PromoKitchen is a community driven, volunteer led 501(c)3 organization focused on education and mentorship of professionals within the promotional products industry.
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PromoKitchen Podcasts
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry's leading tool for sourcing hundreds of thousands of products. A f ...
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Promo Insiders: PromoKitchen & the Importance of Mentorship
17:03
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17:03Ashley Coulatti and Halle Moore, both “Chefs” on PromoKitchen’s board, join Promo Insiders to discuss the importance of mentorship in promo ahead of the industry nonprofit’s 15th birthday.By ASI
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Convergence Corner: Thinking Outside the Box (and the Bathroom) for Toiletries Campaigns with Dan Lunoe & Matthew Whitely
17:35
17:35
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17:35Dan Lunoe and Matthew Whitely from BAMKO discuss how the Counselor Top 40 distributor has expanded into commercial print, and how it incorporated its print side for a campaign for Dude Wipes.By ASI
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Tim Andrews & Dave Leskusky Dish on Why PRINTING United Expo Is the Place To Be for Promo
20:42
20:42
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20:42In this episode of Promo Insiders, ASI’s president and CEO teams up with the president of PRINTING United Alliance to talk about the continued convergence of print and promo as well as why trade shows are so important for both professionals from both industries to attend.By ASI
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Promo Insiders: The Most Intriguing Findings from the Counselor 2025 State of the Industry Report
54:20
54:20
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54:20ASI Media’s editors discuss the biggest topics from Counselor’s annual promo industry report, including tariffs, Q2 sales and top markets & products.By ASI
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Hit Promo & iClick CEOs Share Story Behind New Partnership
24:00
24:00
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24:00In this episode of Promo Insiders, CJ Schmidt and Jeff Roberts also weigh in on tariffs, tech, print on demand and other industry trends.By ASI
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Branding Together: How Print on Demand Is Reshaping the Industry
44:41
44:41
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44:41Maddy Alcala, president of Gooten, discusses the rise of print on demand and gives her best advice for print and promo professionals who want to implement the technology.By ASI
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How To Master Direct-to-Film Decoration: Benefits, Best Practices & More
17:19
17:19
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17:19Get ready to learn everything you need to know to become a direct-to-film decoration expert. On today’s podcast, we’re joined by Jennifer Johnson, strategic account executive at STAHLS’ (asi/88984). We’ll discuss what direct-to-film decoration is, what sets it apart from other common techniques, how to ensure the best application results and how si…
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Convergence Corner: Cohesion Through Color & High Perceived Value with David Grossman
17:24
17:24
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17:24The Grossman Marketing Group co-president discusses his company's growth into promo from print, and how color is everything when it comes to brand cohesion.By ASI
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Promo Insiders: Recapping the Best of ASI Show Chicago
27:58
27:58
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27:58ASI Media’s editors recount their top takeaways and product finds from the signature promo tradeshow of the summer.By ASI
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Promo Insiders: Talking Leadership, Family & Promo With Counselor’s 2025 Person of the Year
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26:04
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26:04Justin Zavadil, president of American Solutions For Business (ASB, asi/120075), has earned industry-wide acclaim for his superb leadership and genuine Midwest nice approach to business.By ASI
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Promo Insiders: Counselor’s 2025 International Person of the Year Shares Brand-Building Tips
17:51
17:51
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17:51Carleen Gray, CEO of GroupeSTAHL (asi/88984), shares her 35-year journey from customer service to the C suite and how she helped transform Stahls’ into a global leader in print on demand and other apparel decoration technology.By ASI
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Counselor’s 2025 Woman of Distinction Brings Her Service & Sustainability Mindset to Promo
20:56
20:56
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20:56Mandi Rudd, director of new markets at Genumark (asi/204588), joins Promo Insiders to share where her dedication to service grew from – and how it shapes her life today, from involvement in both industry and non-industry nonprofit efforts to her commitment to using promo to make a difference.By ASI
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Announcing the Launch of the ASI Learning Network
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11:02
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11:02ASI’s Michele Bell and Sara Lavenduski discuss the new online education platform available to ASI members, featuring tracks on sales, marketing, AI, ESP+ and more.By ASI
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Branding Together: A Decorator’s Journey From Teenaged Graphic Designer to Big Frog Business Owner
45:19
45:19
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45:19Billy Snyder, owner of Big Frog Custom T-shirts & More in Cumming, GA, offers valuable advice for budding industry professionals.By ASI
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Convergence Corner: Lessons In Growth from Brewery Branding Co.
25:35
25:35
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25:35Brewery Branding Co. founder Jeremy Wood details how his distributor grew alongside the craft beer boom, leading to where they are now bringing a majority of their decoration in-house.By ASI
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Promo Insiders: How Supply Chain Woes & Distributor Creativity Are Spurring Gift Card Sales in 2025
15:46
15:46
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15:46MediaTree, a supplier focused on selling branded gift cards, has recorded year-over-year sales growth of more than 80% so far in 2025. General manager Brian Duran attributes the substantial uptick, in part, to promo distributors having to get creative for campaigns where original plans were disrupted thanks to tariffs and other supply chain issues.…
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Promo Insiders: Totes, Tumblers, Tiny Turtles & Other Swag Gen Z Loves
15:44
15:44
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15:44Olivia Borgula, a student at the University of Maryland and current intern with ASI Media, talks about promo-heavy events she’s attended lately and gives the inside scoop on what giveaways are popular on and off campus.By ASI
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Why Your Clients Will Love the Washed Collection by BELLA+CANVAS
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13:43
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13:43Help your clients tell their brand story with unique styles that are iconic from the start. We’re talking about the new Washed Collection from BELLA+CANVAS (asi/39590). In today’s podcast, we’re joined by Cassie Stanczyk, Sr. Director of Sales at BELLA+CANVAS. We’ll discuss everything you need to know to sell the most premium garment dye collection…
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Branding Together: Reinventing a Legacy Print & Promo Business
41:36
41:36
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41:36In this month’s episode, we chat with Lindsey Reid of emblm who bought her parents’ company Direct Printing and Graphics in March of 2020 and underwent a full rebrand last year.By ASI
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Promo Insiders: Hot Ideas for Summer Promo Sales
34:22
34:22
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34:22ASI Media Editors Theresa Hegel, Sara Lavenduski and Hannah Rosenberger – plus Editorial Intern Chris Bao – discuss summer and back-to-school sales tips, and take turns trying sweet and savory eats to celebrate the new season.By ASI
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Promo Insiders: Top Insights From the First-Ever Study of South Africa’s Merch Market
32:16
32:16
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32:16ASI’s Michelle Bell and Nate Kucsma share key stats and analysis from the groundbreaking report that holds relevance for promotional products companies everywhere.By ASI
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Convergence Corner: Ikey Bensimhon Provides Print & Promo to Big Name Customers
27:39
27:39
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27:39Ikey Bensimhon, CEO of Merch.com, discusses his past in print and promo, and how he got to where he is providing branded merchandise and print to some of the most recognizable brands in the world.By ASI
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Promo Insiders: Supply Chain Leaders Talk 2025 Inventory Outlook For Merch Industry
31:47
31:47
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31:47Tim Behling and Patrick Noonan, executives at Gemline and SanMar respectively, share insights every distributor needs to know regarding industry stock and how to navigate sourcing turmoil.By ASI
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Convergence Corner: Eric Brooks Talks Providing Print & Promo For An International Retailer
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25:43
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25:43The vice president of sales for BrandCo. Marketing (asi/455385) delves into that and much more when it comes to having success in the worlds of branded merch and printing.By ASI
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Promo Insiders: A Pillow That Used to be an Umbrella? Kathy Cheng Shares Upcycling Success Stories
22:35
22:35
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22:35In this episode of Promo Insiders, Cheng of Redwood Classics Apparel (asi/81627) discusses the opportunities and challenges of upcycling in the promotional products industry.By ASI
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Convergence Corner: How My Tribe Print & Promo Tells a Story With Its Work
26:40
26:40
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26:40The Native American woman-owned business combines print and promotional products together for campaigns that go much deeper than the ink on the surface.By ASI
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We Make the Future: Why Community Beats Audience Every Time
35:53
35:53
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35:53What’s the difference between building an audience and cultivating a community?Join Jay Busselle, Renya Nelson, and Roger Burnett as they explore the power of community, trust, and purpose-driven branding in the promo industry. Featuring the story behind the "We Make the Future" mural — and why being nice is punk rock.…
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Branding Together: Tips to Help Print & Promo Businesses Blossom
36:28
36:28
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36:28In this month’s episode, we chat with Koell Collins of STBL Strategies about switching between the promo and signage/graphics industries and how to succeed in both.By ASI
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Promo Insiders: ASI Media’s Distributor Up-and-Comer of the Year on Growing Sales by Over 300%
10:04
10:04
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10:04Jackson Williams of Counselor Top 40 distributor American Solutions for Business (asi/120075) discusses the power of learning, holding a full-time job in college and what it’s like to work with his twin brother.By ASI
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Get To Know the Heavyweight Collection by BELLA+CANVAS
21:35
21:35
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21:35The Heavyweight Collection by BELLA+CANVAS (asi/39590) is bold and on trend. Today we’re joined by Cassie Stanczyk, Sr. Director of Sales at BELLA+CANVAS, who is sharing everything you need to know to sell these fashion-forward, retail-quality styles. We’ll discuss how the Heavyweight collection speaks to current consumer trends, how it fits and fe…
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Promo Insiders: The Latest on Tariffs and ASI’s Exclusive Research Data
41:40
41:40
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41:40ASI Media Editors C.J. Mittica and Christopher Ruvo and ASI Senior Research Director Nate Kucsma discuss exclusive sales data from ASI's latest surveys, and the outlook for the promo industry in Q2 and beyond.By ASI
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Harnessing the Power of Heat Printing On Demand
28:44
28:44
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28:44As e-commerce and customer buying habits evolve, it’s important to stay nimble to keep your business as profitable as possible. In today’s podcast, we’re joined by Dave Conner, Content Director at STAHLS’ (asi/88984), who will teach you how heat printing technology is empowering decorators and distributors to profit from orders from any quantity an…
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Promo Insiders: Talking Tariff Impacts & Adaption Strategies With Randy Carr
27:20
27:20
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27:20The CEO of Counselor Top 40 supplier World Emblem (asi/98262), whose business has a multi-continent footprint, gets candid on tariffs – and what his firm is doing about them.By ASI
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Promo Insiders: 4 Top Relationship-Building Tips with ASI Media's Supplier Salesperson of the Year
18:59
18:59
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18:59Katie Kailik, national account manager at Peerless Umbrella (asi/76730) joins Promo Insiders to talk through why trust, communication and non-product driven conversations are key for building strong relationships and ultimately making sales.By ASI
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Promo Insiders: Sales Growth Tips From ASI Media’s 2025 Distributor Salesperson of the Year
19:00
19:00
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19:00The BAMKO (asi/131431) merch pro, who generated $18.5 million in 2024 sales, shared strategies for building up a customer base, benchmarking sales and more.By ASI
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Beyond Bluewashing: How To Build a Socially Conscious Promo Business
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14:12
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14:12Lindsey Cole of Ethix Merch explains why sustainability initiatives ring hollow without a focus on the workers who produce products and building ethical supply chains.By ASI
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Branding Together: The State of Sustainability in Print & Promo
47:19
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47:19Ben Grossman of SwagCycle and Mel Lay of Allmade Apparel talk about the progress the print and promo industry have made when it comes to sustainability – and where the biggest challenges still lie.By ASI
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Promo Insiders: What a Distributor and a Supplier Learned from Their Rebrands
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33:00Dryvve and Bold Promo share their best advice and explain why rebranding was a necessary and welcome change.By ASI
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Convergence Corner: Hitex Marketing Group Is Harnessing Creativity for Packaging and Promo
19:39
19:39
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19:39Enrique Perez, president and founder of Hitex Marketing Group (asi/515762), tells the story of the company's journey into print as a result of following opportunity, and using its staff's imagination to create out-of-the-box packaging ideas.By ASI
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Promo Insiders: Our Favorite Moments from ASI Fort Worth 2025
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16:30ASI Media editors Sara Lavenduski and Hannah Rosenberger discuss the informational sessions on tariffs, classroom education with business experts, energizing keynote and trends from the bustling show floor.By ASI
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Promo Insiders - How Three Sisters Turned Maple Ridge Farms Into A Family Affair
35:57
35:57
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35:57Jodie Schillinger, Joelle Stahlecker and Jamie Johnson have all built careers at the Wisconsin-based Maple Ridge Farms (asi/68680) – inspired by their mother, Virginia Lemmer, who introduced her children to promo when she started her own career there nearly 40 years ago.By ASI
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Promo Insiders: Top Economist Talks Outlook for 2025 Economy, Tariffs & the Promo Products Industry
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29:25Dr. Mary Kelly, a renowned economist and U.S. Navy veteran, delivers data-backed insights to bring the economic picture into focus – and there’s better news that some may expect.By ASI
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Convergence Corner: Understanding Quad’s Big Bet on Promo
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18:33
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18:33Oliver Kimberley, general manager of Quad’s managed services division, gives a behind-the-scenes look at the multibillion-dollar marketing firm’s new branded merchandise division, and where he sees the industry heading.By ASI
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Mixing Experience with Innovation: A Generational Recipe for Success in Promo
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38:38
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38:38The future of the print, promo, and apparel industry is shaped by the next generation and the leaders who embrace them. In this special episode of Meet Us in the Kitchen, Kate Alavez, President of PromoShop, hosts a candid conversation on how to recruit, nurture, and empower emerging talent. Joined by Victoria Ramos from PromoShop and Chris Perry f…
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Creating Self-Promo Campaigns the Sustainable Way
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20:06
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20:06Ahead of Earth Month, Kris Robinson of Jackalope Creative shares tips forpromoting sustainability with your self-promos and pitching eco-friendly merch to clients.By ASI
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Branding Together: How Print & Promo Pros Can Leverage Luck
42:14
42:14
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42:14In this month’s episode, we chat with Rick Roddis, business unit president of Counselor Top 40 distributor Taylor Promotional Products, who talks about his career in print and promo – from lucky breaks to biggest mistakes.By ASI
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Podcast: New Patches & Emblems - How To Take Advantage of Trendy Decoration
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24:12
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24:12Let’s talk on-trend, beginner-friendly decoration. On today’s podcast, we’re joined by Dave Conner, Content Director at STAHLS’ (asi/88984), who’s sharing everything you need to know about new-and-improved Chenille Patches and Flexbroidery Emblems. We’ll explain what these decoration methods are, why they’re so popular and how easy they are to try …
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Branding Together: Exploring the World of Print on Demand
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13:32
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13:32Josh Ellsworth of Stahls’ discusses the growing importance of on-demand decoration. *Please excuse the technical difficulties with our audio.*By ASI
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Promo Insiders: The Evolution of Women’s Apparel – And Why It’s So Important
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26:35
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26:35What does it mean for apparel and sports uniforms to be female-focused – and why is that an important consideration for promo pros to consider when selling? ASI Media is joined by Cassie Stanczyk and Victoria Thomas of Counselor Top 40 supplier BELLA+CANVAS (asi/39590), as well as Marina Paul, founder of women’s sportswear brand SPRHRA, to discuss.…
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Convergence Corner: How Domonique Downing Leverages Her Science Background in Print & Promo Career
21:28
21:28
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21:28With a PhD in chemistry and past working for Coca-Cola, Dominique Downing relies on the scientific method to troubleshoot problems – and to drive an eco-friendly approach at her Big Frog Custom T-Shirts franchise.By ASI
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