Insights into the world of professional services marketing, presented by Frank Lippert and Deirdre Gilmore. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.
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PSM Podcasts
In a world where the questions are coming faster than the answers and the questions that do get answered are mostly, wrong. So, we decided to take a crack at. This is a place where understanding is not an option.
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At PSM Digital Agency, we specialize in dental digital marketing designed to enhance your online visibility and connect with your community. Our team crafts tailored strategies that resonate with potential patients, making your services irresistible.
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PSM Quran Dhivehi Tharujama
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Joe and Jen Allen of Allen Safety LLC take their combined 40+ years of worker safety, OSHA, EPA, production, sanitation, and engineering experience in Manufacturing Plants including Harvest Plants/Packers, Case Readies and Further Processing Plants, Food Production Plants, Feed Mills, Grain Elevators, Bakeries, Farms, Feed Lots, and Petro-Chemical and bring you their top methods for identifying risk, preventing injuries, conquering the workload, auditing, managing emergencies and catastrophi ...
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The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAAS
Charley Tichenor
Lessons from a $1B+ Revenue DTC and eCom Facebook Expert. Broad since ‘18 Creator of PSM & 3:2:2 Method Founder: Disrupter School Partner: Underoutfit Investor: Obvi
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Join us at Hangar 46, the Air and Space Power Centre's podcast for the Royal Australian Air Force. Each episode has a different guest joining us in the hangar for a chat with our hosts and cohosts. Our team covers topics like international relations, technology, ethics, culture, emerging air and space power challenges and more. Please note: This podcast is recorded in a live operational hangar, background noises may occur.
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IGEL provides the next-gen edge OS for cloud workspaces. Their solutions offer you extreme CAPEX hardware cost savings, sharply reduced ongoing operating expenses, and a more secure and manageable endpoint management and control platform across nearly any x86 device. We will discuss the endpoint trends in the industry, IGEL updates, and general news. XenTegra is THE preferred IGEL partner
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Anchored by their 21st birthday and reflecting on their aspirations, our guest discusses how their perspectives on life and leadership have been framed, what critical life and leadership lessons they’ve learned, and what they would say today to their 21-year-old self.
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In this episode of The PSM Show, co-host Damion Morris welcomes Allison Tivnon, strategic advisor, author, and City Councilor for Beaverton, Oregon. Allison has spent nearly two decades guiding AEC firms through the complexities of marketing, planning, and leadership. Damion and Allison explore why so many strategic plans lose momentum after the re…
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This week on the PSM Show, we’re bringing back one of our most impactful episodes while Deirdre and Damion are out at Amplify AEC. Whether you lead interview prep or support it behind the scenes, this episode offers a powerful mindset shift: coaching is not about directing or fixing. It’s about creating emotional safety and helping people shine und…
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These 5 Chemical Hazards Are Anything But Basic 🧪
10:47
10:47
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10:47Chemical safety: sounds straightforward, right? You’ve got your SDS, PPE, and eyewash stations. But what happens when your team mixes, sprays, or supercharges those chemicals in ways the manufacturer never imagined? With a CHMM on the mic, this is part coaching, part humor, and 100% actionable. Key Takeaways – 1. The SDS might not be helpful based …
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Deirdre and Damion are both gearing up for SMPS Amplify, and with Damion serving as one of this year’s conference chairs, we’re giving them a little breathing room this week. In the meantime, we’re bringing back a listener favorite: “Finding Your Why & Trusting the Process: Rethinking Goals.” Originally released in February, it’s one of our top-per…
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Hangar 46: A Day in the Life at 1 Recruit Training Unit with Corporal Mikhayla Kiem and Corporal Jacob Adolph
37:22
37:22
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37:22Hangar 46: A Day in the Life as an Instructor at 1 Recruit Training Unit with Corporal Mikhayla Kiem and Corporal Jacob Adolph “Nine times out of ten, you already know this stuff. It's your bread and butter. So if you are thinking about it, back yourself.” Join us at RAAF Base Wagga with Corporal Mikhayla Kiem, Military Skills Instructor and Corpor…
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The Battle Between Food & Worker Safety: Pathogens Vs. PPE
14:12
14:12
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14:12Welcome to the cage match no one talks about—but everyone in food and meat production lives through. This week, Joe and Jen are tackling the heavyweight showdown between two giants in every facility: Worker Safety vs. Food Safety. Who takes priority when things go sideways? Who gets to call the shots when it’s time to shut it all down? And most imp…
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Your firm’s site greets visitors long before a proposal or a handshake. In this episode of the PSM Show, co-hosts Damion Morris and Deirdre Booth sit down with content strategist and copywriter Ben Culbreath to unpack what your homepage is really saying—and why that message may be turning prospects or future hires away. Ben shares field-tested ways…
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The Practice of Presence: Leadership That Sticks
40:31
40:31
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40:31Executive presence might sound like a buzzword, but in this episode of the PSM Show, Damion Morris and Deirdre Booth get to the heart of what it really means. They break it down into practical, learnable elements: composure, communication, and appearance. Through honest conversation and real examples, they show how presence is not about being polis…
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Hangar 46: Commodore Micheal Jacobson, CSM, RAN
37:13
37:13
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37:13Hangar 46: Commodore Micheal Jacobson, CSM, RAN "Instill the confidence in your very junior leaders, and you can only do that with trust.” Join us in the hangar as we chat to Commodore Micheal Jacobson, CSM, RAN, Director General Submarines, on resiliency, team work, and lessons for Air Force from a submariner. This episode is hosted by Group Capta…
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Preventing the Collapse of Safety & PSM Programs: What Domino Starts it All?
13:23
13:23
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13:23Allen Safety takes a deep dive into SOP (Standard Operating Procedure) reviews, the blurry overlap of responsibility between teams, and why most documentation isn’t as airtight—or as collaborative—as it should be. The hosts challenge listeners to reconsider how procedures are developed, who reviews them, and how safety personnel can truly become co…
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Award-Winning Leadership: Building Influence Without Losing Yourself
42:06
42:06
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42:06What does it take to lead with purpose, authenticity, and impact in the AEC industry? In this special episode of The PSM Show, co-host Damien Morris reflects on receiving the 2025 Leonardo Award from SMPS Los Angeles—a prestigious honor recognizing a career built on vision, creativity, and service. Joined by co-host Deirdre Booth, Damien shares the…
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Hangar 46: Group Captain Katherine Bennell-Pegg
42:30
42:30
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42:30“I think, you know, whether I’m wearing the blue astronaut flight suit, or the green Air Force flying suit, I’m really looking forward to serving my country” Join us in the hangar as we chat to Group Captain Katherine Bennell-Pegg, an Australian astronaut, and recently commissioned Royal Australian Air Force Officer, on astronaut training, her care…
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Mindset Shifts: From Marketing Manager to CMO
55:14
55:14
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55:14What does it take to move from marketing manager to CMO in the AEC industry? In this episode, we talk with Jennifer Haferbecker, founder of On Your Market Set Go, about the mindset shifts, strategic thinking, and evolving expectations that shape today’s marketing leaders. Jennifer shares how marketing teams can support firm growth, influence busine…
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Who told you?
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Career Anthropology and the Stories We Tell Ourselves
1:09:11
1:09:11
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1:09:11What if your biggest career breakthrough isn’t about a title or a checklist, but about learning to observe and adapt? In this episode, we talk with Joanna Kozłowski, strategist, coach, and founder of Resolute Consulting, about how to take charge of your own growth—even when no one’s handing you the playbook. Joanna shares what it means to become an…
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Most Facilities Underestimate This Key Safety Risk #safetytraining #safety
10:58
10:58
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10:58Does your facility use this tool that creates over-looked safety risks? Episode Summary: In this episode of Safe, Efficient, Profitable: A Worker Safety Podcast, Joe and Jen Allen put a spotlight om an overlooked source of workplace injuries: hose handling. While hoses are a staple tool across manufacturing, sanitation, and agricultural facilities,…
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Coaching the Coaches: Building Confidence Part 2
43:38
43:38
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43:38Coaching a team for interviews is about more than polishing presentations. It is about protecting confidence, creating emotional safety, and helping people show up as the best version of themselves. In this episode, Deirdre Booth and Damien Morris dive into how to coach the coaches by training leaders to give feedback that grows people instead of t…
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"Everything tells a story. Everything is there for a reason." Join us in the hangar as we chat to Mr Matt Anderson PSM, on his career, service, storytelling, and his time as Director of the Australian War Memorial. This episode is hosted by Air Commodore Michael Durant.
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Hangar 46: Aviators at Avalon International Air Show 2025
40:38
40:38
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40:38Hangar 46: Aviators at Avalon International Air Show 2025 "It's the best thing I've ever done" Join us at Avalon International Air Show 2025, as we swapped the hangar studio for the airfield and chatted to aviators across the Royal Australian Air Force. We caught up with Aircraftman Jacob Mercieca, Wing Commander Philip "Budgie" Parsons, Flight Lie…
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Don’t throw in the towel or give up on YOU before you press the Reset . This episode is applicable to EVERYONE, so please share once you have completely listened first. If you’re sick and tired of the repetitive happenings of life that seem to never change, stop and do something about it. Change your Reality by facing it head on but only in the Pow…
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Winning the Room: Interview Coaching That Connects
1:07:14
1:07:14
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1:07:14Let’s get real—shortlist interviews are high-pressure, high-stakes moments where everything you’ve built—your strategy, story, and team—comes down to one shot. In this episode, Damion Morris and Deirdre Booth unpack what it really takes to show up in the room and deliver. This isn’t a conversation about perfect slide decks or canned responses. It’s…
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Hot Work Toolbox Talk, But Make It 🔥 The Hot Work Safety Risks You're Not Addressing
10:33
10:33
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10:33In this episode we're picking the top hot work safety risks that we've encountered over our careers that can create the perfect storm for a fire event during hot work activities, with luck playing a major role in why some buildings are still standing. Give this episode a listen, and see if your facility has any of these hot work process management …
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Bold, Scrappy, and On Point featuring Nicole Posten
43:07
43:07
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43:07In this episode of The PSM Show, Deirdre Booth goes one-on-one with longtime friend and bold brand-builder Nicole Posten, founder and principal of On Point Architecture. Based in Mesa, Arizona, Nicole launched her firm while on maternity leave—baby on one hip, CAD drawings on the screen, and zero interest in playing it safe. Nicole brings the same …
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7 Career Lessons to Fast-Track Your Growth : Feat. Rachel Charlton
1:00:59
1:00:59
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1:00:59Success isn’t just about working hard—it’s about working smart. In this episode, Deirdre Booth sits down with Rachel Charlton, founder of Sticky Communications, to explore seven lessons she wished she had learned sooner in her AEC career. They break down the power of taking initiative, how to lead with purpose, and why understanding the why behind …
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Farm, Feed Lot & Feed Mill Safety: More Than Animal Handling & Moving Trailers
16:37
16:37
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16:37Working at Farms, feed lots, and feed mills. They are absolutely an "if you know you know" type work place, which can create some risks if that person becomes a new hire! In this episode, Joe and Jen skip right over some of the more "traditional" Hazards and move right to things that make you go "huh."🤔 This was a fun one to make- we hope you guys …
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Finding Your Why & Trusting the Process: Rethinking Goals for a Meaningful 2025
53:12
53:12
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53:12Sticking to goals is easy when motivation is high—but what happens when that initial spark fades? In the third installment of our goal-setting series, Deirdre and Damion explore how to stay connected to your goals by digging into the why behind them. They discuss the difference between setting goals for external validation versus personal fulfillme…
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#72 Electrical Safety: A Shockingly Fresh Take On Training, Programs & Inspections
11:02
11:02
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11:02We've all seen the boiler-plate electrical safe work practice & electrical awareness training. This isn't that. In this episode, we're challenging your program, what's covered in training, who gets training, and even your routine safety inspections to give you a fresh way to view electrical safety at your facility. If this helped you, please suppor…
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Hangar 46: Close Air Support with The Cove Podcast
55:10
55:10
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55:10"That’s what we’re all there for. We are a CAS team.” Join us in the hangar for the first ever collaboration episode between Hangar 46 and The Cove Podcast, as we chat to Weapons Systems Operator and recently qualified Fighter Combat Instructor Flight Lieutenant Pete, and Joint Terminal Attack Controller (JTAC) Troop Command Captain Craig Hogendyk,…
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Hangar46: Air Vice-Marshal Wendy Blyth, AM
40:09
40:09
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40:09"If we don't talk about it, then you don't know" Join us in the hangar for the first time in 2025, as we chat to Air Vice-Marshal Wendy Blyth, AM, on teamwork, navigating parenthood, and her transition from Head of Air Force Capability into Head Force Design. This episode is hosted by Group Captain Michael Sleeman, and co-hosted by Flight Lieutenan…
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Becoming vs. Achieving: A New Take on Goal Setting
44:04
44:04
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44:04In the second episode of our goal-setting series, Deirdre and Damion rethink traditional success by shifting the focus from achievement to transformation. Instead of chasing goals for the sake of external recognition, they explore how goals should serve as stepping stones toward personal growth. They introduce the NICE goal framework as an alternat…
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The Differences Between Us pt. 1 is an amazing outlook on the world around you in the trying Changing times. Eliminates confusion if you are confused. Part 2 next week.
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Trending Safety, EHS & PSM Risks Managers Must Mitigate in 2025
11:30
11:30
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11:30Where will the top safety risks and threats fall in 2025? Joe and Jen throw out their predictions for 2025. Let us know in the comments what your predictions are! 1. The Continuation of Key 2024 Trends into 2025 The episode kicks off with a reflection on 2024’s biggest safety and compliance trends, including the growing complexity of safety protoco…
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Boundaries They Set (You Must Know) The limits in life are either imprisonment or safety. A must hear to clear obstacles that are destroying who you really are.
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2024 Safety Wrap-Up: Top Safety Failures, Trends & Solutions
12:38
12:38
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12:38Join us for this 2024 worker safety trend wrap-up, where we're discussing the top worker safety gaps and opportunities we personally saw ourselves in the field as safety experts. Is this reviewing OSHA's list from Sept 2024? No. Is what we're listing possibly some of the root causes for why OSHA issued the citations they did? Maybe. Stick with us u…
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The Cost of Personal Agendas May Be Safety: BONUS Episode
3:32
3:32
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3:32This video is intended for educational purposes. Solutions offered are not designed to take the place of an attorney, career advisor, or medical professional, and should not be taken as legal, career, or medical advice. It is recommended that viewers consult a safety consultant, career advisor, medical provider or an occupational safety legal team …
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Season 3: Episode 1 - Rethinking Resolutions: From Hustle to Harmony
45:59
45:59
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45:59New year, fresh start? Maybe. But let’s face it: the pressure to set ambitious resolutions and overhaul your life on January 1st is overwhelming—and often counterproductive. In this episode, hosts Damion and Deirdre take a deep dive into the mindset shift we all need: moving from hustle culture to a life that’s fulfilling, intentional, and aligned …
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10 Proven Strategies for Dental Clinic Social Media Marketing Success
1:03
1:03
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1:03PSM Digital Agency is a leading name in dental clinic social media marketing. With tailored strategies for dental clinics, we ensure your practice stands out. From creating engaging content to running targeted ad campaigns, we offer solutions that yield measurable results.By PSM Digital
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It seems like there are people claiming to be "experts" everywhere- so how do you spot the true experts among all the noise? This video helps you identify exactly that with some red flags and key questions to ask then next time you hire a third party for PSM or Safety audits or training. This video is intended for educational purposes. Solutions of…
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Episode 277 - Passing the Torch: Reflections, Lessons, and a New Era for the PSM Show
29:00
29:00
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29:00This episode marks the transition of longtime co-host Frank Lippert as he steps away to focus on his role as Director of Strategy at Delve Underground. For the past three years, Frank has been a trusted voice for candid, honest conversations about leadership, marketing, and the human side of professional services. His reflections on this journey of…
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#67: Is Your Safety Culture Stressing Your Employees Out?
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14:09
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14:09Could something as simple as a microwave be driving up injuries at your manufacturing facility? We think it very well could be, but it goes deeper than that. It goes all the way to the culture and environment your employees are working in. Does your facility have any of these top risks that can drive up stress, and in turn risk of injury? Join us w…
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The struggles of life are so many and so diverse from one person to another , that at times it seems no one cares or understands. We go on , sometimes, in a world of confusion and disappointment while wondering if anyone cares. Our homes are falling apart without direction and as it seems at times, in free fall to destruction and that without hope.…
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#67 Safety Managers: Is it Time For A Job Change?
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10:16Its the holiday season, a dinner topic that may be brought up at a lot of tables centers around job and career changes. For safety managers, a driving force for contemplating a job starts with if they feel the company they work for doesn't have safety values that align with their own. Is it the company, or is it how the manager is presenting the co…
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Hangar 46: Sergeant Shard Malchow & Squadron Leader Joel Ingram
54:52
54:52
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54:52"Just believe in the work you've done" Join us in the hangar as Warrant Officer James Hood chats to Sergeant Shard Malchow and Squadron Leader Joel Ingram on endurance sports, resilience, comradery, and physical fitness. This episode is hosted by Warrant Officer James Hood
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Sometimes the way forward is to take a look at the road you have traveled so far. No matter how difficult or painful, to continue you must take time to Give thanks on where he has brought you from for the strength and Faith to go further. What has change you? Who have you yielded to? Where are they leading you? Then, as you take inventory over your…
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#66: Safety Training- Are You Overpaying For What You're Getting?
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13:08
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13:08In this episode, Joe and Jen dive deep into the world of training costs and provide practical insights on how to manage your facility’s training budget without sacrificing quality or compliance. From in-house vs. third-party training to hidden fees and travel expenses, they break down the key factors that can make or break your training program. As…
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Hangar 46: Air Vice-Marshal Glen Braz, AM, CSC, DSM
31:39
31:39
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31:39"Everything we have that is great, comes about because people contribute to that greatness. It doesn’t happen by accident. t happens because people decide to value add." Join us in the hangar as we chat to Air Commander Australia Air Vice-Marshal Glen Braz, AM, CSC, DSM, about his career, his role, and the warfighter mindset. This episode is hosted…
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The Real Cost of Work Place Injuries: What You're Not Calculating
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14:10In this episode, Joe and Jen cover all of the tangible costs of an injury, but dive deep into the intangible costs that injuries bring that are typically not calculated. These underlying costs can cause the start of a cycle that can end up repeating for years to come. Is your business in one of these cycles? Episode summary below: Cost of Workplace…
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In this episode, Joe and Jen debate if making changes based on ergonomic evaluations are worth the money, and how to get a return on any ergo projects. If you're wondering if JHAs, JSAs, and Ergo assessments are worth the time and effort, this one is for you! Key Takeaways: Ergonomics Is Often Overlooked: When businesses are under pressure, ergonom…
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Episode 276 - Crafting Success: Uniqueka Walcott on Branding and Career Mastery
58:39
58:39
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58:39In this episode, Deirdre sits down with Uniqueka Walcott, a renowned writer and speaker, to discuss personal branding, career ownership, and workplace culture. Known as the "Billion Dollar Bid Writer," Uniqueka shares her journey of crafting a strong personal brand through strategic communications and offers insights from her experience to help ind…
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Hangar 46: Chief of Air Force Air Marshal Stephen Chappell, DSC, CSC, OAM
26:06
26:06
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26:06“It’s the ability for our aviators to do that repeatedly and they do. Year in. Year out. Doing the ordinary things extraordinarily well.” Join us in the hangar as we chat to Chief of Air Force Air Marshal Stephen Chappell, DSC, CSC, OAM, about his first 100 days, his intent, and vision. This episode is hosted by Group Captain Michael Sleeman and co…
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