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The Jason & Scot Show - E-Commerce And Retail News

Jason "Retailgeek" Goldberg, Publicis & Scot Wingo, Channel Advisor

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Join hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Founder and Executive Chairman of Channel Advisor, as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.
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Envisionaries

Created by Postclick

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Envisionaries is a dynamic discussion about the intersection of marketing, technology, and innovation. Strategies and tactics change every day, which is why each episode brings together industry experts from some of today’s top agencies, DTC, e-comm, and B2B brands to discuss how they cause an effect. Learn from innovators and leaders with experience at successful organizations—CLMBR, Bloomscape, GoDaddy, Media.Monks, Grown Alchemist, Shinola, Razorfish, and Esker Beauty, to name a few. Subs ...
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Hosted by Jon Clark, this is a podcast about the people of SEO, their stories, and what life as an SEO is really like. Featuring some of the industry's best and brightest minds, we share our experiences (both good and bad), talk about successes and failures, share strategic and tactical knowledge, and much more.
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In this kickoff to Season 5 of the Page 2 Podcast, Jon Clark and Joe speak with Barry Schwartz — the legendary technologist behind RustyBrick and the prolific voice of Search Engine Roundtable and Search Engine Land. With nearly 45,000 posts under his belt and decades of SEO insights, Barry reveals how he's built an unstoppable publishing machine w…
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Channel 83 Records was founded in 1987 in Minneapolis/St. Paul by Owen Polifka. With the scouting help of Brent Huberty, they signed several legendary Twin Cities metal bands including Disturbed, Impaler and Soilent Green and renowned goth rockers, Morticia. They later partnered with Sci-Fi Western for several rockabilly released led by The Vibro C…
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EP333 - Jason Del Rey The Aisle http://jasonandscot.com Chapters 0:39 Welcome to the Json and Scott Show 2:23 The Amazon Book Debate 7:43 Inside Jason's Media Journey 10:50 Jason's New Venture 11:14 Launching The Aisle 19:25The Name Game 21:53 Blocking Bots on The Aisle 24:53 Sneak Peek of Upcoming Interviews 32:05 Is It a Bubble? 39:00 Exploring C…
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EP327 - Kelly Goetsch Order Network eXchange (onX) Standard http://jasonandscot.com In this episode of the Jason & Scot Show, recorded on Thursday, November 6th, hosts Jason Goldberg and Scot Wingo welcome back Kelly Goetsch, now the President of Pipe17. They dive deep into the evolving landscape of e-commerce, order management, and the impact of A…
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https://page2pod.com - In this landmark 100th episode of the Page 2 Podcast, Rand Fishkin returns to reflect on life after Moz, the liberation of leaving venture capital behind, and his journey with SparkToro. He opens up about the recent Google API leaks, the real impact of AI and LLMs in marketing, and how the digital landscape is evolving toward…
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Socratic Technologies was founded in 1994 with a mission to bring pioneering technology to the research profession. Today they are an agile, full-service insights consultancy with blue chip clients across several industry verticals. Chris Davis is currently EVP at Socratic and has been the driving force behind much of the company’s technological ad…
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https://page2pod.com - In this episode, Jon Clark and Joe DeVita engage with Metehan Yesilyurt to explore the evolving landscape of SEO in the age of AI. They discuss the transition from traditional SEO metrics to new paradigms influenced by AI technologies, including the concept of Rank Fusion and the importance of brand visibility. The conversati…
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Andrea Rowden’s fascination with the human condition has led her to a career in insights. Currently, she is Senior Manager, Consumer and Product Insights at hims & hers which has grown to over $2Bn in revenues in just eight short years. Outside of work, Andrea is a vocalist for a soul band in Chicago called S.O.U.L. (Spirit of Universal Love). Andr…
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https://page2pod.com - What happens when search engines evolve into answer engines and AI determines what your audience sees? In this episode, Jon Clark and Joe DeVita talk with Amos Ductan, SVP of Search at Razorfish, about the radical shift from traditional search to AI-powered discovery platforms like ChatGPT, Perplexity, and Google's AI mode. A…
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EP331 - E.L.F. Beauty CDO, Ekta Chopra http://jasonandscot.com 0:42 Welcome to the Jason and Scott Show 0:57 Live from Las Vegas 1:09 Guest Introduction: Ekta Chopra 1:51 The Best Panel Ever 3:06 Ekta's Journey to Elf Beauty 4:26 Understanding Elf Beauty 6:28 From Cosmetics to Multi-Channel 8:02 AI in Retail: The Future 14:22 Maintaining Company Cu…
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https://page2pod.com - In this powerhouse episode of the Page 2 Podcast, we sit down with Chris Reynolds, SEO Director at Indeed and former SEO leader at eBay, to unpack how massive enterprise websites manage SEO at scale. Chris dives into: • Leveraging machine learning for indexability decisions • The trade-offs between internal linking and XML si…
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https://page2pod.com - In this powerhouse episode of the Page 2 Podcast, we dive deep into LinkedIn Ads with AJ Wilcox, the founder of B2Linked and one of the top voices in B2B advertising. AJ shares his journey from SEO to mastering LinkedIn ads, discussing the nuances of account setup, bidding strategies, and the importance of understanding the l…
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EP330 - GroceryShop and ChatGPT Instant Checkout 0:38 Welcome to the Json and Scott Show 2:34 Catching Up After Two Months 2:59 Insights from NRF Europe 7:04 Retail Club Experience 13:22 Key Takeaways from Grocery Shop 24:09 Sampling Experiences at Grocery Shop 38:48 AI Trends in Retail 52:11 Closing Thoughts and Next Steps Join Jason and Scot as t…
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https://page2pod.com - We sit down with Matt McGee, founder of the SEO Savvy Agent, to unpack why most real estate agents struggle with SEO, and what to do about it. From earning organic leads to dealing with IDX duplicate content, Matt shares decades of experience from journalism, in-house SEO, and working alongside major digital platforms. This e…
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https://page2pod.com - In this episode of the Page 2 Podcast, we welcome Duane Forrester, SEO pioneer, former Bing evangelist, and founder of UnboundAnswers.com. Duane dives deep into how AI is reshaping the world of search and what that means for content creators, SEOs, and businesses alike. From the evolution of Bing Webmaster Tools to the semant…
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https://page2pod.com - In this episode of the Page 2 Podcast, Jon Clark and Joe DeVita welcome back Kevin Indig for a deep dive into the changing SEO landscape in 2025. From AI overviews reshaping Google search to new content strategies, Kevin shares actionable insights for brands navigating the future of organic growth. Kevin breaks down his groun…
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https://page2pod.com - In this episode of the Page 2 Podcast, we site down with Michelle Morgan, co-founder of Paid Media Pros and one of the most respected voices in PPC, to talk about how paid media actually works for B2B. Michelle dives deep into the evolving landscape of Google Ads, LinkedIn, YouTube, Facebook, and more, sharing practical strat…
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Paula Rosecky is both a true expert qualitative research practitioner and a tireless contributor to the insights industry through WiRE and her significant long-time involvement in the QRCA (a fantastic organization!). Her journey through the world of research is one-of-a-kind, encompassing several opportunities for cultural immersion and broadening…
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https://page2pod.com - In this powerhouse episode of the Page 2 Podcast, Luigi Ferguson, who leads holistic search at Intuit (QuickBooks), joins Jon and Joe to break down the future of search. It’s no longer SEO or SEM—it’s all about playing on the same battlefield. Luigi explains why collaboration between paid and organic teams is no longer option…
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Jeff Grant has had an enviable career in insights, first on the client-side where he rose to SVP Insights and Analytics for Time Warner, where he supported the Cartoon Network among others for 20 years. He then transitioned to the supplier side and now the agency world as VP Audience Strategy at Razorfish. But Jeff got bitten by the comic book bug …
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https://page2pod.com - What happens when the gatekeepers of search stop sending traffic, but still take the content? In this milestone Episode 90, Marshall Simmonds (Defined Media Group) joins us to trace SEO’s journey from white-text-on-white-backgrounds to log-file analysis, AIO, and LLM.txt—plus what publishers must do right now. He even shares …
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https://page2pod.com - What does it take to run a multi-brand content machine—and decide what not to publish? Ryan McGonagill, VP of Content at Centerfield, breaks down how his team powers 10+ owned brands like business.com and security.org while keeping content simple, useful, and relentlessly user-first. We dig into why personalization beats flas…
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Dr. Faith James and Stacy Graiko are founders of the insights-led marketing and strategy consultancy called The She Lab, where they apply their deep expertise to help clients win with women. They are also just about to release their second book, “Decoding She: How to Drive Growth by Understanding Women Consumers,” packed with insight and evidence o…
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https://page2pod.com - Most marketers are only using 20% of Google Analytics 4’s capabilities — and it’s costing them big. In this episode of the Page 2 Podcast, we sit down with Brie Anderson, founder of Beast Analytics and one of the earliest voices bringing clarity to the chaotic transition from Universal Analytics to GA4. Brie shares why small …
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After years of leading insights and analytics teams at great companies like Diageo, H&R Block, Supervalu and Best Buy, Dr. Ed Dobbles has recently joined the highly disruptive alcohol industry analytics start-up, Overproof, as Chief Analytics Officer. But for the past several years, Ed has been volunteering his precious spare time as an Emergency M…
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https://page2pod.com - Tyson Stockton, Co-founder & COO of Previsible.io, unpacks the challenges and strategies behind merging two distinct SEO agencies: Previsible.io and Internet Marketing Ninjas. Tyson shares candid insights about integrating teams, managing culture, and redefining roles while preserving legacy. We also explore how AI is reshapi…
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EP329 - Amazon Q2 2025 Results 0:38 Welcome to the Jason and Scott Show 12:57 Amazon's Mixed Earnings Report 18:07 The Impact of AWS on Retail 21:18 AWS Performance and AI Concerns 28:55 Amazon's Advertising Strategy 33:33 Amazon's Relationship with Google 35:24 The Future of AI Investments 39:44 User Experience and Advertising 42:42 Economic Uncer…
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Rachael Dimit is currently Sr. Manager of Global Consumer Insights at Foot Locker where she continuously uncovers fresh cultural trends that drive the business. In her spare time, Rachael also has a successful Instagram business (@pomodorapomodora) slinging custom pizzas to a rabid customer base in Chicago. She has very cleverly adapted the famous …
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Brittain Ladd worked at Amazon and helped them conceive of a model that was both cheaper than traditional package delivery and more convenient as well. The goal? To help Amazon (2.5% share) grocery catch-up and ultimately beat Wal-mart in grocery (25% share). It starts with grocery distribution centers that are fully robotic/automated called Local …
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EP328 - Navigating E-commerce News and Innovations in AI Answer Engines for Commerce 0:36 Welcome to the Jason and Scot Show 4:53 Consumer Trends in Retail 5:03 Upcoming Retail Events 8:42 Insights on E-commerce Growth 10:35 Earnings Season Insights 44:13 Amazon Prime Day Analysis 51:30 New Developments with Alexa 56:00 Predictions for the Holiday …
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https://page2pod.com - In this episode of the Page 2 Podcast, Jon Clark welcomes Lou Cohen, Chief Digital Officer at EY Americas, for a candid and deeply insightful conversation. From his roots as a comic book store founder to leading digital strategy at one of the world’s largest consulting firms, Lou shares hard-earned wisdom on staying ahead in …
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Chris Hayward is a colleague and fellow Lead Client Partner at Mintel, but that is not all we have in common. Chris is also a drummer and quite a successful one at that! With his band The Samurai Seven, he released a full-length album, “Le Sport” in 2002. The band also recorded five “Peel Sessions” with legendary BBC Radio 1 DJ, John Peel, in the s…
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https://page2pod.com - What if your best SEO strategy has nothing to do with Google rankings? In this episode, Jon and Joe dive deep with Stephan Bajaio—CEO of VibeLogic and CMO at Turno—about why the future of SEO and marketing hinges on solving the right problems, breaking down silos, and leading with empathy. Stephan brings hard-earned wisdom fr…
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https://page2pod.com - In this episode of the Page 2 Podcast, Akvile DeFazio of AKvertise shares her incredible journey from working in physical therapy clinics to becoming a powerhouse in social media advertising — including the wild story of how saying “no” got her dinner with Richard Branson. Akvile breaks down her tactical playbook for scaling …
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In this episode of the Page 2 Podcast, we sit down with Patrick Hathaway, co-founder and CEO of Sitebulb, a standout technical SEO crawler tool that has evolved from a desktop solution to a powerful cloud platform. Jon Clark and Joe dive into how Sitebulb carved a niche in a crowded SEO tool landscape, what makes its "hint-based" reporting so game-…
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How do you manage SEO for tens of millions of pages that drive renters, landlords, AND national press? Zach Chahalis—VP of SEO at Apartments.com—joins host Jon Clark to reveal the playbook behind enterprise-level search success. From agile sprint planning and split-testing metadata to turning MLS feeds and Matterport 3D tours into unique, ranking c…
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https://page2pod.com - In episode #81 of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with John Shehata—former SEO lead at Disney & Conde Nast and creator of NewzDash/GDdash—to unpack how AI and Google Discover are rewriting the rules of news distribution. John shares his unique journey from developer to news SEO expert and SaaS founder, d…
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https://page2pod.com - What happens when a former skateboard brand founder becomes the SVP of SEO at one of the largest digital marketing agencies in the world? In this episode, we sit down with Sean Stahlman of Razor Fish to dive deep into the evolution of SEO within large-scale agencies, how AI is reshaping the search landscape, and why SEO is in…
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EP327 - Agentic Commerce Happy Fathers Day! In this exciting episode of the Jason & Scot Show, recorded on Friday, June 6th, 2025, hosts Jason Goldberg and Scot Wingo dive into the latest happenings and insights in the world of strategic e-commerce, AI technologies, and retail innovations. This episode picks up where Episode 326 left off, continuin…
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EP326 - Are Retail Media Networks Mid? Happy Fathers Day! In our previous episode (326) Jason made a comment about retail media networks sometimes being over-hyped. In response, Scot recruited all his friendsd in the the industry and inticed Kiri Masters to make a rebutle. Which she did via two part linked-in post and a podcast. So in this episode …
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https://page2pod.com - In this powerhouse episode of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with local SEO guru Claudia Tomina to uncover the most effective tactics for dominating local search in 2025. Whether you're a restaurant, lawyer, or roofer, Claudia shares invaluable insights on auditing Google Business Profiles, choosing the…
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Carley Hart has spent her career advising, mentoring and teaching customer discovery to entrepreneurs which she currently does as Director of Partnerships for Cornell Tech’s Runway Startups Program. Cool job! But Carley has also applied everything she’s learned along the way in launching her own lifestyle company, Ahhhsome Kids, with a mission to “…
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In this episode, Scot Wingo is joined by Forrester retail analyst Sucharita Kodali to dive into the emerging world of agentic shopping and the growing influence of generative AI in commerce. They cover: - The explosion of retail media networks - Why marketplaces are making a comeback - OpenAI's retail ambitions (and that Instacart CEO hire) - GenAI…
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Greetings Jason and Scot show listeners, here's another Retailgentic episode to hold you over until Jason and I can get our schedules to line up. Today on the Retailgentic pod, we're excited to share our discussion with Michelle Grant, Director of Strategy & Insights for Retail and Consumer Goods at Salesforce, to explore how AI agents are already …
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https://page2pod.com - Jon Clark and Joe DeVito dive deep with Noah Learner—Director of Innovation at Sterling Sky and founder of the SEO Community—unpacking groundbreaking concepts like Google’s Query Fan Out technique, the ROSP (Return on Search Page) metric, and how AI Mode will reshape search monetization. Discover actionable insights on struct…
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Greetings Jason and Scot show listeners. Today we are cross posting the first episode of a new podcast from Scot Wingo, the 'Scot' from Jason and Scot. Don't panic! The Jason and Scot show is still alive and kicking - Jason's schedule has limited our time together, but we're working on it. While you wait, Scot has a new podcast that is focused on a…
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https://page2pod.com - In this must-listen episode of the Page 2 Podcast, Mike King (founder of iPullRank) returns for a deeply technical and philosophical conversation about the future of search. From the fallout of Google I/O to the rise of AI Overviews and the evolving utility of tools like Profound, Mike breaks down what’s next for SEOs—and why…
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https://page2pod.com - In Episode 76 of the Page 2 Podcast, we're joined by SEO consultant, writer, and Reddit community wrangler Nick LeRoy. As the first episode of Season 4, this one hits hard with fresh takes on what SEO looks like in 2025. Nick dives into the evolution of his weekly newsletter SEO for Lunch, owning and optimizing SEOJobs.com, a…
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Amazon Q1 2025 results and AI Commerce Happy Starwars Day! In this episode we do a deep dive into Amazon Q1 2025 results. Amazon had an overall strong quarter with record profits from their retail business unit. Amazon GMV grew 7.9% in Q1 2025 vs the same quarter in 2024, three times as fast as the retail industy as a whole. We also cover the lates…
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