The salon industry has a lot to be proud of. Phorest has always been in awe of it. The energy. The camaraderie. The creativity. Being a business owner takes courage, but it can sometimes become an isolating, all-consuming reality. Amidst the daily whirlwind of tasks, there’s still the challenge of thinking ahead, of carving a path forward. The PhorestFM podcast celebrates innovative ideas, methods, and perspectives on business management and growth, marketing, leadership, and building great ...
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Phorest Salon Software Podcasts
Subscribe to the Phorest blog for topics on leadership, management and salon success, with insights from the industry’s top experts. Learn to run, manage and grow your salon to new heights. #TogetherWeGrow
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Live From the 2025 Aesthetic Extender Symposium With Dr. George Baxter-Holder
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Get a glimpse of the energy and people at the 18th Annual Aesthetic Extender Symposium in Boca Raton, Florida! Hosted by Shauna O'Halloran (Head of Brand & Communications at Phorest), this short episode has it all: her on-the-ground observations, short clips from some of the conference’s live education, a conversation with Dr. George Baxter-Holder …
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Dave Evans & Debbie Halls-Evans on 'Being More Kid' and Building Curious Cultures
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If you’ve ever sat down for a chat with Dave Evans and Debbie Halls-Evans, founders of and. coaching (@andcoachme), you know you’re in for a bold and disarmingly honest one. High off a year so far defined by intentionality, bravery, and play, Dave and Debbie share: How fear can manifest and be reframed as an invitation to look inward The difference…
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Stefanie Fox on How Lasting Teams Are Built With Intention, Not Found
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[318] At Phorest, we know that the magic happens when you get the team right. Clients feel it. Reviews show it. Your bottom line reflects it. Building a strong team is an advantage, but great teams don’t just “happen.” In this unearthed conversation from late 2023, Stefanie Fox (@stef_fox), Founder of Talent Match and Matchable, shares timeless lea…
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Anne Butterly & Kelly Swann on Harnessing the Power of Business as a Force for Good (w/ Daniel Johnson)
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[317] It’s one thing to say your business stands for something, and it’s another to prove it. Certified B Corporations around the world are doing just that. Featuring Anne Butterly, Founder of Easydry, along with Kelly Swann, the driving force behind Denver’s Let Em Have It Salon — both Certified B Corps— this episode shines a light on the systems,…
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Betsy Morem on Burgers, Botox & the Power of Community-Rooted Businesses (w/ Joe DiFalco)
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[316] CPA and co-founder of Morem & Waller CPAs, med spa co-owner, and now steward of Austin, Minnesota’s 87-year-old beloved Tendermaid burger joint, Betsy Morem (@heavenstobetsss) wears many hats. And her unique ability to balance big-picture strategy with daily operational insight makes her a trusted advisor to fellow entrepreneurs. In this epis…
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David & Shirley Popham on the Heart, Art and Business of Paying Attention
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[315] When David Popham first opened his salon in 1981, he didn't set out to build a legacy business. And Shirley certainly didn’t set out to work in or manage a salon—she grew up intimidated by them. In this episode, Shirley and David Popham of Popham Hairdressing (@popham.salons) reflect on decades of hair and life stories. Stories of long, imper…
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Sarah Abel on Ditching Survival Mode and Leading With Vision (w/ Luke Doolin), Part 2
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[314] In Part 2 of this conversation, co-hosted by Luke Doolin (UKI Managing Director at Phorest), we pick up where we left off with Sarah Abel — CEO of TNB Skills Training (@tnbskillstraining) and proudly known in the industry as the Funding Godmother. The topic of mindset as a strategic tool for growth remains a constant throughout, but in this e…
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Sarah Abel on Ditching Survival Mode and Leading With Vision (w/ Luke Doolin), Part 1
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[313] Sarah Abel, also known as the known as the Funding Godmother, is the CEO of TNB Skills Training (@tnbskillstraining) and author of The Power of Funding, is an award-winning entrepreneur and funding strategist with a fierce passion for helping beauty businesses grow, secure funding, and develop accredited and regulated programmes, all without …
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Earn Award-Worthy Reviews with Phorest’s Online Reputation Manager
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Ask any salon owner. Referrals drive our industry. It doesn’t matter how good you are at selling your business, word-of-mouth will always have a special power. It’s psychology. You have heard it a million times: humans are social creatures. Referrals and online reviews appeal to our very human need for trust and validation. They offer us an example…
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Celebrating Beyond Pride Month; Making Your Salon A Safer Space for The LGBTQIA+ Community All Year Round
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Phorest has long celebrated and supported the LGBTQIA+ community within the salon industry and beyond. And taking the time to listen, reflect, elevate and support the experiences, voices, and contributions of this community is part of our ongoing commitment to inclusion and education. In the spirit of helping one another grow, we’ve compiled a coll…
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Live From the Data-Driven Salon Summit 2025 With David Colonna
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David Colonna (@thedavidcolonna) joins Shauna O'Halloran (Head of Brand & Communications at Phorest) in the Phorest Lounge at the Data-Driven Salon Summit for a catch-up that leads to hearing about how Calligraphy Cut came to be, the circumstances that led David to a career in the industry, and some thoughts on technology. Learn more about Calligra…
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Grow Your Salon Revenue With These Top Tips!
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Want to boost your revenue this month? Here are some easy ways to get clients in; by using SMS and email campaigns, improving your Online Booking screen, and unleashing the potential of Phorest's powerful Client Reconnect feature! To read the blog, click here. Published on March 8, 2023 by Gregory Twohig Want to learn more about what makes Phorest …
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Jess Joy on Creating Systems and Cultures That Don’t Mistake Coping for Success
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[312] Co-founder of the neurodivergence community and training platform I Am Paying Attention (@iampayingattention), Jess Joy, along with best friend and business partner Charlotte Mia, is championing change in the way we all work, one radically honest conversation at a time. This episode is no different, featuring vulnerable shares of lived experi…
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Eco-Friendly Spa Management: Sustainable Practices for a Greener Business
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We are currently in the middle of a serious climate crisis. Seas are rising, temperatures are increasing, and a massive 80% of natural disasters are being caused by global warming. If emissions don’t fall by approximately half by 2030, scientists are predicting that the effects of climate change will become irreversible. As a spa business, you posi…
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Live From the Data-Driven Salon Summit 2025 With HairToStay
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Noah Warren and Sydney Berry (@HairToStay) join Shauna O'Halloran (Head of Brand & Communications at Phorest) in the Phorest Lounge at the Data-Driven Salon Summit for a short catch-up. Learn more about HairToStay and donate here if you can! Click here to revisit PhorestFM S08E300 with Noah, Sydney, and many more guests! Click here to subscribe to …
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Unlock Revenue With An Intelligent Salon Integration
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When Mayfair & Grace bought a four-story, historic former bank, they were guaranteed to stand out in Tetbury, a small market town in Gloucestershire, UK. However, it could have been a logistical nightmare. Owner Patsy Robertson is often downstairs in reception or her office, while the team is dispersed across the four floors, facing numerous journe…
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Why the Most Profitable Salons in 2025 Are Saying “No” to Marketplace Platforms
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A few years ago, online marketplaces seemed like the perfect solution for busy salon, spa, and clinic owners. They offered more visibility, easier bookings, and a steady stream of new clients – what wasn’t to love? But in 2025, something has changed. Today’s most successful salons, spas, and clinics aren’t chasing short-term bookings. They’re build…
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David Campbell on Leading with Vision, Growing Talent and Being a Keeper of Dreams
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[311] With over 30 years of experience at all levels in the hairdressing industry and as the longest-running president of the Irish Hairdressers’ Federation, David Campbell (@davhoc) has a passion, drive and determination to improve the industry and raise standards. As the Director of both the House of Colour Salon Group (alongside partners Susan B…
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Half the Industry Isn’t Tracking Leads... Here’s the Smarter Way to Start
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According to Phorest research, only 50% of hair and beauty businesses have a lead management system in place. Without a system, even a handful of missed leads each week adds to serious lost revenue. With the right tools, you can collect their details, automate follow-up communication, and turn that curiosity into a confirmed booking. Whether you’re…
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Celebrating the Heart of the Salon, Spa, and Clinic on Hairdresser Appreciation Day
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In every salon, spa, or clinic, there’s a quiet kind of magic happening every day. It’s in the way a stylist helps someone see themselves with new confidence. In the care a therapist shows to a client who needs a moment to breathe. And in the dedication it takes to keep showing up – with energy, creativity, and heart. On Hairdresser Appreciation Da…
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Hidden Gems: Phorest Tools to Transform Your Team
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At the Phorest Salon Owners Summit 2025, Paddy Monaghan, the Chief Product Officer, and Rich Cullen, the Lead Product Designer at Phorest, unveiled hidden features that help salons, spas, and clinics maximise efficiency, empower their staff, and elevate business performance. This keynote highlighted Phorest’s deep connection with our clients, five …
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Built to Last: Two 'Unicorn' Stories From the 2025 Salon Today 200
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[310] Have you ever considered entering the Salon Today 200? Or want to know more about this industry-leading program that showcases salon business success? Behind every honoree's recognition are pages of essays. Stories of innovation, vulnerability, resilience and transformation. In this episode, we pull back the curtain on the competition and cel…
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The UK Salon Industry is in Crisis, But You Can Help
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With the announcement of the UK’s Spring Statement, it seems that the professional hair and beauty industry continues to suffer at the hands of the Government. Change needs to happen. And fast. This growing crisis in the industry is largely caused by the Government’s unfair two-tier tax system, which forces local salons to pay 3X the amount of taxe…
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Ken Hughes: How to Use CX To Build Brand Success
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In an age where old-fashioned customer service is getting lost in the noise of automation, digitalization, and depersonalisation, giving your customers an experience to remember when they visit your business can, and will, make you stand out from the competition. That’s what Consumer Behaviouralist and King of Customer Experience, Ken Hughes, expla…
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Mastering the Client Lifecycle: Kati Whitledge’s Framework for Winning & Keeping Clients
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At the intersection of love and people is the human need for connection. Between people and marketing, the human longing to feel recognised and engaged in ways that matter. And where marketing and love meet, we find authentic expression and real stories. But there’s something really quite special at the intersection of a “love for love”, people and…
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AI & The Future of Work: Lessons from Dr Anne-Marie Imafidon MBE
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AI is already shaping the way we work and interact, but are we actively shaping it in return? Are we ensuring it benefits everyone? And are we still asking, with childlike curiosity, “What might happen?” In what took the shape of a keynote-meet-tech-computer-science-lecture imbued with wonder, Dr Anne-Marie Imafidon MBE didn’t just talk about AI an…
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Neurodiversity in the Beauty Industry: Beauty Isn’t One-Size-Fits-All (Live Panel Discussion)
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[309] In the dynamic and ever-evolving hair and beauty world, where passion, creativity, and connection make for a truly rewarding career, neurodiversity often remains an unspoken part of the conversation. This panel discussion, recorded live at International Beauty Show NY 2025 (click here for the abridged video version), recognizes that many neur…
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Elevate Your Salon, Clinic, or Spa’s Marketing With These 5 Phorest Tools
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Great marketing isn’t just about creativity. It’s about strategy, consistency, and execution. However, as all busy salon, clinic, and spa owners know, when you're juggling clients, managing a team, and running a business, finding the time to market can feel impossible. That’s why Phorest created its wide array of marketing tools for the professiona…
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Tipping the Scales: Empowering Staff with PhorestTips
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At this year’s Salon Owners Summit, Jacob Morris, a Product Designer at Phorest, took us on a journey through the salon industry’s evolving tipping landscape, weaving in humour, real-life stories, and some eyebrow-raising research findings along the way. The session wasn’t just about tipping – it was also about empowerment — this article covers all…
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Phorest Insights: Data and Learnings from Over 10,000 Salons
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Data has the power to transform your business, but only if it’s meaningful. In one of the most anticipated sessions of the Salon Owners Summit, Paddy Monaghan (Chief Product Officer), Nuala Maguire (Lead Data Analyst), and Niamh Greaney (Director of Customer Success, UK & Ireland) took the stage to demonstrate how real industry data can be transfor…
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Terra Harvell on the Lessons and Mindset Shifts That Drive Salon Success and Build Wealth (w/ Ronan Perceval)
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[308] In this episode, Terra Harvell (@theterraharvell) shares her entrepreneurial journey and the crucial role mindset, determination, and having the right people around you play in turning aspirations into reality. Co-hosted by Phorest Founder & CEO Ronan Perceval, this conversation dives into the lucrative world of hair extensions, why having a …
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Sustainable High Performance: Key Takeaways from Ronan Harrington’s Powerful Talk
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Resilience and high performance go hand in hand, but too often, we confuse endurance for resilience. At the 2025 Salon Owners Summit keynote by Ronan Harrington, a resilience expert who has worked with industry leaders like L’Oréal, Deloitte, Meta, and KPMG, the audience was taken on a deeply moving journey—one filled with laughter, moments of awe,…
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Sustaining Yourself in Business: Recognising & Managing Burnout (Insights from Peigin Crowley)
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At this year’s Salon Owners Summit, Peigin Crowley, Founder of GROUND Wellbeing, took the stage to share her deeply personal journey of building a purpose-driven brand while confronting the realities of burnout. Her insights served as a powerful reminder that success isn’t just about capability—it’s about capacity. To read the blog, click here. Pub…
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Live From the Salon Owners Summit 2025 With Ryan Power
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Ryan Power — UK-based award-winning salon coach and mentor — joins podcast host Alex Bélisle-Springer after his workshop at the Salon Owners Summit 2025 for a 5-year catch-up highlighting the vital role of connection, community and solidarity in the industry. Get your tickets to the next Salon Owners Summit now: https://www.salonownersummit.com/tic…
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