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The PM-ProShow is your trusted source for navigating the world of project management through the lens of military and civilian leadership. Hosted by the experts at PM-ProLearn, this show bridges the gap between military service and civilian career success. Whether you're a service member preparing to transition, a veteran advancing your career, or a civilian professional looking to sharpen your leadership with proven military strategies, this podcast is for you. We explore topics like certif ...
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Want to learn how to create exceptional B2B events that leave a lasting impression and deliver real results? Whether you’re tackling event planning, AV production, or the finer details of event management, we’ve got you covered. Brought to you by Byrne Production Services, Production Value Matters: The Business Event Podcast dives into the world of B2B events with candid conversations and insights from top industry experts. From event trends and planning tips to behind-the-scenes stories, we ...
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Ken Killingsworth went from Command Sergeant Major in the U.S. Army to Director of Watco University — where he now leads leadership development and corporate learning for one of America's top transportation companies. In this episode of The PM-ProShow, Ken sits down with us to talk about what it really takes to lead the leaders — in uniform and bey…
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How do you take 25 years of Navy and Marine Corps experience and turn it into a successful career leading corporate teams? Anthony "Rip" Ripley has the answer. From rescue swimmer to senior leader at Lowe's, Rip's story is proof that military leadership doesn't end when the uniform comes off — it just evolves. In this episode of The PM-Pro Show, ho…
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In this episode of The PM Pro Show, retired Army Chief Warrant Officer Uriel Reyes shares how earning his PMP certification accelerated his transition into civilian project management. Hear how military leadership translates into PM success, the impact of certification on landing jobs, and practical advice for veterans preparing to transition.…
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Is your AV partner really your choice or your venue’s? Event technology is no longer just background. It's the very fabric of how audiences experience events. In this episode of Production Value Matters, host Matthew Byrne speaks with Tim Lang, President of Proshow Audiovisual and President of the Canadian Audio Visual Providers Association (CAVPA)…
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How can event teams keep pace with AI, without losing the human connection audiences crave? In this episode of Production Value Matters, host Matthew Byrne is joined by world-renowned leadership and teamwork expert Dr. David Burkus to unpack the real drivers of event transformation in 2025. Together they dive into why in-person events will matter m…
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Why does one of the world’s most powerful industries still struggle with fragmentation, burnout, and undervaluation? In this powerful episode of Production Value Matters, host Matthew Byrne sits down with Stacy Wyatt—publisher, producer, and founder of Canadian Special Events (CSE). Together, they unpack the urgent challenges facing the events indu…
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In this special on-site edition of Production Value Matters, host Matthew Byrne takes the mic straight to the show floor at CMEE 2025 to ask one question: What’s truly valuable in event production and what’s just a waste of time, money, or energy? Event pros from across the industry share candid, rapid-fire takes on what they’d keep, what they’d cu…
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Is your RFP helping you find the right partner—or just the best guesser? In this solo episode of Production Value Matters, host Matthew Byrne takes listeners behind the scenes of one of the most misunderstood—and misused—tools in event planning: the RFP. With decades of experience on the receiving end of these requests, Matthew unpacks why so many …
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Colbert couldn’t survive the attention economy. Can your next event? Stephen Colbert’s Late Show once pulled in millions of viewers. But recently, CBS canceled it after losing $40 million a year. Why? Not because the content was bad, but because the format no longer fit how people consume content today. In this solo episode of Production Value Matt…
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Confused about how to use your GI Bill to pay for certifications or training programs? In this episode of The PM-ProShow, Tim Dalhouse (PM-ProLearn CEO) and Everette Jackson (Maryland's State Approving Agency Associate Director) break it all down. Learn the difference between cert prep reimbursement and exam reimbursement, the forms you'll need (VA…
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According to award-winning strategist Beth Lawrence, it’s not the format, it’s how people feel. In this episode of Production Value Matters, host Matthew Byrne sits down with Beth Lawrence, an award-winning event strategist and Chief Experience Officer of Beth Lawrence Meetings & Events, to explore how empathy and personalization can elevate event …
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In this solo episode of Production Value Matters, host Matthew Byrne takes you backstage—before the lights, before the walk-on music, before the chaos. Drawing from two decades of production experience, Matthew breaks down how a missed pre-event meeting can unravel even the most polished event in its first three minutes. This is not a conversation …
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What does it really mean to be a professional in the events industry? And who gets to decide? In this no-holds-barred panel, Matthew Byrne is joined by Nick Borelli and Evan Babins to dive into one of the most urgent and unresolved debates in business events today: what qualifies someone to call themselves a professional—and who’s responsible for u…
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In this episode, we catch up with Edward Watson—one of PM-ProLearn's very first students who earned his PMP back in 2017. Edward shares how certification opened doors, built credibility, and shaped the last eight years of his career. Tune in for an inspiring look at long-term success through project management.…
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The Post-9/11 GI Bill has evolved—but are you using it to its full potential? In this episode, we break down how the GI Bill now covers more than just college, including professional certifications like PMP, PMI-ACP, and more. We explore recent changes, walk through how you can use these benefits, and tackle common challenges veterans and service m…
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In Episode 1 of the PM-ProShow, we tackle a question more professionals are asking every day: Are certifications more valuable than college degrees in today's economy? Join our hosts as they dive into recent data and real-world stories showing how the job market is shifting. Learn why project management certifications like PMP®, CAPM®, and PMI-ACP®…
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Experiential marketing isn’t a line item. It’s a strategic driver of culture, commerce, and community. In this episode of Production Value Matters, Matthew Byrne sits down with Brook Jay, a pioneer in the experiential space and founder of All Terrain, to unpack how top brands are rethinking the power of real-world connections. Brook shares how her …
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Are rising costs forcing you to make tough calls on AV and production? Before you start slashing line items, listen to this. In this solo AV Advisor Q&A edition of Production Value Matters, host Matthew Byrne answers your burning questions on AV and event production strategy. With economic pressures and tariffs continuing to impact event budgets, M…
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What’s the fastest way to kill a great show? Poor planning around entertainment. You booked a killer band. But did you think about sound check? Rider updates? That mic for your CEO’s speech? In this episode of Production Value Matters, host Matthew Byrne is joined by Patrick McGannon, founder of PM GIGS, to unpack the real challenges and opportunit…
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Is your event creating fans or just checking boxes? In this episode of Production Value Matters, host Matthew Byrne welcomes Alex Shebar, founder of NYC Social Club and a seasoned strategist in community, content, and brand experience. From launching influencer programs at Yelp and Bumble to producing immersive campaigns with global brands like HBO…
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In this episode of Production Value Matters, host Matthew Byrne is joined by Candace Davis and Nick Borelli for a panel discussion that gets to the root of what’s really threatening the events industry in 2025: not just economics, but toxic uncertainty. Together, they explore how fear—not just cost—is driving cautious decisions, cancelled plans, an…
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What does your event stage really say about your brand? In this episode of Production Value Matters, host Matthew Byrne dives into one of the most exciting shifts in business events today: the evolution of stage design. What used to be a flat backdrop is now a powerful canvas for storytelling, innovation, and brand identity. Whether you're staging …
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What if your best event ROI isn’t in the lead list, but in a breakfast conversation? Event leaders today face an overwhelming challenge: prove event value, defend the budget, and deliver real business impact, all while expectations rise and resources shrink. If you’re still measuring success by foot traffic or lead scans, this episode will change t…
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In this episode of Production Value Matters, host Matthew Byrne is joined by Isabelle Camp, Global Head of Events at Cohere, to break down what it really takes to design events that deliver measurable business impact. From strategic planning to post-event automation, Isabelle shares the systems, team alignment strategies, and data practices that tr…
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For additional resources for #eventprofs visit www.productionvaluematters.com What if your event tech worked like a personal concierge? Akshar Patel of eShow joins Matthew to reveal how smarter tools are streamlining planning, slashing stress, and leveling up the attendee experience. What you’ll learn: Strategies for integrating systems and breakin…
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For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne tackles a pressing question for marketing and event professionals: in a landscape dominated by AI-generated content, how do businesses break through the noise and build authentic connections with their audien…
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For additional resources for #eventprofs visit www.productionvaluematters.com Matthew sits down with Nicola Kastner, powerhouse CEO of the exclusive Event Leaders Exchange (ELX), to uncover what’s really shaping event strategy in 2025. From navigating economic turbulence to adapting to global policy shifts, they dive into the biggest challenges—and…
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For additional resources for #eventprofs visit www.productionvaluematters.com Following the release of “The Power of Experiences” report, IMEX Group’s CEO Carina Bauer joins Matthew to discuss their key findings. Backed by the latest research, this report unveils a future where events don’t just connect people - they restore trust, ignite belonging…
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For additional resources for #eventprofs visit www.productionvaluematters.com Get ready for a special edition episode: live from GO WEST, Canada’s premier gathering of meeting and event pros. Matthew teams up with a panel of industry experts including Tim Lang, President of Canadian Audio Visual Providers Association and ProShow Audio Visual; Andre…
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For additional resources for #eventprofs visit www.productionvaluematters.com How are rising tariffs, trade wars, and global tensions shaping the future of the event industry? In this episode of Production Value Matters, host Matthew Byrne sits down with industry experts Nick Borelli and Evan Babins to break down how shifting trade policies and geo…
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For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne is joined by Wendy Porter, founder and chief events officer at Wendy Porter Events. Join them as they discuss: Wendy's journey from acquisition marketing manager to founding her own event agency The importanc…
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For additional resources for #eventprofs visit www.productionvaluematters.com In this candid episode of Production Value Matters, host Matthew Byrne sits down with Aaron Kaufman, President of Fifth Element Group, for a frank and unfiltered conversation about the events industry. Join them as they discuss: Why events is still considered a vocation r…
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For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne is joined by Yvonne McNair, the distinguished Chief Experience Officer at Captivate Productions. Join them as they discuss: Creating the "fear of missing out" through surprise elements Balancing creative visi…
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For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne tackles the often-overlooked topic of tariffs and their impact on the events industry. Setting politics aside, Matthew examines the practical realities of how trade taxes affect every aspect of event producti…
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For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne is joined by Brett Hendrie, Director of Strategic Events at the Rotman School of Management at the University of Toronto. Join them as they discuss: Strategies for developing compelling content that engages d…
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For additional resources for #eventprofs visit www.productionvaluematters.com In this panel episode of Production Value Matters, host Matthew Byrne is joined by Nick Barelli from Zenis and Evan Babbins from Scotiabank's event planning team to explore a provocative question: Is events truly an industry? Join them as they discuss: Challenges around g…
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For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne is joined by Jillian Ruiz, Head of Global Marketing and Events at Behavox, a leading provider for AI archiving compliance and security. Join them as they discuss: Integrating product-led growth strategies wit…
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For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, Matthew is back with another AV Advisor deep dive. This time he explores the fundamental approach to measuring event success through four key output categories. Join him as he discusses: Why focusing on results rather than proc…
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For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne is joined by Jeremy Youett, Head of Proprietary Events at Atlassian. Jeremy shares valuable insights on balancing creativity with budgetary constraints, selecting strategic partnerships, and measuring event s…
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For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, our panel is back to dive into the must-attend industry events and how to make the most of them. From selecting the right conferences to maximize your ROI to balancing industry-specific and unexpected non-endemic events, we’ve …
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For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne is joined by Chelsea Freeborn, founder of Freeborn Productions and event consultant at MetabaseQ. With over 15 years in the event marketing industry, Chelsea has transitioned from fashion to tech, leading pro…
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For additional resources for #eventprofs visit www.productionvaluematters.com In this January AV Advisor episode of Production Value Matters, host Matthew Byrne provides a comprehensive guide for event production success in 2025. Join him as he discusses: The importance of investing in team development and learning Strategies for bridging the indus…
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For additional resources for #eventprofs visit www.productionvaluematters.com In this guide episode of Production Value Matters, host Matthew Byrne is joined by Michael Lee Hooper to discuss the intricacies of working with in-house AV providers. Join them as they discuss: When to use in-house AV services and when to look elsewhere The three distinc…
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For additional resources for #eventprofs visit www.productionvaluematters.com This holiday season we’re reviving some of our best episodes from 2024! In this episode, Matthew interviews Liz Lathan, co-founder and CMO of The Community Factory. Join them as they discuss: The Community as a Service (CaaS) model and its impact on business events Strate…
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For additional resources for #eventprofs visit www.productionvaluematters.com This holiday season we’re reviving some of our best episodes from 2024! In this episode of Production Value Matters, host Matthew Byrne is joined by Fransiska Weckesser, CEO and co-founder of The Very Creative Firm in LA. Join them as they discuss: Balancing creative visi…
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For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne is joined by Dani Daubaras, global experiential event producer Join them as they discuss: The transition from mature organizations to startups Creating emotional connections through event experiences The role…
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For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne tackles your pressing questions. Join him as he discusses: Strategies for breaking into agency roles without traditional experience The integration of AI in event production processes Critical considerations …
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For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne is joined by Toby Burns, founder and CEO of Silent Disco, who brings over a decade of experience in the entertainment industry. Join them as they discuss: Toby's journey from children's entertainer to event t…
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For additional resources for #eventprofs visit www.productionvaluematters.com In this panel episode of Production Value Matters, host Matthew Byrne leads a discussion with industry experts Candice, Evan, and Nick about the critical changes and challenges the events industry faces heading into 2025. Join them as they discuss: Evolution of audience e…
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For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne is joined by Thomas Pitchford, Senior Director of Experiences, Creative, and Production Global Events at Type A Events. Join them as they discuss: Thomas's journey from musical theater performer to event prod…
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