Best Racking Focus Podcasts (2025)

1
Stuttgart lift the cup as Werder drop Werner, ten Haag arrives in Leverkusen 49:40

Play Pause

1M ago49:40

49:40

Nik and Jasmine are back to discuss the DFB Pokal final, the relegation play offs and the insanely fast spinning coaching carousel. Nik’s Werder Bremen has sacked its coaching staff, Sandro Wagner makes a surprise return to the Bundesliga and Erik ten Haag is making some of the same mistakes he made at Manchester United according to Jasmine.…

1
Reflecting on the Bundesliga’s relegation rumbles and the season that was 38:48

2M ago38:48

38:48

The final day of the Bundesliga season has come and gone - Dortmund and Frankfurt fans will be happy, the Freiburgers less so. There’s still a bit to look forward to, what with relegation playoffs in store to determine the makeup of the first and second division as well as the DFB Pokal final as well. Nik ropes in Eric Bruehl for a chat about all t…

1
Untangling the five-way fight over Europe, Leverkusen prepare for a clear-out, and Hamburg are back! 37:49

2M ago37:49

37:49

The Bundesliga's final day looks like a potential doozy, what with five teams set to scramble for four places in Europe, a Heim vs. Heim battle to beat the drop, and a thicket of permutations in the 2. Bundesliga, where another five clubs still hold out hope of promotion. Matt, Nik and Terry talk all the possibilities over, along with what's alread…

1
Bayern (re)claim the title but just about everything else is still up for grabs 44:59

2M ago44:59

44:59

After keeping their challengers at arm's length for weeks, FC Bayern München have done it - the Rekordmeister added another league title to their robust tally. Matt is back in the TF house and was ready for a good chat with Nik about Bayern, the logjams in the race for Europe, the fluid situation at the bottom of the table (and the top of the 2. Bu…

1
Snooker in Sheffield, a Strawberry in Stockholm, and modest side of Fußball 38:51

2M ago38:51

38:51

It's been a while. Enough time, in fact, for Nik and Terry to have criss-crossed Europe enriching their lives in all kinds of ways. But what about the Fußball, huh? It turns out that the boys' clubs - Werder Bremen and Borussia Dortmund - have been on a bit of a heater since last they podded which is always worth a chat. They also check in on the t…

1
Mainz(!) look destined for the Champions League 32:25

4M ago32:25

32:25

This Bundesliga season has been a resumption of regular service - Bayern are back on top and, Leverkusen aside, the rest of the 'top teams' have struggled for consistency. That's let an unlikely challenger in FSV Mainz 05 rise all the way to THIRD. In this episode Matt (in his own funk over Hertha BSC's dismal year in the 2. Bundesliga) talks with …

1
RB Leipzig lose their wings under Marco Rose 37:25

5M ago37:25

37:25

If there's been one certainty since Rasenballsport Leipzig entered Germany's top tier, it's that the club will do everything it can to compete for a top-four place. This season, all that looks under threat. With just one win in their last six, the Red Bulls are in danger of tumbling out of the UEFA Champions League places. On this episode, Nik and …

1
Nico Kovac is The Famous Grouse 33:41

5M ago33:41

33:41

What with BVB hiring a familiar face and Werder Bremen getting the short end of the refereeing stick, Nik and Terry had plenty to talk about. Not that they leave it there, either - Bayern's coming date with Leverkusen comes under their lens, as does the recent play of Davie Selke(!)

1
Never a dull moment at Borussia Dortmund 48:10

6M ago48:10

48:10

With Terry's BVB taking on Nik's Werder Bremen this past weekend, it's fitting that those two take the reins for the week. The fellas discuss where Dortmund stand in their interim coach phase, what lessons we can draw from the latest wrangle over TV money, and how some Bundesliga refs will adjust to being mic'd up going forward. (And because Matt w…

1
Sometimes you put the English on the week, sometimes the week puts the English on you 30:33

6M ago30:33

30:33

Each englische Woche, the Bundesliga's term of endearment for the 10-day run of three match days in rapid succession, we get a chance to take stock of each team's form. A few teams pass their test with flying colors and come out with new confidence; an English week without points can be enough to send another team into deep crisis. Matt and Nik zoo…

1
Dortmund's latest loss puts the club in another fine mess 38:02

6M ago38:02

38:02

You didn't think we could go more than a few episodes without fretting over Borussia Dortmund, did you? Well after first going down at the Westfalen to a Leverkusen side that's been rounding into form, BVB followed it up with a loss in Kiel in which they trailed 3-0 before halftime...so we pretty much have to. Matt checks Terry's temperature on his…

1
New faces in the new year - a look at Bundesliga transfers and rumors 44:41

6M ago44:41

44:41

With the Winterpause in its waning days, Matt and Nik take stock in modest moves made by the likes of FC St. Pauli, FC Heidenheim and Werder Bremen, as well as consider the rather more blockbuster potential comings and goings between Germany and England. They also consider what it might mean that most of the top 15 best supported clubs in Germany a…

1
Bayern crash in Mainz, and have decisions to make about the future 45:01

7M ago45:01

45:01

It's always a story when FC Bayern München lose in the Bundesliga, especially when it's to a team outside the league's blue bloods. The Rekordmeister's defeat in Mainz opened the door to Bayer Leverkusen to get back into the title chase, and next week's date with RB Leipzig could do the same for the soda cans. What Matt, Nik, and Terry want to talk…

1
Dortmund and Bayern serve up a Klassik as Wolfsburg leave tire tracks on Leipzig 36:36

7M ago36:36

36:36

It's always a pleasure when a Borussia Dortmund-FC Bayern München match-up lives up to the hype, so this pod finds Matt, Terry and Nik in a fairly buoyant mood as they talk about what the result might mean. The gang also mull over RB Leipzig and FC Heidenheim's recent stumbles and unpack the implications of the Bundesliga's new domestic TV deal - w…

1
Eagles flying high while Hamburg (remember them?) are laid low again 39:53

8M ago39:53

39:53

Prior to the season, the names Bayer 04 Leverkusen, RB Leipzig, and Borussia Dortmund were the hottest picks from pundits looking for candidates for answer to the age-old question: WHO'S GONNA CHALLENGE BAYERN THIS YEAR? A few months on, all those tams are in the top five, but it's clear we need add another name to the ranks of Spitzenmannschaften:…

1
Will dumping Matarazzo stem Hoffenheim's decline? 40:07

8M ago40:07

40:07

TSG 1899 Hoffenheim were a sensation when they came up to the Bundesliga under Ralf Rangnick a decade and a half ago, and gained renewed relevance under Julian Nagelsmann's reign a few years later. In more recent years, the club's trajectory has one toward irrelevance. Pellegrino Matarazzo saved them from relegation and then led them to Euurope las…

1
Frankfurt beat Bochum so bad they turn to Dieter Hecking 43:33

8M ago43:33

43:33

It didn't happen overnight, but Dino Toppmöller has Eintracht Frankfurt in blistering form. After they tore VfL Bochum apart 7-2 on Match Day 9, the Bundesliga's bottom side hit the panic button: they hired Dieter Hecking to coach the team. Matt, Nik, and Terry talk about how the vastly experienced (but perhaps a little rusty) trainer might fare, h…

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Even AI can't help rock-bottom VfL Bochum 40:03

9M ago40:03

40:03

Do you need Artificial Intelligence to tell you FC Bayern München are favorites to win the Meisterschale this season? You do not, but Opta's lil' smartbot can't keep its mouth shut, Matt, Nik and Terry were game to talk about it, and one thing led to another... Anyway, the gang also take on VfL Bochum's woe and their quest to end it by firing their…

1
Ex-BVB coaches Klopp and Tuchel taking their talents to big jobs...and not everyone is happy about it 40:26

9M ago40:26

40:26

First it was Jürgen Klopp taking over as Global Head of Soccer at Red Bull, then Thomas Tuchel saying yes to an offer to coach England. It could hardly have been a more exciting week on Europe's coaching carousel for German football. Matt, Nik and Terry try to figure out whether Tuchel and England are really a match made in heaven, whether their di…

1
Bayer play it tight to hold off Bayern, Hoffenheim's meltdown continues 37:23

10M ago37:23

37:23

Bayer's visit to Bayern wasn't a goal fest, or even a very open game thanks to Leverkusen's defensive focus, but it was engrossing stuff. Best of all, it keeps things close at the top of the Bundesliga table. Matt and Terry welcome roving reporter Marie Schulte-Bockum back to the pod to talk about the Toppspiel, the ongoing issues in Hoffenheim and…

1
A closer look at Freiburg and Union's strong starts under new coaches and a downer of a weekend for the Ruhrpott 44:51

10M ago44:51

44:51

SC Freiburg and 1. FC Union Berlin are on the upper rungs of the Bundesliga table after four rounds, both guided there by new coaches. As Matt, Nik and Terry discuss, however, that's about all their circumstances have in common. Borussia Dortmund, meanwhile, suffered the first big setback of the Nuri Sahin era, though 'big' doesn't really capture t…

1
We may not know much, but we do know this: Bayern are good, and Kiel are very poor indeed 42:13

10M ago42:13

42:13

We do try to avoid jumping to conclusions, but sometimes a blowout result forces the issue. FC Bayern München's 6-1 shellacking of Holstein Kiel has Matt, Nik and Terry on the former's 'Bayern are back' hype train, and left them just as convinced that Kiel have no real shot at staying in the 1. Bundesliga. The gang also address Dortmund's umpteenth…

1
Talking Fussball - Weighing up Wusiala at Bayern and England's current class of German managers 45:07

10M ago45:07

45:07

The football media went gaga for the Germany attacking duo they dubbed 'Wusiala' after a big win over Hungary this international break. Naturally that means speculation over whether FC Bayern München can afford the W(irtz) to go along with the (M)usiala, so Matt, Nik and Terry threw their hats into that ring too. The gang also turned their attentio…

1
Talking Fussball - A new era dawns as Leverkusen (gasp) lose a Bundesliga game 43:43

10M ago43:43

43:43

After going 462 days without, reigning champs Bayer 04 Leverkusen tasted defeat on Saturday - surrendering a 2-0 lead while doing so. Matt, Nik, and Terry try to work out what it means going forward, as well as if it's a sign that Nik's title prediction has some serious legs. The gang discuss the new UEFA Champions League format (and the best away …

1
From Startup to Industry Leader: Kris Rudeegraap's Sendoso Journey 27:03

10M ago27:03

27:03

In this week's episode of B2Boring, the podcast for B2B marketers, the host welcomes Kris, the founder and CEO of Sendoso. Key Highlights: Kris discusses his journey since founding the direct mail and corporate gifting platform almost nine years ago touching on the challenges faced, especially during the COVID-19 period and subsequent economic shif…

1
Talking Fussball - Kicking off a new season with a new focus and new enthusiasm 42:43

11M ago42:43

42:43

Matt, Nik and Terry are back and ready to Talk the Fussball for a 13th season! Episodes will be hitting you at midweek this year and the pod will be widening its focus past the borders of the 1. Bundesliga from time to time. This week it's all about setting the table after the opening games of the new campaign with a special focus on the title race…

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Winning Big with ABM: B2Boring With Kristina Jaramillo 26:27

11M ago26:27

26:27

Join Chris as he sits down with Kristina Jaramillo, President of Personal ABM, to explore the current state and challenges of account-based marketing (ABM). They dive into the importance of personalizing ABM strategies, focusing on quality over quantity, and the critical role of a strong post-sale ABM strategy in driving customer loyalty and repeat…

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Unleashing AI & Communication Strategies: B2Boring With Steve Vinall 32:45

12M ago32:45

32:45

Join Chris Rack as he welcomes Steve, founder of Coach Communications, to delve into the latest trends and insights in B2B marketing and communications. They explore the impact of current uncertainties, artificial intelligence, and strategic communication tactics that are shaping the industry. Key Highlights: B2B Marketing Trends: Steve shares his …

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Marketing to Broad vs. Specific Audiences: B2Boring With Tejal Sughrue 18:11

1y ago18:11

18:11

Join Chris and Tejal Senior Manager, Global Demand Generation, Financial Services at Google Cloud, as they discuss the nuances of marketing to a broad audience rather than targeting specific industries, sharing insights on how to effectively identify and engage with niche markets. Tejal, the demand generation lead for financial services at Google C…

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Intent Data in Focus: B2Boring LIVE with Shanelle Rucker 30:03

1y ago30:03

30:03

In this first-ever live episode of the B2Boring Podcast, host Chris Rack is joined by marketing expert Shanelle Rucker from Dialpad to explore the role of intent data in marketing. They discuss how intent data is currently shaping the B2B marketing landscape and share strategies for leveraging it to improve efficiency. Additionally, they consider t…

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Building Relationships and Balancing Strategies: B2Boring With Zach Diamond 33:04

1y ago33:04

33:04

In this episode, Chris and Zachary, Strategic Program Manager at Miro, discuss the Miro Discovery Center and its role in building customer relationships. They also dive into the pros and cons of product-led versus content-led strategies. Key Highlights: Mirror Discovery Center: A program to strengthen relationships with Miro's key customers through…

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Maximizing Marketing Impact: B2Boring With Robert Bramley 31:00

1y ago31:00

31:00

Join host Chris Rack as he sits down with Robert Bramley, the Demand Generation Manager at GoCardless. They discuss marketing strategies and how GoCardless tailors campaigns to diverse audience segments while maintaining consistent messaging and standing out in a competitive market. Key Highlights: Tailored Campaigns: Strategies for marketing to di…

1
Talking Fussball Aufstieg - The gang signs off on another 2. Bundesliga and lower league season 56:06

1y ago56:06

56:06

After a rollicking 2. Bundesliga season, there was lots of heartbreak for Germany's second tier sides in the relegation/promotion playoffs. Fortuna Düsseldorf blew a big lead to fail to go up to the top flight and at the other end Wehen Wiesbaden couldn't hold off Jahn Regensburg, who'll take their place in the league next year. Listen in as Nik, M…

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Leading the Way in B2B Lead Management: B2Boring With Emma Bowkett 18:49

1y ago18:49

18:49

Chris Rack and Emma Bowkett CEO of Convertr, discuss B2B lead management, today's marketing environment, and what it takes to be an effective CEO. They cover lead generation trends, best practices, and the importance of data accuracy and brand management. Key Highlights: Lead management operating systems for B2B marketers explained Trends and best …

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Cracking the Code to Marketing in Data Security: B2Boring With Greg Aquavela 23:47

1y ago23:47

23:47

Chris welcomes Greg Aquavela, Director of Marketing at Devo, to discuss B2B marketing within the data security sector. They talk about the unique challenges and the importance of sales and marketing alignment and share insights on successful campaigns and strategies. Key Highlights: Role of Marketing at Devo: Exploration of Devo’s data security pla…

1
Balancing New Tech with Proven Tactics: B2Boring With Val Glover 27:31

1y ago27:31

27:31

Val and Chris dive into their rich experiences in B2B marketing, highlighting the essential role of creativity and the evolution of marketing technology. From the pros and cons of review sites to effective lead generation tactics, they offer a comprehensive look at current B2B marketing strategies. Key Highlights: B2B Marketing Insights: Val and Ch…

1
Talking Fussball Aufstieg - St. Pauli return, Kiel set for debut, and Düsseldorf wait on results from the top flight to know what's ahead in the playoff 35:22

1y ago35:22

35:22

With just one more match day to go, a lot has become clear in the various races for promotion and relegation in Germany's lower leagues - but not everything. Nik, Jasmine and Maik take you through all the celebrations, permutations and more as the 2. Bundesliga, 3. Liga and more head into the final stanza.…

1
When Strategy & Execution Intersect: B2Boring With Janelle Amos 24:48

1y ago24:48

24:48

Chris Rack and Janelle, founder and chief strategist at Elevate Growth, discuss how B2B marketing is evolving. They explore the balance between strategy and execution, the adaptation of event strategies post-COVID-19, and share practical hacks like using Loom for efficient communication. Key Takeaways: Balancing Strategy and Execution: Janelle emph…

1
Talking Fussball - Dortmund book their tickets to London as Bayern keep swiping right but fail to match 40:51

1y ago40:51

40:51

A new Bundesliga champion? Check. A German side in the UEFA Champions League final? Check. It's been a magical season for fans of German football...as long as you're not a fan of FC Bayern München. Matt, Nik and Terry recorded too early to chronicle the Rekordmeister's frustrating exit from the UCL, but did chat about their difficulties finding a n…

1
Talking Fussball Aufstieg - St. Pauli hoping for a big payoff from the derby at HSV 41:47

1y ago41:47

41:47

Just three games left in the 2. Bundesliga season and precisely nothing has been decided thus far. FC St. Pauli have the inside track on promotion, but would be glad to seal their not-yet-assured promotion with a win away to their old rivals HSV. Nik and the gang (both Jasmine and Maik this time) weigh up the promotion race, watch the coaching caro…

1
Talking Fussball - The Bundesliga's best make it big in Europe 40:38

1y ago40:38

40:38

It is just us or can you feel a fresh wind blowing through the Bundesliga? Leverkusen's title win last week was restorative on the home front; this week FC Bayern München and Borussia Dortmund helped the league show out across Europe. Matt and Nik revel in the good vibes, as well as check in on the teams battling to beat the drop...and the one that…

1
Talking Fussball Aufstieg - Kiel feeling themselves after leapfrogging St. Pauli for top spot 47:00

1y ago47:00

47:00

Unlike the top flight, where Bayer 04 Leverkusen ran away with the title (congrats, Werkself fans!), the race at the top of the 2. Bundesliga has taken a turn for the thrilling in recent weeks. Serial league leaders FC St. Pauli have had a wobble, and Holstein Kiel (and increasingly Fortuna Düsseldorf) have been ready to take advantage. Nik and Jas…

1
Introducing pharosIQ: B2Boring With Anna Eliot 21:19

1+ y ago21:19

21:19

In this episode of the B2Boring podcast, Chris spotlights Anna Eliot, CMO of pharosIQ's leadership, during the challenging yet rewarding rebranding journey of pharosIQ. Her experience offers valuable lessons and advice for marketers embarking on similar ventures. Key Insights: Vision is Key: Anna's approach was guided by a clear vision for the bran…

1
Talking Fussball - Leverkusen all but crowned champions after another Bayern blackout 39:32

1+ y ago39:32

39:32

We were trying to play it cool for a while, but that no longer seems necessary. Bayer 04 Leverkusen are going to win the league, and after FC Bayern München lost in Heidenheim(!), they might well do it next week. Matt and Nik let that reality sink in over the course of the podcast, discussing how Bayer's season stacks up in history, where Bayern go…

1
Revving Up Creative Strategy & Channel Marketing: B2Boring With Matt Windham 25:34

1+ y ago25:34

25:34

Join Chris and Matt as they uncover the essence of creativity in B2B marketing campaigns and take a turn in NASCAR, NCAA, and the NFL. They navigate through the complexities of channel marketing, sharing insights on its challenges and benefits, and discuss the evolving landscape of tech marketing from traditional in-person events to digital and hyb…

1
Talking Fussball Aufstieg - The case of the missing St. Pauli ultra banner and the perils of peer pressure 39:21

1+ y ago39:21

39:21

The world of football, like other walks of life, harbors its share of idiots - our latest episode puts the spotlight on a few. Nik and Maik turn their attention to some childish behavior surrounding a banner, some regrettable chants in Austria that's had consequences for the players who shouted them, and how a few particularly egregious fans' behav…

1
Talking Fussball - Rhine derby brings lots of thrills but little reward for Cologne and Gladbach 34:46

1+ y ago34:46

34:46

Foals fans at the Borussia-Park may have feasted on a see-saw six-goal thriller, but their team's return - just one point -had to sting. Their opponents 1. FC Köln will have cherished an away draw in the Rheinderby, but time is running short on the billygoats' bid to stay out of relegation trouble. Matt and Nik put the spotlight on the two western …

1
Talking Fussball Aufstieg - Does anybody want to win the 2. Bundesliga? 47:06

1+ y ago47:06

47:06

There's never a dull moment in Germany's second tier. Just when you think you've sussed out who's good and who's not so good, you get a week like round 24 - one in which every team in the top eight failed to record a win. The full Aufstieg gang of Nik, Jasmine and Maik get together to try and work out what that means, how a miscreant in Rostock mad…

1
A Marketing and Mental Health Mashup: B2Boring With Jolie Shapiro 27:12

1+ y ago27:12

27:12

Join Jolie and Chris as they explore B2B marketing, the importance of mental health support in professional settings, and the evolving landscape of social media and generational differences. Their conversations weave through personal journeys, innovative marketing strategies, and the power of curiosity for growth. Key Points: Jolie's Professional P…

1
Navigating Digital Marketing Beyond The Click: B2Boring With Adam Dolan 21:33

1+ y ago21:33

21:33

Chris welcomes Adam Dolan, the co-founder of First Spark Digital, diving into B2B and B2C marketing. They talk about the complexities of digital marketing strategies, focusing on the critical role of tracking setup, messaging, and the agility needed to adapt to economic downturns. Adam sheds light on the effectiveness of Google Pmax campaigns, shar…