The PM-ProShow is your trusted source for navigating the world of project management through the lens of military and civilian leadership. Hosted by the experts at PM-ProLearn, this show bridges the gap between military service and civilian career success. Whether you're a service member preparing to transition, a veteran advancing your career, or a civilian professional looking to sharpen your leadership with proven military strategies, this podcast is for you. We explore topics like certif ...
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ProShow Podcasts
Video tutorials for ProShow Producer and Gold.
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Where pop-culture meets golf.
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Want to learn how to create exceptional B2B events that leave a lasting impression and deliver real results? Whether you’re tackling event planning, AV production, or the finer details of event management, we’ve got you covered. Brought to you by Byrne Production Services, Production Value Matters: The Business Event Podcast dives into the world of B2B events with candid conversations and insights from top industry experts. From event trends and planning tips to behind-the-scenes stories, we ...
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Leading the Leaders: How Ken Killingsworth Turned 29 Years in the Army into a Civilian Powerhouse
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46:27Ken Killingsworth went from Command Sergeant Major in the U.S. Army to Director of Watco University — where he now leads leadership development and corporate learning for one of America's top transportation companies. In this episode of The PM-ProShow, Ken sits down with us to talk about what it really takes to lead the leaders — in uniform and bey…
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From Navy Rescue Swimmer to Corporate PM: Anthony "Rip" Ripley's Leadership Journey
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26:36How do you take 25 years of Navy and Marine Corps experience and turn it into a successful career leading corporate teams? Anthony "Rip" Ripley has the answer. From rescue swimmer to senior leader at Lowe's, Rip's story is proof that military leadership doesn't end when the uniform comes off — it just evolves. In this episode of The PM-Pro Show, ho…
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From Army Chief to Project Manager: How the PMP Certification Transformed a Military Career
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21:03In this episode of The PM Pro Show, retired Army Chief Warrant Officer Uriel Reyes shares how earning his PMP certification accelerated his transition into civilian project management. Hear how military leadership translates into PM success, the impact of certification on landing jobs, and practical advice for veterans preparing to transition.…
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The Truth About AV Monopolies: Do Event Planners Really Have a Choice? with Tim Lang, President of Proshow AV
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49:32Is your AV partner really your choice or your venue’s? Event technology is no longer just background. It's the very fabric of how audiences experience events. In this episode of Production Value Matters, host Matthew Byrne speaks with Tim Lang, President of Proshow Audiovisual and President of the Canadian Audio Visual Providers Association (CAVPA)…
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The Evolution Of The Event Team: How To Thrive On Tighter Budgets in 2025 with Dr. David Burkus
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41:07How can event teams keep pace with AI, without losing the human connection audiences crave? In this episode of Production Value Matters, host Matthew Byrne is joined by world-renowned leadership and teamwork expert Dr. David Burkus to unpack the real drivers of event transformation in 2025. Together they dive into why in-person events will matter m…
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Fixing a $3.6 Trillion Industry: Why Event Pros Must Unite with Stacy Wyatt
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45:45Why does one of the world’s most powerful industries still struggle with fragmentation, burnout, and undervaluation? In this powerful episode of Production Value Matters, host Matthew Byrne sits down with Stacy Wyatt—publisher, producer, and founder of Canadian Special Events (CSE). Together, they unpack the urgent challenges facing the events indu…
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On Show Floor at CMEE: ROI vs. Regrets in Event Production
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11:06In this special on-site edition of Production Value Matters, host Matthew Byrne takes the mic straight to the show floor at CMEE 2025 to ask one question: What’s truly valuable in event production and what’s just a waste of time, money, or energy? Event pros from across the industry share candid, rapid-fire takes on what they’d keep, what they’d cu…
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How to Build Ethical and Effective RFPs That Vendors Actually Want to Answer
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18:04Is your RFP helping you find the right partner—or just the best guesser? In this solo episode of Production Value Matters, host Matthew Byrne takes listeners behind the scenes of one of the most misunderstood—and misused—tools in event planning: the RFP. With decades of experience on the receiving end of these requests, Matthew unpacks why so many …
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The Collapse of Colbert: Can Your Event Survive the Attention Economy?
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9:52Colbert couldn’t survive the attention economy. Can your next event? Stephen Colbert’s Late Show once pulled in millions of viewers. But recently, CBS canceled it after losing $40 million a year. Why? Not because the content was bad, but because the format no longer fit how people consume content today. In this solo episode of Production Value Matt…
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How to Use the GI Bill for Certification Training & Exam Prep | PM-ProLearn + Maryland VA Expert
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38:36Confused about how to use your GI Bill to pay for certifications or training programs? In this episode of The PM-ProShow, Tim Dalhouse (PM-ProLearn CEO) and Everette Jackson (Maryland's State Approving Agency Associate Director) break it all down. Learn the difference between cert prep reimbursement and exam reimbursement, the forms you'll need (VA…
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Empathy Will Elevate Your Event Strategy with Award-Winning Event Strategist Beth Lawrence
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45:50According to award-winning strategist Beth Lawrence, it’s not the format, it’s how people feel. In this episode of Production Value Matters, host Matthew Byrne sits down with Beth Lawrence, an award-winning event strategist and Chief Experience Officer of Beth Lawrence Meetings & Events, to explore how empathy and personalization can elevate event …
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Why Your Event Fell Apart: The Meeting That Never Happened
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12:13In this solo episode of Production Value Matters, host Matthew Byrne takes you backstage—before the lights, before the walk-on music, before the chaos. Drawing from two decades of production experience, Matthew breaks down how a missed pre-event meeting can unravel even the most polished event in its first three minutes. This is not a conversation …
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Who Speaks for the Events Industry? (And Why It’s Probably Not Associations) with Nick Borelli and Evan Babins
58:52
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58:52What does it really mean to be a professional in the events industry? And who gets to decide? In this no-holds-barred panel, Matthew Byrne is joined by Nick Borelli and Evan Babins to dive into one of the most urgent and unresolved debates in business events today: what qualifies someone to call themselves a professional—and who’s responsible for u…
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8 Years Later: How the PMP Shaped Edward Watson's Career
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1:14:00In this episode, we catch up with Edward Watson—one of PM-ProLearn's very first students who earned his PMP back in 2017. Edward shares how certification opened doors, built credibility, and shaped the last eight years of his career. Tune in for an inspiring look at long-term success through project management.…
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The Truth About the Post-9/11 GI Bill: College, Certifications & What's Changed
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24:53The Post-9/11 GI Bill has evolved—but are you using it to its full potential? In this episode, we break down how the GI Bill now covers more than just college, including professional certifications like PMP, PMI-ACP, and more. We explore recent changes, walk through how you can use these benefits, and tackle common challenges veterans and service m…
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Certifications vs College Degrees: What's Worth More in Today's Job Market?
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54:52In Episode 1 of the PM-ProShow, we tackle a question more professionals are asking every day: Are certifications more valuable than college degrees in today's economy? Join our hosts as they dive into recent data and real-world stories showing how the job market is shifting. Learn why project management certifications like PMP®, CAPM®, and PMI-ACP®…
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You Can’t Buy Culture: Why Brand Experiences Need to Be Earned with Brook Jay of All Terrain
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26:58
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26:58Experiential marketing isn’t a line item. It’s a strategic driver of culture, commerce, and community. In this episode of Production Value Matters, Matthew Byrne sits down with Brook Jay, a pioneer in the experiential space and founder of All Terrain, to unpack how top brands are rethinking the power of real-world connections. Brook shares how her …
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How to Protect Your Event’s Production Vision in 2025
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32:26Are rising costs forcing you to make tough calls on AV and production? Before you start slashing line items, listen to this. In this solo AV Advisor Q&A edition of Production Value Matters, host Matthew Byrne answers your burning questions on AV and event production strategy. With economic pressures and tariffs continuing to impact event budgets, M…
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What Planners Get Wrong About Event Entertainment in 2025 with Patrick McGannon of PM GIGS Inc.
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33:29What’s the fastest way to kill a great show? Poor planning around entertainment. You booked a killer band. But did you think about sound check? Rider updates? That mic for your CEO’s speech? In this episode of Production Value Matters, host Matthew Byrne is joined by Patrick McGannon, founder of PM GIGS, to unpack the real challenges and opportunit…
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No Why? No Impact: Building Human-First Event Experiences with Alex Shebar of NYC Social Club
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39:03Is your event creating fans or just checking boxes? In this episode of Production Value Matters, host Matthew Byrne welcomes Alex Shebar, founder of NYC Social Club and a seasoned strategist in community, content, and brand experience. From launching influencer programs at Yelp and Bumble to producing immersive campaigns with global brands like HBO…
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Toxic Uncertainty: Inside the Event Industry’s Confidence Crisis
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52:43In this episode of Production Value Matters, host Matthew Byrne is joined by Candace Davis and Nick Borelli for a panel discussion that gets to the root of what’s really threatening the events industry in 2025: not just economics, but toxic uncertainty. Together, they explore how fear—not just cost—is driving cautious decisions, cancelled plans, an…
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The New Rules of Stage Design: What Apple, Samsung, and Tesla Teach Us About Event Stages
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12:05
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12:05What does your event stage really say about your brand? In this episode of Production Value Matters, host Matthew Byrne dives into one of the most exciting shifts in business events today: the evolution of stage design. What used to be a flat backdrop is now a powerful canvas for storytelling, innovation, and brand identity. Whether you're staging …
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Not All Leads Are Equal: The KPI You’re Missing with Francois Fournier from DTN
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31:15What if your best event ROI isn’t in the lead list, but in a breakfast conversation? Event leaders today face an overwhelming challenge: prove event value, defend the budget, and deliver real business impact, all while expectations rise and resources shrink. If you’re still measuring success by foot traffic or lead scans, this episode will change t…
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From WOW to ROI: How To Create Events That Mean Business with Isabelle Camp
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36:19
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36:19In this episode of Production Value Matters, host Matthew Byrne is joined by Isabelle Camp, Global Head of Events at Cohere, to break down what it really takes to design events that deliver measurable business impact. From strategic planning to post-event automation, Isabelle shares the systems, team alignment strategies, and data practices that tr…
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How Technology Can Act as Your Event’s Concierge with eShow’s Akshar Patel
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35:00
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35:00For additional resources for #eventprofs visit www.productionvaluematters.com What if your event tech worked like a personal concierge? Akshar Patel of eShow joins Matthew to reveal how smarter tools are streamlining planning, slashing stress, and leveling up the attendee experience. What you’ll learn: Strategies for integrating systems and breakin…
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Coca-Cola, Salesforce, and HubSpot: The AI Event Strategies Behind Their Big Event Wins
10:50
10:50
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10:50For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne tackles a pressing question for marketing and event professionals: in a landscape dominated by AI-generated content, how do businesses break through the noise and build authentic connections with their audien…
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Tariff Turbulence: Have You Got Your Priorities Right For Upcoming Events?
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49:27For additional resources for #eventprofs visit www.productionvaluematters.com Matthew sits down with Nicola Kastner, powerhouse CEO of the exclusive Event Leaders Exchange (ELX), to uncover what’s really shaping event strategy in 2025. From navigating economic turbulence to adapting to global policy shifts, they dive into the biggest challenges—and…
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IMEX Latest Industry Report: What are the trends we can’t ignore?
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38:32
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38:32For additional resources for #eventprofs visit www.productionvaluematters.com Following the release of “The Power of Experiences” report, IMEX Group’s CEO Carina Bauer joins Matthew to discuss their key findings. Backed by the latest research, this report unveils a future where events don’t just connect people - they restore trust, ignite belonging…
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GO WEST LIVE - Let’s Talk About the Reality of Rising Costs
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42:03
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42:03For additional resources for #eventprofs visit www.productionvaluematters.com Get ready for a special edition episode: live from GO WEST, Canada’s premier gathering of meeting and event pros. Matthew teams up with a panel of industry experts including Tim Lang, President of Canadian Audio Visual Providers Association and ProShow Audio Visual; Andre…
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Global Trade Tensions: Is the Event Industry in Crisis?
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44:56
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44:56For additional resources for #eventprofs visit www.productionvaluematters.com How are rising tariffs, trade wars, and global tensions shaping the future of the event industry? In this episode of Production Value Matters, host Matthew Byrne sits down with industry experts Nick Borelli and Evan Babins to break down how shifting trade policies and geo…
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Event Industry Advocacy: Wendy Porter on Creating Impact Beyond the Stage
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40:46
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40:46For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne is joined by Wendy Porter, founder and chief events officer at Wendy Porter Events. Join them as they discuss: Wendy's journey from acquisition marketing manager to founding her own event agency The importanc…
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Why Anyone Can Call Themselves an Event Producer (And Why That’s a Problem) with Aaron Kaufman
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52:53
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52:53For additional resources for #eventprofs visit www.productionvaluematters.com In this candid episode of Production Value Matters, host Matthew Byrne sits down with Aaron Kaufman, President of Fifth Element Group, for a frank and unfiltered conversation about the events industry. Join them as they discuss: Why events is still considered a vocation r…
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How Do You Build Buzz Without Big Budgets?
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26:53
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26:53For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne is joined by Yvonne McNair, the distinguished Chief Experience Officer at Captivate Productions. Join them as they discuss: Creating the "fear of missing out" through surprise elements Balancing creative visi…
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Trade Wars & Your Events: What You Need to Know About Tariffs
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13:39
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13:39For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne tackles the often-overlooked topic of tariffs and their impact on the events industry. Setting politics aside, Matthew examines the practical realities of how trade taxes affect every aspect of event producti…
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The Secret Sauce to Game-Changing Partnerships: Lessons from Netflix, CBC & More
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29:03For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne is joined by Brett Hendrie, Director of Strategic Events at the Rotman School of Management at the University of Toronto. Join them as they discuss: Strategies for developing compelling content that engages d…
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Is Events Truly an Industry – and Does It Even Matter?
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51:54
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51:54For additional resources for #eventprofs visit www.productionvaluematters.com In this panel episode of Production Value Matters, host Matthew Byrne is joined by Nick Barelli from Zenis and Evan Babbins from Scotiabank's event planning team to explore a provocative question: Is events truly an industry? Join them as they discuss: Challenges around g…
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Scaling Event Marketing: Product-Led Growth Lessons from SaaS with Jillian Ruiz
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37:41
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37:41For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne is joined by Jillian Ruiz, Head of Global Marketing and Events at Behavox, a leading provider for AI archiving compliance and security. Join them as they discuss: Integrating product-led growth strategies wit…
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The Four Key Outputs to Track Event Success
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28:38
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28:38For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, Matthew is back with another AV Advisor deep dive. This time he explores the fundamental approach to measuring event success through four key output categories. Join him as he discusses: Why focusing on results rather than proc…
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Balancing Creativity and Budget: Lessons from Atlassian's Jeremy Youett
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29:54
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29:54For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne is joined by Jeremy Youett, Head of Proprietary Events at Atlassian. Jeremy shares valuable insights on balancing creativity with budgetary constraints, selecting strategic partnerships, and measuring event s…
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The Debate: Industry Events You Don’t Want to Miss in 2025
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44:37For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, our panel is back to dive into the must-attend industry events and how to make the most of them. From selecting the right conferences to maximize your ROI to balancing industry-specific and unexpected non-endemic events, we’ve …
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The Psychology of Sensory Event Design: Creating Memorable Brand Experiences
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40:19
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40:19For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne is joined by Chelsea Freeborn, founder of Freeborn Productions and event consultant at MetabaseQ. With over 15 years in the event marketing industry, Chelsea has transitioned from fashion to tech, leading pro…
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New Year, New Strategies: Your 2025 Event Production Game Plan
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30:51For additional resources for #eventprofs visit www.productionvaluematters.com In this January AV Advisor episode of Production Value Matters, host Matthew Byrne provides a comprehensive guide for event production success in 2025. Join him as he discusses: The importance of investing in team development and learning Strategies for bridging the indus…
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Navigating In-House AV: When to Use Them and When to Look Elsewhere
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37:24For additional resources for #eventprofs visit www.productionvaluematters.com In this guide episode of Production Value Matters, host Matthew Byrne is joined by Michael Lee Hooper to discuss the intricacies of working with in-house AV providers. Join them as they discuss: When to use in-house AV services and when to look elsewhere The three distinc…
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Greatest Hits from 2024: Revolutionizing Events with the Community-First Approach
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39:07For additional resources for #eventprofs visit www.productionvaluematters.com This holiday season we’re reviving some of our best episodes from 2024! In this episode, Matthew interviews Liz Lathan, co-founder and CMO of The Community Factory. Join them as they discuss: The Community as a Service (CaaS) model and its impact on business events Strate…
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Greatest Hits from 2024: Navigating Client Relationships in High-End Event Production
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46:05For additional resources for #eventprofs visit www.productionvaluematters.com This holiday season we’re reviving some of our best episodes from 2024! In this episode of Production Value Matters, host Matthew Byrne is joined by Fransiska Weckesser, CEO and co-founder of The Very Creative Firm in LA. Join them as they discuss: Balancing creative visi…
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From Hospitality to Tech: Dani Daubaras on Event Marketing Evolution
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44:23
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44:23For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne is joined by Dani Daubaras, global experiential event producer Join them as they discuss: The transition from mature organizations to startups Creating emotional connections through event experiences The role…
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Answering Your Event Production Questions: The AV Advisor
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22:04For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne tackles your pressing questions. Join him as he discusses: Strategies for breaking into agency roles without traditional experience The integration of AI in event production processes Critical considerations …
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Building Tech-Forward Event Solutions with Toby Burns of Silent Disco
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33:18For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne is joined by Toby Burns, founder and CEO of Silent Disco, who brings over a decade of experience in the entertainment industry. Join them as they discuss: Toby's journey from children's entertainer to event t…
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The Debate: A 2025 Preview of Events Industry Trends
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59:00For additional resources for #eventprofs visit www.productionvaluematters.com In this panel episode of Production Value Matters, host Matthew Byrne leads a discussion with industry experts Candice, Evan, and Nick about the critical changes and challenges the events industry faces heading into 2025. Join them as they discuss: Evolution of audience e…
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The Art of Intimate Storytelling: Thomas Pitchford on Creating Engaging Event Experiences
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32:21For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne is joined by Thomas Pitchford, Senior Director of Experiences, Creative, and Production Global Events at Type A Events. Join them as they discuss: Thomas's journey from musical theater performer to event prod…
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