Helping women in business turn their YouTube video podcast into a powerful marketing machine that attracts high-intent clients—the kind who are ready to say YES to working with you! Each episode is packed with expert podcast launching, marketing, branding, and monetization strategies to help you build authority, generate leads, and increase sales—all while growing your influence and impact & generating revenue. Your host Tracey Cook (TC) operates a podcast consulting and production agency & ...
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Podcastcourse
This is a free Podcast course brought you by the founder and host of Entrepreneurs on Fire, John Lee Dumas. Learn how to create and launch your Podcast!
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1
Design an Irresistible Offer Your Audience Can’t Refuse
16:24
16:24
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16:24
How do I create an irresistible offer my audience actually wants to buy? If you’ve ever felt like you’re constantly promoting but not getting enough yeses, this episode is for you. We’re breaking down how to design an offer that feels like a no-brainer to your ideal clients—so selling becomes easier, more natural, and more aligned with the way you …
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How to Write a Podcast Bio That Makes Listeners Press Play
10:10
10:10
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10:10
Why should someone press play on your podcast… and does your bio actually tell them? If your show is getting lost in a sea of podcasts, your bio might be the problem—not your content. In this episode, we’re breaking down how to write a compelling podcast bio that grabs attention, speaks directly to your ideal listener, and makes them want to hit pl…
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What Sets You Apart? Define Your Podcast Unique Selling Point
10:30
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10:30
“How do I make my podcast stand out and actually attract clients, not just listeners?” If you’ve been publishing episodes but still feel like your show blends into the crowd, this episode is for you. We’re diving into how to define your podcast’s Unique Selling Point (USP) so your dream listeners know instantly why THEY should choose YOU in a sea o…
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Brand Like a Pro: Why Your Podcast Needs a Signature Photoshoot
10:44
10:44
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10:44
What if your photos did the selling—before you even hit record? I unpack why a strategic branding photoshoot is essential for women in business using podcasts as a marketing engine—and exactly what to capture so your thumbnails, cover art, and promos convert. By the end of this episode, you’ll know how to: 🟢 Use branding images to boost clicks on Y…
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Set the Stage: Create Your Ideal Podcast Workspace
14:15
14:15
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What if your podcast felt easier—before you even hit record? In this episode, we walk through how to set up a simple, professional workspace that looks great on video, sounds clean in audio, and actually makes you want to create. By the end of this episode, you’ll know how to: 🟢 Build a no-fuss audio setup that delivers warm, clear sound 🟢 Set your…
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Build a Brand That Attracts, Converts & Stands Out on YouTube
9:48
9:48
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9:48
What if your podcast brand did the heavy lifting—attracting the right people, boosting trust, and turning views into leads week after week? In this episode, I break down how to build a magnetic brand for YouTube and audio that actually feels like you—and stands out on sight. By the end of this episode, you’ll know how to: ✔️ Define your brand beyon…
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Numbers That Matter: Understanding Podcast Stats to grow your audience and Make More Sales
10:23
10:23
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10:23
What if your analytics became your growth engine instead of a mystery? I break down the numbers that actually matter on YouTube, Apple Podcasts, and Spotify—and how to turn them into smarter content, higher retention, and steady subscriber growth. By the end of this episode, you’ll know how to: ✔️ Identify the must-track metrics on YouTube, Apple, …
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The Secret to Evergreen Video and Audio Podcast Content
11:39
11:39
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11:39
What if one episode kept driving views and leads for a year? I show you how to plan evergreen episodes, layer in trending topics, and use search intent so your content compounds—on YouTube and in audio. By the end of this episode, you’ll know how to: ✔️ Build 4–6 evergreen content buckets that anchor your show ✔️ Blend evergreen, trending, and prob…
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Ever wondered how your podcast magically appears on Apple, Spotify, and YouTube after just one upload? If the words RSS feed make your eyes glaze over, this episode breaks it down in plain language. You’ll finally understand how your podcast gets distributed—and why your RSS feed is the silent engine powering your growth. 🎙️ What You’ll Learn: What…
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Step-by-Step Framework for Writing YouTube Show Notes & Descriptions That Convert
14:14
14:14
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14:14
Struggling to write YouTube podcast descriptions that actually work? If your YouTube show notes feel like an afterthought, it’s time to change the game! In this episode of The Podcast Empire, I’ll walk you through the step-by-step framework for writing YouTube descriptions that not only grab attention but also turn your video views into leads, traf…
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Crafting the Perfect Podcast Intro & Outro: Hook Listeners & Keep Them Coming Back
8:18
8:18
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8:18
Is your podcast intro making people binge—or bounce? Your intro is the first impression. Your outro is the last chance to get them to take action. And together, they can either elevate your podcast—or cost you growth, credibility, and leads. I’m sharing exactly how to write a powerful podcast intro and outro that captures your ideal listener's atte…
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The Power of Podcast Music: How to Choose the Right Track & Stay Legal
6:29
6:29
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6:29
Is your podcast intro making people binge—or bounce? Your intro is the first impression. Your outro is the last chance to get them to take action. And together, they can either elevate your podcast—or cost you growth, credibility, and leads. I’m sharing exactly how to write a powerful podcast intro and outro that captures your ideal listener's atte…
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Podcast Cover Art That Converts: Make Them Press Play
8:16
8:16
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8:16
Does your podcast cover art make people stop scrolling—or keep scrolling? Your podcast cover art is the first impression you make with your audience. It’s what potential listeners see before they hear a single word you say—and it can be the difference between being ignored or binge-listened. I am breaking down what makes podcast cover art work, how…
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Podcast Recording Software Made Simple: What You Really Need to Get Started
9:18
9:18
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9:18
Confused about which podcast software to use for your YouTube or audio show? You’re not the only one. So many women in business delay launching their podcast because the tech feels overwhelming. But the truth is—choosing the right recording software is easier than you think (and you don’t need to be “techy” to get started). I’m simplifying everythi…
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The Only Podcast Equipment You Actually Need to Start Today
8:59
8:59
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8:59
Confused about which podcast software or Mic to use for your YouTube or audio show? You’re not the only one. So many women in business delay launching their podcast because the tech feels overwhelming. But the truth is—choosing the right recording equipment and software is easier than you think (and you don’t need to be “techy” to get started). In …
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1
Build a Lead-Generating Podcast with the Right Format Strategy
10:23
10:23
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10:23
Not sure what podcast format is right for your business? You’re not alone—and it’s one of the most common questions women in business ask when launching a podcast! The format you choose (or blend) will shape how you attract listeners, grow your brand, and convert your audience into leads and clients—especially if you're creating a video podcast for…
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Nail Your Niche & Craft a Podcast Concept That Attracts Clients
9:39
9:39
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9:39
Do you know what makes your podcast stand out—and who exactly it’s for? If you're unsure about what to name your podcast or how to position it in the crowded world of YouTube and podcasting platforms, then this episode is for you. Today, we're talking about how to nail your niche and craft a compelling podcast concept that will not only attract you…
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How Setting Goals and Taking Action Transforms Your Podcast Strategy
7:30
7:30
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7:30
Your podcast goals mean nothing without aligned action. In this quick-hit episode, I’m sharing how to set powerful goals and take bold steps to grow your video podcast, attract leads, and build your brand on YouTube. 🎯 Grab the free Podcast Goal-Setting & action Workbook 👉 https://go.traceyleecook.com/the-podcastersgoalsettingand-action-workbook 🚀 …
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Before you record another episode...Fix your brand presence first
10:01
10:01
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10:01
Is Your Social Media Driving Clients to Your Podcast—or Sending Them Away? In this episode, host Tracey Cook (TC) breaks down why brand consistency is everything when it comes to growing a successful video podcast. If your Instagram, LinkedIn, and YouTube all look and sound different, you could be confusing your audience instead of converting them.…
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How to Use YouTube Podcast Playlists to Attract High-Intent Clients to Your Business
6:17
6:17
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6:17
What If Your YouTube Playlists Could Attract Clients On Autopilot? Are your podcast videos on YouTube falling flat with engagement and not generating the leads you expected? This episode reveals a game-changing strategy that too many women in business are overlooking—YouTube Podcast Playlists as powerful client-attraction funnels. I break down exac…
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Why Identifying Your Ideal Audience Is the Secret to a Profitable Podcast
5:55
5:55
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5:55
Struggling to grow your podcast or attract high-intent clients? The real issue might be clarity—not content. In this episode, I’ll show you why knowing your ideal listener is the key to creating binge-worthy episodes, building trust, and turning your podcast into a powerful lead-generation tool. Perfect for women in business ready to use podcasting…
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Welcome to Free Podcast Course with me, your host, John Lee Dumas. I launched Entrepreneurs on Fire in 2012 and have since published over 2000 episodes with over 70 million listens, and Entrepreneurs on Fire generates over 100k a month in revenue...all from a podcast. I've also made a lot of mistakes along the way! Free Podcast Course is designed t…
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In this module, we'll break down what a Podcast is, how people listen and where they listen. This will give you important insights into the world of podcasting. This podcast will be helpful, but you'll want to head over to FreePodcastCourse.com because that's where the video tutorials of this course are, and they're all completely free! At FreePodc…
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In this module, we share why podcasting is ON FIRE, why YOU should podcast and the common roadblocks and myths that surround the world of podcasting. This podcast will be helpful, but you'll want to head over to FreePodcastCourse.com because that's where the video tutorials of this course are, and they're all completely free! At FreePodcastCourse.c…
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In this module, we provide an exercise to guide you on the most important decision you'll make on your podcasting journey; your podcast topic. This podcast will be helpful, but you'll want to head over to FreePodcastCourse.com because that's where the video tutorials of this course are, and they're all completely free! At FreePodcastCourse.com you'…
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In this module, we'll guide you through the process of finding your perfect listener. Once you know who your perfect listener is, everything else falls into place. This podcast will be helpful, but you'll want to head over to FreePodcastCourse.com because that's where the video tutorials of this course are, and they're all completely free! At FreeP…
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In this module, we'll break down the different types of podcasts, sharing the pros and cons of each so you can decide which podcast format is best for you! This podcast will be helpful, but you'll want to head over to FreePodcastCourse.com because that's where the video tutorials of this course are, and they're all completely free! At FreePodcastCo…
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In this module, we'll share the best practices for your podcast name and logo. These decisions will become the brand you represent, so let's get it right! This podcast will be helpful, but you'll want to head over to FreePodcastCourse.com because that's where the video tutorials of this course are, and they're all completely free! At FreePodcastCou…
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In this module, we'll provide guidance on which podcasting equipment is right for you, as well as a tour of the EOFire studio! This podcast will be helpful, but you'll want to head over to FreePodcastCourse.com because that's where the video tutorials of this course are, and they're all completely free! At FreePodcastCourse.com you'll also be able …
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In this module, we'll walk you through the 7-step podcasting process, all the way from pressing record to publishing your first episode! This podcast will be helpful, but you'll want to head over to FreePodcastCourse.com because that's where the video tutorials of this course are, and they're all completely free! At FreePodcastCourse.com you'll als…
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In this module, we answer the most common questions we've received from serving over 3500 members of Podcasters' Paradise since 2013. This podcast will be helpful, but you'll want to head over to FreePodcastCourse.com because that's where the video tutorials of this course are, and they're all completely free! At FreePodcastCourse.com you'll also b…
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Podcasters' Paradise is the #1 Podcasting community in the world. We've been teaching podcasters how to create, grow, & monetize their podcsat since 2013. Check it out! This podcast will be helpful, but you'll want to head over to FreePodcastCourse.com because that's where the video tutorials of this course are, and they're all completely free! At …
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