Successful business leaders have discovered that in order to make their businesses work they need to “humanize” every aspect of their business. Humanizing P.R.O.F.I.T. takes the emphasis solely off of the currency exchange and creates a much more powerful human transaction that permeates through every part of the business.
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Opporunity Podcasts
Craig Poole and Dan Hoch talk to Toni Reece about the strategies behind the fantastic growth the DoubleTree by Hilton Reading, is experiencing. It’s about the alignment of people, growing the business has to include growing the employees. Moving people out of their comfort zones, giving them more freedom to be innovative. This episode shines a spot…
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Right now in our communities, our most vulnerable people are being given 30 day notices to vacate their apartments. The wave of homelessness is expanding beyond our comprehension. In this episode, Craig Poole, driven by his high level of empathy and concern for those who are being marginalized, uses his voice to become their voice for hope. Craig s…
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Craig Poole and Dan Hoch join Toni Reece in a conversation about the power of an employee feeling valued, their work valued and their role in your company valued. Understanding their value directly impacts the quality of their work. Listen to this important conversation about self-worth, feeling valued and how it all ties together into Humanize P.R…
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"Everyone here is Santa Claus!" - Craig Poole talks about Wonderment.
20:38
20:38
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20:38Craig Poole joins Toni Reece and Dan Hoch to share his thoughts on the "Wonderment Principle". This strategy not only applies during the holiday season but is incredibly effective all year round. At the end of this episode you will be asking yourself "Where are we applying wonderment?" Enjoy!
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It's not a SALES Call, it's a conversation! Meet Margaret Morgan and Madison Arters!
23:29
23:29
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23:29Toni Reece is joined by Dan Hoch, Margaret Morgan and Madison Arters in this special episode of Humanize Profit. Madison and Margaret work in the Sales Department of the DoubleTree by Hilton Reading, but this conversation isn't about Sales, it's about the experience. Their experience in the world of hospitality and why they do what they do. What mo…
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Came to Visit and Made a Film - Part 2 - An interview with Kyle Allison
19:40
19:40
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19:40Kyle Allison shares with Toni Reece and Dan Hoch his journey to making a documentary about the DoubleTree by Hilton Reading. Kyle wanted to learn the secret to this hotel's success and their consistent honor of being the #1 DoubleTree worldwide. He came to visit the hotel, meet Craig Poole, the General Manager, interviewed employees and made a movi…
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What is a comfort zone? Meet Kyle Allison!
26:52
26:52
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26:52Meet the newest member of the DoubleTree by Hilton, Reading, Kyle Allison. Kyle talks to Dan Hoch and Toni Reece about how he lives outside of his comfort zone constantly and what that has done for his career. As part of the strategy of Humanizing Profit, Kyle’s experience touches on the power of resilience and bouncing back as well as having the f…
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Engagement vs. Directives - Establishing Standards of Excellence!
14:18
14:18
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14:18Dan Hoch, Director of Business Development, The DoubleTree by Hilton, Reading, joins Toni Reece this week to talk about excellence! Most times standards of excellence come from the top down as directives. Humanizing P.R.O.F.I.T. turns that on its head and allows for multiple people at the point of impact gathering feedback to assist in creating and…
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Optimism and Connections - Sales Amid COVID-19
15:25
15:25
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15:25Rich McCadden, Director of Room Sales for the DoubleTree by Hilton Reading, joins Toni Reece to share his story of resilience, optimism and staying connected to support during COVID! Rich talks to Toni about what it was like to start a new job, build new sales relationships and how even rejection looked and felt a little different during COVID-19.…
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In this episode, Toni Reece is joined by Dan Hoch, Director of Business Development for the DoubleTree by Hilton, Reading. Dan talks to Toni about his own experience of moving from a self-centered approach to leading (ticking the boxes of things to get done) to a selflessness approach to leading. Dan knew he wasn't happy or effective in his positio…
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Toni Reece talks to Dan Hoch, V.P. of Business Development and Nate Rothermel, Artistic Director, both from the DoubleTree by Hilton, Reading about honoring the guest and providing joy through the creation of an immersive performance experience. Listen as they describe taking the guest experience and creating moments of delight and surprise. Innova…
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In this episode Toni Reece speaks to Craig Poole, President of Reading Hospitality Management, LLC, and Steve Bonner, V.P. of Food and Beverage at the DoubleTree by Hilton Reading about merging their collective businesses during the pandemic. It was about acquiring, aligning and creating a partnership that has become a win/win for the hotel and the…
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Craig Poole - It's Spring Training and Pre-Season - Let's work to get the team ready!
12:44
12:44
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12:44Craig Poole, President of Reading Hospitality Management LLC, and General Manager of DoubleTree by Hilton Reading, joins Toni Reece in this episode to share his wisdom regarding getting your pros ready to be better than ever. Your leaders and managers are coming out of a global pandemic, coaching and leading is the way forward. They are already the…
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The Value of Care and the Human Transaction!
9:03
9:03
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9:03Chassiti Anderson, General Manager of the DoubleTree by Hilton Reading, shares her personal stories of the value of caring for each other and how that human transaction creates a win/win for both the hotel and the community it serves.
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We are back and on fire with innovation! In this episode Dan Hoch, Director of Business Development for the DoubleTree by Hilton Reading, PA talks to Toni Reece about Humanizing Profit as it applies to Innovation. Innovation as a strategy during COVID brought fresh ideas and profitable business to the hotel and the community.…
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Humanize Profit - How can I humanize profits when there are no profits?
9:35
9:35
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9:35This episode is all about answering your questions. Craig Poole answers questions such as "How do you humanize profits during a pandemic when there are no profits?; "How will our actions turn into a profit?"; What do my employees need to learn or do in order to make a future profit?". Keep your questions coming and make sure you subscribe to our po…
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Humanize Profits - This is YOUR superpower.
13:34
13:34
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13:34Today is the time that people are more important than profits. This is what Humanizing Profit is all about. Listen, as Craig Poole talks to Toni Reece about how the strategy of humanizing profits has helped him to keep a sustainable business during a pandemic. Craig also shares the first step that businesses must take now to implement a culture of …
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"We need to spend more time with our people and learn who they are!" - Craig Poole, President of Reading Hospitality. Craig talks to Toni Reece about a new way to drive community, effective communication and a sense of belonging in the workplace. It's all about creating a Table 45! Listen as Craig describes this approach to Humanizing Profit!…
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Humanize Profit - Humanizing Performance Reviews
6:54
6:54
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6:54What would it be like to give a performance review to your wife, husband or partner? Craig Poole, President of Reading Hospitality, gives a mock review to his wife (no not his real wife)! This is a powerful example of what we want to stop doing during an employee performance review and think about how we can humanize the future of performance revie…
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Humanize Profit - Resistance versus Resilience.
8:44
8:44
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8:44In this episode of Humanize Profit, Craig Poole, President of Reading Hospitality, talks about the need for strong performance management in order to succeed with humanizing profit. When an employee moves more into resistance and become less resilient, it impacts leadership, quality, team performance and ultimately profit. Craig shares his experien…
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"Success isn't all about us, it's about all of us!" - Craig Poole, President, Reading Hospitality. In this episode Craig shares specific strategies around humanizing profit that drive higher standards and great value. Craig talks about purpose and selflessness and that YOU have to realize that it's not just about your success, it's about all of our…
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Humanize Profit - It's not an afterthought!
12:14
12:14
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12:14In this episode of Humanize Profit. Craig Poole speaks about the danger of trying to put "fixes" in place to ease a burned out workforce or placate employees with pizza parties or ice cream shops. Humanizing Profits is not an after thought, it is a strategy that needs to be implemented upon hiring and developing a culture that not only is sustainab…
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Humanize Profit - Sowing and Reaping - The CARE Closet
8:58
8:58
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8:58Craig Poole shares the story of how a simple idea of opening a CARE closet in the hotel has created a heart connection driving increased business. "Help people know matter where they live, we are not just helping you we are helping the world one transaction at a time" - Craig Poole Craig shares his powerful strategy behind Humanize Profit and how t…
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Humanize Profit - Happiness as a strategy to making a profit!
8:50
8:50
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8:50Fresh off of receiving the highest award given within the Hilton world - The Connie Award winning Craig Poole speaks to Toni Reece about Happiness as a key strategy to making a profit. "We hire happy." - says Craig. Craig Poole shares a great strategy in this episode that fits all industries!
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Humanize Profit - Construction and Hospitality Share The Same Culture!
19:05
19:05
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19:05Barry Schlouch, President and Co-Founder of Schlouch Incorporated, joins this episode of Humanize Profits. Craig and Barry are in two entirely different industries yet share the same culture. This episode crosses all industries and sheds light on strategies that not only lift people within their organizations to be the best they can be but also dem…
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Humanize Profit| Performance + Experience = PROFIT
7:58
7:58
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7:58Craig Poole talks to Toni Reece about the power in visualizing performance to ensure a great experience for both internal and external customers!
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Humanize Profit - Transactions are key drivers to impacting profit!
6:03
6:03
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6:03Craig Poole talks about driving human transactions from the top down. Human Transactions are at the heart of all businesses.
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Humanize Profit - Innovation and Imagination's impact on profit!
8:36
8:36
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8:36Craig Poole talks about the innovative thinking he and his team use to utilize and maximize space and dining in the Hotel. They are turning the lobby into a pop up restaurant to accommodate guests before a big show!
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Humanize Profit - Freedom is what makes the money!
12:15
12:15
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12:15The fourth element of the powerful acronym and strategy P.R.O.F.I.T. Craig Poole talks about the super power of Freedom. "Happiness and hope come from Freedom. Business and personal life can be better when you are free." This is important information that will help your business be more profitable.
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Humanize Profit - Great opportunities come from immediate action!
9:16
9:16
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9:16Craig Poole shares the third point in the strategy of P.R.O.F.I.T. - Opportunity. He asks you the question - Are you dancing with the elephants? It's a story about how people get stuck in their success and then do not see the other opportunities that are available to them. Powerful messages that are all about Humanizing Profit!…
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Humanize Profit - Craig Poole talks about the power of being resilient!
9:36
9:36
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9:36The end game is PROFIT the strategy lies within the acronym of the word P.R.O.F.I.T. In the first six episodes, Craig Poole, breaks down the meaning of each component of this acronym. In episode 3 he defines "resilience". Craig shares a real life story in this episode about how a member of his leadership team needed to change his mindset, learn to …
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Humanize Profit - Craig Poole tells a story about performance and profit!
13:06
13:06
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13:06Craig Poole breaks down the powerful acronym P.R.O.F.I.T. as his winning strategy. In this episode he tells a story about three cooks, their performance, freedom and creativity. It begins not in the kitchen but in his office. Listen as he connects their performance and thinking differently to profit.…
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Humanize Profit - Premiere Episode with Craig Poole
21:07
21:07
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21:07Craig Poole talks to Toni Reece about his powerful strategy that has kept him at the top of his game for 50 years in the hospitality business. This is the premiere episode of Humanize Profit! This podcast series is for all business leaders across any industry who want to take their companies to compete with the best of the best using their most pre…
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