Best OneScreen.ai Podcasts (2025)

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Landing Page First, Ads Second (with Tas Bober) | Ep. 25 37:04

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2d ago37:04

37:04

When campaigns launch, landing pages often come last on the list. But what happens if you flip the process? In this conversation, Charlie Riley welcomes Tas Bober, founder of The Scroll Lab and a landing page expert who’s worked on hundreds of B2B SaaS sites. ㅤ Tas explains why the landing page should be the hub of any campaign—whether it’s digital…

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Breaking Patterns and Owning the 95% (with Madhav Bhandari) | Ep. 24 23:04

10d ago23:04

23:04

Brand marketing isn’t just a channel—it’s the moat. In this conversation, Charlie Riley sits down with Madhav Bhandari, Head of Marketing at Storylane, to unpack how a fast-growing demo automation platform built more than half its pipeline from brand alone. ㅤ Madhav shares how Storylane moved from 12 to 40 annual events, leaned into the “95-5 rule,…

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Winning the Visibility Battle in LLM Search (with David Kirkdorffer) | Ep. 23 31:03

17d ago31:03

31:03

Marketing teams are struggling to stand out in a world where old playbooks no longer deliver. In this episode, Charlie Riley and Greg Wise talk with David Kirkdorffer about the urgent shift marketers face as large language models become a new venue for brand discoverability. David shares why he believes AI visibility is the next frontier, how out-o…

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90% of Attribution Tech Is Theater (with Pranav Piyush) | Ep. 22 34:57

24d ago34:57

34:57

Greg Wise and Charlie Riley welcome Pranav Piyush, CEO of Paramark, for a brutally honest conversation about marketing measurement, attribution myths, and why most dashboards should be deleted. ㅤ Drawing from experience at Dropbox, Pilot, Magento, and Bill, Pranav outlines what’s broken in traditional analytics—and why a statistical foundation is n…

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Brand Is a Long Game—Here’s How to Win It (with Jennie Kaylie) | Ep. 21 25:01

1M ago25:01

25:01

Is your brand ready for the holiday season—or stuck in the same old cycle? ㅤ In this episode, Charlie Riley and Greg Wise sit down with Jennie Kaylie, CEO of Rock the Brands, to explore the shifting dynamics of DTC branding, where even the most performance-driven marketers are now investing in sonic logos, creator partnerships, and emotional value.…

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Going Where the Fish Are (with Jonathan Gandolf) | Ep. 20 29:38

1M ago29:38

29:38

Charlie Riley and Greg Wise sit down with Jonathan Gandolf, co-founder of The Juice and CEO of AudiencePlus, to rethink how B2B marketers allocate their chips. They challenge the “publish five blog posts or else” mindset and argue for “one really good blog post” paired with a laser-focused distribution strategy. From blending digital content with o…

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Don’t Be Clever, Be Clear—The Real Out-of-Home Strategy (with Matthew Sciannella) | Ep. 19 29:57

2M ago29:57

29:57

Charlie Riley welcomes Matthew Sciannella, Senior Director of Demand Gen at Refine Labs, for a refreshingly sharp conversation on why out-of-home advertising is making a serious comeback. They explore why now is the time to zag instead of zig, how SaaS brands often miss the mark by being too clever, and what B2B marketers can learn from law firms a…

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This Isn’t Your Grandmother’s Direct Mail (with Mike Gunderson) | Ep. 18 25:28

2M ago25:28

25:28

What happens when high-growth startups hit the ceiling with digital? They turn to the physical world. In this episode, Greg Wise and Charlie Riley sit down with Mike Gunderson, founder of Gundir and PostReminder, to explore why more marketers are rediscovering direct mail. Mike shares how he grew his agency from solo consultancy to a 30-person team…

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Why 95% of Your Buyers Aren’t Ready Yet (with Jonathan Bland) | Ep. 17 28:52

2M ago28:52

28:52

Marketing leaders today are facing rising CAC, shrinking budgets, and pressure to prove short-term results. In this episode, host Charlie Riley and co-host Greg Wise sit down with Jonathan Bland, co-founder of Omni Lab Consulting, to break down what’s keeping B2B SaaS marketers up at night. From the dangers of short-termism to why only 5% of your b…

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Jay Schwedelson on Email Myths, Fake Ads, and Marketing in a Mess | Ep. 16 28:56

2M ago28:56

28:56

Attribution is broken. Email gets too much credit. And fake out-of-home ads? They're everywhere. On this episode of Beyond the Billboard, host Charlie Riley and co-host Greg Wise sit down with Jay Schwedelson for an unfiltered look at what's working (and what's not) across marketing channels today. Jay, known for his email marketing expertise and o…

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Are You Pissed at the Quality of Your Inbound Leads? (with Kathleen Booth) | Ep. 15 32:43

2M ago32:43

32:43

Feeling the pressure to deliver short-term results, while knowing brand matters more than ever? Join hosts Charlie Riley and Greg Wise as they talk with Kathleen Booth, who brings the perspective of a startup marketer and agency founder turned SVP of Marketing and Growth at Pavilion. Kathleen shares her journey from international development to lea…

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Brand Is Intentional: Planting a Stake in the Ground (with Elaine Zelby from Tofu ) | Ep. 14 31:24

3M ago31:24

31:24

Welcome to episode 14 of Beyond the Billboard, hosted by Greg Wise and Charlie Riley. In this episode, Greg and Charlie are joined by Elaine Zelby, who describes her background as “extremely random and non-linear,” sharing insights from her journey through engineering, enterprise software, Slack, venture capital, and now co-founding Tofu. Elaine op…

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Test, Measure, Win: Out-of-Home Results for B2B Brands with Rob Biederman of Asymmetric | Ep. 13 21:26

3M ago21:26

21:26

A new era is unfolding in brand marketing as Greg Wise and Charlie Riley sit down with Rob Biederman of Asymmetric. As digital marketing becomes crowded and returns diminish, Rob reveals why B2B and B2C brands are rediscovering the real-world impact of out-of-home strategies. The conversation traces Rob’s experience as co-founder of Catalent, his p…

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The Billboard You Can Pick Up: Packaging as Brand Experience (with Aaron Keller, Capsule) | Ep. 12 28:59

3M ago28:59

28:59

Aaron Keller didn’t hold back. In this episode, Beyond the Billboard co-hosts Charlie Riley and Greg Wise sit down with the Capsule co-founder to dissect the human and economic layers of brand. Aaron lays out a philosophy grounded in the idea that “brands are living members of our community”—containers of trust and meaning that shape culture and be…

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Brand Systems That Actually Work" with Dmitry Shamis, OhSnap! : 11 26:17

3M ago26:17

26:17

What happens when a creative leader builds a system that powers 30,000 web pages—without a single developer? Charlie Riley welcomes Dmitry Shamis, former global head of brand and creative at HubSpot and now co-founder of the brand agency OhSnap! They unpack why creative is making a comeback, why brand shouldn’t be a bottleneck, and how to build sys…

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How Out-of-Home Advertising Made ClickUp a Household Name w/ Melissa Rosenthal : 10 25:52

4M ago25:52

25:52

What happens when you blend creativity, strategy, and relentless execution? Greg Wise welcomes Melissa Rosenthal, Co-Founder of Outlever, to explore the real-world meaning of brand and how media and marketing collide. Melissa shares her journey from shaping BuzzFeed and Cheddar to leading marketing at ClickUp, where bold out-of-home (OOH) campaigns…

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Brand Is a Business Pillar, Not a Marketing Expense - Bill Kenney from Focus Lab : 9 32:23

4M ago32:23

32:23

Brand isn’t just a logo or a marketing line item—it’s the foundation of your business. In this episode of Beyond the Billboard, host Greg Wise sits down with Bill Kenney, CEO and partner at Focus Lab, to unpack what it really means to build a brand that sticks. Drawing from 15+ years leading a B2B branding agency, Bill explains why brand is not a m…

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Not Every Campaign Wins And That’s Okay with Daniel Weiner from "You Should Talk To": 8 26:25

4M ago26:25

26:25

Independent agencies are thriving in a tough economy—but not for the reasons you might expect. Hosts Charlie Riley and Greg Wise sit down with Daniel Weiner from "You Should Talk To" to explore why nimbleness and speed give smaller agencies a real edge. Daniel shares sharp insights into what brands often misunderstand about agency relationships and…

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BRAND & PERFORMANCE UNITE! Upstart’s Chantelle Rapport on Merging Creativity, Data & Every Customer Touchpoint : 7 27:35

4M ago27:35

27:35

In this episode of Beyond the Billboard, hosts Charlie Riley and Greg Wise welcome Chantelle Rapport, CMO and EVP of Growth at Upstart, to discuss the evolving landscape of brand and performance marketing. They explore how brand extends beyond marketing campaigns to encompass every customer touchpoint, why the separation between brand and performan…

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Why Brands Are Wrapping Delivery Cars And How You Can, Too - With James Heller From Wrapify | 6 28:05

5M ago28:05

28:05

“Mobile ads with real-world measurement.” That’s the core of what James Heller created with Wrapify, the out-of-home platform that wraps rideshare and delivery vehicles in brand messaging — and makes it measurable. In this episode of Beyond The Billboard, Greg Wise, Co-founder of OneScreen.ai, and Charlie Riley, OneScreen’s Head of Marketing, talk …

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The Myth of Brand vs. Performance with Preston Rutherford, Co-Founder of Chubbies | 5 35:32

5M ago35:32

35:32

Brand is not simply a logo. It’s the irrational reason people choose you over your competition. That’s the mindset Preston Rutherford brings to Beyond the Billboard in this informative conversation with hosts Greg Wise, Co-founder of OneScreen.ai, and Charlie Riley, OneScreen’s Head of Marketing. Preston—widely followed on LinkedIn for his brand-bu…

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Tracking Isn't Everything: Prioritize Brand - Mandy Thompson | 4 17:05

5M ago17:05

17:05

In this episode of Beyond the Billboard, Charlie Riley from OneScreen.ai dives deep into brand marketing and the often-overlooked potential of out-of-home (OOH) advertising. Joined by Mandy Thompson, CEO of Digital Reach and the Nonprofit TechShop, they dissect marketers' common misconceptions about brand marketing, discuss the crucial role of awar…

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Creative First: Winning OOH Campaigns Start Here | 3 19:36

5M ago19:36

19:36

In this episode of Beyond the Billboard, hosts Greg Wise and Charlie Riley from OneScreen.ai explore creativity's pivotal role in crafting successful out-of-home (OOH) advertising campaigns. They discuss how the planning process intertwines with creative strategies, share insights on optimizing messaging for different formats, and explore innovativ…

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Exploring the Creative Possibilities of Out-of-Home (OOH) Advertising | 2 19:51

5M ago19:51

19:51

In this episode of Beyond the Billboard, hosts Charlie Riley and Greg Wise break down the evolving landscape of out-of-home (OOH) advertising. They go beyond traditional billboards to discuss diverse formats, creative applications, and strategic uses of OOH media in modern marketing campaigns. Best Moments (01:10) The definition and scope of OOH ad…

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Marketing Starts from Within: Selling Ideas to Internal Stakeholders | 1 17:04

5M ago17:04

17:04

In this episode of Beyond the Billboard, hosts Charlie Riley and Greg Wise discuss the power of internal marketing—why it's essential for marketers to master the art of selling ideas inside their organizations before launching them externally. Best Moments (01:02) Why internal marketing is crucial in out-of-home (OOH) advertising (01:47) The best m…

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Introducing Beyond The Billboard 1:15

6M ago1:15

1:15

OOH marketing is one of the most misunderstood channels in advertising. Some think it’s just old-school brand awareness, others aren’t sure how to measure it, and many don’t realize how targeted, data-driven, and performance-focused it can be. Hosted by Greg Wise and Charlie Riley, Beyond the Billboard is the podcast that explores how brands are us…

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Training Idea Puppies 19:28

3y ago19:28

19:28

Jeanne's guest, Jenn Steele, CEO of Kissmetrics, has come up through the ranks and been at every level at companies. As a new CEO, she remembers being the marketing manager and wrangling the idea puppies. She recalls that these CEOs with free-flowing ideas were a lot of fun, but without a bit of training, the Idea Puppies would be set loose to try …

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7 Tips for Hiring Managers 19:59

3y ago19:59

19:59

Jackie Ferguson, Talent Acquisition Specialist at OneScreen.ai, has a few tips for hiring managers to help them fill a pool with better candidates and retain them after you get them! She joins Jeanne for this episode of Table Fries, 7 Tips for Hiring Managers. 1. Be flexible. People looking for a new position usually work elsewhere and have to cond…

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You Can’t Become Independent Living Under Your Parents’ Roof 19:14

3y ago19:14

19:14

Meher's guest is Kajol Chandawalla who is a Customer Success Manager at OneScreen.ai and a pharmacist. That's an unusual combo. She tells us why OneScreen is so different, what her grandmom taught her that has stuck, as well as a reminder to younger people claiming to be independent while still living at home. It just doesn't work that way. Meher a…

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Live Each Day the Best You Can and Play the Ukulele 14:25

3y ago14:25

14:25

Meher's guest, Priyanshi Sharma, Media Operations Manager at onescreen.ai says her idea of success for every campaign is when any of her (onescreen.ai) clients post the campaign pictures, the proof of performances that they build together on their social media, actually quite literally promoting all of what they do here and being happy about what t…

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Public Relations is More Than a Bunch of Press Releases 31:13

3+ y ago31:13

31:13

Public relations is actually about trying to get conversations going, and actually being able to elevate things that are going on in your organization. That may be external and may be internal. Table Fries host, Jeanne Hopkins says, "One of the things that I really enjoy about BroadPR is it's not just a bunch of press releases. It's the relationshi…

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Finding her cup of tea - Business Development & Operations 19:53

3+ y ago19:53

19:53

Meher's guest is Visishta Challa, Operations Manager at OneScreen.ai. You'd never know she made such a shift in her path. She says, "Why did I choose engineering? I'm a computer science engineer. And I feel so bad for that because I always wanted to learn management administration skills. I always wanted to be in business management. But my dad wan…

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Don’t Step on the Roses While You’re Looking at the Weeds 18:59

3+ y ago18:59

18:59

This week, we join Jeanne for a special behind-the-scenes look at the most important and sometimes forgotten, side of business; satisfying customer demand. With her guest, Jaclyn Giordano, we can learn about the tools needed to get your message across and satisfy your customers' needs. But while you're being the superhero your customer needs, you a…

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Complete Your Kathak, and Don’t Come Back Halfway 19:07

3+ y ago19:07

19:07

Meher's guest, Devashri Kapade went from patent analyst to 10 years as a professor and then into research and ops at OneScreen.ai. When asked about what she enjoys about being on the OneScreen team, she says, "There's not one set goal that we are moving towards. Everyone has their own agenda working differently, but parallelly. The goal is always t…

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Nurturing Internal Stakeholders and Internal Champions 20:47

3+ y ago20:47

20:47

When Jenna was riding a beautiful wave of success with her own PR and Marketing firm, she hadn't planned on joining the team for one of her favorite clients. The timing was right, with some personal traumas she was walking through to sell her 3-year-old firm and join OneScreen.ai doing what she does best - media training, strategies and long-term m…

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Simplifying priorities by asking, “How urgent it is?” 23:33

3+ y ago23:33

23:33

Our cohost, Meher Govadia asks our guest, Manvi Malhotra, "How do you decide what's important, what's not, what are the things you need to get accomplished, what can probably get pushed to the bottom of the list?" Manvi says the to-do lists, timetables, and all those calendars and "team tools" don't work well for her. She simplifies it to this, "Ho…

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What new and challenging skills add to your success? 16:32

3+ y ago16:32

16:32

Jeanne asked her guest, Kaeli O'Connell, "Being part of a team is important, but what else is important to you?" Kaeli tells us in this episode, "Having the freedom or the support to try new things and try programs and kind of flex new muscles. Being in a role where there's always something new and challenging is maybe more important than the team,…

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Accepting When You Are Not Hercules 18:58

3+ y ago18:58

18:58

Jeanne's guest, Meher Govadia was ready. She said it hit her, "Let's get back to work. Let's see what's out there." She was a little skeptical in the beginning. She admits, "After 10 years (not working and caring for her family) and to be brutally honest, I never kept up with the changes in the IT sector and all the new technology that came up. You…

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Scaling up can be a drag on efficiency. 21:39

3+ y ago21:39

21:39

Welcome back to host, Jeanne Hopkins, CRO at Onescreen.ai. Catch up with Jeanne's tales of her COVID jobs before landing here at Onescreen.ai. Jeanne then celebrates scaling a company up in revenue and team, but notes it creates drag on efficiency during that between-time. She says, "Every time that you add new people, trying to explain to people t…

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To Change The World, Start at Home 16:44

5+ y ago16:44

16:44

Jeanne Hopkins, sits down with 3 Media Web President/Co-founder, Lysa Miller, to chat about her passion for helping other people and spending time with her 11 and 12-year-old daughters. Lysa shares her dedication to letting go of worry and taking things as they come — even the lasting wrist injury that resulted from her ice cream scooping job at ag…

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Knowing you want to work for a company before you know what they do. 27:12

5+ y ago27:12

27:12

This is our celebration of the start of Season Two of Table Fries, hosted by Jeanne Hopkins. Lola's podcasts - Table Fries, Agile Operations Podcast, and Road Warrior Radio were awarded a Finny in the category of Killer Content Podcasts. As part of the celebration, we decided to replay our inaugural episode of Table Fries with Jeanne's guest, Stace…

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Embrace all work experience - good and bad to thrive! 26:53

5+ y ago26:53

26:53

Beth Cohen is no longer the square peg in a round hole. She has landed her dream job and is constantly smiling. She loves what she does. From her experience as a contract attorney to a legal recruiter, Beth has learned that taking opportunities when they are presented to you is a key to success. So many times people reminisce about past work experi…

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Dive In and See What Happens 22:20

5+ y ago22:20

22:20

Alex Hyman's path to lola.com was a very intentional recruit. Through Krista Pappas, she was brought on the team once Krista came to lola travel. To understand her book recommendations, you'll need a grasp of the term "woo-woo". She has a good list. You'll also learn about the water taxi and what a good day looks like. How would you answer that que…

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The Importance of Balance 19:54

5+ y ago19:54

19:54

Sara DeVinney was looking for a role where she could have a big impact on the company when she found Lola. Starting on the customer service team over 3 years ago, she had managed Lola’s strategic partnership with Amex GBT. Sara’s can-do attitude allows her to coach and train remote sales reps and she loves to tell people to “just go for it, you can…

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Krista Pappas: Different Fits 25:10

5+ y ago25:10

25:10

Krista Pappas is a tried and true road warrior. Between her 20+ years in the travel industry and flying non-stop back and forth between Tampa and New Jersey to meet with Lola’s partners, she knows what it’s like to be on the move. Listen to her conversation with Jeanne Hopkins, on this episode of Table Fries for a deep dive into Krista’s thoughts o…

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There is a Special Place Carved Out That Only You Can Fill - Jackie Glenn 26:25

6y ago26:25

26:25

Jeanne's guest is author, speaker, Jackie Glenn tells her story in her new book, "Lift as I Climb." Jackie Glenn is a highly accomplished Human Resources Executive practicing across the HR spectrum including HR Strategic plans, Talent Development, and Diversity and Inclusion. She is currently Vice President/Global Chief Diversity Officer for EMC Co…

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Loving who you are and taking all of you: Jackie Glenn 26:25

6y ago26:25

26:25

In this special episode of Table Fries, Jeanne's guest is author, Jackie Glenn. Right out of the gate Jeanne asked her for the one word that describes her. Authentic. You'll have no doubt after this episode that authentic is the perfect word for her. She admits that sometimes she may not be nice, depending on when you catch her in the day, but she'…

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Take a risk and embrace failure to add to your skills. 25:50

6y ago25:50

25:50

Being able to change locations and views gives Kelsey Duryea a breath of fresh air to engage and enjoy her sales calls. When Kelsey thinks about her best days they are actually the autopilot days where instincts run until the end of the day. Her biggest piece of advice is to embrace failure, otherwise, you stay stuck in known and past successes rat…

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Take a chance and do what you love. 23:35

6y ago23:35

23:35

From a stay-at-home-Mom to taking care of business travelers, Susan’s tenacious work and attitude play a big role in the Lola.com office. As one of the first ‘wombats’ on the customer service team, Susan describes herself as a ‘hyperfocused’ person who believes people should do what they love in life. Staying true to her word, she decided to join L…

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Building Confidence 19:45

6y ago19:45

19:45

Megan Herr and Zoe Weiss were members of the first-ever intern class at Lola.com. Before heading back to school, they made sure to have a discussion with Jeanne about their internship experience and each of their biggest takeaways. Megan is a rising sophomore at the University of Virginia spending her days working with data and ‘behind the scenes m…