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Do you have a blog and you're struggling to grow your audience? Are you interested in personally marketing your brand but require some guidance? Join Jennifer Rogina from ClearPath Online as she shares inbound marketing tips for bloggers aiming to become a leader in their niche. Learn about search engine optimization (SEO), content marketing, conversion rate optimization (CRO), digital analytics, and social media. Discover how you can harness digital marketing to expand your organic audience.
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The Email Marketing Show

Email Marketing Heroes

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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Most therapists don't take a business class in graduate school, let alone go on to get their business degree. Without any formal education on how to run a business (because that's what starting a private practice is), they're left to figure it out on their own. Until now. This is Heard Business School. Hosted by Michael Fulwiler, we sit down with private practice owners and industry experts to learn about the business of therapy, together. We'll see you in class.
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THE VISIBLE ENTREPRENEUR

Michelle Lewis - Visibility Vixen®

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Monthly
 
THE VISIBLE ENTREPRENEUR is the show for business owners who want to grow their visibility + publicity with easy-to-follow strategies. We love discussing traffic generators, income generators + breaking down exactly what is working right now in the online space. This is the place to come for motivation, education, comradery + support as you build your online empire. Each week we bring you actionable content, inspirational guests + exclusive gifts you can't find anywhere else. Host Michelle L ...
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Founders and marketers are always busy. While there are many marketing podcasts out there telling great stories, frustratingly few give real-life growth marketing tactics. That’s what makes 30 Minutes of Growth different. Host Alex Garcia, of Marketing Examined, dives into his guest’s brain and pulls out actionable playbooks against the clock. Every episode Alex pulls out not one, not two, but three growth marketing playbooks for you to instantly put into practice... before time runs out. Th ...
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If you’re a coach selling a high-ticket program, this might be the most important thing you read all year. Because there’s a brand new way to close $10,000 clients. It doesn’t use sales calls. It doesn’t require a closer. And it doesn’t rely on pressure or pushy tactics. Instead, it works by showing your dream clients exactly what it’s like to be c…
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Hold up. Before you send another email using that dusty old launch template, you need to hear this. If you’re a coach or a course creator, the world of email marketing is shifting under your feet. What worked in 2024? Dead. What crushed in 2025? Already going cold. Inboxes are filled with AI-written spam. Open rates are falling. Attention is vanish…
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If you're tired of stressing over what to write in your emails, wasting hours on design, and still not making the sales you want, you're about to discover the most powerful email strategy you've never heard of. This isn’t guesswork. This is a tried-and-tested formula that’s quietly made millions in sales, built massive trust with subscribers, and h…
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In this installment, a question submitter wonders whether it would be better to earn promotions into leadership before leaving the salaried world, or whether to leave as an individual contributor. Which is the right path? Join us to learn more. View this podcast as a video on YouTube. Links of the week: CSuite Content published a practical guide on…
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One tiny change in your emails could explode your sales, and most coaches have no idea it even exists. Want 18 times more sales from your emails? It starts with your subject line. You might think the magic is in the body of your email, the offer, the call-to-action, the clever copy. But none of that matters if no one opens your email. And what deci…
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Think a huge audience is the only way to build a real coaching business? Think again. A thriving, profitable business doesn’t come from chasing followers or posting every day. It comes from reaching the right people — the ones who already want help and are ready to pay for it. There’s a better way to grow. A smarter way. It starts with zero and lea…
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Are you tired of pouring your heart into a beautiful lead magnet only to see tumbleweeds in your inbox? You’ve got the knowledge. You’ve got the skills. You’ve even got that glossy, well-designed PDF or checklist you just know could change lives. But for some reason, your email list isn’t growing. What gives? Here’s the truth nobody talks about. It…
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Talking about money makes most therapists uncomfortable, especially when it comes to raising fees. Tiffany McLain, Founder and CEO of Lean In. MAKE BANK., joins Michael Fulwiler to explore how therapists can build financially sustainable practices without sacrificing their values or clinical integrity. Tiffany shares how her personal upbringing sha…
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What if growing your email list could be the single step that changes everything? Not just a few new followers here and there, but a real group of people who are ready to listen, trust you, and pay for your help. Coaches making seven figures aren’t working with massive audiences. They’re using smart, focused systems that bring in the right people. …
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What does it take to turn decades of clinical experience into a movement that reshapes therapy around the world? Dr. Julie Schwartz Gottman joins Michael Fulwiler to share her personal and professional journey behind co-founding The Gottman Institute and co-developing the Gottman Method. Julie recounts the pivotal decisions that led her from privat…
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Occasionally, you might find yourself with a whale client, or at least a profitable one, that treats you poorly and shows no trust in you. How should you handle this? Join us to learn more. View this podcast as a video on YouTube. Links of the week: Enov8 published a helpful guide to data masking tools (and they also define data masking, if you're …
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Everything about email marketing gets turned on its head in this episode. Forget long nurture sequences, constant launches, and trying to out-hustle your inbox. This is a proven system for turning cold subscribers into paying clients using behavior-driven automation and real human psychology, not guesswork. Built from years of testing, refining, an…
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Therapists entering the field face a hidden obstacle that can derail their entire career: finding affordable, accessible clinical supervision. Rachel Ledbetter, licensed marriage and family therapist and CEO of Motivo, joins Michael Fulwiler to share how her own struggle to get licensed in rural Georgia led her to build a company that’s now helping…
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Are you tired of chasing leads, posting content every day, and wondering when the next client will appear? Does your “freedom lifestyle” feel more like a 24/7 hustle? You’re not alone, but you don’t have to stay stuck in that loop. What if you could build a coaching business that runs itself? One that works while you sleep, keeps your calendar full…
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What if your love for sneakers, storytelling, and sports could help shape a thriving private practice? Liz Beecroft-Ridgway, licensed clinical social worker and founder of MENTL.SESH, joins Michael Fulwiler to share how she built a brand that bridges therapy, creative partnerships, and athlete mental health. From designing a sneaker with Nike to le…
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Want more coaching clients without chasing them? Ready to turn your inbox into a money machine? Buckle up, coach, because these 12 email marketing strategies aren’t guesses. They’re proven. They've helped nearly 9,000 coaches break through income ceilings, and they can do the same for you. Whether you coach hobbyists, professionals, or corporate cl…
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Still offering a free PDF to grow an email list? That might be the exact reason leads have slowed down. What once worked like magic is now barely moving the needle. Lead magnets aren’t dead; they’ve just evolved. While the old strategies used to bring in high opt-ins and eager prospects, things have shifted. Audiences are smarter. Competition is he…
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Leaving community mental health to build a thriving private practice isn’t easy, especially as a young therapist navigating burnout, financial stress, and single motherhood. Danielle Swimm, licensed clinical social worker and founder of The Entrepreneurial Therapist, joins Michael Fulwiler to share her path from driving Uber and making home visits …
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If you've ever launched a new coaching offer and been met with silence, no sales, no excitement, just crickets, you're not alone. It's one of the most deflating moments a coach can experience. You spend weeks crafting the perfect name, polishing your sales page, and hearing how amazing it sounds from everyone you show it to. But when launch day com…
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Think you need a massive email list to make serious cash? Think again. If you've got fewer than 3,000 people on your email list, you’re sitting on a goldmine. In this episode, you’ll discover a simple monthly plan that keeps the money flowing even when life gets busy or your ideas run dry. You don’t need to hustle 24/7. You don’t need a big team. Y…
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Many therapists are feeling pressured to adopt the latest tech tools, but what if embracing every new innovation isn’t always in the best interest of your practice? Candice Thompson, a licensed marriage and family therapist based in Silicon Valley, joins host Michael Fulwiler to share why she calls herself “tech cautious” and how that stance has he…
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Occasionally, you might find yourself with a whale client, or at least a profitable one, that treats you poorly and shows no trust in you. How should you handle this? Join us to learn more. View this podcast as a video on YouTube. Links of the week: Enov8 has a helpful guide to test data management. The DataOpsZone community site has a handy explai…
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Starting a private practice is hard enough. Doing it while honoring your values, managing student debt, and keeping therapy human? That’s something else. Dr. Bryan Harnsberger, a clinical psychologist and co-founder of Wellesley Counseling & Wellness, joins Michael Fulwiler to share how he’s built a thriving practice rooted in authenticity, attunem…
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Everybody’s freaking out. Your feed’s full of panic. Kajabi just hiked its price by $480 a year. Keap’s up 25% to 50%. ActiveCampaign’s not far behind. Even MailChimp is climbing. So now the big question: should you switch email platforms? Before you jump ship or write a rage-fueled social post, read this. Let’s unpack what’s really going on and ho…
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Starting and scaling a private practice can feel overwhelming, especially in a rural region with limited resources. Brent Metcalf, a trauma therapist and group practice owner at Tri-Star Counseling, joins Michael Fulwiler to share how he built a thriving therapy business in Appalachia while staying true to his mission of expanding access to care. B…
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If your emails aren’t bringing in clicks, sales, and loyal fans… you’re leaving money on the table. Email marketing isn’t just another channel. Done right, it’s the number one source of sales for coaches, course creators, and service providers. But here’s the truth: most people get it wrong. Their emails fizzle out, their list loses momentum, and t…
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Leaving a traditional therapy model can feel risky, but for Dr. Amanda Buduris, it was the shift that transformed her business. Amanda, a licensed psychologist and Brainspotting & EMDR therapist, joins host Michael Fulwiler to share how she went from a burned-out college counseling center employee to a thriving private practice owner charging $350 …
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You are about to discover a secret that has sold out coaching programs again and again. This is not a theory. This is a proven campaign that fills spots fast. Students use it. Coaches use it. Even masterminds and certifications use it. And it works every single time. The secret is called The Black Widow Campaign. It sounds dramatic, and that is bec…
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Email marketing might not be the first thing therapists think of when growing a private practice, but it’s a powerful way to build trust and drive referrals. Avivit Fisher, founder of REdD Strategy, joins Michael Fulwiler to discuss how therapists can utilize email to attract and retain clients, establish authority, and future-proof their practices…
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Sometimes a client is looking for labor and expects you to bundle in the strategic piece. For instance, they expect architecture to come along with a software development project. How to handle this? Join us to learn more. View this podcast as a video on YouTube. Links of the week: Enov8 recently published a take on application portfolio management…
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It’s the start of a new month. You open your laptop to write an email, and there it is, the blinking cursor. What should you even send today? A sales pitch? A new video? Something fun? The harder you think, the more stuck you feel. That’s why so many people hate email marketing. It feels like a chore. Not because writing emails is hard, but because…
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Building a therapy business takes persistence, creativity, and a willingness to pivot when needed. Whitney Goodman, licensed psychotherapist and founder of Calling Home, joins Michael Fulwiler to share her journey from starting private practice while working full-time to becoming a successful content creator and membership community leader. Whitney…
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If you think building a coaching business is all smooth sailing, think again. Even after 20+ years online and millions in sales, I still managed to screw things up in 2025. Big mistakes. Costly mistakes. The kind of mistakes that burn through millions. But instead of covering them up, I want to put them out in the open. Because I don’t want you to …
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A phone hovering above a mattress, a foster care caseload on hold, and a pandemic looming set the unlikely scene for this week’s social work conversation. Basiliso “Bas” Moreno, Host of the Social Work Rants Podcast, joins Michael Fulwiler to recount a journey spanning Bronx streets, foster care units, and pandemic caregiving. Bas recalls starting …
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Alex Hormozi didn’t just sell a book. He sold a movement. In just two days, his book launch smashed world records: 2.7 million copies sold, $100 million in revenue, and Guinness World Records to prove it. And guess what? He didn’t do it with TikTok dances. He didn’t do it with flashy Super Bowl ads. He did it with email. Yes, the same inbox that mo…
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Building a thriving private practice as a therapist comes with unique challenges, from finding clients to managing finances and maintaining work-life balance. Kelley Stevens, a licensed marriage and family therapist and founder of The Private Practice Pro, joins Michael Fulwiler to share her journey from group practice to running a successful priva…
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What if the latest AI model could write sales emails sharper, faster, and more persuasive than you ever imagined? What if the days of bland, robotic copy were over, and AI could finally deliver the kind of punchy, sales-driving messages you need to fill your courses and coaching programs? That’s the big question hanging over the launch of ChatGPT 5…
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Getting out of debt can feel impossible, especially when you're building a therapy practice, managing student loans, and trying to make your work sustainable for the long haul. Jacent Wamala, a licensed marriage and family therapist, financial wellness coach, and founder of Wamala Wellness, joins Michael Fulwiler to share how she paid off nearly $1…
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Let’s be honest. You’ve probably put time into writing value-packed emails. You’ve shared advice, tips, and helpful content. But when you look at the results, no clicks, no replies, no sales, it’s frustrating. Here’s the truth most email marketers won’t tell you: it’s not about sending more value. It’s about sending the right kind of value in the r…
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Building a private practice is great. But building one rooted in lived experience is on a whole other level. Christopher Brown, a Marine Corps veteran and EMDR-certified therapist, joins Michael Fulwiler to share his path from combat to clinical work. After surviving a suicide bombing and facing years of PTSD, Christopher found healing through EMDR…
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The Fastest Trick to Never Run Out of Email Content Again Ever felt that sinking feeling when you sit down to write an email… and your brain goes blank? Like, total ghost town upstairs? No stories. No spark. Just the blinking cursor mocking you? What if you could get a new, juicy, relatable story idea every single day, without racking your brain or…
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Depending on fate to bring you business can lead to gaps between projects. How do you setup some kind of sales funnel and get leads into it to avoid these gaps? Join us to learn more. View this podcast as a video on YouTube. Links of the week: Enov8's guide to data masking. This comparison of Logstash and Fluentd from Sawmills. Tricentis's (Testim'…
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Running a therapy practice while staying true to your values isn’t always easy, especially in a system that often prioritizes profit over people. Paul Fugelsang, founder and executive director of Open Path Psychotherapy Collective, joins Michael Fulwiler to talk about building a mission-driven organization that connects clients to affordable therap…
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You’re Sitting on a Goldmine, Here’s How to Cash In! You’ve heard it before: “The money’s in the list.” But what if we told you the money is actually in the wrong bloody place, and it should be in your pocket, funding your dream vacation, buying your kid’s dream bike, or finally letting you quit your 9-to-5? If you’ve got an email list (or even jus…
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Starting a private practice sounds exciting…until the clients don’t show up. In this episode, Gerald Joseph, licensed clinical social worker and founder of The Capital Therapist, joins Michael Fulwiler to share what it’s like to build a therapy business from the ground up. Gerald opens up about their journey from fashion merchandising to mental hea…
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Most people treat email like a checklist item. Write. Send. Hope. But what if the real power of email had nothing to do with luck, and everything to do with using a proven system? Imagine sitting down with someone who’s spent two whole decades testing, tweaking, and perfecting email messages that people actually read, reply to, and buy from. That’s…
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Navigating the complexities of running a therapy practice today means balancing clinical care with growing administrative demands and emerging technology. Ted Faneuff, a practicing therapist and Head of Clinical Operations at Upheal, joins Michael Fulwiler to explore how AI is reshaping mental health care and helping therapists reclaim time and red…
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Are your emails packed with tips, tricks, and value, and still not converting? You're not alone. Most coaches and experts are following outdated advice that sounds smart but secretly sabotages their sales. They’re giving away knowledge, building trust… and watching buyers slip through their fingers. Here’s the truth: “giving value” can actually pus…
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You're collaborating with your client on a time-sensitive deadline and you get sick. How should you handle that? Whose problem is it, ultimately? Join us to learn more. View this podcast as a video on YouTube. Links of the week: Enov8's list of enterprise architecture tools to be aware of in 2025. This introduction to the subject of log parsing fro…
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