Victoria is one of the top names in the service dog industry. She is Executive Director of Hope Service Dogs, Inc, a 501(c)(3) non profit that breeds, raises and trains the best golden retriever service dogs, along with the head trainer for Heart & Soul Dog Training. Due to her unique experience as a service dog owner, as well as a professional dog trainer and professional service dog trainer for close to 20 years, Victoria understands what all is involved in training a service dog from pupp ...
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Profitable Dog Trainer Podcasts
Join the UK's leading and most controversial pet business coach Dom Hodgson, as he goes off the leash and shares the business building secrets that will fix your pet business. If you are a dog trainer, dog walker or a dog groomer then this show will provide the marketing education you need to put your business growth on steroids.
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Welcome to the Freedom Focus Photography Podcast, the essential audio hub for portrait photographers eager to launch and elevate their businesses to achieve their ideal version of success. Hosted by Nicole Begley, a former zoological animal trainer turned accomplished family and then pet/equine photographer, this podcast is your go-to resource for transforming your photographic passion into a thriving business. Since making the leap into photography in 2010 and quickly scaling her business t ...
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The Profitable Dog Pro with Will Bangura: Dog Pro Marketing Success and Business Mastery with DogProMarketing.com
Will Bangura, M.S., CAB-ICB, CBCC-KA, CPDT-KA, FFCP
Are you a dog trainer looking to grow a thriving, profitable business? The Profitable Dog Pro with Will Bangura: Dog Pro Marketing Success and Business Mastery with DogProMarketing.com is your go-to podcast for mastering marketing, attracting high-paying clients, and scaling your dog training business. Learn expert strategies in branding, social media, pricing, and business operations to increase your revenue and impact. Whether you're just starting out or looking to take your dog training b ...
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Most people have heard of dogs being a human’s eyes. But have you ever wondered how it works? Each person who works with these amazing dogs has a valuable story to share. Whether you’re a dog lover or a dog guide handler, listen to Seeing Eye Stories and learn more about the USA’s first dog guide school, The Seeing Eye and some of the people in their family.
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REPLAY: 279 - The Hidden Reason You're Stuck
41:34
41:34
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41:34[REPLAY] This episode originally aired February 2025. 279 - Have you ever caught yourself procrastinating, undercharging, or shying away from marketing your business? It’s not laziness—it’s Success Intolerance. In this episode, we uncover why success can feel unsafe and how to rewire your brain to embrace the next level of your business. What to Li…
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I received an email from a listener with a bunch of questions. Here are the answers.
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What Dog Daycare Owners Can Learn from a World-Class Copywriter, with Mike Samuels
25:05
25:05
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25:05What actually separates businesses that blend in with the crowd… from the ones that stand out? Why do some owners seem to escape the race to the bottom on price, while others feel permanently squeezed? And what does behavioural psychology, copywriting, and niching properly have to do with running a predictable and more profitable dog daycare? In th…
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REPLAY: 274 - How Your Voice Impacts Sales with Tracy Goodwin
47:31
47:31
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47:31[REPLAY] This episode originally aired January 2025. 274 - You’ve heard it before: “People do business with those they know, like, and trust.” But Tracy Goodwin is here to flip that script. According to Tracy, trust isn’t enough anymore—it’s all about connection and authenticity. In this episode, we dive deep into how your voice shapes the client e…
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Service Puppy Service Prospect Service Dog In Training Service Dog
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Episode 429: How to Build Your Daycare to Sell (Even if you Never do) with IMPACT 26 Keynote speaker,Tieja Heikkila
22:02
22:02
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22:02What happens to your business when the economy shifts, jobs disappear, and your clients start feeling the pressure before you do? How resilient is your pricing, your positioning, and your client base if AI starts replacing roles your customers rely on? And what really changes when you experience Dom's coaching in person — not through a screen, not …
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320 - Ever walked away from an event or promotion feeling like you “should” have done better? In this episode, Susie had a goal, didn’t hit it, and instead of spiraling… she transformed it into . If you’ve ever questioned whether you’re “cut out” for this business, this episode is for you. What to Listen For The mindset shift that turned “I only so…
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Episode 428: It's Time to Disnify Your Dog Daycare: Get Your FAST-PASS Ticket to Success!
22:41
22:41
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22:41What if you could transform your daycare into the Disney of your town, the place affluent owners brag about, pay more for, and refuse to leave? What would happen to your business if you mastered experience, enrichment, pricing, systems, and upsells in just two days? And what could next year look like if you finally stopped running a wacky warehouse…
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319 - Scrolling Instagram and feeling like every photographer in your area is booked solid… except you? This episode breaks down what’s really happening when photography competition triggers that spiral — and how to shift your mindset so you can get back to serving, creating, and growing. What to listen for: The surprising emotional chain reaction …
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51
Service Dog Breeds (and why Goldens are the best)
36:57
36:57
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36:57There are "unicorns" - but to set yourself up for success, we recommend going with one of our Goldens. And here is why.
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Episode 427: Dom Hodgson's Thanksgiving Reflections: The Game-Changing Pet Biz Lessons I'm Grateful For (That Will Grow Your Business Too)
27:25
27:25
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27:25What would happen if you stopped for a moment and actually looked at how far you've come in your business? How much easier would things feel if you recognised the wins, the lessons, the mistakes, and the mentors who helped you get here? And what breakthroughs might you unlock if you took stock of everything you should be thankful for as a pet busin…
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318 - Your images are gorgeous… but your website? That might be another story. In this episode, I’m walking you through a practical photography website audit so you can spot the gaps that are turning dream clients away—often before they ever inquire. We’ll talk design, messaging, mobile, SEO, and what to fix first to book more high-value sessions. …
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51
Travel to North Carolina with 4 Service Dogs
42:15
42:15
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42:15We went to Charlotte, North Carolina for a go home. Here is our recap on the drive home.
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Episode 426 – Mission Enrich Launch Week: A Sneak-Peak at the Book and the Movement It's Sparking…
19:35
19:35
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19:35Ever wondered what actually goes into launching a book that could reshape the way dog daycares think about enrichment? What happens when you return from a whirlwind U.S. expo, jump straight into coaching calls, and then dive headfirst into recording your next audiobook? And what is it about enrichment that has daycare owners buzzing, levelling up, …
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317 - Ever worry you sound “salesy” when talking about your pricing? In this episode, we dive deep into sales energy—what it is, why it matters, and how it can completely change your client experience. Inspired by Heather’s real-life adventure at a used car lot, you’ll learn why the words you say matter far less than the energy behind them. What to…
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Episode 425: The Hershey Debrief: Enrichment Wins, Book Launch Buzz, and Behind-the- Scenes Highlights from the Expo
18:25
18:25
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18:25What really happens when you take your business across the pond and into one of the biggest pet care expos in the world? How do you turn an event stand into a sales machine, attract 20+ new members, and launch a brand-new book in the middle of it all? And what does it take to keep your energy (and sanity) when you're juggling clients, speaking gigs…
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316 - What if the secret to unstoppable confidence wasn’t about never failing but being willing to feel embarrassed along the way? In this week’s conversation, Heather and Susie unpack what it really takes to believe in yourself, even when the road gets rocky. Literally. What to Listen For The powerful mindset shift that helped Susie finally believ…
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How to prep your dog for theme parks!
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Episode 424: The Biggest Breakthroughs from the 2025 Doggy Daycare Business Bootcamp- Pricing Wins, Positioning & Profit Power Plays
26:22
26:22
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26:22Ever wondered what breakthroughs are possible when you step away from the business and into a room full of people who "get it"? And what did a room full of those ambitious pet pros learn that helped them raise prices, specialise, and start leading their clients (instead of being led by them)? Did you see we missed last week's episode and wonder if …
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315 - You did it all right, the call flowed, you connected, you nailed the pricing talk, and then… nothing. In this episode, Heather and I unpack what to do when a client ghosts you even after your best effort, how to stay curious instead of crushed, and why “doing it right” doesn’t guarantee a yes (and why that’s actually a good thing). What to Li…
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Tera, Willy, Bridget and I were on our way to the Mall at Millenia in Orlando. During our hour car ride, we discussed PUPPIES - and what you NEED to know about them and their training.
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314 - Ever felt a twinge of guilt when offering products after a model call or charity session? You’re not alone. In this week’s episode, Heather and I dive into one sneaky thought that’s quietly killing your photography sales, the fear of pulling a “bait and switch.” We’ll talk about what that really means, why your brain might think you’re doing …
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Holly joined me on a Facebook live to discuss Halloween safety.
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Episode 423: The Pawpal Story, The All-in-One Pet Care Booking App that Solves your Business Scheduling Woes
25:09
25:09
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25:09Still running your business with sticky notes, spreadsheets, and late-night messages? What if you could turn that chaos into a seamless system that saves you hours, grows your profits, and upsells clients automatically? And what happens when a dog daycare grows 200x in size—and creates the tech to make it all work? In this week's episode, I sit dow…
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313 - Let’s be honest, marketing your business can feel terrifying. 🙈 The thought of putting yourself out there? Instant heart palpitations. But what if visibility didn’t have to feel like self-promotion? In this week’s episode, Nicole and Heather uncover the fears that keep photographers hiding behind their cameras and how to shift your mindset so…
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Dream Dogz to Heart & Soul to Hope Service Dogs
27:44
27:44
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27:44Here is the history of where we are now.
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Episode 422: Stop Going It Alone: Why Smart Dog Daycare Owners Get Help (and Stubborn Ones Stay Stuck)
19:45
19:45
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19:45Are you still trying to fix your business problems alone because you're afraid of outside influence? What could change if you let a fresh pair of eyes look under the hood and point out what you're missing? And how much faster would you grow if you stopped winging it and started working with people who've already been where you want to go? In this w…
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312 - Do you ever feel like the odd one out because you’re not chasing six-figure revenue? You’re not alone, and you’re not doing it wrong. This week, we dive into how to uncover your true motivation, avoid resentment, and create a photography business that fuels your soul while still honoring your time and value. What to Listen For: A simple test …
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Its been a couple months - here is what has been going on with Hope Service Dogs & with me.
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Episode 421: Enrichment In Pet Care Isn't the Future… It's the Now: Big Takeaways from the 2025 Pet Care Enrichment Summit
20:31
20:31
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20:31Are you still treating enrichment like an optional extra instead of the core of your daycare experience? What would change in your business if you stopped cramming more dogs into the yard — and started charging more for a deeper, more meaningful day? And how much easier would life be if your staff, clients, and dogs were all on board with the same …
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311 - What would make someone walk away from a $250K legal career to photograph dogs? For Kelly McNamara, it wasn’t a midlife crisis, it was clarity. In this episode, Heather sits down with Kelly to uncover the unexpected tools (including an AI version of Heather!) that helped her trade courtroom stress for creative freedom and build a business tha…
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Episode 420: Why Enrichment is the Golden Key: How Smart Daycares Are Charging More and Delivering Better
19:35
19:35
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19:35Are you still treating enrichment like an optional extra instead of the foundation of your service? Do your clients really understand the experience you're selling—or are you still stuck flogging time blocks? And if enrichment is mandatory in zoos, why are so many daycares still offering the bare minimum? Great questions, which all get answered on …
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310 - Ever tried buying a black-tie dress online and decided “hard pass” once you saw the return policy? Yep, same. In today’s episode, we turn that frustration into a masterclass on your photography client experience. Where’s the friction? What’s confusing? And what tiny tweaks convert more inquiries into bookings (without feeling pushy)? Let’s ma…
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Episode 419: The Future is Enrichment: What to Expect at This Year's Pet Care Enrichment Summit
13:53
13:53
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13:53Are you leaving money on the table by treating enrichment like an optional extra instead of a core service? Do you know how to package and price your enrichment services so they actually make you money? And wouldn't it help to see what's working right now for daycares, trainers, and even zookeepers around the world? In this episode, I lift the lid …
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309 - What do limited releases, “cooked” plush waffles, and personalized packaging have to do with your photography business? Everything. Heather and I break down how experience design turns ordinary products into premium purchases—and how you can copy the right pieces for your studio. What to Listen For A secret that instantly makes clients crave …
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418: Lessons Learned at the Dog Handler Academy Leadership Summit (Plus, 2025 Pet Care Enrichment Summit Sneak Peak…)
22:03
22:03
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22:03What do experienced pet business owners actually talk about behind closed doors at leadership events? Is it worth travelling across the Atlantic just to sit in a conference room with people you could speak to on Zoom? And do you ever feel like you know what you need to do, but can never work out how to take action? In this episode, I give you an ex…
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Turning Shelter Shoots Into Income with Adam Goldberg
44:03
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44:03Today I’m chatting with my friend Adam Goldberg of AGoldPhoto, a studio pet photographer, shelter-dog hype man, and the brain behind “Second Shot.” He started in shelters back in 2013, built a thriving studio, and is now circling back to his roots with a model that funds adoption photos through brand sponsors. It’s smart, generous, and wildly scala…
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Episode 417: The Mastermind Advantage: Why Pet Pros Fly Across the World to Fix Their Business
21:53
21:53
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21:53What happens when you stop overthinking and get the allow fresh eyes on your business? Could a room full of equally ambitious pet pros be the key to your next big business leap? And how far would you travel for clarity, confidence, and a breakthrough plan you can action immediately? In this episode, I bring you more behind-the-scenes insights from …
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Ever wonder what separates a $500 sale from an $8,000 sale? In this episode, Heather sits down with three Elevate photographers, Marcie Fry, Katie Carmickle, and Jessica Wasik, who each closed an $8K sale in the same week. You’ll hear their journeys, the marketing that worked, and what ACTUALLY made this sale possible. Spoiler alert, it wasn’t a sp…
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Episode 416 - Behind the Scenes at Dom's UK Elite Mastermind
18:51
18:51
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18:51Ever wondered what goes on behind the scenes at one of my Elite Mastermind events? Curious what top-tier pet business owners actually get out of two days in the room together? And how do you know when you're ready to join a group like this yourself? In this special episode, I take you inside the September UK Elite Mastermind meeting—with a mic pass…
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Why Bookings Feel Hard with Heather Lahtinen
1:40:45
1:40:45
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1:40:45306 - If you’ve ever wondered why inquiries go silent or potential clients disappear, you’re not alone. But here’s the thing: the real reason isn’t your pricing, your competition, or even the economy. In this week’s episode, Heather breaks down the surprising truth behind why clients aren’t booking—and how you can turn it around starting today. Wha…
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Episode 415: Back to School (for YOU, Not your Kids): Where Smart Pet Pros Learn to Grow
24:17
24:17
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24:17Are you blindly chasing every trend instead of doubling down on what actually works? Do you mistake creating aimless content for growing the reach of your business? And when was the last time you truly thought for yourself when refining your marketing message? In this reflective solo episode, I kick off the "dog days of summer" by taking a fresh lo…
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305 - You might think you’re avoiding certain business moves because they’re “not the right time” or “too complicated.” But what if the real reason is that you’re avoiding a feeling? In this conversation, Heather shares her own breakthrough about risk, safety, and the emotions we’re unwilling to feel — and how that awareness can change everything. …
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Episode 414 - Why Marketing Momentum Beats Pet Biz Perfection: How Do Dom's Clients Achieve Sustainable Success
18:35
18:35
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18:35Are you juggling too many different projects - and getting nowhere fast while burning out? Do you keep tweaking things behind the scenes instead of just biting the bullet and launching? And what could happen if you stopped chasing perfection and just hit "go" on your next big idea? In this week's solo episode, I share some behind the scenes action …
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304 - The fastest way to change your photography business? Change the way you see yourself. In this episode, Heather and I break down the self-concept shifts that help you introduce yourself confidently, market without second-guessing, and invest in your growth like a CEO. If you’ve ever felt like an imposter, struggled to get results from courses,…
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Episode 413: How to Find the Pet Business Leverage Point that Will Dramatically Boost Revenue Growth
17:43
17:43
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17:43Are you still doing every little task yourself - even though your business has doubled in size? Have you already hired help… only to find yourself even more stressed and scrambled than before? And what's the one overlooked area in your business that could unlock serious profit (without adding more chaos)? In this episode, I share a raw and honest u…
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303 - When you're stuck between following your gut or trusting a “proven” system, what do you do? In this episode, Nicole and Heather unravel the real question behind the question—and it’s not what you think. We’re talking friction, experimentation, and how to confidently build a business that fits you. What to Listen For: The real question photogr…
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Episode 412: Chicago Mastermind Musings with the Pet Biz Wiz
21:33
21:33
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21:33Are you feeling boxed in by the same old daycare model, but unsure what to change? Ever wondered how a Midwest hotel with go-karts and water slides could teach you to sell more enrichment? And are you still not sold on the idea of Mastermind meetings changing your business trajectory forever? In this episode, I share stories and lessons from a whir…
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302 - This episode dives into the sneaky little phrase we all use—“life happens”—and why it may be holding you back more than helping you cope. Heather shares a coaching conversation that will change how you handle disruptions, delays, and the real-life rollercoaster of being a business owner. What to Listen For: The surprising mindset shift that k…
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Episode 411: The Bootcamp Buzz: What Changed For Dog Daycare Owners After Two Days with The Pet Biz Wiz
18:33
18:33
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18:33Are your prices still based on what your competitors charge… instead of what your service is worth? Are worried about rising costs, inflation and increased competition which means more pet service supply and less dogs to go around? Have you ever wondered what would happen if you spent two days focused on nothing but profit, positioning, and premium…
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