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Powerpractice Podcasts

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What separates the practices that are growing in 2025 from those falling behind? This week on Power Hour, Eugene Shatsman welcomes back Dr. Jason Lake, General Manager of PERC and Opti-Port, for another data-driven conversation every practice owner should hear. As one of optometry's top data experts, Dr. Lake manages one of the largest private-prac…
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Most optometry practices think AI is complicated, expensive, or years away from being practical. This episode proves otherwise. In this first-ever live build on the Power Hour, host Eugene Shatsman and AI consultant Abhi Bhattacharya (Amazon Alexa, Athenahealth, VSP Vision) create a working AI voice agent — from scratch — that calls and confirms pa…
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Description What can optometry learn from today's entrepreneurs and innovators? In this episode of The Power Hour, Eugene sits down with Ukti Vora (The Nerdy Optometrist) to explore how innovation, technology, and mindset are shaping the future of the optometry. Ukti shares her journey from India to the U.S., offering a global perspective on how op…
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What makes a conference more than just a meeting? For over six decades, the Heart of America Eye Care Congress has been one of optometry's most enduring traditions — bringing together thousands of professionals, students, and industry partners for education, innovation, and community. In this episode of Power Hour, recorded live in Kansas City, hos…
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Navigating managed vision care can be complex. Between reimbursements, benefits, and patient expectations, finding the balance between patient satisfaction and profitability is no small feat. But what if the key isn't fighting the system, but understanding lesser-known opportunities that exist within managed care? In this episode of Power Hour, hos…
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What happens when you bring together some of the sharpest minds shaping the future of optometry and optical retail? You get an unfiltered conversation that uncovers where innovation meets patient care, where business decisions meet real-world practice, and where industry leadership is steering the next decade of eye care.…
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In this special edition of Power Hour recorded live at Vision Expo West, host Eugene Shatsman takes you behind the scenes of the VSP Vision Innovation Challenge, co-hosted by VSP Vision Global Innovation Center, The Vision Council, and MATTER, and first time involvement for the Power Hour. From 50+ groundbreaking submissions to 6 stage finalists an…
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In this eye-opening episode of The Power Hour, host Eugene Shatsman welcomes back Adam Cmejla, Certified Financial Planner, Founder and Owner of Integrated Planning & Wealth Management, and Host of 20/20 Money Podcast — to pull back the curtain on the relentless "compression" squeezing optometry practices right now.…
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In this rare behind-the-scenes episode of Power Hour, host Eugene Shatsman is joined by an all-star panel from the American Optometric Association — Dr. Thomas A. Lucas, Jr. (Director of Advocacy, Texas Optometric Association), Dr. Jacqueline M. Bowen (President, AOA), and Dr. Jon F. Pederson (Trustee, AOA). Together, they pull back the curtain on …
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In this Power Hour episode, host Eugene Shatsman brings together two of the most respected leaders in the field: Dr. Brianna Rhue and Dr. Thanh Mai. Collectively, their practices manage thousands of active myopia patients across multiple locations. They've guided countless other ODs to success, and they're here to give you a play‑by‑play of what wo…
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Ever wonder what your associate doctors should really be producing? Or how to fairly structure pay in today's competitive market? Welcome to the latest installment of the Power Hour's Quarterly Metrics Roundup, where this quarter's spotlight is on one of the most crucial, and often misunderstood topics: how to pay your doctors properly.…
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Is optometry the next frontier for aesthetic medicine? In this insightful episode of Power Hour, host Eugene Shatsman welcomes double board-certified dermatologist Dr. Chelsea Kesty to explore a booming opportunity: aesthetic procedures in and around the eye, and how optometrists can responsibly and profitably tap into it.…
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In this eye-opening episode of The Power Hour, Eugene Shatsman sits down with Dr. Ruth Mannschreck, a seasoned dentist, business strategist, and founder of Shoreline Strategies LLC, who shares the transformational story of how a personal crisis forced her to completely rethink how her business operated. The result? Fewer hours, more profit, and a h…
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What if scaling your optometry practice isn't inside the exam lane, but outside it? In this week's episode of Power Hour, Eugene Shatsman sits down with a legend in the industry — Dr. Gary Gerber, co-founder of Treehouse Eyes, seasoned consultant, and founder of the Power Practice, for a conversation that breaks every mold you've come to expect fro…
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In this forward-looking episode of Power Hour, host Eugene Shatsman is joined by Dr. Scot Morris and Dr. Rehan Ahmed — AI innovators and co-editors of the acclaimed AI in Eyecare journal. These aren't theorists, they're clinicians embedded in the tech that's actively shaping the future of optometry.
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Every leader has saboteurs. The question is — are yours running the show? In this episode of Power Hour, host Eugene Shatsman sits down with Natalie Siston, international speaker, bestselling author, and Lead Presenter at Positive Intelligence, to unpack one of the most transformative frameworks in leadership today: mental fitness.…
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What if the very thing you thought would hold you back, became the motivation behind your greatest impact? In this deeply personal and inspiring episode of Power Hour, host Eugene Shatsman sits down with Brad and Brian Manning — the powerhouse duo behind Two Blind Brothers, to explore how vision loss sparked one of the most purpose-driven brands in…
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Technology is no longer a "nice-to-have" in optometry — it's the edge that separates growing practices from stagnant ones. In this episode of Power Hour, Eugene Shatsman brings together two leading innovators transforming how care is delivered and experienced: Grant Schmid, VP of Business Development at Altris AI, and Steven Marinkovich, Sr. Direct…
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What do the fastest-growing practices in optometry have in common? They track the right numbers, and know how to act on them. In this data-packed episode of Power Hour, Eugene Shatsman welcomes back Dr. Jason Lake, founder of the Elevate Conference and a recognized leader in practice analytics, to kick off a brand-new quarterly series built for the…
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