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B2B has the potential to be electrifying. But… The industry is paralysed by a culture of conservatism. Scared stiff in a straitjacket of rational ideas. It’s time for change. It’s time to make B2B marketing visceral. Join Benedict of alan. agency as he uncovers and explores the truth with leading B2B marketers. Ready to provoke the truth? Get in touch at alan-agency.com. Hosted on Acast. See acast.com/privacy for more information.
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People of Queen's

People of Queen's

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Discover the lives, stories and people of Queen's University in Kingston Ontario, Canada. This podcast features deep conversation, craft beer and light-hearted humor with a different guest every episode. Support this podcast: https://podcasters.spotify.com/pod/show/mario-a/support
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At the Hurdy Café you will find an hour of interviews, music and camaraderie all dedicated to that magical instrument, the hurdy gurdy. I’m Ryan and I’ll be your host along this crazy adventure through the land of the wheel fiddle. So strap in and let’s see what’s cranking in the Hurdy Gurdy Community today.
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The Laverne Cox Show

Shondaland Audio and iHeartPodcasts

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Years ago, a therapist said in our very first session that there are only two things that we can truly control in our lives - our own perception and our own behavior. That's it. Nothing more than that. Each week, The Laverne Cox Show will feature intimate conversations with folks who help me to see and think differently so that maybe I can act differently. It is my hope that this becomes a place that fosters perspectives that might inspire new behavior in each of us, which in turn gets us cl ...
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My Queer Museum

Roni Guetta & David Sheppeard

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A collection of stories and objects that won't end up in a traditional museum! David Sheppeard and Roni Guetta interview some of their favorite queer people in Brighton and Hove about the objects they would put in a Queer Museum if there was one. A collection of personal stories, crucial historical moments for the LGBTQ+ community, political and personal struggles, are told through loved objects and memorabilia.
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Our Voices on The Yard is a celebration of Black voices of The Juilliard School, their passion, contributions and sacrifices. Through our lens, we explore the historic intersection of Black art, culture, faith and activism in our communities and beyond, while sharing the triumphs and struggles of the extraordinary Black. Hosted by Juilliard Drama Division alum, Denise Woods, Our Voice on The Yard prides itself on authentic, no-holds-barred conversations with former and current Juilliard stud ...
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In this episode of B2B Marketing: The Provocative Truth, Benedict speaks with Nick Rose, Head of Brand Marketing and Digital Communications at Linklaters, to unpack the complex (and often misunderstood) relationship between personal and corporate branding in professional services. From law firm conservatism to the growing influence of digital-nativ…
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Are marketing personas as we know them extinct? Or do we just need to change the way we understand them? David Keene, Wipro's CMO, has the answers. In this episode of B2B Marketing: The Provocative Truth, host Benedict Buckland speaks with David about what brand building should really look like for B2B marketers in 2025, from establishing a focused…
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In this episode of B2B Marketing: The Provocative Truth, host Benedict Buckland speaks with Dan Roche, CMO of Workbooks CRM, to uncover the uncomfortable truth about conservative B2B marketing. Dan shares candid insights from running bold campaigns, including a Minions partnership at SCORO and the provocative "No Bullsh*t CRM" campaign at Workbooks…
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In this episode of B2B Marketing: The Provocative Truth, Benedict is joined by Joel Harrison, Editor-in-Chief and co-founder of B2BMarketing.net, the leading community for B2B marketers, to explore the shift from lead generation to growth marketing, drawing insights from B2B Ignite, their flagship event. He challenges the ambiguity of "growth marke…
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Iconic Brighton DJ duo, Wildblood and Queenie, share some stories from their queer life in Brighton. Partners in life and music, Wildblood and Queenie takes us on a journey through the gigs they’ve played, the club nights they’ve created, the ins and out of lesbian intrigue, bongos playing, radio shows, love on the scene and beyond, and their renew…
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A decade ago, Laverne Cox burst on to the scene with her role as Sophia Burset on Netflix’s “Orange is the New Black,” becoming the first openly transgender actress to be nominated for a Primetime Emmy Award in an acting category. This month, Laverne stars in the Netflix film “Uglies,” a dystopian story set in a future society where everyone underg…
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In this episode of B2B Marketing: The Provocative Truth, Benedict is joined by Kayleeann Maritz to define marketing's role in shaping commercial strategy. Kayleeann makes the compelling case for over investment in tier two accounts and provides multiple practical tips for how marketers can transform lead generation. Tune in to learn how a diversifi…
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Hi, Laverne Cox Show fans! Today we bring you an exclusive listen to Laverne’s conversation with mental health guru Jay Shetty on his podcast, On Purpose. Check it out to hear Laverne discuss unresolved trauma, rewiring your brain, and more. See omnystudio.com/listener for privacy information.By Shondaland Audio and iHeartPodcasts
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In this episode of B2B Marketing: The Provocative Truth, Benedict is joined by Katrina Nichols to interrogate Linkedin as a platform. Katrina eviscerates much of the received wisdom about what works on Linkedin and advocates for a rebalance from influencers to evangelists. Tune in to hear a progressive perspective on how marketers can get value thr…
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In this episode of B2B Marketing: The Provocative Truth, Benedict is joined by Efi Naskou to discuss how misconceptions about D&I are holding B2B brands back. Efi challenges the sentiment behind the finding that B2B leaders don't think D&I is an important part of brand's narrative, making the case for a more nuanced and progressive approach. Listen…
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In this episode of B2B Marketing: The Provocative Truth, Benedict is joined by Kate Cox to discuss how B2B sales models need to be reimagined as the purchase decision evolves. Kate provides a detailed analysis of the changing buying dynamics and convincingly makes the case for marketing to have jurisdiction over critical early sales activities. Lis…
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In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Haralds Gabrans Zukovs to discuss how complex B2B products require sophisticated strategies and solutions. B2B products and services are oftentimes much more complex than many of our B2C counterparts. And even within B2B, some offerings are particularly complicated. Th…
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In this episode of B2B Marketing: The Provocative Truth, Benedict is joined by Will Sturgeon to discuss how marketing needs to adapt to make better use of specialists. In a B2B marketing team, it’s crucial to have a well-rounded group that can tackle a variety of challenges that may come. Each individual needs to bring a unique skill set in order t…
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In this first episode of B2B Marketing: The Provocative Truth in 2024, Benedict speaks to Chris Wade about how maturing B2B organisations need to adapt. As a company grows and establishes itself firmly in the market, it can be easy for it to fall into an all too comfortable pattern. Once business settles into a groove, it can become hard to make ch…
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Benedict Buckland of alan. agency moderates PANEL: Marketing + Sales A Winning Combination? Thank you to everyone who attended the session! Benedict was joined by our lovely panel: - Tom Boston, Brand Awareness Manager at Salesloft - Julia Pikes, Senior Marketing Director, EMEA at Hubspot - Thomas Van der Staaij, Senior Marketing Manager at AWS - F…
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We brought the podcast to you LIVE from the B2B Marketing Expo at the ExCeL London! Thank you to everyone who attended the session! Benedict is joined by our distinguished panel: - Áine Bryn, Partner & CMO at Marsh McLennan UK - Craig Welch, SVP, Head of Research Marketing at Elsevier - Gonzalo Garcia Villanueva, Global CMO at NielsenIQ You can fin…
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In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Paul Afshar to discuss the practicalities of using AI in B2B marketing. AI has been at the forefront of everyone’s minds in the B2B marketing space. Even on this podcast, there has been much discussion about how AI has the potential to completely reinvent the industry.…
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Larger than life fashion journalist, stylist, creative director and editor André Leon Talley passed away unexpectedly on January 18, 2022. In this episode of love, respect, admiration and reflection, Laverne and her exceptional guests remind us why the world, the fashion world in particular, will miss the late great André Leon Talley. Iconic fashio…
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