Best Process Breakdown Podcast audio Podcasts (2025)

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Turning Shelter Shoots Into Income with Adam Goldberg 44:54

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9h ago44:54

44:54

Today I’m chatting with my friend Adam Goldberg of AGoldPhoto, a studio pet photographer, shelter-dog hype man, and the brain behind “Second Shot.” He started in shelters back in 2013, built a thriving studio, and is now circling back to his roots with a model that funds adoption photos through brand sponsors. It’s smart, generous, and wildly scala…

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The 8K Sale Breakdown 1:02:24

4d ago1:02:24

1:02:24

Ever wonder what separates a $500 sale from an $8,000 sale? In this episode, Heather sits down with three Elevate photographers, Marcie Fry, Katie Carmickle, and Jessica Wasik, who each closed an $8K sale in the same week. You’ll hear their journeys, the marketing that worked, and what ACTUALLY made this sale possible. Spoiler alert, it wasn’t a sp…

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Why Bookings Feel Hard with Heather Lahtinen 1:41:36

7d ago1:41:36

1:41:36

306 - If you’ve ever wondered why inquiries go silent or potential clients disappear, you’re not alone. But here’s the thing: the real reason isn’t your pricing, your competition, or even the economy. In this week’s episode, Heather breaks down the surprising truth behind why clients aren’t booking—and how you can turn it around starting today. Wha…

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Stop Playing it Safe! 26:27

15d ago26:27

26:27

305 - You might think you’re avoiding certain business moves because they’re “not the right time” or “too complicated.” But what if the real reason is that you’re avoiding a feeling? In this conversation, Heather shares her own breakthrough about risk, safety, and the emotions we’re unwilling to feel — and how that awareness can change everything. …

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Self-Concept = Sales Confidence 37:15

22d ago37:15

37:15

304 - The fastest way to change your photography business? Change the way you see yourself. In this episode, Heather and I break down the self-concept shifts that help you introduce yourself confidently, market without second-guessing, and invest in your growth like a CEO. If you’ve ever felt like an imposter, struggled to get results from courses,…

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Why “Proven” Doesn’t Always Work 43:06

29d ago43:06

43:06

303 - When you're stuck between following your gut or trusting a “proven” system, what do you do? In this episode, Nicole and Heather unravel the real question behind the question—and it’s not what you think. We’re talking friction, experimentation, and how to confidently build a business that fits you. What to Listen For: The real question photogr…

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When Life Happens with Heather Lahtinen 18:30

1M ago18:30

18:30

302 - This episode dives into the sneaky little phrase we all use—“life happens”—and why it may be holding you back more than helping you cope. Heather shares a coaching conversation that will change how you handle disruptions, delays, and the real-life rollercoaster of being a business owner. What to Listen For: The surprising mindset shift that k…

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How 2050 Partners Doubled Its Size With SweetProcess 21:59

1M ago21:59

21:59

Last Updated on August 2, 2025 by Owen McGab Enaohwo The Impact of Implementing SweetProcess at a Glance Get the same or even better results for your business. Take the first step by signing up for a free trial now, no credit card required. Want to hear Ted Pope’s whole story? Listen to the full […] The post How 2050 Partners Doubled Its Size With …

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How Consortium Private Wealth Resolved Decades of Tribal Knowledge by Streamlining Its Operations 18:54

1M ago18:54

18:54

Last Updated on August 2, 2025 by Owen McGab Enaohwo A single decision can have a profound impact on a business. Robert Goudie, the founder of Consortium Private Wealth, struggled to manage his business processes in Microsoft Word. The documents were clunky, disorganized, and difficult to update due to the system’s limited features. This hindered […

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The Real Reason You Struggle With Sales 27:04

2M ago27:04

27:04

301 - Ever felt weird about “selling” your photography services—especially to people you know? You’re not alone. In this episode, we dive into the hidden mindset blocks that stop you from confidently sharing your business. And spoiler alert: it’s not about needing a better pitch or new pricing guide. It’s about how you're thinking. What to Listen F…

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Why Our Photography Inquiry Process is Broken 40:12

2M ago40:12

40:12

300- Your photography inquiry process that’s been being taught for years is broken. In this episode, Nicole and Heather unpack a bold new approach to make your services easier to book and your client experience smoother from the very first click. What to Listen For: Why the traditional inquiry process is broken The psychology behind why clients bou…

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299 - Why There's No "Right Way" 40:05

2M ago40:05

40:05

Building on the ideas from Episode 298, Nicole and Heather are here to bust the myth of the “perfect way” to run your photography business. What if your business felt light, easy, and exciting again? Let’s dismantle the myth of the “right way” to build your photography business and reveal how to create a business model that works for you – not agai…

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The “Right Way” with Heather Lahtinen 23:29

2M ago23:29

23:29

298 - Raise your hand if you've ever thought: "There must be a right way to run this business—and I just haven't found it yet." This episode unpacks the very human urge to follow a blueprint...and why YOUR success might actually be waiting inside the one thing you’ve been avoiding. What to Listen For: The lie we believe about there being one “right…

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When Your Partner Doubts Your Business with Heather Lahtinen 18:32

3M ago18:32

18:32

297 - What do you do when someone close to you—like a spouse, a friend, or a parent—doubt your photography business? In this powerful coaching session, we dive into what it means to seek approval, how to set emotional boundaries, and why your success doesn’t hinge on anyone else’s validation. What to Listen For: Why seeking approval is such a commo…

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Hello Business Spiral with Heather Lahtinen 23:47

3M ago23:47

23:47

296 - What do you do when you're doing all the “right” things… and it still feels like nothing’s working? This week’s episode is a raw and honest look inside a coaching call with one of our Elevate members—and how we used a mindset model (powered by a custom GPT!) to unravel thoughts that were keeping her stuck and spiral-y. What to Listen For: Why…

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Contracts, Copyright & Clients with Rachel Brenke 50:27

3M ago50:27

50:27

295 - Let’s face it—legal protections are rarely top-of-mind when we’re just starting out. But trust me, ignoring them could cost you thousands. In this episode, I sit down with photographer-turned-attorney Rachel Brenke to unpack the 3-2-1 legal checklist that every photography business needs to thrive and stay protected. What to Listen For: The 3…

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What You Say Matters with Heather Lahtinen 33:58

3M ago33:58

33:58

294 - The way you talk about your business—especially to yourself—can shape your results more than you think. In this episode, Heather and I expose two phrases that seem harmless but are actually stalling growth, crushing confidence, and leading to inaction. We’ll show you what to say instead, so you can take your power back and start seeing real p…

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How Neave Group Outdoor Solutions Doubled in Size and Increased Their Effectiveness by Documenting and Implementing Better Systems 13:59

3M ago13:59

13:59

Last Updated on June 4, 2025 by Owen McGab Enaohwo Summary: Neave Group Outdoor Solutions operates both in a B2C and B2B capacity and has 125 full-time employees. They create spaces for people to enjoy and entertain, use for parties, and elevate the lifestyle of their clients. For commercial clients, they offer landscape maintenance, snow […] The p…

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How the Business Success Consulting Group Helps Business Owners Achieve Their Dreams of Freedom and Peace of Mind. 12:06

3M ago12:06

12:06

Last Updated on July 8, 2025 by Owen McGab Enaohwo Summary: Business Success Consulting Group is a B2B consultancy dedicated to identifying, creating, documenting and implementing processes, procedures, and policies for companies across a variety of industries. They help clients improve profitability and efficiency, get teams on the same page, trai…

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How ClickFunnels Braved the Storm of a Hyper-Growth Phase. 20:10

3M ago20:10

20:10

Last Updated on June 4, 2025 by Owen McGab Enaohwo Summary: ClickFunnels makes it simple for any entrepreneur to build their own marketing funnels in just minutes. It is primarily a B2C company with some leanings toward B2B. They have 350 full-time employees. They also help entrepreneurs set up their websites and sales funnels to […] The post How C…

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How DFK Hirn Newey Conquered the Chaos of Technological Overload. 28:05

3M ago28:05

28:05

Last Updated on June 4, 2025 by Owen McGab Enaohwo Summary: DFK Hirn Newey is a B2B company with 30 full-time employees in the financial and professional services space. This accounting firm is made up of consultants and business advisors who help solve the varied issues related to accounting, taxation, and information technology their customers [……

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How The Life Coach School Solved Their Employee Onboarding and Training Woes. 10:20

4M ago10:20

10:20

Last Updated on June 4, 2025 by Owen McGab Enaohwo Summary: The Life Coach School is a B2C company with 12 full-time employees in the personal development space. They offer a monthly membership program that teaches clients how to coach themselves, manage their minds, and control their thoughts to create the results they want in […] The post How The…

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How Awesome Dynamic Cut Down on Their Onboarding and Training Time by 50%. 15:08

3M ago15:08

15:08

Last Updated on June 4, 2025 by Owen McGab Enaohwo Summary: Awesome Dynamic is a B2B eCommerce consulting company with 20 full-time employees. They are an Amazon consulting agency that helps clients understand how to sell on the Amazon platform. They work with businesses of all sizes and manage their Seller Central and Vendor Central […] The post H…

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How Wistar Group tamed the chaos of flawed processes and saved $87,000. 23:20

3M ago23:20

23:20

Last Updated on June 4, 2025 by Owen McGab Enaohwo Summary: Wistar Group is a property management company in the B2C and B2B space, dedicated to the efficient management of maintenance and work tickets. Anequim is a subsidiary of Wistar Group and is a B2B company offering back-office support for other property management companies. Combined, […] Th…

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How Simple Solutions cut the costs of constant mistakes and improved its service quality. 15:27

3M ago15:27

15:27

Last Updated on June 4, 2025 by Owen McGab Enaohwo Summary: Simple Solutions is a B2B consulting company that helps its clients in manufacturing, retail, and distribution improve their planning and scheduling processes in production and inventory management. Based out of Colombia, the company has 13 employees. With clients in Paraguay and Ecuador, …

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How Liston Newton Advisory streamlined its procedures and policies with SweetProcess to tame organization chaos. 13:31

3M ago13:31

13:31

Last Updated on June 4, 2025 by Owen McGab Enaohwo Summary: Liston Newton Advisory is a B2B financial service and accounting practice helping business owners grow and scale their companies by educating and advising them – backend accounting, payroll, taxes, and so on. They have 30 employees with six offices across Australia, the Philippines, and [……

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How the Emazing Group drastically cut down on hiring and training costs by using SweetProcess. 8:07

3M ago8:07

8:07

Last Updated on June 4, 2025 by Owen McGab Enaohwo Summary: The Emazing Group prides itself in powering self-expression through their apparel. Whether you’re a gamer or EDM raver, they want you to feel like a million bucks expressing who you are at the events you go to. The Emazing Group operates as a B2C […] The post How the Emazing Group drastica…

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Breaking the 10K Ceiling with Michelle Crandall 32:26

4M ago32:26

32:26

293 - Michelle Crandall hit a $10,000 month in her pet photography business—but instead of popping champagne, her brain flipped out. If you’ve ever downplayed your wins or feared that success makes you “unrelatable,” this is the episode you need. Heather Lahtinen is chatting with Michelle to unpack the emotional roadblocks around money mindset for …

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How GDL Systems Obtained Consistent Service Delivery With Effective Documentation 22:41

4M ago22:41

22:41

Last Updated on May 28, 2025 by Owen McGab Enaohwo Having envisioned growing your business for so long, it can be disheartening when the moment you’ve been waiting for finally arrives, only to realize that you weren’t fully prepared. Juan Pablo Roscoe, co-founder and CEO of GDL Systems, faced this challenge as he attempted to […] The post How GDL S…

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How Interview Valet Solidified Its Workforce for Growth With a Centralized Knowledge Base 18:07

4M ago18:07

18:07

Last Updated on May 28, 2025 by Owen McGab Enaohwo The founder and chief evangelist officer at Interview Valet, a podcast interview marketing service, Tom Schwab, helps businesses get featured in podcast interviews to reach their target audience. Managing the podcast interviews from start to finish involves many moving pieces, and things could easi…

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Ditch the Timeline with Heather Lahtinen 39:08

4M ago39:08

39:08

292 - Feeling like you "should be further along by now?" You're not alone—and you're not behind. Join me and Heather as we dismantle the myth of the perfect timeline and explore what it really means to build a business you love, at your own pace. What to Listen For: Why there's no such thing as “behind” in business The invisible “timeline” trap and…

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How Lawvex Empowered Its Employees for Growth by Creating a Centralized Knowledge Base 32:02

4M ago32:02

32:02

Last Updated on May 21, 2025 by Owen McGab Enaohwo Gary Winter and Tisha English share a common interest in enhancing the operations at Lawvex, a full-service trust and estate law firm. Gary and Tisha, the Managing Attorney and Chief Operating Officer, respectively, were no strangers to implementing technology in their organization. But the basic […

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AI-Powered SEO with Connor Walberg 41:01

4M ago41:01

41:01

291 - Feeling lost in the ever-changing world of SEO? Or wondering if using AI for your website is going to get you smacked down by Google? You’re not alone—and this week’s episode with SEO pro Connor Walberg is packed with answers. We’re talking about how to use AI ethically and effectively to boost your rankings, create better content, and stop s…

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How CloudTech24 Strengthened Its Workforce With Effective Documentation 13:57

4M ago13:57

13:57

Last Updated on July 10, 2025 by Owen McGab Enaohwo Andrew Dale is the technical director at CloudTech24, a managed IT services provider. He ensures that organizations get the utmost value from outsourcing their IT needs to his team so they can focus on the fine details of running their businesses. The services Andrew and […] The post How CloudTech…

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How Mesquite Chiropractic & Injury Eliminated Decades of Inefficiencies in Months With Effective Documentation 34:37

4M ago34:37

34:37

Last Updated on May 14, 2025 by Owen McGab Enaohwo Amber Lehmann, co-owner and manager of Mesquite Chiropractic & Injury, spent over two decades manually documenting procedures within her practice. She struggled to single-handedly train new employees from scratch whenever experienced staff resigned, due to the absence of proper documentation. Deter…

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Elevate Your Artwork (and Sales) 51:19

4M ago51:19

51:19

290 - Let’s talk luxury, artistry, and one-of-a-kind craftsmanship. In this episode, I chat with Amy and Tavis Guild about their journey into creating Guild Canvas, why offering high-end art matters, and how photographers can shift their mindset—and their pricing—by focusing on prestige. Warning: You might just throw out all your old samples after …

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Your Business, But Happier 47:55

5M ago47:55

47:55

289 - What if the secret to building a successful photography business wasn’t more hustle—but more joy? In this uplifting and radically honest episode, I'm joined by J. Nichole Smith, branding guru and joy-first evangelist, to explore what happens when you choose joy over fear—in both your life and your business. If you've ever worried about raisin…

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The Sale-Killing Mistake You’re Probably Making 34:17

5M ago34:17

34:17

288 - What if I told you that your assumptions about what a client can spend have nothing to do with reality—and everything to do with your mindset? Ever looked at a client’s house, car, or outfit and thought, “They’ll never spend that much”? Or maybe the opposite—expecting a huge sale based on their zip code? In this episode, Heather and I break d…

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$15 files? Don't panic. 24:09

5M ago24:09

24:09

287 - What do you do when someone in your market is offering free sessions and $15 files? You listen to this episode, that’s what. Deep breath, my friend. In this episode, we’re revisiting a powerful conversation about how to thrive in a saturated market—even when someone is giving away sessions practically for free. If you’ve ever doubted whether …

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The Truth About Part Time 17:13

5M ago17:13

17:13

286 - If you’ve ever said, “I’m just doing this on the side,” and used that to justify your low prices… this episode is your wake-up call. We’re pulling back the curtain on the actual math of part-time profitability, common mindset traps that keep you stuck, and how to finally price your sessions like the legit business owner you are. What to Liste…

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Sales Without Sleaze 30:32

6M ago30:32

30:32

285 - If the word “sales” makes you feel a little… icky, you’re not alone. Many photographers dread the sales process, fearing they’ll come off as pushy or make their clients uncomfortable. But here’s the thing—sales should be about service, not pressure. Tune in to learn how to confidently guide your clients through a seamless, enjoyable sales exp…

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Stop Inquiry Ghosting 25:36

6M ago25:36

25:36

284 - Ever send your pricing to a potential client only to hear... crickets? 😬 You’re not alone! Many photographers assume price is the problem, but more often, it's the way value is communicated. In this episode, we’re diving into how to stop clients from ghosting you and start booking more sessions with a strong website presence and an inquiry re…

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A Candid Chat with Vanessa Joy 39:35

6M ago39:35

39:35

283 - Do you ever feel like your competition is everywhere, and you’re just another photographer fighting for attention? We’ve all been there. In this episode, Vanessa Joy shares how she’s built a photography business that stands out, attracts high-paying clients, and actually brings her joy. We’re diving into marketing strategies that work (withou…

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The Art of Pricing 17:33

6M ago17:33

17:33

282 - If you think setting your prices is just a math problem, think again! While pricing formulas help ensure profitability, the real magic happens in how you structure and present your pricing. Today, we’re unpacking the art of pricing—how to design your pricing to nudge clients toward your most profitable options without ever feeling sales-y. Wh…

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Cost of Goods Sold Demystified 16:15

6M ago16:15

16:15

281 - Pricing your photography services shouldn’t feel like a guessing game! But if you’ve ever wondered why your bank account doesn’t reflect your hard work, it might be time to look at your cost of goods sold (COGS). In this episode, we’re breaking down what COGS really means for your photography business and how to price your products profitably…

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Four Stages of Growth 16:13

7M ago16:13

16:13

280 - Ever feel stuck in your photography business, wondering how some photographers are booking high-end clients while you’re grinding for low-paying gigs? In this episode of the Freedom Focus Photography podcast, Nicole Begley kicks off a 10-part pricing series by unveiling the four levels of photography business growth. Learn how to move from bu…

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The Hidden Reason You're Stuck 41:43

7M ago41:43

41:43

279 - Have you ever caught yourself procrastinating, undercharging, or shying away from marketing your business? It’s not laziness—it’s Success Intolerance. In this episode, we uncover why success can feel unsafe and how to rewire your brain to embrace the next level of your business. What to Listen For: What success intolerance is and why it keeps…

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My Must-Have Tools 24:01

7M ago24:01

24:01

278 - Ever wonder what tools, products, and software I absolutely cannot live without in my photography business? From the best print labs to time-saving editing software, I’m sharing all my favorite things in this episode. No, I’m not giving away a car (sorry, Oprah vibes not included!), but I am giving you a behind-the-scenes look at the must-hav…

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Revolutionizing Online Sales with Courtney Bryson 33:17

8M ago33:17

33:17

277 - What if you could streamline your photography sales process, save time, and still hit $6K average sales? This week, I’m chatting with Courtney Bryson of CM Bryson Photography, who’s mastered a unique approach to client sales. Living in a town of just 800 people, Courtney has found innovative ways to serve her clients through boutique, high-to…

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Your Marketing Plan with Dayna Schaaf 45:54

8M ago45:54

45:54

276 - Are you ready to fill your marketing jar? This week, I’m chatting with Dayna Schaaf from This Can’t Be That Hard about how to create a powerful marketing plan tailored to your photography business. We’ll cover everything from big-picture campaigns to maximizing social media, so you’ll leave with a clear, actionable strategy to grow your busin…