Welcome to the Profit First: Beyond The Book The show where Accountants, Bookkeepers and Coaches learn how to turn “mis-leading” bank accounts into plentiful and overflowing pots targeting and achieving strategic profitable results! If you’re ready to shake up the way you think about business finances and actually enjoy the journey to profitability, you’re in the right place. Hosted in the UK and tailored for our unique business landscape, we’re here to make Profit First simple, impactful, a ...
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Profit First Professionals UK Podcasts

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Unlocking Financial Success: The Profit First Approach in Accounting
40:47
40:47
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40:47Tim Seymour talks with Roger Knecht of Universal Accounting about how the Profit First methodology transforms both accounting practices and their clients’ businesses. They explore why accountants and bookkeepers must prioritise profitability—not just for their clients, but within their own firms—to achieve lasting financial success. Roger shares pr…
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Tim Seymour sits down with entrepreneur and author Carl Reader to explore how fear and failure shape the journey to business success. From his start as a YTS hairdresser to becoming a leading voice in accountancy and business coaching, Carl shares how setbacks fuel growth, why fear of mistakes holds business owners back, and why accountants must ev…
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Profit First in Practice: What 5 Weeks Can Do
50:25
50:25
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50:25Tim Seymour, Deb Halliday, and Jason Withers reflect on the success of the 5 Friday Profit First Challenge in The Profit First Pathway community. They share how the five-week format gave participants the time and structure to dig into Profit First principles, apply them in real life, and see measurable improvements in their businesses. From explori…
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Why Profitability Starts with Purpose: A Conversation with Ron Saharyan
40:26
40:26
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40:26In this episode, Tim Seymour and Duncan Lloyd sit down with Ron Saharyan, co-founder and CEO of Profit First Professionals, to explore how the Profit First methodology is changing the way entrepreneurs manage money - for good. Ron shares the story behind the movement to eradicate entrepreneurial poverty and explains why Certified Profit First Profe…
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From Reactive to Proactive: Transforming Business Finances with Money Squirrel
32:42
32:42
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32:42In this episode, Tim Seymour chats with Andreea Daly, founder of Money Squirrel, about one of the biggest headaches for business owners: setting aside money for VAT and Tax. Andreea shares how Money Squirrel automates this process - removing the guesswork, stress and last-minute scrambles. They discuss: 💡 Why automation is the key to better cash fl…
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Why Management Accounts Don’t Work for Clients – and What to Do Instead
48:36
48:36
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48:36Tim Seymour is joined by Deb Halliday and Jason Withers to unpack a harsh truth: most management accounts are built for compliance, not clients. They're full of jargon, backward-looking, and fail to help business owners make smart decisions. In this episode, we explore why traditional reports often confuse more than clarify - and what accountants a…
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Grow Your Business in Just 15 Minutes a Day on LinkedIn
40:03
40:03
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40:03In this episode, Tim Seymour is joined by Ashley Leeds — The 15-Minute Guy — to explore how just 15 minutes a day on LinkedIn can transform the way you network, build trust and grow your business. Ashley shares practical, no-nonsense strategies to help accountants, bookkeepers and coaches stand out and connect authentically. From profile pictures t…
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Achieving Financial Clarity: The Profit First Challenge Unveiled
41:12
41:12
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41:12In this episode, Tim Seymour and Deb Halliday explore the impact of the Five Friday Profit First Challenge—a five-week guided journey designed to help Accountants & Bookkeepers implement some of the Profit First strategies in their own businesses. They share how the format gives participants space to absorb, apply and reflect on the core Profit Fir…
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The Power of Profit First with Mike Michalowicz
42:52
42:52
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42:52In this powerful episode, we’re joined by none other than Mike Michalowicz, the bestselling author of Profit First and the driving force behind one of the most transformative financial systems for business owners today. Alongside hosts Tim and Duncan, Mike unpacks why the traditional formula of Sales - Expenses = Profit is fundamentally flawed, and…
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Escaping the Revenue Trap: A New Era for Accountants and Bookkeepers
50:20
50:20
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50:20In this episode, we unveil the Profit First Pathway, our newly rebranded pre-membership experience for accountants, bookkeepers and coaches who are ready to take control of their own business finances before guiding clients to do the same. Formerly known as Croissants & Coffee, this new direction is far more than just a name change. It’s a call to …
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Revolutionising Accounting: The Profit First Approach with Duncan Lloyd
38:20
38:20
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38:20In this episode, Tim sits down with Duncan Lloyd, Co-Founder of Profit First Professionals UK & Ireland and founder of Profit Genie Group, to talk about his powerful transition from traditional accountancy to high-value, client-focused advisory. Duncan shares his journey from charging just £59 a month to confidently offering £750+ packages by embed…
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From Time Sheets to Transformation: Ron Baker’s Vision for Modern Firms
38:35
38:35
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38:35In this special edition of Profit First: Beyond the Book, hosts Tim Seymour and Duncan Lloyd sit down with legendary pricing strategist Ron Baker to confront one of the accounting industry's most entrenched traditions: the billable hour. Ron makes the case for abandoning time-based billing in favour of the transformational subscription based busine…
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The Power of Story: Richard McCann on Connection, Curiosity & Transformation
20:40
20:40
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20:40In this powerful episode, Richard McCann shares his extraordinary journey, from a childhood marked by trauma to becoming one of the UK’s most impactful motivational speakers. His story isn’t just inspirational; it’s a masterclass in the art of connection. Richard reveals why storytelling matters more than spreadsheets, especially for accountants, b…
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Revolutionizing Accounting: The Impact of Profit First on Small Businesses
30:08
30:08
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30:08Meet Vicki — a newly certified Profit First Professional who completed her certification in just six weeks (yes, really!). In this episode, she shares her journey from working across various finance roles to launching her own accountancy business, and how Profit First transformed her approach to money — both personally and professionally. Vicki ope…
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Achieving Financial Clarity: The Profit First Approach in Hospitality
43:38
43:38
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43:38*Adult Advisory - There are some swear words included during this conversation, please be aware before you listen* In this episode, we’re joined by Gareth Evans, founder of Evans and Co Accountants and a Profit First Professional who brings a fresh perspective to financial management in the hospitality sector. Gareth shares his inspiring journey fr…
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Profit First Insights: Jon Norton Shares His Financial Journey
37:04
37:04
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37:04This week, we’re joined by Jon Norton, founder of Barefoot Accounting and certified Profit First Professional, who shares his unconventional path from musician and driving instructor to trusted advisor helping businesses take control of their cash flow. In this insightful episode, Jon explains how he applies Profit First principles in a variety of …
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Building Wealth: A Deep Dive into Profit First Implementation
50:54
50:54
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50:54The primary focus of this podcast episode revolves around the transformative impact of the Profit First methodology on a client's business trajectory. We explore an illustrative success story, wherein a client, initially generating a revenue of a £250k, has grown her business to a projected £2.5m, all while managing an impressive 35 bank accounts. …
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Unlocking Business Potential: Insights from Deb Halliday's Experience
41:16
41:16
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41:16This podcast episode delves into the transformative journey of Deb Halliday, a Certified Profit First Professional, who transitioned from a compliance-focused practice to one that emphasizes advisory services, particularly through the Profit First methodology. Deb recounts her initial struggles and the pivotal moment when she recognized the profoun…
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Navigating Profit First: A Journey from Compliance to Advisory
40:43
40:43
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40:43This podcast episode delves into the transformative impact of the Profit First methodology on business operations and financial management. We engage in a profound discussion with Kerry Postel, a seasoned Profit First Professional and Guide to UK & Ireland Profit First Professionals, who shares her journey from traditional bookkeeping to embracing …
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The Evolution of Accounting: Embracing Advisory Services
37:43
37:43
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37:43The principal focus of this podcast episode revolves around the transformative journey of Tim Seymour from a compliance-focused accountant to a proactive advisory role through the implementation of the Profit First methodology. Tim delineates the profound impact this transition has had on his career and the operational efficacy of his business. He …
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The Journey of a Profit First Professional: Growth and Transformation
28:37
28:37
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28:37The salient point of this podcast episode is the profound impact that the Profit First methodology has had on the business practices of Stephen Edwards, a seasoned accountant and Profit First Professional. During our conversation, Stephen articulates the transformative journey he has undertaken in embracing this system, which not only enhanced his …
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