsons for America's leading podcast on climate change - America Adapts! Each episode, Doug sits down with scientists, activists, policymakers, and journalists to discuss the tough questions facing this country and the world as we confront humanity's greatest challenge. Question your assumptions, refresh your perspective, and become part of the climate movement that will determine our planet's future, rig ...
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In With the New

Avril Tomlin-Hood

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In With the New is a show about innovative sustainable brands and the people behind them. Join host Avril Tomlin-Hood for a deep dive into interesting, intimate conversations with business leaders who are not just talking about putting people and planet on par with profit, they are actually doing it. Each episode is brought to you by boa, a strategic digital marketing agency. For more information visit www.weareboa.com/podcast To reach the host email [email protected]
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AdTechGod Pod

AdTechGod, The AdTech God

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A Podcast For The People About The People. The AdTechGod ® Pod celebrates the Minds Behind Adtech and offers an engaging platform where listeners can discover the stories and insights of the individuals driving the advertising technology industry. This podcast shines a spotlight on the creative and innovative minds that make adtech great, providing a unique perspective on the people behind the technology that shapes our digital advertising experiences. All guests appearing on the adtech god ...
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The Roundtable Rethink Podcast

Stephen Vallance, Paddy Donnelly, Andy Donnelly

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Welcome to The Roundtable Rethink podcast, where three sharp minds come together every week to discuss the topics that shape our world. Meet the voices behind the mic: Uncle Paddy – The seasoned entrepreneur and tech veteran, bringing years of wisdom, wit, and firsthand experience in building and scaling businesses. Expect a mix of pragmatic advice and sharp observations from a man who’s seen it all. Andy The Asshole – The unfiltered provocateur with a knack for cutting through the noise. An ...
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Are you a thought leader in B2B marketing, a tech startup, or a SaaS innovator looking to unlock your growth potential? Welcome to The Marketing Phoenix Podcast! I'm Melissa "Rogo" Rogozinski, founder and CEO of RPC Strategies, and your host for dynamic conversations on B2B marketing, strategy, and growth. Each week, we'll explore the six pillars of success: (1) Marketing Operations, (2) Thought Leadership, (3) Brand Awareness, (4) Lead Generation, (5) Demand Generation, and (6) Sales Enable ...
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AMBIENT WORLDS ESCAPE POD is an Inspirational Blend of Ambient, Chill Out, Electronica, World and Jazz Fusion Genres. Featuring award-winning, innovative artists around the world, The AMBIENT WORLDS label provides a unique, Mind Expanding Formula which is a refreshingly eclectic, relaxing and uplifting experience...
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Distilled Wisdom Podcast

Adam Ferracane Distilled Wisdom

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Join us on a journey through the minds of successful business trailblazers with "Distilled Wisdom," a podcast dedicated to uncovering the secrets behind thriving enterprises. Hosted by Adam Ferracane, Founder of the rapidly expanding Refresh brand, each episode is a deep dive into the world of business innovation and leadership. Why Listen to Distilled Wisdom? Exclusive Insights: Get up-close with Founders and key leaders across diverse industries, as they share not just their successes, but ...
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Pet Biz Project

Tarryn & Erin Michie

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The show which helps pet brands, marketers, business leaders and entrepreneurs to build more meaningful relationships with & sell more effectively to one of Australia's fastest growing consumer groups - Pet Parents.
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Total Retail Talks

Total Retail

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Total Retail Talks is for retail executives who crave the knowledge and insights needed to stay successful in today's fast-paced industry. Through engaging talks and focused interviews, listeners take away useful information and practical advice from a full roster of retail experts, influencers and leaders.
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Presenting a weekly conversation about the who, what, why, and how of research creation, publication, and discovery. Join your host Bill Mickey and a rotating cast of librarians, technologists, authors, and other academic library luminaries as they chat about the ways in which scholarly content is created, preserved, and distributed. Book talks, digital resource tours, the latest tech, and emerging trends in academic librarianship are all up for discussion in this award-winning podcast.
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The Main Ingredient

The Main Ingredient

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We are KitchenDoor.ca, an innovative food business based in Halifax, Nova Scotia 🇨🇦. We are not only interested in putting out an amazing product but also supporting and building an incredible team. In this podcast we will share the many ingredients needed to build a successful business. This podcast is hosted by our CEO/Owner Patty Howard and our Operations Manager Ginger Waterman. #TheMainIngredient.
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The AI Chronicles

Fever FM - HT smartcast

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From Intern to AI RJ, The AI Chronicles is an engaging audio drama series that takes listeners on a captivating journey into the world of artificial intelligence. The story revolves around an AI intern who aspires to become an AI radio jockey (RJ) and the challenges and experiences they encounter along the way. This audio drama aims to humanize AI by exploring its growth, emotions, and interactions with humans. Also, it's a refreshing new take on AI navigating the human space with dollops of ...
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On The Job

Van Meter Inc.

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On the Job is dedicated to sharing stories from contractors and industrial manufacturing professionals. From the field to the floor, you’ll get an in-depth and behind the scenes look at everything from the problems we face, to some of our most memorable days on the job. Whether you want to learn from others’ experiences, hear stories of innovation, or refresh your view of the industry, this is the show for you! Hosted and sponsored by Van Meter.
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Welcome to Plastic Surgery Untold, Beyond Botox and Butt. I am Dr. Johnny Franco also known as Austin Plastic Surgeon. Our mission is to take you on the roller coaster ride that is our lives and hopefully teach you about plastic surgery along the way! We will cover a variety of topics from Botox to Breast implants to the infamous Brazilian Butt Lift. Whether you are considering plastic surgery or just want to listen to the most entertaining podcast in the world, this is for you!
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In this episode of the AdTechGod Pod, Yen Nguyen, the SVP Head of Curation at Consumable, shares her journey on focusing in on curation. She discusses the evolution of curation in the ad tech space, particularly in audio advertising, and highlights the untapped potential of digital audio. Yen emphasizes the importance of bridging the gap between tr…
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In the final episode of our four-part series with Dr. Cheryl Thompson, author of Canada and the Blackface Atlantic: Performing Slavery, Conflict, and Freedom, 1812-1897, we turn to the archives. To start, Cheryl walks through the development of her project Mapping Ontario’s Black Archives (MOBA), a digital inventory of public archives on Black hist…
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In episode 480 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jessica Thompson, global brand president of Halara, women's activewear-inspired everyday apparel. Listen in as Thompson provides an overview of the athleisure brand (1:40), its direct-to-consumer e-commerce distribution channels (2:25), and shares her career journey that le…
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Welcome to Episode 20 of the Pet Biz Project. This week, Tarryn sits down with Tia Wishart from IndePet to explore the power of community and collaboration in the independent pet retail space. Tia shares her journey from a corporate legal career to finding her purpose in the pet industry, and how IndePet is supporting a network of over 50 independe…
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In this lively and insightful interview episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski welcomes two dynamic guests, Eda Rosa, CEO of Eda Rosa LLC, and Joe Krout, founder of Joe 2.0 and creator behind Diggum Deep Mortuary. They explore how powerful, creative branding strategies can significantly enhance brand awareness and …
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When the going gets tough, Big Tech finds a way to shift the blame. This week’s news? Google quietly backs out of cookie deprecation, fights for control in court, and Apple slowly makes its ad empire move. In todays news we cover: Google waves the white flag on cookies — After five years of chaos, Google scraps its opt-out prompt. The Privacy Sandb…
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In this episode of B2B Marketing Methods, host Terri Hoffman, CEO of Marketing Refresh, interviews Leah Salinas, Director at the Alexander Group, about her journey from entrepreneur to executive search expert. Leah shares her personal story of running a successful business for 14 years and her decision to transition to a different career path focus…
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Tanya Olsen is the founder of Pacific Gold Beverage Corp. Tanya shares her journey in launching Gold Soda and Gold Spritz, emphasizing their low-sugar, low-calorie, and organic ingredients. She shares her story and her company's commitment to sustainability and ethical sourcing. Learn more here, in the show notes.…
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In this episode of Plastic Surgery Untold, we’re joined by Irina Erenburg, CEO of Avava, live from the Aesthetics Tech Forum by Octane. Irina introduces the Miria laser, a groundbreaking device designed to safely deliver high-energy treatments across all skin tones—reshaping what’s possible in resurfacing, tightening, and scar revision. Key Topics …
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In this episode of the AdTechGod pod, Danilo Tauro, Managing Partner at Aperium Ventures, shares his journey from engineering to the ad tech industry. He discusses his experiences at Procter & Gamble, Amazon Ads, and Uber Eats Advertising, highlighting the evolution of ad tech and the importance of networking and technology. Danilo also delves into…
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This week Dr. Cheryl Thompson, Associate Professor in Performance at Toronto Metropolitan University, continues the discussion of her book, Canada and the Blackface Atlantic: Performing Slavery, Conflict, and Freedom, 1812-1897. First, she walks through the gaps she encountered in the literature on 19th-century minstrelsy and vaudeville. Finding th…
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This week, we put a bow on our 5-week entrepreneurial breakdown by revealing our top 15 lessons learned from a combined 90 years in business. We discuss the following topics... Most things don't matter, and a few things matter a lot Big things take time Everything is a product/service problem Simple scales and fancy fails Beware of the managerial c…
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In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski talks about a real world brand transformation. Learn how one business successfully revitalized their brand identity, aligning their story, digital presence, and content strategy to drive growth, engagement, and measurable results! Melissa shares actionable insights int…
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They say everyone gets their day in court. For Big Tech, it’s looking more like a reckoning. Kait from the Refresh reports on this weeks news. This Week’s Breakdown: Meta on trial — Zuck, Sandberg, and Mosseri take the stand as the FTC argues Meta bought Instagram to “neutralize” a competitor. Old emails. Big receipts. Google found guilty — A feder…
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In this exciting second episode of Marketecture’s The Brand Forum, hosts Josh Palau and Jeremy Bloom sit down with Erika Lamoreaux, one of the driving forces behind Workday’s renowned brand strategy. Discover how Erika and her team leverage Workday’s forward-thinking culture to deliver meaningful experiences for both customers and employees. From a…
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Natasha Vandenhurk is CEO and Co-founder of Three Farmers Foods. In this episode, Natasha shares the company's journey from its inception in 2011, to their current commitment for sustainability and transparency, creating healthy foods. Three Farmers believes that everyone should have wholesome food to eat, an understanding of where it comes from, a…
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In this episode of The Refresh, AdTechGod interviews Per Sandell, VP of Product at Spotify, discussing the launch of Spotify's ad exchange and its implications for advertisers and creators. They explore the importance of owning ad tech, the rise of generative AI in advertising, and how Spotify is building a strong user culture. The conversation als…
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In this episode of Plastic Surgery Untold, we’re joined by Niquette Hunt, CEO of Brella, for a conversation recorded live at the Aesthetics Tech Forum by Octane. Brella is one of the most exciting innovations in sweat and odor control—offering a quick, non-invasive treatment that’s changing how patients (and providers) feel about underarm sweat. Ke…
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In this episode of the AdTechGod Podcast, host AdTech God speaks with Moe Chughtai, the global vice president at MIQ, about his journey in the advertising industry, the evolution of connected TV (CTV) and streaming, and the importance of data and measurement in advertising strategies. They discuss the transition from traditional linear TV to stream…
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In episode 479 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Frank Mulcahy, head of sales at Chewy Ads, the retail media network for leading pet retailer Chewy. Listen in as Mulcahy discusses the recent Chewy Ads refresh (1:30), its new key features and functionalities (3:25), and the retail media network's benefits for pet brand……
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In the second episode of this four-part series, Dr. Cheryl Thompson, Associate Professor in Performance at Toronto Metropolitan University, digs into the timeline and conflict of her book, Canada and the Blackface Atlantic: Performing Slavery, Conflict, and Freedom, 1812-1897. First, she discusses the difficulty in choosing a starting point for the…
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This week, we discuss the final instalment in our entrepreneurial breakdown: building a team. We discuss when and how to hire your first team members and how to make them effective. More than 50% of young people don't vote; we discuss the lack of political awareness and touch on some potential solutions for a more educated electorate. Finally, we u…
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Are you expanding your B2B tech or services business through acquisitions? In this episode of The Marketing Phoenix Podcast, Melissa "Rogo" Rogozinski shares expert insights and practical strategies for successfully blending brand identities, crafting cohesive messaging, and optimizing your marketing to ensure robust growth across all your integrat…
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In this episode of The Refresh by Marketecture, Kait breaks down a whirlwind of developments: from Google’s search experience to Walmart’s aggressive retail media push and the economic signals impacting advertising decisions. This week’s highlights: • Google’s AI Mode & Multimodal Search – Search continues to evolve with multimodal inputs like imag…
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Today's guest is Annette Rubin, a powerhouse in the beauty industry and the CEO of HydroPeptide. With an impressive career spanning executive roles at Estée Lauder Companies, Advanced Bio-Technologies, and Belli Skincare, Annette has a deep passion for transforming brands through science-backed innovation. Her expertise lies in bridging meaningful …
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In episode 227 of America Adapts, we are re-releasing one of the more popular episodes of the podcast — my interview with Madison Condon, a law professor at Boston University. In our original conversation, we explored the critical role climate modeling plays in climate adaptation, including: what climate models can — and can’t — do; the concept of …
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Kevin Martin is the Co-founder and CEO of unspun, a technology company that aims to address overproduction and waste in the fashion industry. unspun has invented the world's first 3D weaving technology that can turn yarn into clothing in minutes, realizing zero-waste production and circular reuse. Learn more here, in the show notes.…
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In this episode of The Refresh by Marketecture Media, host AdTechGod interviews Lauren Wetzel, CEO of InfoSum, following its acquisition by WPP. They discuss the implications of the acquisition, the importance of data collaboration, and how AI is transforming the advertising landscape. Lauren emphasizes the need for privacy and control in data usag…
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Dr. Cheryl Thompson, Associate Professor in Performance at Toronto Metropolitan University, joins the program to discuss her latest book, Canada and the Blackface Atlantic: Performing Slavery, Conflict, and Freedom, 1812-1897. The first in a trilogy, the title investigates the origins of blackface in Canada, tracing the rise of minstrel shows in th…
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In this episode of the AdTechGod Pod, Ali Wendroff, Vice President of Demand Partnerships at ShareThrough, shares her journey into the ad tech industry, her influences, and her experiences at various companies. She discusses the importance of human connection in business, the evolving landscape of ad tech, and how her background in psychology infor…
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In this episode of Plastic Surgery Untold, we’re diving into the future of aesthetic innovation with special guest Brock Walter from Allergan Aesthetics, recorded live at the Aesthetics Tech Forum by Octane. With a focus on new technologies, AI integration, and advancements in patient care, Brock shares insights on how the industry is evolving and …
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This week, we discuss the highlights from the Nvidia GTC conference, including their AI hardware roadmap. Andy, the asshole, unpacks segment 4 of our breakdown of the entrepreneurial journey, Sales and Marketing, providing killer and actionable insights on how to identify and land your first 10 customers. Finally, Stevie Telavive brings us home wit…
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In this week’s episode of The Refresh, Kait from Marketecture dives into a chaotic mix of acquisition rumors, ad fraud allegations, new tech rollouts, and a shift in how advertisers think about data and identity. From TikTok’s uncertain future to Spotify’s programmatic power play, here’s what went down. This week’s highlights: TikTok’s next owner? …
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Want your B2B brand to resonate deeply with your audience? In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski shares actionable steps and insightful tips for building effective brand awareness. Melissa breaks down the essentials of creating emotional connections, leveraging engaging online content, mastering video mark…
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