Best Rams Framework Podcasts (2025)

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Hit Your Revenue Targets Predictably 2.png PL Podcast Cover copy (1)-5-PLP 277_podcast image.png 25:46

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17h ago25:46

25:46

Most product-led businesses are tracking too many metrics and missing the ones that actually matter. They're drowning in data from 35+ different sources while their biggest growth bottlenecks go unnoticed. In this episode, Wes breaks down the exact metrics that matter for product-led growth and reveals the Reverse Funnel Scorecard - a simple tool t…

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He made Sir Paul McCartney cry, but couldn't reach his dying wife 25:07

23h ago25:07

25:07

When you're responsible for leading others, personal grief becomes a performance you can't escape. Radio legend Royce Blake spent 30 years getting celebrities to reveal their deepest truths - he made Paul McCartney cry on air. But when his brilliant wife Lisa was diagnosed with Alzheimer's, his greatest communication skills meant nothing. Watch a w…

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What happens when you sacrifice everything for love - and still lose it all? 20:34

7d ago20:34

20:34

Cloe Xhauflaire was living her dream. A classically-trained Belgian actress performing on stages across Europe, she had built the career she'd always wanted. Then love changed everything. When her partner was diagnosed with cancer, Cloe made the heart-wrenching choice that millions face: sacrifice her dreams to save someone she loved. She put her f…

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How Jeeva AI Scaled from $0 to $5M ARR in Just 8 Months 1:10:16

8d ago1:10:16

1:10:16

In this episode, Wes Bush interviews Gaurav, founder and CEO of Jeeva AI, about how they pivoted from a failed startup to building a $5M ARR AI sales platform in just 8 months. Gaurav reveals their unconventional approach to being "different not better," and how they recently launched a PLG motion that generated 10,000+ users and $100K ARR in their…

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What if the permission you've been desperately seeking was always yours to give? 13:35

13d ago13:35

13:35

In Part 2, Rachael Resk reveals the brutal truth most people never realize: we spend our entire lives waiting for someone else to give us permission to be authentic , when we've been holding that power all along. Through her revolutionary "Reclaim" framework, Rachael shows why successful people with good jobs, relationships, and homes still feel st…

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While actors fear AI, she discovered what robots can't replicate 22:30

13d ago22:30

22:30

What if the thing that makes you most human is your greatest weapon against AI? While actors everywhere panic about artificial intelligence taking their jobs, Cloe Xhauflaire discovered something that stopped her cold: robots can replicate technique, but they can never replicate a broken heart. In Part 2, Cloe reveals why the acting industry's AI c…

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How to Build a "Reverse Funnel" to Identify Your Biggest Bottleneck 8:30

16d ago8:30

8:30

Most SaaS founders track too many metrics and still have no clue where their biggest growth bottleneck actually is. They're drowning in data but starving for insights. In this episode, Wes reveals the concept of building a "reverse funnel" - a simple framework that not only identifies exactly where users are dropping off, but shows you precisely wh…

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Lost everything in real estate - then discovered her biggest asset 25:17

17d ago25:17

25:17

Rachael Resk thought she had it figured out. After a childhood of raising herself and her brothers, she built a real estate empire to finally feel secure. Then the market crashed. Every property. Every safety net. Gone. But in that devastating moment of financial loss recovery , Rachael discovered something that changed everything: "I realized I am…

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How Missive Scaled to $7.5M ARR with Just 15 People 1:03:13

21d ago1:03:13

1:03:13

In this episode, Wes Bush interviews Philippe-Antoine Lehoux, co-founder of Missive, about how they built a $7.5M ARR email collaboration platform with a lean team of just 15 people over 9 years. Philippe reveals their unconventional approach to growth, why they ignored startup playbooks for years, and how focusing on the "first five pages" of prod…

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What if your pain is worth millions? 19:10

24d ago19:10

19:10

Most of us spend our lives running from our pain, burying our trauma, pretending it never happened. We think healing means forgetting. We think success means leaving the past behind. But what if that's the biggest mistake we could make? What if your deepest wound is actually your greatest wealth waiting to be unlocked? April Wyett discovered this t…

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She Forgave the Unforgivable, Then Built Her Empire 24:28

27d ago24:28

24:28

What would happen if you forgave the person who hurt you most? Most of us think forgiveness means letting them off the hook. We think it makes us weak, that we're giving up our right to be angry. But what if forgiveness isn't about them at all? What if it's the secret weapon that unlocks everything you're meant to build? April Wyett thought forgive…

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We Fix The Free Trial You Fixed (The Real Reason PLG Fails) 14:01

29d ago14:01

14:01

Most founders think they're "doing PLG” simply by launching a free trial. They add a signup form, make pricing transparent, and let people try the product for free. Then they wonder why it's not working. But you've only scratched the surface. In this episode, Wes reveals why most PLG attempts fail using a perfect analogy - the "We repair what your …

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Obsessed with Space at 10, Built Her Empire at 50 14:15

1M ago14:15

14:15

What childhood obsession did you bury that's still calling your name? Most of us silence that voice. We call it 'being realistic.' We tell ourselves we're too old, too late, too far gone. But what if that buried obsession isn't dead what if it's your empire waiting to be built? Sarah Pousho thought the same thing. At 10, she was obsessed with space…

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You Were Meant to Touch the Stars 14:15

1M ago14:15

14:15

Most people bury their childhood dreams. Sarah Pousho built a company on hers. In this intimate episode, she shares how a life steeped in wonder fueled by Carl Sagan, failure, and fire led to founding SpaceBridge Partners in her fifties. If you’ve ever thought it was too late, too crazy, or too far out of reach to start again, this conversation wil…

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The Risk-Free PLG Blueprint: 7-Step Framework To Safely Transition from Sales-Led to Product-Led 35:09

1M ago35:09

35:09

Only 3% of B2B buyers actually want to talk to sales before trying your product. So why are most SaaS companies still structuring their entire go-to-market around that tiny minority? Because they don't know how to execute it without destroying their current revenue. It's time to flip the script. In this episode, Wes breaks down the complete 7-part …

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Inside MRI Software’s 4D Framework: A Proven Model for Scalable Digital Transformation 1:00:42

1M ago1:00:42

1:00:42

What if the key to scaling your tech organization wasn’t more speed — but better structure? In this episode of Digital Wisdom, Richard talks with Kevin Shipp, Senior Director of Delivery Operations at MRI Software, about how governance, maturity models, and structured frameworks can drive digital transformation at scale. Kevin shares how MRI’s glob…

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Diagnosed at 40, Fluent in 3 Months Dr. CJ Leland Breaks the Mold 22:24

1M ago22:24

22:24

She mastered English in 3 months. She was diagnosed with ADHD in her 40s. What she discovered in between could change how you see your own potential. Dr. CJ Leland isn’t your typical comeback story she’s a disruptor of timelines and a destroyer of expectations. In this raw, 20-minute interview, Baz Porter dives deep into the journey of a Filipina g…

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She Slept on Wooden Planks Now She Teaches Veterans How to Win at Life 22:37

1M ago22:37

22:37

What if everything you thought made you "behind" was actually your greatest gift? In this riveting episode of Rise From The Ashes, Dr. Constance Leland known as CJ shares a soul-piercing story that will shift how you see adversity forever. Born in the Philippines and separated from her mother until age 7, CJ arrived in America at 13 and mastered th…

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Build A High-Converting Pricing Page in 15 Minutes (Using AI) 15:47

1M ago15:47

15:47

Creating effective SaaS pricing can be challenging. You need to balance customer value with business goals while making it easy for prospects to choose the right plan. In this episode, Wes reveals the exact 4-step Value Ladder Framework that top SaaS companies use to nail their pricing strategy - plus shows you how to build a complete pricing page …

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How Nicole built a business from her darkest breakdown 19:32

1M ago19:32

19:32

The breakdown wasn't the end it was Nicole's beginning. In part two of Nicole Borgi's story, she reveals how losing everything during COVID became the catalyst for building something extraordinary. When Vegas shut down, her security career vanished. Her law enforcement relationship crumbled. Family rifts cost her connection with her daughter. Most …

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The avatar secret that's healing trauma survivors 15:39

2M ago15:39

15:39

Nicole Borgi's voice wasn't always this strong. In today's Rise from the Ashes episode, she reveals how domestic violence survivors and women afraid to be seen are finding their power through avatar technology. Her story hits hard. COVID lockdowns destroyed her Vegas security career. Her relationship with a law enforcement partner shattered. Family…

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How Ricardo Built a $270K MRR AI Headshot Business Part-Time 46:19

2M ago46:19

46:19

In this episode, Wes Bush interviews Ricardo, founder of BetterPic, about how he acquired and scaled an AI headshot company from $1.5K to $270K MRR in just 18 months - all while working part-time. Ricardo reveals his acquisition strategy, focus on fundamentals, and the three key moats that make BetterPic hard to compete with in the crowded AI photo…

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Your grandmother's dying words are still controlling your life 17:29

2M ago17:29

17:29

Your grandmother's dying words are still controlling your life. In this explosive Part 2, Michelle Ward reveals how childhood promises and deathbed commitments create invisible emotional prisons that have been sabotaging your happiness for decades. Discover the shocking connection between trapped emotions stored in your body and chronic pain, anxie…

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Imagine waking up tomorrow without the weight of self-sabotage crushing your dreams. 15:33

2M ago15:33

15:33

Discover how trapped emotions and subconscious programming create self-sabotage patterns that keep you stuck in cycles of burnout, relationship chaos, and financial blocks. Michelle Ward, certified emotion code practitioner and self-sabotage coach, reveals the breakthrough method for identifying which of the five self-sabotage archetypes controls y…

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The T2D3 Formula: How PE-Backed Companies Actually Scale to $100M 51:28

2M ago51:28

51:28

After analyzing dozens of software company acquisitions and scaling teams at Microsoft, Stijn Hendrikse has identified the specific patterns that separate companies achieving explosive growth from those that plateau at $5-10M ARR. In this conversation, Wes Bush sits down with Stijn, who breaks down the T2D3 framework (Triple, Triple, Double, Double…

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You Already Are What You Seek (And Always Were) 19:44

2M ago19:44

19:44

What if everything you've been desperately chasing success, validation, worthiness was already yours by birthright? This mind-bending revelation emerges as the central breakthrough in part two of my conversation with Brian Muka, a former Navy bomb disposal tech turned Freedom Sherpa who spent years trying to outrun his fears through extreme challen…

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What if everything you know about burnout is wrong... and your nervous system is the real hijacker? 16:53

2M ago16:53

16:53

Former Navy bomb disposal technician Brian Muka reveals the shocking truth about executive burnout, nervous system dysregulation, and trauma recovery that's sabotaging high-performing leaders worldwide. After experiencing what he calls "the avalanche" losing his military career trajectory in Iraq Brian discovered why leadership burnout, chronic str…

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Product-Led MBA Program Announcement 9:14

2M ago9:14

9:14

In today's episode, Wes Bush announces the launch of the Product-Led MBA, a comprehensive nine-week program designed to address the massive talent shortage in product-led growth (PLG). After nine years of helping over 400 companies generate $1 billion in self-serve revenue, he identifies a critical gap: there’s a real shortage of talent that unders…

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You're one belief away from the version of you that’s been waiting to lead. 20:07

2M ago20:07

20:07

In this powerful follow-up episode, celebrity hypnotist and executive coach Tim Shurr breaks down his One Belief Away™ method a 3-step system that’s helped thousands release fear, rewire self-sabotage, and create lasting breakthroughs. “Therapy trims the weed. Medication covers it. But real transformation pulls it from the root.” Through the steps …

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Why Therapy Didn't Work And What Finally Did 16:23

2M ago16:23

16:23

What if everything holding you back came down to one belief? Celebrity hypnotist and executive coach Tim Shurr joins Rising from the Ashes to share the transformational truth behind anxiety, self-doubt, and chronic worry and why you don’t need years of therapy to heal it. From an unexpected hypnosis demo in college to over 16,000 sessions with high…

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Showcase Your Product’s Value In 7 Minutes or Less 28:41

2M ago28:41

28:41

In today’s episode, Wes explores creating a frictionless onboarding experience to showcase a product’s value in under seven minutes. He introduces the Bowling Alley Framework, a strategy to direct users quickly to the value of a product by mapping out the shortest path—from sign-up to success. Wes explains that effective onboarding should eliminate…

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The 4 C’s of Connection: A No-BS Framework for Sustainable Success 25:08

2M ago25:08

25:08

Ever feel like you’re barking up the wrong tree in business? In this no-fluff conversation, The Redneck Connector Mike Ashburner breaks down how chasing clients (aka “dog-catching”) is burning out entrepreneurs and what to do instead. From his $5K positioning strategy to his Four C’s framework (Clarity, Connection, Community, Conversation), Mike un…

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You Can’t Network Your Way Out of a Nervous Breakdown 19:16

3M ago19:16

19:16

Tired of cold DMs, fake funnels, and forced connections? Mike Ashburner aka The Redneck Connector went from nearly homeless during COVID to building Hounds of Business, a trust-first community flipping the script on traditional sales. In this raw, real conversation, we unpack why spray-and-pray marketing burns out high achievers (like you), and how…

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ProductLed’s Origin Story (8-Year Anniversary Special) 24:46

3M ago24:46

24:46

I’m taking you behind the scenes of ProductLed’s wild 8-year ride. From our embarrassing original name (“Traffic is Currency” - yikes) to helping 400+ companies generate $1B in self-serve revenue, it’s been anything but linear. I share the honest truth about riding the pandemic capital wave, the year I was completely lost, and how accidentally disc…

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How to Reclaim Your Power and Reinvent Yourself at Any Age 19:32

3M ago19:32

19:32

After surviving trauma that shattered her identity, Eleni Anastos faced a choice: collapse… or reinvent. She chose power. In this moving episode, Eleni shares her blueprint for rebuilding after life knocks you down at any age. From creating your "badass list" of hidden talents to rewriting what success means, Eleni proves it's never too late to beg…

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She Was Attacked, Erased, and Betrayed Then She Rebuilt Herself Into a Weapon of Purpose 19:05

3M ago19:05

19:05

What happens when your entire identity is ripped away in one violent moment? After surviving a brutal school assault and the gut-punch betrayal of a system that denied it ever happened Eleni Anastos lost everything she'd built over 30 years. But what she gained? Was far more powerful. In this raw and riveting episode, Eleni shares her fall and rise…

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3 Low-Effort, High-Impact Tactics That Took PromoTix to $25K MRR 39:41

3M ago39:41

39:41

In this episode, Wes Bush interviews Will Royall, founder and CEO of Promotix, on how he bootstrapped a product-led ticketing platform to $25K MRR with no sales team. Will shares how he increased signups by 40% with sharper homepage copy, boosted conversions with simple UX tweaks, and why Promotix is betting big on education to win their market. Ke…

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She Found Her Husband After His Suicide. What Came Next Redefined Joy. 18:44

3M ago18:44

18:44

What do you do when life rips everything from you and then comes back for what’s left? Michelle Collins didn’t just face one tragedy. She faced three. Back to back. And each one tried to end her. First, she lost her mother to leukemia. Then a brutal divorce. Then Glenn her Navy SEAL husband died by suicide. Michelle was the one who found him. What …

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She Lost Everything. Then Became the Guide She Needed Most. 18:19

3M ago18:19

18:19

Michelle Collins lost her husband to suicide. Then her mother. That kind of grief doesn’t just hurt it shatters you. But instead of staying broken, Michelle turned her pain into power—and now helps others walk out of the dark. This episode isn’t about healing in theory. It’s about how to survive when your life has exploded and you’re still expected…

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Bootstrapping Senja to $800K ARR with a Co-founder I've Never Met 58:10

3M ago58:10

58:10

In this episode, Wes Bush interviews Olly Meakings, founder of Senja.io, about his journey bootstrapping a testimonial collection tool to $800K ARR. Olly reveals his unique story of building the business with a co-founder he's never met in person, their product-led approach, and how they maintained motivation through the challenging early years. Ke…

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Crushed by the System 35:52

3M ago35:52

35:52

Carl O’Neil’s Comeback from Chronic Pain, Faith Crisis, and Legal Hell One moment changed his life. The system tried to break him. Faith helped him rise. In this deeply moving episode of Rise From The Ashes, Baz Porter sits down with Carl O’Neil, a former exercise trainer whose heroic act in the workplace turned into a personal hell of chronic pain…

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How to Infuse Onboarding Coaches into your Strategy to Accelerate Customer Success 39:30

3M ago39:30

39:30

Integrating onboarding coaching into your strategy can improve customer success and drive acquisitions, especially if your SaaS product is more complex or targets enterprise users. But where do you begin? In this episode, Wes is joined by Clate Mask, CEO and founder of Keap, to talk about the importance of understanding user needs and delivering ta…

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From Ashes and Illness to Inner Power 18:27

3M ago18:27

18:27

Sabrina Johnson’s Radical Mindset Rebuild After Losing Everything What do you do when life takes everything from your home, your health, your identity and dares you to rise anyway? In this gripping second chapter with Sabrina Johnson, we uncover what happened after the trauma. After the silence was broken. After the truth was spoken. From meeting h…

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One More Drink Would’ve Killed Me 18:29

3M ago18:29

18:29

Sabrina Johnson’s Unfiltered Comeback from Sexual Abuse, Alcoholism, and Silence Some stories don’t get whispered. They get buried until someone brave enough digs them up and dares to speak. This is that moment. On this soul-igniting episode of Rise From The Ashes, Sabrina Johnson breaks her silence after decades revealing a childhood trauma that n…

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How to Write the Perfect PLG Homepage in Less Than 15 Minutes (Leveraging AI) 17:27

4M ago17:27

17:27

In this episode, Wes Bush breaks down how to create a high-converting homepage for your product-led growth business. He shares a framework for crafting an irresistible offer that will help you become the obvious choice in your market and increase conversions by at least 10% with the same traffic. Key Takeaways: [00:01:08] Why a clear offer is criti…

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The Truth About Anxiety (and How to Reclaim Your Center) 15:22

4M ago15:22

15:22

Anxiety isn’t just fear it’s feedback. In this raw and revelatory episode, best-selling author and transformational teacher Cynthia James sits down with Baz Porter to dismantle the mainstream myths around mental health. Together, they expose the truth: anxiety is not the enemy it’s the alarm. The body’s way of whispering (or screaming), “You’re not…

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Why Your Free Trial Isn’t Converting—and How to Fix It with PLG 51:37

4M ago51:37

51:37

In this episode, Wes Bush, founder and CEO of ProductLed, joins the Passetto team to discuss the critical shifts SaaS companies must make to win with product-led growth (PLG). Wes breaks down the misconceptions around PLG, why so many companies fail at it, and the 9 components needed to build a scalable PLG motion. We unpack what it takes to move b…

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Healing Out Loud: Cynthia James Unfiltered 24:30

4M ago24:30

24:30

From soap star to soul healer, Cynthia James reveals how her public heartbreak became a global movement in emotional integration and trauma recovery. In this raw, revealing episode of Rise From The Ashes, discover how to transmute pain into power and reclaim your truth, your voice, and your future. What if your trauma isn’t the end but the ignition…

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How Adam Robinson Scaled RB2B to $5M ARR in 13 Months 55:20

4M ago55:20

55:20

In this episode, Wes Bush interviews Adam Robinson, founder of RB2B, about how they built a $5M ARR business in just 13 months. Adam reveals their approach to product development, founder-led marketing, and staying lean while competing in a new category they created. We explore the counterintuitive strategies that allowed RB2B to find rapid success…

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How To Drive More Signups By Building an Irresistible Offer 34:36

4M ago34:36

34:36

In this episode, we explore how to craft an irresistible offer that significantly increases signups with the same amount of traffic. Companies with compelling offers convert at much higher rates by making their value proposition more attractive. Key Takeaways: [03:00] Why strategy is the foundation of a good offer [00:04:06] Three major mistakes co…