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The Rethink Marketing Podcast

Colin Jeffries & Paul Frodge

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Are you drowning in the sheer volume of contradicting marketing and sales speak? Do you find yourself perplexed and overwhelmed by recommendations from "marketing & sales gurus" ? How can the thought processes of marketing and sales be based on the one size fits all mentality? They can't be! Rethinking conventional wisdom is always good practice but rethinking conventional marketing and sales wisdom is necessity. If you aren’t sure how to ignore the bad and test the good, then welcome to the ...
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Are you an aspiring entrepreneur, a seasoned business owner, or want to keep your finger on the pulse of trends in business? We've got you covered! Subscribe to "Vendmae Brand Builders" on your favorite streaming platform(s) and gain incredible insight from entrepreneurs as they share their personal journeys, successes and challenges as well as candidly discuss strategies to achieve business excellence!
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On CNN’s State of the Union, House Speaker Mike Johnson joins Jake to discuss the looming government shutdown and what will be on the table when Trump hosts Democratic leaders at the White House. Jake also presses Johnson over the Comey indictment and Trump publicly pressuring the Justice Department to go after his political opponents. Then, former…
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On CNN's State of the Union, Dana Bash presses Chuck Schumer on whether Democrats will shut down the government. John Fetterman responds to Schumer and discusses whether Democrats can win back the Senate in 2026. Senator Markwayne Mullin responds to Trump increasing pressure on the DOJ to investigate his political enemies. Congresswoman Jasmine Cro…
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On CNN’s State of the Union, Utah Gov. Spencer Cox joins Dana Bash on the latest in the investigation into Charlie Kirk’s assassination, as well as his appeal to Americans to turn away from political violence. Then, Republican Senator and pastor James Lankford joins Dana to discuss the rise in political violence and what responsibility lawmakers ha…
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On CNN's State of the Union, Jake Tapper presses FL Surgeon General on him not conducting any study before calling to lift vaccine mandate. Doctor Paul Offit responds. And White House Border Czar Tom Homan says sanctuary cities across America will be seeing immigration raids this week. Our panelists Rep. Kim Schrier, Scott Jennings, Xochitl Hinojos…
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On CNN’s State of the Union, Brianna Keilar and White House Senior Director for Counterterrorism Sebastian Gorka spar over right-wing claims about the prevalence of mass shootings by transgender people. Next, Minnesota Congresswoman Ilhan Omar joins to respond and discuss how her community is dealing with the aftermath of the Minneapolis school sho…
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On CNN's State of the Union, Democratic House Leader Hakeem Jeffries discusses with Dana Bash New York's redistricting plans, the party's loss of voters, and the President reviewing exhibits within the Smithsonian museums. Former Chicago Mayor and U-S Ambassador Rahm Emanuel slams President Trump's new plans to send troops into Chicago and reacts t…
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On CNN’s State of the Union, US Special Envoy Steve Witkoff joins Jake to discuss what he says was “substantial progress” in the Trump-Putin summit in Alaska. Then, Trump’s former vice president Mike Pence joins Jake to react to Trump rolling out the red carpet for Putin. Next, CNN Political Commentators Bakari Sellers, Brad Todd, Kristen Soltis An…
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On CNN’s State of the Union, Dana Bash travels to Wheeling, West Virginia for an exclusive interview with Sen. Bernie Sanders. They discuss his push to bring his progressive message to red states, the Democratic Party’s struggles with working-class voters, the escalating showdown over redistricting in red and blue states, the situations in Ukraine …
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On CNN’s State of the Union, after President Trump abruptly fired the head of the Bureau of Labor Statistics over a weak jobs report, her predecessor William Beach – also appointed by Trump – tells Kasie Hunt Trump’s actions are “groundless” and “damaging.” Then, Kasie presses EPA Administrator Lee Zeldin over his push to gut the government’s abili…
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Republican Senator Markwayne Mullin discusses the Epstein controversy with Jake Tapper and what it will take for the Trump administration to move on from the crisis. White House Budget Director Russ Vought tells Jake Tapper about plans for another recissions package and the tools the administration might use to achieve spending cuts. Democratic Sen…
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On this episode of the Rethink Marketing Podcast, ⁠⁠⁠⁠⁠⁠⁠⁠Colin Jeffries⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠Paul Frodge⁠⁠⁠ share their thoughts on the transformative shift from traditional keyword-focused SEO to the innovative realm of Answer Engine Optimization (AEO). Discover how search engines are evolving to prioritize direct answers over keyword matches, and what…
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On CNN’s State of the Union, Jake Tapper presses Senator Amy Klobuchar on why Democrats didn't release the Epstein files during the Biden Administration, Congressman Tim Burchett says Trump's call to release grand jury material in the Epstein case is a "good start." US hostage envoy Adam Boehler discusses the Trump administration’s prisoner exchang…
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On CNN’s State of the Union, Dana Bash presses White House Border Czar Tom Homan over Trump’s immigration crackdown amid chaotic ICE raids in California. Next, California Sen. Alex Padilla sits down with Dana to respond. Then, Texas Rep. Tony Gonzales joins Dana amid growing calls for accountability after the deadly floods in his state. Finally, CN…
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On CNN’s State of the Union, Dana Bash speaks with Texas Rep. Joaquin Castro about the deadly floods ravaging his state. Then, Dana sits down with Treasury Secretary Scott Bessent to discuss President Trump’s sweeping domestic policy legislation. They also discuss what will happen when Trump’s 90-day pause on tariffs ends later this week. Next, Ken…
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On this episode of the Rethink Marketing Podcast, ⁠⁠⁠⁠⁠⁠⁠Colin Jeffries⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠Paul Frodge⁠⁠ are joined by Bri Hadnot to chat about Answer Engine Optimization in the context of evolving consumer expectations and technological advancements. AEO has huge implications for marketers, including content structure, performance metrics, reviews and r…
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On CNN's State of the Union, Jake Tapper speaks to Republican Senator Katie Britt about the President's domestic policy agenda as it nears its final vote in the Senate. Democratic Senator Mark Warner slams Republicans for supporting this bill while also what he knows about the state of Iran's nuclear program. Finally Republican Rep. Riley Moore, De…
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On this episode of the Rethink Marketing Podcast, ⁠⁠⁠⁠⁠⁠Colin Jeffries⁠⁠⁠⁠⁠⁠ and ⁠Paul Frodge⁠ are joined by Bri Hadnot to chat about Answer Engine Optimization in the context of evolving consumer expectations and technological advancements. AEO has huge implications for marketers, including content structure, performance metrics, reviews and reput…
  continue reading
 
On CNN's State of the Union, Kasie Hunt speaks to Israeli President Isaac Herzog about the aftermath of the U.S. strikes against Iranian nuclear sites. Democratic Senator Adam Schiff speaks about the congressional response to President Trump’s order to strike Iran arguing the action was "not constitutional." And Trump's former National Security Adv…
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On this episode of the Rethink Marketing Podcast, ⁠⁠⁠⁠⁠Colin Jeffries⁠⁠⁠⁠⁠ and Paul Frodge weigh in on the recent trend of significantly declining website traffic and its implications for marketing leaders. With the rise of artificial intelligence, changes in Google's PageRank algorithm, and the evolving landscape of digital marketing. Today's mark…
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On CNN’s State of the Union, Minnesota Senator Amy Klobuchar joins Dana Bash to react to the shocking assassination of a Minnesota state legislator and her husband, as well as the manhunt for the suspect behind the attack. Then, former Vice President Mike Pence joins Dana to discuss the escalating conflict between Israel and Iran. Dana also presses…
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On this episode of the Rethink Marketing Podcast, ⁠⁠⁠⁠Colin Jeffries⁠⁠⁠⁠ and Paul Frodge dialog about the evolving landscape of online search, focusing on the competition between the traditional powerhouse of search, Google, and emerging AI-driven search platforms. There are ramifications for users, marketers, and businesses, so we examine trends i…
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On CNN’s State of Union, Democratic Rep. Nanette Barragán sits down with Dana Bash to react to President Trump’s stunning decision to deploy thousands of National Guard troops to quell immigration protests in her district and elsewhere in Los Angeles County. Then, Independent Sen. Bernie Sanders joins Dana to react to the breaking news and lay out …
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On this episode of the Rethink Marketing Podcast, ⁠⁠Colin Jeffries⁠⁠ and Paul Frodge unpack some of the most pressing challenges that business leaders and marketers face in uncertain times. How do we better align marketing and sales when the economy is uncertain and performance is under a microscope? Is the trend towards consolidation in revenue op…
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On CNN’s State of the Union, Dana Bash sits down for an exclusive interview with the man seen as the architect behind President Trump’s scorched-earth effort to upend the federal government, White House Budget Director Russ Vought. Then, House Democratic Leader Rep. Hakeem Jeffries joins Dana to detail his party’s plan to counter Trump’s agenda, as…
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On this episode of the Rethink Marketing Podcast, ⁠Colin Jeffries⁠ and Paul Frodge wax poetic on how they see tariffs and trade deals impacting marketing strategies. Should brands tout 'Made in America' messaging, or should they avoid taking a stand on where and how they bring their wares to market? From inventory management to customer preferences…
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On CNN’s State of the Union, Jake presses House Speaker Mike Johnson on the impact the GOP tax and spending bill will have on the national debt and on Medicaid. Next, Republican Sen. Ron Johnson joins Jake to detail his concerns about the bill and his threat to sink it unless there are steeper spending cuts. Then, Democratic Sen. Michael Bennet joi…
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On CNN’s State of the Union, Jake Tapper sits down with Treasury Secretary Scott Bessent to discuss Trump’s tariff policy, efforts to negotiate trade deals, and plans for the US to accept a luxury jet from Qatar. Then, Jake presses Democratic Rep. James Clyburn over his past support for Joe Biden’s re-election campaign amid new reporting about Bide…
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On CNN’s State of the Union, Dana Bash presses Commerce Secretary Howard Lutnick for details on Trump’s trade negotiations with China and the impact tariffs are having on Americans. Then, Democratic Reps. Bonnie Watson Coleman, LaMonica McIver, and Rob Menendez join Dana to respond to the Trump administration’s threat that they could be arrested af…
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On CNN’s State of the Union, Jake sits down with Democratic Sen. Mark Warner to discuss Trump’s shake-up of his national security team. Then, Jake asks Republican Sen. Ron Johnson about a growing lead crisis in Milwaukee, as well as Americans’ unease over Trump’s handling of the economy. Next, Stephen A. Smith joins Jake to discuss whether he is co…
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