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Platform Playbook

Platform Venture Studio

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The official podcast of Platform Venture Studio. Each episode dives into an aspect of the entrepreneurial journey. We are dedicated to uncovering the strategies and insights behind successful startups. Join us at https://os.platformstud.io/
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Exit Paradox

Anastasia Koroleva

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I'm Anastasia Koroleva, a 4x exited founder exploring life after selling a business with some of the most remarkable post-exit entrepreneurs in the world. Together, we rediscover purpose, redefine success, master investing, and build fulfilling lives and families. Having survived a 9-digit exit, I dedicated a decade to researching the deepest challenges faced by entrepreneurs after a business sale. This podcast is the platform to share my and other exited founders' hard-earned wisdom with th ...
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Nerding Out With Viktor is a podcast about tech, startups, and everything in between. Hosted by Viktor, a lifelong nerd and seasoned entrepreneur, the show features real conversations with builders, hackers, and technologists. Viktor got his start in Silicon Valley with YippieMove, an early email migration tool, and later created Blotter, a top-ranked productivity app for macOS. He now runs Screenly — the first developer-friendly digital signage platform — and built its open-source sibling, ...
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Health2047 is a venture studio founded by the American Medical Association. Join Dr. M. Christine Stock, Health2047 Managing Director of Medical Affairs, on an exploration of powerful ideas that aim to transform the U.S. healthcare industry from the inside out.
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In this episode of "Nerding Out with Viktor," host Viktor Petersson sits down with Nick Selby, a security leader and advocate for practical security culture, to explore the reality behind software security compliance and why so many teams treat it as a checkbox rather than a mindset. The discussion unpacks how frameworks like SOC 2 and ISO 27001 of…
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One of the hardest parts of life after an exit is striking that balance. On the one hand, enjoying the incredible lifestyle we've earned. On the other, protecting and growing the wealth it took so much to build. My friend Justin Donald has lived that tension and he wrote a best selling book about it and created a community called Lifestyle Investor…
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In this episode of "Nerding Out with Viktor," host Viktor Petersson sits down with Patrick Walker, former YouTube and Facebook executive and now founder of the conscious tech platform Uptime, to explore the quiet discipline of digital minimalism. Patrick shares his journey from building global video platforms to stepping away from Big Tech, reflect…
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Barak Kaufman, founder of Post‑Exit Founders (PEF), grew a 5,000+ member community in four years by word of mouth. He shares what he’s learned from their stories: what works after an exit and what does not. Barak is now partner at VC firm Vine Ventures in New York City and Tel Aviv. Connect with Barak: Linkedin: https://www.linkedin.com/in/barakk/ …
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In this episode of "Nerding Out with Viktor," Viktor Petersson is joined by Sean Rhodes from Star Labs for a deep dive into coreboot and Linux hardware. The discussion explores how Star Labs builds Linux-first laptops and mini PCs that prioritize open firmware, long-term support, and user trust. Sean shares the company's journey from its early days…
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In this episode of Nerding Out with Viktor, host Viktor Petersson sits down with Marcus Taylor, co-founder at Planet Computers and veteran of IBM, Logica, and the GSM Association. Marcus brings decades of experience across telecom, hardware, and secure systems. The conversation traces his early work on natural language systems at IBM, his role in p…
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In this crossover episode, Viktor Petersson sits down with Sean Martin, co-founder of ITSPmagazine, to unpack how software supply chain security is evolving under regulatory pressure, real-world incidents, and a fast-changing tooling landscape. They explore how SBOMs are moving from static artifacts to operational assets, why transparency beats bla…
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Some exits, they just stop us in our tracks. Not because of the money or the business genius, but because of the radical personal transformation that followed. Dan Berger's story is one of those. Seven years ago, he sold social tables for around $100 million million dollars. And like so many of us, the exit cracked something open. The wealth, the t…
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In this episode, Viktor Petersson sits down with Niklas Düster, co-lead of OWASP DependencyTrack and contributor to CycloneDX, to explore the realities of managing software bill of materials (SBOMs) at scale. Drawing on real-world experience, Niklas explains how DependencyTrack helps engineering teams analyze, monitor, and act on risks buried deep …
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In this episode, Viktor Petersson sits down with Thorbjørn Rønje, founder of Bifrost Studios, to unpack the venture studio model and why he believes it’s a smarter, faster way to build startups. Thorbjørn explains how Bifrost applies a playbook-driven approach to validate product ideas quickly, reduce risk, and bring businesses to life without wast…
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In this episode of Nerding Out with Viktor, Viktor Petersson sits down with Carl Richell, founder and CEO of System76, to unpack how a small Linux-focused hardware company grew into a full-stack open source innovator.They explore System76's journey from shipping Ubuntu laptops to designing open firmware, building a factory, and launching their own …
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In this episode of Nerding Out with Viktor, host Viktor Petersson welcomes back Jon Seager, VP of Engineering at Canonical, for a candid conversation about managing remote teams.They explore how Canonical structures its fully distributed engineering org, why hybrid meetings rarely work, and how to build systems that support clarity, autonomy, and a…
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In this episode of Nerding Out with Viktor, host Viktor Petersson sits down with Vlad Trifa, founder of Zimt and co-founder of EVRYTHNG, to explore why Web3, crypto, and blockchain often fail to deliver on their promises in the real world.Drawing from Vlad's extensive background in IoT, supply chain traceability, and decentralized systems, they div…
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In this episode of Nerding Out with Viktor, host Viktor Petersson speaks with Joshua Watt of Garmin and Ross Burton of ARM to explore how the Yocto Project is evolving to meet the growing demands of software supply chain security, embedded Linux customization, and long-term product maintenance.As two long-time contributors to Yocto and OpenEmbedded…
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Today’s episode is different. My guest isn’t an exited founder but she’s someone we all need. Amy Castoro helps families have honest conversations about wealth—the kind most of us were never taught to have. She shares practical tools from her firm’s 50 years of experience advising some of the wealthiest families in America. Her work focuses on the …
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My friend Jay Radia doesn’t just build businesses—he builds momentum.He’s a three-time tech founder and a prolific angel investor.Since his last exit two years ago, he’s been building Blissgrowth—a venture studio that partners exclusively with exited founders. Why did he choose this path? What has he learnt so far? Was it the right move? For a whil…
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In this episode of Nerding Out with Viktor, host Viktor Petersson is joined by Kevin Henrikson, an experienced engineering leader who's worked with Zimbra, Microsoft, and Instacart, to share real startup founder lessons on how to scale engineering teams, build resilient systems, and manage growth through acquisitions.Kevin explains what founders of…
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Linda Abraham is one of the most extraordinary women I’ve ever met. She’s in a class of her own.She’s been navigating the post-exit world for 28 years, ever since her first exit.And what an exit it was: a 5X return to investors in just two years!She went on to lead her second company, comScore, from founding to IPO—building it into a global powerho…
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In this episode of "Nerding Out with Viktor," host Viktor Petersson is joined by Vlad A Ionescu, founder and CEO of Earthly, to explore the realities of modern CI/CD pipelines, why developer experience remains fragmented, and how platform and security teams can work more effectively across organizations. Vlad outlines the origins of Earthly and how…
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In this episode of "Nerding Out with Viktor," I'm joined by Johan Christenson, founder of Cleura, to dig into one of the most critical questions facing European tech today: how do we build a sovereign cloud that can actually compete? Johan brings decades of experience in open infrastructure and a front-row seat to the evolution of cloud computing. …
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My guest today is Adam Rossi. He sold his company, Platinum Solutions, 14 years ago and walked away with life changing wealth. But what hit him first after his exit was regret. We talk about how he came to terms with his new reality, searched for his new purpose, and dealt with losing his found identity. My favorite part of Adam's story is that he …
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Mike Brown's post-exit journey led him from chaos to clarity, but not right away. He had to go through a painful divorce, a business failure, financial losses and emotional turmoil. Today we are talking about what he's learned and why he decided to dedicate himself to coaching. 🔗 CONNECT WITH MIKE: 🎥 YouTube Channel - @mbrown_co 🐦 X (Twitter) - htt…
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In this episode of "Nerding Out with Viktor," Warren Houghton returns to pull back the curtain on the covert world of physical penetration testing. As a seasoned security expert from Pentest Partners, Warren shares his extensive experience in breaching physical security measures, offering listeners a rare glimpse into the methodologies and techniqu…
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In this episode, I sit down with Saurabh Nigam—HR leader, angel investor, and author of People-Powered Startups: Building a Culture of Collaboration, Innovation, and High Performance. With over two decades of experience, Saurabh shares actionable insights on building a thriving startup culture, avoiding common HR mistakes, and hiring the right peop…
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VCs notoriously avoid investing in married couples, fearing that personal conflicts could sink the business. Yet, the Lazerows defied that norm—building not just one, but two successful companies together, culminating in an $800M exit. They didn’t just make it work; they mastered it—and then wrote a book about it. Today, we’ll dive deep into what e…
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My guest today, Josh Payne, has developed fascinating insights and systems to do just that. Josh sold his company, Stack Commerce, for nearly $100 million 4 years ago. A huge milestone - but as all exited founders know, the real story starts after the deal is done.Today, he’s building again - but with a completely different approach. Josh isn’t opt…
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Join host Viktor Petersson as he sits down with Marc Pous of Balena to explore the ever-evolving world of IoT, from remote management and fleet updates to security legislation and software bills of materials (SBOMs). Marc reveals how Balena pioneered container-based deployments on devices like Raspberry Pi, explains why over-the-air (OTA) updates a…
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Showcasing emerging artists—today, my guest is Leia Tyebjee, co-founder of Pylot Studios, an interdisciplinary creative platform dedicated to artistic design, curation, and community engagement. In this episode, we discuss the challenges of creating spaces for artists, breaking barriers in a male-dominated industry, and how Pylot Studios is redefin…
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What would you do if you sold your company for 300 million dollars? Retire? Explore the world? Do all these other things you had no time to do while building a business? This is not what my friend Alex Macdonald did when he sold his company Velocity Black two years ago. In fact, Alex made it quite impossible for himself to have any kind of post-exi…
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In this episode of Nerding Out with Viktor, host Viktor Petersson sits down with Dustin Kirkland from Chainguard for an illuminating discussion on modern supply chain security and container hardening. Drawing from his rich experience across tech giants like IBM, Red Hat, Canonical, and Google, Dustin shares invaluable insights into the evolution of…
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In this episode of "Nerding Out with Viktor," Warren Houghton from Pentest Partners joins Viktor to explore the fascinating world of professional penetration testing. As they delve into the intricacies of "legal hacking," Warren shares invaluable insights into the methodologies, tools, and best practices that define ethical hacking in today's cyber…
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In this episode of "Nerding Out with Viktor," Kate Stewart from the Linux Foundation and Gary O'Neall, a long-time SPDX contributor, join Viktor to explore the evolution and impact of SPDX (Systems Package Data Exchange) in software transparency. The conversation traces SPDX's journey from its origins in license compliance to its current pivotal ro…
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My guest today is Cory Janssen, co-founder of Investopedia. Cory sold the business 17 years ago, but what came next was far from the smooth ride he or anyone might have expected. He spent years in painful trial and error, half-heartedly starting new ventures while avoiding real work, experimenting with professional investing and retirement. None of…
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This interview is a special one for me. Michael Miller has been a friend for over 15 years and has made a huge difference in my life. He's a Vedic meditation teacher who taught me to meditate at a time when I was searching for clarity and tranquility following a life-changing exit. Since then, meditation has been my go-to tool for healing, finding …
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My dear friend Sarah Douglass sold her incredibly successful e-commerce business three years ago, achieving the financial freedom she had always dreamed of. But soon after, she found herself grappling with a new challenge: balancing her newfound success with an ever-deepening desire for contentment and a powerful drive to create impact. In today’s …
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In a captivating deep dive into the world of advanced storage systems, Viktor welcomes ZFS expert and FreeBSD developer Allan Jude to explore the intricate landscape of modern filesystem architecture. This episode of Nerding Out with Viktor peels back the layers of enterprise storage solutions, offering listeners a masterclass in both theoretical f…
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Indie Hacker Special! I speak to Piyush Patel, the founder of AmplifyX Labs and a prominent voice in the micro-SaaS and indie hacking space. From bootstrapping projects to building in public and exploring AI-powered tools, Piyush shares invaluable insights into his personal journey, product development strategies, getting your first customers and t…
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Tim Schumacher is the exited founder and former CEO of Sedo, one of the world's largest domain marketplaces, which he led for over a decade before stepping down 13 years ago. What sets Tim apart is how he mastered the elusive work -life balance while still building his company, something most entrepreneurs only dream of. This balance helped him avo…
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In this thrilling episode of Nerding Out with Viktor, host Viktor Petersson is joined by Ken Munro, a leading figure in cybersecurity and an expert in penetration testing. Together, they dive into the hidden world of aviation cybersecurity, shedding light on the challenges, discoveries, and unexpected vulnerabilities that exist within modern aircra…
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Chicken and hot sauce are a match made in heaven! In this episode, II’m joined by Mikhel Rajani, co-founder of Naagin Sauce, India’s first and favourite hot sauce brand. Mikhel and his team spotted a gap in the market about five years ago and have since transformed Naagin Sauce into a household name, now partnering with KFC India and reaching both …
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Rick Eigenbrod is a deeply respected thinker in the post-exit world. A clinical psychologist and co-author of the classic Yale paper What’s Next: The Entrepreneur’s Epilogue, he’s spent years guiding founders through life after the exit as an executive coach. In this conversation, we get into why Rick believes a “death of who we used to be” and a s…
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The world is getting fatter! In this episode, we dive deep into fitness and nutrition with Adarsh Gopalakrishnan, founder of Move101 in Chennai. Move101 is a unique strength and conditioning gym tailored for regular folks with little to no training background, and it also offers online coaching. Adarsh’s journey into fitness began in an unexpected …
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In this enlightening episode of Nerding Out with Viktor, Viktor Petersson welcomes authentication expert Massi Gori to delve deep into the ever-evolving world of digital identity and security. Massi, a seasoned product manager at Canonical, brings over 17 years of experience in identity management, from foundational protocols like LDAP and Kerberos…
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Roy Rubin the visionary founder of Magento, built the open source e-commerce platform from the ground up, leading it to a remarkable exit to eBay in just four years. He then stayed on at eBay for two years, but felt suffocated by corporate walls. That's when it hit him. He barely knew his family anymore. So he and his wife pulled their kids out of …
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Ten years ago, Brock Weatherup sold his first company, Pet360.com, to PetSmart for $160 million. It took under five years to build. Since then, he’s had two more successful exits, but two years ago, his journey took an unexpected turn when a life-changing medical diagnosis reshaped his entire outlook. In this episode, Brock talks about the secrets …
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In this episode of Nerding Out With Viktor, host Viktor Petersson sits down with Steve Springett, a leading figure in the world of Software Bill of Materials (SBOMs) and the primary maintainer of CycloneDX, to explore the evolving landscape of software security and SBOMs. Steve shares his journey into the SBOM space, starting with his early experie…
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This week, what's the big deal about Unit Economics anyway? Fixed vs variable costs, CAC, LTV, CACD, MRR, margins, churn and other TLAs (Three Letter Acronyms). When life gives you lemons, make lemonade! This episode is based on JB's original "Everything You Always Wanted to Know about Unit Economics but were Afraid to Ask" which you can read here:…
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Three years ago, Scott Wolfe sold his company, Levelset, for half a billion dollars. Excited and relieved at first, he soon found himself deeply frustrated with the reality that his vision for the business would now never be realized. Scott is a natural creative who sees building a business as an artistic endeavor. It was this intrinsic need to cre…
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