We write the perfect tweet each week.
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Perfect Tweet Podcasts
Off the cuff recordings from Brian Hamilton.
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Branding is at the heart of businesses. If done right, branding gives them a voice, a perspective and a lifelong connection with their consumer. But, what does it mean to create a brand for a diverse country like India? Well beyond the Kotlers of the world, Rutu Mody Kamdar, Founder, Jigsaw Brand Consultancy, hopes to explore branding in India at the intersection of its history, sociology, psychology, and anthropology. Come join us on this exciting new journey of discovering the India वाला p ...
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The paradigms of marketing are continually changing. And more so now than ever. The mantle of creation doesn't just rest with companies anymore. Consumers are becoming active participants in the creation journey. The gears of consumerism are shifting more and more as creativity, engagement, and involvement take on a new meaning in today's hyper-con…
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Trends by Twitter: Understanding consumer shifts through tweets
47:06
47:06
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47:06The story of the 'changing India' has been told many times over. Diverse, fragmented, and chaotic as it may seem, India and its people have navigated their way to a newer reality that has been revealed over a period of time. Today, the people of India are finding a way of life that has been influenced to a great extent by the pandemic and the over …
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Just like the automobile became a cultural artefact in the beginning of the twentieth century, leading to a social and cultural revolution across the world, the mobile phone is doing just the same in India. Not only has it led to an unprecedented growth in the economy, it has also become an agent of social change. For most Indians, the smartphone i…
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Today's moms are calm, composed and collected. They have their emotions in check..or atleast on Instagram! From being the drill sergeant or helicopter parent of the past, they are a lot more real and embracing of their own imperfections. Possibly because of their own emerging sense of identity and their need to voice their parallel lives. Are brand…
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India is ageing. And that isn't a bad thing at all. It's a golden opportunity, waiting to be unfolded. With the population of senior citizens touching close to 300 million by 2026, here is a market of educated, well-established, financially secure individuals who are defying the age barriers set in the past. This is a generation who is holidaying, …
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Indianism: The Emergence of a New Narrative
41:57
41:57
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41:57While patriotism and nationalistic narratives have dominated the marketing world for decades now, there is a new & alternative discourse emerging. One that is reflective of the confident new-age Indian. One that marries the traditional with the contemporary, and blends many worlds together. Discussing the many facets of this new narrative and how b…
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From perfection to realness. The beauty industry in India is undergoing an interesting shift. As women become more woke, brands have to follow the cue. The idea of difference and imperfection is being embraced and a new narrative of 'aspirational realness' is taking center stage. While globally this movement has caught on, in India too we see brand…
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Reverse Luxury: Decoding the Emerging Code
35:04
35:04
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35:04Not owning stuff is the new 'owning stuff'! Sounds strange and ironic, right? From scarcity to abundance and now to conscious consumerism, branding in India has gone through quite a journey and continues to evolve. But, is this concept of conscious living and sustainability adopted by all? Or is it just a shallow fad that'll fade out with time? Is …
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Whether it be the very recent 'Stop the Beauty Test' by Dove or the #likeagirl campaign by Whisper, advertiser have evidently developed a universal playbook to define femininity. But what about Masculinity? This is the crux of the conversation this week between Suraja Kishore, CEO, BBDO and Rutu Mody-Kamdar. After all, in order to save the brands f…
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1: Woh India-Wali Pulse | Branding in India | An Introduction
12:52
12:52
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12:52This episode is a true time capsule dug up with a lot of thought & care by Rutu for you to revisit old ads from your childhood, touch associated memories and tastes that all-encompassing nostalgia. All this, just so that you understand how branding in the Indian market is uniquely vibrant in its own way. After all, you can sweep the country off its…
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I’m already terrified that everybody’s always looking at me anyway, so this morning’s bus ride was very anxious.
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A new year gives the boys enough time to get really rusty, come up with some fully thought out schemes, and recognize that the podcast has always been a competition.By Stephen Shocket, Michael Sullivan, and Alex Maggi
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How is Brian establishing positive habits in his life? Find out in this episode!
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It’s time for a short walk, wearing the perfect sweatshirt, in the perfect weather.
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The story behind a minorly viral tweet
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Michael explains Australia, the boys make light of a dying dog, and Christopher Plummer gets edited in here too.By Stephen Shocket, Michael Sullivan, and Alex Maggi
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The seltzer reviews this show is best known for, plus the introduction of Johan Bierfesturman and the announcing of NBC's upcoming shows.By Stephen Shocket, Michael Sullivan, and Alex Maggi
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Introducing Sinus Boy, the problematic radio hero. Stephen commutes to work and Alex buys concert tickets.By Stephen Shocket, Michael Sullivan, and Alex Maggi
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Two thirds of the podcast are having a great time this month. Then Stephen orders a bagel sandwich and Michael goes to a concert.By Stephen Shocket, Michael Sullivan, and Alex Maggi
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What has cursed Michael lately? What is that cool dog doing at our high school? And who would win in a fight: McGruff or Smokey?By Stephen Shocket, Michael Sullivan, and Alex Maggi
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A true return to form as Michael tells the story of how he ended up in the ER, and then we don't tweet about that at all.By Stephen Shocket, Michael Sullivan, and Alex Maggi
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