Best Paper Jacket Podcasts (2025)

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"Thoughts on our business after 3 years" - Car Ride Thoughts - Jeremy Hicks 24:04

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6+ y ago24:04

24:04

In this episode, Jeremy gets a little personal and shares some RAW thoughts on the past 3 years of Paper Jacket. We basically started 3 years ago (June 2016) as just John and Jeremy - conquering the world! But...as moist business owners will tell you, the romance of being an entrepreneur can ware off or die down. Life gets REALLY busy. Jeremy share…

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F8 2019 Highlights - Changes to Facebook & Instagram - Epiphany Toilet - Episode 6 9:19

6+ y ago9:19

9:19

In case you missed the F8 keynote from Facebook - or even if you did catch it - this is a good listen to hear our insights about the recent changes to Facebook and Instagram and what strategies you should look into changing in your business.

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Stop Wasting People's Time - Epiphany Toilet - Episode 5 3:44

6+ y ago3:44

3:44

Want to know better ways to make content and promote content? Here are some ideas and tips to help you make content that your audience wants, because the last thing you want for your brand is to make your audience feel like you only waste their time with your content.

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"Your Business Won't Grow Without These Elements" - Car Ride Thoughts - with Jeremy Hicks 23:20

7y ago23:20

23:20

In this episode, Jeremy discusses two big things: 1) How the SEO game is the exact same strategy - just a different formula. 2) How you can never grow your business without BOTH a marketing and sales team. In the beginning, Jeremy gives a practical understanding of how marketing results are broken up into two strategies. From there, he shares why y…

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Epiphany Toilet - Ep 3 - "Tenacity verses Talent" 3:42

7y ago3:42

3:42

In this epiphany toilet episode, Jeremy talks about the differences between Tenacity and the difference between Talent. The reality is that you need both, but more often than not, some rely too heavily one side or the other. This is a great episode for anyone stepping into the workplace for the first time, starting a businesses, or trying to figure…

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Epiphany Toilet - Ep 2 - "Friggin Payless 5:06

7y ago5:06

5:06

In this epiphany toilet episode, Jeremy shares his thoughts on the recent Payless commercial and social experiment. Let's just say it wasn't very positive. Not because we're dogging their commercial. We're dogging their brand. Their brand that says "we give you a cheap experience for the 'quality' of our shoe." Take a listen, share some thoughts. B…

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"Bull crap - you DID grow your business with marketing" - Car Ride Thoughts - with Jeremy Hicks 7:03

7y ago7:03

7:03

You know what I hate hearing? The lie of businesses and organizations saying that they grew without any marketing. Do they even know what marketing is? It’s more than advertising. It’s more than flyers, businesses cards, social media and email. It’s your logo. It’s your tagline. It’s your description. It’s ever single piece of content you’ve ever m…

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Email Marketing Strategies in 2019 - Car Ride Thoughts - with Jeremy Hicks 15:03

7y ago15:03

15:03

Car ride thoughts - honest thoughts on email marketing. Whenever I hear about people buying list and sending out huge email blast, are usually cringe. I also tend to agree that email marketing is kinda dead. Not fully, but certainly harder than most other platforms that are out there. I ultimately believe that social media is the best place to inte…

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Epiphany Toilet - Episode 1 - R.O.I. verses R.O.T. 4:23

7y ago4:23

4:23

In this Epiphany Toilet episode, Jeremy discusses the differences between "Return-on-investment" and "Return-on-transaction." So many times, we just want the quick win and that the only way we measure it. Sometimes it takes longer, so you need shorter gains. Many times, this becomes a comparison between Branding and Selling. You always need to sell…