For businesses and organizations with a purpose-driven mission, telling their own story can feel daunting. Dot Org is the podcast that helps nonprofit leaders master the foundations, techniques, and effectiveness of storytelling. It's hosted by Matt Pearl, a nationally award-winning broadcast journalist who now runs Pearl Impact Media, providing meaningful, memorable video storytelling for nonprofits and purpose-driven businesses.
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Pearl Impact Media Podcasts
Making the Moment, the podcast that brings you the untold stories, unfiltered insights, and big ideas from the architects behind the moments that matter. Join your host Aja Bradley-Kemp, as each week she and her guests will show you how to design experiences that not only captivate audiences but also drive value for your organization. Whether you’re looking to build buzz, boost loyalty, or drive revenue, these tips will give you actionable ideas to help you design customer experiences that t ...
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EP 8: empowering nonprofits to share their story, with Lasima Turmon, Community Foundation CSRA
32:05
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32:05I was a broadcast journalist locally and nationally for 20 years. Now I run Pearl Impact Media. I help nonprofits and purpose-driven businesses raise money, raise awareness, and separate themselves from the rest through meaningful, memorable, and affordable video storytelling. That’s my mission. This podcast. is an offshoot of that mission. Each ep…
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EP 7: Ralph Jean, Resource Rural, on rural storytelling & tips for nonprofits
31:15
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31:15I was a broadcast journalist locally and nationally for 20 years. Now I run Pearl Impact Media. I help nonprofits and purpose-driven businesses raise money, raise awareness, and separate themselves from the rest through meaningful, memorable, and affordable video storytelling. That’s my mission. This podcast. is an offshoot of that mission. Each ep…
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7 Experts Breakdown the Sydney Sweeney Social Media Drama
1:23:51
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1:23:51Send us a text An ad about jeans. A storm of global opinions. And a brand caught in the middle. In this episode of Making the Moment, host Aja Bradley Kemp dives deep into the viral “Sydney Sweeney has great jeans” ad that dominated headlines and split the internet—with hot takes from Donald Trump, Doja Cat, and everyone in between. But was this vi…
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Activation to Acquisition: The $600 Million blueprint that helped Mielle become a Cultural Force
1:02:35
1:02:35
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1:02:35Send us a text What does it take to turn a beauty brand into a cultural phenomenon? In our season finale, host Aja Bradley Kemp sits down with Selina Davis- experiential marketing maven and the force behind Mielle’s unforgettable brand activations and the coveted pink bag. Selina shares her journey from talent manager to leading Mielle’s experienti…
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EP 6: Zach Toombs, Evident Media, on storytelling tips any nonprofit can use
32:45
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32:45At this time in 2024, I was a news reporter, working for the person who’s my guest today: Evident Media founder and executive director Zach Toombs. Back in '24 we worked for a for-profit news company. Now Toombs runs a not-for-profit news organization, boldly taking on documentary storytelling from a nonprofit model. Not only has he overseen master…
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Innovate or Be Left Behind: Live Events that Beat the Algorithm
1:17:31
1:17:31
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1:17:31Send us a text In the era of digital overload, how do brands earn real attention? In this episode of Making the Moment, host Aja Bradley-Kemp sits down with Kim Aimi, a visionary leader who's orchestrated some of the biggest global activations including Post Malone performing at the Louvre. As a self-described "brand lover and problem solver”, she …
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Turning Cold Calls into Corporate Deals: LaTonya Story shares the Sports Power Brunch Playbook
57:25
57:25
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57:25Send us a text Ever wondered how the most iconic events in sports come to life? In this episode of Making the Moment, host Aja Bradley-Kemp sits down with LaTonya Story, PR powerhouse and founder of the iconic Sports Power Brunch—one of the most sought-after events during Super Bowl week, celebrating the achievements of women in sports. LaTonya sha…
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When a Big Chop Becomes Big Impact: How Ava Pearl is building CurlyConLA through Authenticity, Culture & Community
45:39
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45:39Send us a text What happens when a single haircut sparks a movement? In this week’s episode of Making the Moment, we talk to Ava Pearl, the visionary behind Curly Culture and CurlyConLA. From a musician’s pivot to community builder, Ava shares how she launched a powerful in-person experience that celebrates natural beauty, empowers creators, and fo…
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Game-Changing Experiences: Creating Cultural Moments in the World of Sports
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39:02Send us a text Ever wonder how the roar of a stadium translates into tangible brand love? Or what it takes to make the Super Bowl a cultural moment? This week, we’re joined by Ashley Hamilton, Director of Event Location Strategy & Planning at the NFL, and the force behind some of the biggest cultural moments in sports. From NBA Championship parades…
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EP 5: Bethany Wiggin, My Climate Story, on embracing all forms of storytelling
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27:52A few weeks back, I read about the Climate Storytellers Summit, bringing in fascinating individuals doing critical storytelling work on maybe the most critical issue of our lives. The summit platformed so many voices, and one of the leaders behind it is my guest on this episode: Bethany Wiggin, co-founder of the University of Pennsylvania’s Program…
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Billionaires, Hip-Hop, and Human Connection: Aja’s Journey as a Moment Maker
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25:33Send us a text In this special solo episode of Making the Moment, host Aja Bradley-Kemp flips the mic and formally introduces herself—sharing her incredible career journey from MAC Cosmetics to founding the award-winning experiential agency, Conversate Collective. Aja opens up about the iconic moments that shaped her path, like working on the legen…
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Joy is the Real ROI: Creating Brand Moments That Stick (Like Slime!)
48:55
48:55
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48:55Send us a text What happens when a logistical nightmare turns into a major sign of success? This week on Making the Moment, we dive into the chaotic early days of Sloomoo Institute with co-founder Karen Robinowitz. She shares the wild story of their launch, where a massive ticket mix-up, that could have damaged their business, set the stage for a s…
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From Zero to SOLD OUT: Ashley Adana's Secrets to Event Success
1:03:31
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1:03:31Send us a text From Weddings to World Stages: Ashley Adana on Producing Culture-Shifting Events In this episode of Making the Moment, host Aja Bradley Kemp sits down with powerhouse producer Ashley Adana, CEO of BEC Production, whose event planning journey spans nearly 15 years—from Atlanta weddings to global conferences and cultural tentpole event…
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Zara's Million Dollar Secret: Tory Archbold's Retail Revolution
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42:09Send us a text Ever wondered how Zara took Australia by storm and achieved a million-dollar launch day? Join Aja Bradley on Making the Moment as she uncovers the incredible story of Tory Archbold, the marketing powerhouse behind this retail phenomenon. Discover the surprising strategies and meticulous planning that fueled this unprecedented success…
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EP 4: Lydia Storie, Caring Across Generations, on carving attention for your mission
28:23
28:23
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28:23Each episode I chat with a nonprofit leader with a defined, thoughtful, and successful approach to telling their organization’s story. We are now into Episode 4, and unlike Episodes 1 thru 3, I had not met the person I was interviewing until a few minutes before our conversation. But I’d worked with her organization on one of the most important pro…
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From Passion to Cultural Powerhouse - The Kicks & Fros Story w/ Melissa Carnegie
51:10
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51:10Send us a text How do you build a thriving community from the ground up? On the debut episode of Making the Moment, host Aja Bradley-Kemp welcomes Melissa Carnegie from Kicks and Fros. Discover the inspiring story of how Melissa's authentic passion for natural hair and sneakers grew into a vibrant community that empowers individuals and celebrates …
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Send us a text Making the Moment, the podcast that brings you the untold stories, unfiltered insights, and big ideas from the architects behind the moments that matter. I'm Aja Bradley Kemp, and I've helped generate millions in revenue and billions of impressions by creating scroll-stopping moments for some of your favorite brands and celebrities. …
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EP 3: Jeronica Harts, Purpose Built Schools Atlanta, on embracing authenticity in nonprofit storytelling
30:22
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30:22I got the chance to know this guest late last year when I collaborated with her and her organization on an impact video. We hit it off quickly over a shared love of a few select storytelling projects and a similar outlook on embracing authenticity when telling your own story. That’s the topic for Episode 3 of DOT ORG. And she is my guest: Jeronica …
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EP 2: Andreas Karelas, RE-volv, on storytelling as the mission
29:00
29:00
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29:00Recently I worked with a client that provides grants and guidance for nonprofits in the climate space, particularly solar and clean energy. They wanted a video that spotlighted several of their grantees, which – in one case – sent me on a cross-country trip to the Bay Area to meet a truly impressive nonprofit with an equally impressive leader. He i…
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EP 1: Brent Pease, The Kyle Pease Foundation, on investing in visual storytelling
29:16
29:16
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29:16I was a broadcast journalist locally and nationally for 20 years. Now I run Pearl Impact Media. I help nonprofits and purpose-driven businesses raise money, raise awareness, and separate themselves from the rest through meaningful, memorable, and affordable video storytelling. That’s my mission. This podcast. is an offshoot of that mission. Each ep…
…
continue reading