With over 90k new podcasts started each month, podcast managers are desperately in need! In the first podcast DESIGNED for podcast managers, your host, Lauren Wrighton, will be sharing exactly how to build a profitable podcast management business without working more than 20 hours a week! Lauren Wrighton is a podcast strategist who went from making $5 an hour to $50+ an hour in less than 6 months by making a few changes to her business. Now she teaches freelancers how to become profitable po ...
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260. Breaking down the podcast marketing funnel
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14:25If your wondering what a podcast marketing funnel is or how a podcast can fit into your client’s marketing, this episode is for you! I’m breaking down what a funnel is, the role that a podcast plays in it, and the biggest misconception about podcasts! With this information, you’ll be able to uplevel the services you offer to your clients. My goal f…
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259. Do you feel behind? Master your list of tasks
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11:05Trying to keep up with a list of tasks that you think that you need to do every day, every week, every month can leave you feeling like you are behind QUICK. But are you actually behind? In this episode we’re diving into the feeling and pulling back the curtain on how to handle this very real (and normal) phenomenon we face as freelancers. I’m shar…
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258. Landing clients via email marketing - should you create a lead magnet?!
31:23
31:23
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31:23We’ve been exploring ways to land clients as a podcast manager and in this episode we’re diving into email marketing and lead magnets with digital marketing maverick, Mills Gray. Mills shares her best tips on messaging, how to attract our ideal clients with ease, and of course email marketing! So should you create a lead magnet? You’ll hear her rea…
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257. Should you start your own podcast as a podcast manager?
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7:26Should you or shouldn’t you start a podcast? This question pops up for a lot of new podcast managers and I’m here to give you my best advice on the topic! Over the years I’ve seen it all which is great news for you because on this topic, you can’t make a wrong decision. Well, unless you make no decision at all and just stay on the fence… Keep movin…
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256. BTS: I launched Verve, the podcast agency!
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18:54You might be thinking… wait, what?! Get the behind the scenes details on how and why I launched a podcast production agency under the name Verve! Hit play to hear the journey, which starts all the way back in 2013. Whether you’re a new listener or have been here for years, thanks for the love and support as things morph, improve, and at times PIVOT…
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255. Is everyone burning out from freelancing?!
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15:09Are you likely to burn out? Looking around at all the freelancers, gurus, and influencers that peace out because of burning out may lead you to think it may happen to you too. And who wants to burn themselves (and their businesses!) to the ground? Not me. In fact I want the opposite - sustained success, predictable income, and security! In this epi…
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254. Landing clients on Instagram without doing the most with Nicole Ialeggio
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38:23
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38:23Where do we start when it comes to landing clients on Instagram? Tackling Instagram can quickly become overwhelming and that’s why we have Nicola Ialeggio on the show to walk us through her strategy to landing clients! In this chat we cover everything from what to put on your profile, how to set up an IG funnel, and how often to post stories, posts…
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253. Can you offer Podcast Management AND Virtual Assistance?
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7:55How do you balance being a Virtual Assistant AND a Podcast Manager and should you? In this episode we’re diving into why you may want to hold on to virtual assistant clients or keep yourself open to new virtual assistant work as you niche down into podcast management. Is this you? Let me know that you listened by heading over to IG and finding me @…
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252. What freelance niche is best?! Let's compare.
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13:02So you’re considering niching down but is podcast management the right choice? In this episode I’m breaking down the pros and cons to being a Virtual Assistant, Social Media Manager, Online Business Manager, Web Designer, and (of course) a Podcast Manager. What niche is right for you? The good news is that any skills that you pick up along the way …
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251. Use LinkedIn to land ideal clients with Julia Zatta
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28:05Have you thought about using LinkedIn to find podcast management clients? LinkedIn is an underutilized platform when it comes to landing clients so let’s learn how to use it! On this episode, we're chatting with Julia Zatta, a LinkedIn ghost writer who has been crafting posts for industry leaders on LinkedIn since 2022. She has become a master at L…
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250. How do I convince clients to trust me if I’m new?
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18:52If you’re wondering how to convince clients to trust you when you’re a brand new podcast manager, start here! In this episode we start by discussing WHY clients should trust you and how to believe that within your self first! Then we talk about how you can build trust with a potential client from the moment you meet them to when they pay the invoic…
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249. The skills you DO and DON'T need as a podcast manager
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17:03Have you ever been really excited about a new client but then it hits you that you’ve got a lot to learn?! It may feel like you all of a sudden need to be an expert at everything - but thankfully - that isn’t true. In this episode, I’m calming the overwhelm by sharing the hard and soft skills you need as a podcast manager and the skills you don’t n…
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248. Podcast Awards - Should you be submitting your clients to win awards?
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12:44
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12:44Do podcasting awards matter? It’s a great question and one that (with our clients) we need to weigh the pros and cons before applying. In this episode I’m sharing when and why you should submit your clients for podcasting awards PLUS, I’m sharing the top 10 awards that your client can win! If you didn’t know, many awards cost money to apply for so …
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247. 2025 Predictions for Podcast Managers with Sara Whittaker
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40:18So what’s going to happen in 2025? Only time will tell butttt Sara Whittaker and I have a few predictions! In this annual episode tradition, we chat about a few of the updates we say in 2024 and what we predict (or hope to see!) in 2025 for podcasters and podcast managers. After you listen, head over to Instagram to let Sara @PodcastingforEducators…
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246. Integrating AI into Your Podcast Management Workflow
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15:25How can you integrate AI into each step of your workflow as a podcast manager and should you?! We’re back talking about AI! It’s been fun going through this AI journey over the last year but I have to admit, I have a love/hate relationship with it all! In this episode, I’m breaking down my favorite AI tools for each step in the podcast management w…
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245. A winning strategy for landing clients in 2025
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18:08
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18:08Ready to land clients this year?! This is the episode for you! I had a student ask how to land the right clients for her this year and I’m breaking down the strategy I shared with her in this episode! You’ve got this! Walk through the steps we discuss or join us in The Podcast Manager Program for more support in building your podcast management bus…
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244. What happened in 2024 and how to be successful in 2025 as a podcast manager
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8:14Let’s take a look back so we can take our first step forward in 2025! In this episode I’m sharing what happened in the podcast management industry in 2024 and how we can use the information to be successful in 2025! Plus, I’m sharing what shifts I’m making in my own business this year! Hit play for the answers to your questions about AI and what I …
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243. Merry Christmas and Happy Holidays from TPMS!
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2:57Merry Christmas and Happy Holidays from The Podcast Manager Show! If you find yourself with extra time to listen this week, check out our most popular episodes of the year! 🎧Episode 198 - Perfecting your podcast management packages for success in 2024 🎧Episode 196 - Top 5 tools and strategies for success as a podcast manager 🎧Episode 206 - How to l…
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242. Contentment or growth? Leaning into your current season as a freelancer
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11:13
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11:13When I asked y’all on IG if you were after contentment or growth in your business, I was surprised to see that (although it was close!) contentment won out. In this episode we’re chatting about how to lean into your current season - one that wants contentment or one that wants growth! We’re covering how to achieve contentment in your business and h…
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241. How can I help my client grow their show?
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15:16Once you start working with a client you may find yourself wondering how you can help them increase their downloads and grow their show. And is does the growth of a show fall on the shoulders of a podcast manager?! In this episode I’m sharing my thoughts on what role you play in the growth of a show and a process you can use to help your clients! T…
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240. Avoid Discounts | Generate excitement in your podcast management business without offering discounts!
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13:55
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13:55Should podcast managers avoid discounting their services? The way I see it, yes! In this episode we’re diving into why I don’t recommend offering a discount (even when it’s tempting!) and what you can do instead to generate excitement in your business! Now if you’re in the middle of offering a discount (it is Black Friday week after all!) no hate! …
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239. Will I get enough value out of 30 days inside The Podcast Manager Program?
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12:07This month we’ve been diving into the meat and potatoes of niching down into podcast management because of our month-long Black Friday deal which is a 30-day trial of The Podcast Manager Program! From the conversations I’ve been having in the DMs, one question bubbled to the top. That question was, “Will I get enough value from the program in just …
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238. Is NOW the right time for ME to become a podcast manager?
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12:13You may be wondering if NOW is the right time for you to pivot into podcast management. In this episode I’m walking you through how you might answer that question (and eliminate decision fatigue!) today. In this chat you’ll have the chance to consider why you’re considering podcast management, what the pros and cons are to waiting to pivot, and if …
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237. The ONE thing every freelancer needs to come back to for sustained success
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11:30Learning a new skill can help you differentiate yourself in the freelance space and it can help you land more or different clients but that’s not all… In this episode we’re diving into why learning new skills is the ONE thing every freelancer needs to come back to for sustained success! I’m sharing how I went from fitness girlie to podcast manager,…
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Is anyone still landing clients at their $1k package or has AI made that impossible? In this episode we’re chatting step-by-step through the changes AI has made to our standard $1k package! Have our clients' expectations around quality and pricing changed since AI came onto the scene? I’ll answer that question and more in this episode! Do you consi…
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Do you need to start offering video services to relevant as a podcast manager? I’m answering that question and more in this episode of The Podcast Manager Show! I share my thoughts on video podcasting, if you should start offering this service, and a few things to consider if you decide to. I have a question for you at the end of this episode that …
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234. How freelance communities can MAKE or BREAK the success of your business
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12:09If you’re wondering how to find podcast clients, don’t sleep on the strategy of using freelance communities! In this episode we dive into the three perks of using a freelance community and how it can make or break the success of your business! The good news is that this strategy is efficient and fulfilling (especially for those of us that love coll…
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233. Is it possible to only work 20 hours per week?
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18:47Let’s breakdown how possible it is to work 20 hours per week and hit your desired income goal as a podcast manager. In this episode we’re chatting about how long you may spend on each client and when to carve out time to grow your business. We also get into how to organize and tweak your client workflow so you can work as efficiently as possible. I…
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232. Prepping your business (and your clients' shows) for the end of the year
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9:03We’ve reached the last quarter of 2024 and it’s a great time to start prepping your business and your clients' shows for the end of the year! In this episode we’re covering how to decide if you’re going to take time off around the holidays, how you can help your client stay consistent at the end of the year, and episode ideas for your clients as th…
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231. Why not you? 3 steps to overcome doubt in yourself
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18:09
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18:09Do you struggle to believe in yourself? For some people self-confidence comes naturally, for others it's something they've got to work on. In this episode, I'm talking to you about what you can do TODAY to squash self-doubt! We’re chatting through the three most common reasons that people have told me that they hesitate when starting or working on …
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230. Can Podcast Management be a short-term gig? Let's Chat!
9:53
9:53
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9:53Are your goals short-term, long-term, or a bit of both? In this episode, I share if podcast management is a good short-term or long-term gig and how you can use podcast management to reach different goals you may have. If you need cash quick or for a short season, freelancing may not be a great fit. If you’re looking for a way to make money at home…
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229. Why clients love launching podcasts right now
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10:01It’s officially launch season in the podcasting world! The most popular time to launch a podcast is in the fall or in the beginning of the new year so the next 6 months are a busy time for podcast managers! In this episode we talk about how you can get ready for launch season (it’s not too late!) and how you can make the most of it while honoring t…
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228. The Profitable Podcast Manager Method: My Proven Strategy
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14:51
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14:51How do you build a podcast management business with no experience and without working a million hours? I’m going to answer that question for you today in this special episode of The Podcast Manager Show! Recently we’ve been chatting about our brand new training that replaced our beloved masterclass. Our masterclass was viewed by thousands of freela…
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227. Is subcontracting right for you? An honest chat about the pros and cons
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29:54What have you heard about subcontracting as a podcast manager? In this episode, I chat with Tasha Booth about the pros and cons of subcontracting, what it looks like behind the scenes, what the pay is actually like, and who it’s a great fit for! Tasha is a Business Coach to Online Agency Owners so not only is she running her own agency, she also se…
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226. Learn from my mistake! How I raised my prices and failed
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10:38
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10:38I tried to raise my rates and I was so excited to start offering packages that were over $1000 per month but…. it didn’t work like I had hoped. In this episode I’m sharing the story behind this failed attempt at raising my prices and what I learned from the process! Have you overcomplicated your services before? Tune into this episode to decide if …
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225. Take a break? Dive back in with Lifetime Access!
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11:09
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11:09Have you had to step away? Slow down? Prioritize something besides your business, unexpectedly? If there is one thing we can rely on, it’s interruptions to our plans! One of my favorite comments to read is, “I had to take a break, but I’m back!” In this episode we’re chatting about what it takes to come back from a break or interruption in your bus…
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224. I've been waiting MONTHS to release this!
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5:15
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5:15Chatting with y’all I heard two big things, I’m looking for consistency! Consistent monthly income is where it’s at! If you’re a freelancer looking for consistency, podcast management may be a great fit for you! In our brand new training, you’ll learn HOW to create consistent monthly income as a podcast manager! In just 20 mins you’ll understand th…
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223. Podcast Audits: A Profitable Addition to Your Services
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9:16Have you considered offering a Podcast Audit to clients? Maybe you are now but unsure if you’re offering the right thing, at the right price. In this episode we’re chatting about how to offer Podcast Audits, who to offer them to, what to charge, and how to work them into your other offerings. Podcast Audits are one of the one-time offers that make …
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222. How to Niche Down without Niching Down TOO far
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9:35Is it possible to niche down too far? Well, yes! In this episode we chat about niching down your services and your ideal client - what the benefits are and how to do it successfully! The truth is, you can niche down too far but after this episode you’ll feel equipped to niche down successfully! What questions do you still have about niching down? L…
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221. Ready to Step on the Pedal? Boost Your Podcast Management Business Now
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12:03Most of the time, we’re looking for the most efficient, effective, but not break-your-back strategies to land clients and grow our podcast management businesses. In this corner of the internet, we’re looking for something we can do consistently to make consistent money but still live our life outside of work. In this episode, we’re switching gears …
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220. Looking for Consistency? How to Achieve Steady Income and Hours
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13:45I love chatting with ya’ll in the DMs and through these convos and others, I’ve noticed that many of you are looking for CONSISTENCY. I get it! I was attracted to podcast management because of the built-in consistency that it brings to a freelance business. In this episode, we’re chatting about that consistency and how you can avoid the feast and f…
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219. Jumpstart your podcast manager business with these six steps
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9:07
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9:07EPISODE 124 If you’re ready to ditch the rollercoaster of inconsistent paychecks and want to become a profitable podcast manager with steady, reliable income each month, this one’s for you. In this episode, I’m diving into six actionable steps that will help you go from being a freelancer with unpredictable earnings to becoming a successful podcast…
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218. Handling poor audio and understanding audio expectations for podcast managers
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11:52EPISODE 218 Today we're getting real about editing expectations for podcast managers. Ever been handed a piece of audio that makes you cringe? Don’t worry, we’ve all been there, and this episode is here to help you navigate those tricky situations. We'll talk about what your clients will expect from you and give you practical advice on handling poo…
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217. Summer Strategy: Tips for prioritizing tasks and maximizing results in your podcast management
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12:14EPISODE 217 Do you think setting work hours can help increase productivity and maintain a work-life balance during the summer months? Today I'm sharing my game plan for juggling work and life during the summer. If you're feeling the pull between enjoying the sunny days and keeping your podcast business thriving, this one's for you. I'll be dishing …
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EPISODE 216 Ever found yourself stressing over how to price your podcast management packages? In this episode, Lauren offers you valuable advice to boost your confidence in setting your rates just right. Whether you're a newbie navigating the early stages of your business or a seasoned pro looking to refine your pricing strategy, this episode has s…
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215. Success Story: Choosing the right work for you with Anne Fickel
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34:11EPISODE 215 Today I’m talking to Anne Fickel. A podcast manager and homeschooling mom who has successfully found a way to balance her career while managing health challenges. Anne shares her inspiring journey of venturing into podcast management, leveraging her radio and editing background, and building a thriving business despite battling cystic f…
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214. Podcast pitching insights in 2024 with Angie Trueblood
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40:22
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40:22EPISODE 214 Ever wondered what really goes on with podcast promo swaps or why some hosts charge guests to appear on their shows? Oh, and there’s a juicy bit about a new trend swapping PDFs for digital one-sheets – trust me, it’s a game changer for podcast pitching! And get this – Angie Trueblood, a master of podcast pitching, spills the beans on th…
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213. No Experience, No Problem: Starting out in podcast management
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11:56EPISODE 213 Today, I’m tackling a biggie—how to jump into podcast management without any prior experience. If you're feeling a little lost on where to start, this episode has some super actionable advice. From soaking up inspiration through success stories to getting hands on experience with tools like Audacity, we are laying down a clear path to k…
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212. The power of repurposing your clients' podcast episodes
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14:10EPISODE 212 If you’ve ever thought about how to squeeze more juice out of a single podcast episode, or how to really up your game as a podcast manager, you’re in the right spot. We’re going to break down the difference between simple promotion and truly repurposing content in ways that will multiply its value across different platforms. From turnin…
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211. 4 cool ways to use your podcasting smarts for more than just edits
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17:38EPISODE 211 Podcasting isn't just about hitting record and hoping for the best—it's a full-on art form that's as unique as the people behind the mics. Not everyone is interested in jumping on the video podcast train, and that's perfectly fine. Your job is to help your podcasters do their thing, in their own way. Whether it's sticking to the classic…
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