Best Oktopost Podcasts (2025)

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The Future of Marketing: AI, Audience Understanding, and Innovative Campaigns – Andrea Rosi – StatSocial 25:56

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9d ago25:56

25:56

Andrea Rosi, Head of Operations and Marketing at StatSocial, shares her career journey and offers insights into how StatSocial helps brands understand audience interests, media preferences, and influencer relationships to drive more effective marketing strategies. She highlights the importance of an audience-first approach, especially in B2B market…

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The truth about AI readiness in B2B marketing with Shaun Ma 34:24

23d ago34:24

34:24

Most B2B teams are racing to adopt AI but few are structurally ready for it. In this episode, Shaun Ma, VP of Digital Customer Engagement at Schneider Electric, joins Jennifer Gutman to break down the real AI readiness gap in B2B marketing. From unused data and fragmented tech stacks to unclear ownership and outdated AI habits, Shaun reveals why “p…

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Why B2B Needs Its Own Social Media Platform – Adi Krysler – Oktopost 23:58

1M ago23:58

23:58

Oktopost’s VP of Marketing, Adi Krysler, joins the podcast to discuss how the platform is reshaping the way B2B companies approach social media. She explains why Oktopost was built specifically for the needs of B2B marketers—where relationships, attribution, and measurable business impact matter most—and how its social suite unifies publishing, emp…

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Mastering Social Media in B2B – Emily Thompson – CoSchedule 29:06

2M ago29:06

29:06

Emily Thompson, Marketing Manager at CoSchedule, joins the podcast to share practical strategies for building smarter, more consistent social media content. She explains how marketers can use content pillars, batching, and realistic posting goals to stay organised and authentic, and explores the differences between B2B and B2C strategies—where crea…

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How to become the AI architect of your marketing organization with Archana Dhankar 19:34

2M ago19:34

19:34

Archana Dhankar, a Global Marketing & AI Leader, a LinkedIn Top Voice, a TEDx Speaker, a Top 10 Marketing Influencer, and a B2B Social Media Rising Star, unpacks what it means to be a true AI architect in B2B marketing. For any B2B marketing leader aiming to lead with confidence in an AI-first world, Archana’s message is clear: you must become the …

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The Role of Video in Engaging Customers – RS Raghavan – Animaker 25:54

2M ago25:54

25:54

RS Raghavan, CEO and Co-Founder of Animaker, joins the podcast to share how his passion for visual storytelling inspired a platform that makes video creation as easy as building a PowerPoint. RS explains how Animaker has evolved from a simple editing tool into an AI-powered platform that lets anyone generate videos from text prompts, turning what o…

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The GEO Goldrush – How Generative AI Is Changing Brand Visibility – Leah Nurik – Brandi 27:06

3M ago27:06

27:06

As people move away from traditional search engines and turn to AI tools for answers, Leah Nurik, Co-Founder and CEO of Brandi.ai, joins host Mike Maynard to explore how this change is transforming the way brands build visibility. Leah shares how her background in tech and agency leadership led to the creation of Brandi, a platform that helps compa…

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The Power of Gifting in B2B Marketing: Insights from Ben Smith of Reachdesk 27:16

3M ago27:16

27:16

Ben Smith, Marketing Director at Reachdesk, shares his journey from professional ice skater to marketing leader and dives into the power of gifting in B2B. He explains how Reachdesk helps businesses source, personalize, and automate gifting at a global scale, and why combining physical and digital experiences creates deeper customer connections. Be…

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The Human-AI partnership: Why consistency is the future of customer experience with Tori Jeffcoat 21:10

3M ago21:10

21:10

Gainsight’s Director of Product Marketing, Tori Jeffcoat, unpacks the future of customer experience. Discover why delivering a consistent, unified experience across every touchpoint is the ultimate goal, and how AI can be a powerful partner in achieving it.

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Unlocking Data: How to Simplify Data Integrations – Data Fetcher - Andy Cloke 23:07

3M ago23:07

23:07

For many marketers, managing data across different platforms is a constant headache. From pulling campaign metrics into Airtable to building reports that actually make sense, the process often eats up hours that could be better spent on strategy. Andy Cloke, founder of Data Fetcher, joins the podcast to explore how no-code integrations can transfor…

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From Curiosity to Conversion: The Power of Experimentation - Kameleoon – Collin Crowell 30:52

4M ago30:52

30:52

In this episode of Marketing B2B Technology, Mike sits down with Collin Crowell, VP of Growth for Kameleoon North America, an experimentation platform. Collin discusses the evolution of Kameleoon as a global player in the MarTech industry, emphasises the importance of data-driven decision-making, and explains how Kameleoon enables teams to easily b…

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Transforming low-performing marketing spend into high-impact growth with Marcy Comer 22:18

4M ago22:18

22:18

Chief Marketing Officer at Eagleview, Marcy Comer, takes the hot seat to reveal her proven approach to building a high-impact marketing budget strategy. Discover how she turns low-performing spend into growth opportunities using data, curiosity, and an insane amount of trust.

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Transforming the Customer Journey: How Funnelytics is Redefining Funnel Visualization with Mikael Dia 26:43

5M ago26:43

26:43

We’re joined by Mikael Dia, founder and CEO of Funnelytics, a visual journey mapping tool built to help marketers optimize conversions and better communicate strategy. Mikael shares how the rise of multi-touch, non-linear customer journeys inspired Funnelytics, and how the platform goes far beyond funnel mapping to uncover what drives results. We e…

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B2B marketing creativity that converts featuring Chelsea Lassen 30:17

5M ago30:17

30:17

Chelsea Lassen once got a CEO recognized on Capitol Hill thanks to a TikTok strategy, and that pretty much sums up how she approaches marketing. She’s stepped into her new role as the Director of Content, Communications & Storytelling at Cority, where she’s helping the world’s most complex industries show up with clarity, character, and actual huma…

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The Future of B2B Marketing: Trust, AI & Human Connection – B2B Marketing – Joel Harrison 27:04

5M ago27:04

27:04

We welcome back Joel Harrison, founder of B2B Marketing and a leading voice in the industry. Four years after his last appearance, Joel shares how B2B marketing has evolved – impacted by COVID, political tensions, AI, and tariffs. From the lasting power of podcasts to the shifting balance between brand and performance marketing, he explores the ris…

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Unlocking Demand Generation – Alex Alexin – Insightful 26:43

6M ago26:43

26:43

Alex Alexin, Head of Demand Generation at Insightful, shares how she found her way into marketing and ultimately into demand gen. She unpacks what demand generation really means today, beyond leads, and why data, analytics, and operations are at the core of effective strategy. Learn how Insightful uses behavioral insights to refine personas, the ev…

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Why B2B Needs to Embrace Experimentation – Convert.com – Eddie Casado 27:39

6M ago27:39

27:39

Eddie Casado, Affiliate and Technology Partnerships Manager at Convert.com, an A/B testing tool, joins the podcast to explore the world of B2B marketing and conversion rate optimization. Eddie highlights how Convert.com is carving out a distinct space in the A/B testing world, emphasizes the challenges B2B marketers face, particularly around intern…

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When the market simply doesn’t fit featuring Ofir Bloch 21:13

6M ago21:13

21:13

VP of Corporate Marketing at WalkMe, Ofir Bloch, joins the Radically Transparent podcast to unpack his journey in building the “Digital Adoption Platform” category, the lessons learned along the way, and what every modern-day marketing leader should know to position their brand as a leader in their space.…

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Navigating the Future of Content Management - Mark Wheeler - Storyblok 28:29

6M ago28:29

28:29

Mark Wheeler, CMO of Storyblok, shares insights into how Storyblock differentiates itself from other headless CMS providers, discusses the shift from traditional search to AI search, and how an API-first approach can enhance content visibility in the age of generative AI. He offers valuable advice for marketers, encouraging them to focus on persona…

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From Data to Decisions - Lars Grønnegaard - Dreamdata 31:18

7M ago31:18

31:18

Lars Grønnegaard, COO and Co-Founder of Dreamdata, joins Mike to discuss data utilization in B2B marketing and the importance of understanding what truly drives sales. They talk about the complexities of attribution in B2B marketing, particularly with long buying cycles, and highlight the importance of collecting and analyzing data, even though mul…

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Navigating Social Media Chaos - Emeric Ernoult - Agorapulse 33:17

7M ago33:17

33:17

Emeric Ernoult, Co-Founder and CEO of Agorapulse, talks about how the company grew from a Facebook contest tool into a full social media management platform. He shares the ups and downs of keeping up with the fast-changing world of social media marketing and how B2B marketers can the get most out of their social media platforms. He encourages B2B m…

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From sparkling water to SaaS: Emotional storytelling in B2B with Noa Magal Snir 25:15

7M ago25:15

25:15

VP Marketing at Neema and former marketing leader at SodaStream, Noa Magal Snir, explores the increasingly blurry line between B2B and B2C marketing. With a powerhouse background in both worlds, Noa shares how emotional storytelling in B2B, consumer-centric thinking, and brand identity are just as critical in B2B as in B2C.…

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The Power of Brand Marketing: Transforming B2B Marketing Strategies – Sean Adams – Brand Metrics 28:15

7M ago28:15

28:15

Sean Adams, CMO of Brand Metrics, discusses brand measurement and its impact on how B2B marketers approach their advertising strategies. He highlights the importance of understanding consumer perception through metrics such as awareness, consideration, preference, and action intent, while advocating for a holistic approach that goes beyond last-cli…

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Harnessing Intent Data: How to Drive Effective B2B Campaigns – Riaz Kanani – Radiate B2B 26:25

8M ago26:25

26:25

Riaz Kanani, CEO and founder of Radiate B2B returns to the podcast to discuss the evolving landscape of B2B marketing. Mike and Riaz explore the shift in buyer behaviour, the rise of account-based marketing (ABM), and the importance of intent data in driving effective campaigns. Riaz shares insights on common mistakes in ABM strategies and highligh…

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Unlocking ABM Success: How Recotap Empowers Companies on LinkedIn 21:01

8M ago21:01

21:01

Ganesh Chithambalam, Co-founder at Recotap, explores how account-based marketing is evolving and discussed the challenges marketers face when it comes to effectively marketing their products. Learn how Recotap is enhancing ABM by using LinkedIn as a high impact advertising platform and empowering smaller SaaS companies to run personalised campaigns…

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Empowering Marketers with AI – Sam Mallikarjunan – agent.ai 27:37

8M ago27:37

27:37

Empowering Marketers with AI – Sam Mallikarjunan – agent.ai Discover how Sam Mallikarjunan, Growth Lead at agent.ai transitioned from being an AI skeptic to an advocate, and learn about the innovative platform that allows anyone to build and customize AI agents, regardless of their technical skills. Mike and Sam explore what AI agents are, share re…

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The new reality of B2B marketing leadership with Rebecca Cradick 25:50

8M ago25:50

25:50

Armis Vice President of Corporate Communications, Rebecca Cradick, joins the Radically Transparent podcast to explore what it means to lead in today’s complex B2B marketing environment, where lines between ownership are often blurred, expectations are high, and why gratitude just might be your most powerful tool.…

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The Power of Audience Narratives – Francesco D’Orazio – Pulsar 27:45

9M ago27:45

27:45

Francesco D’Orazio, founder of audience intelligence platform Pulsar, joins the latest episode of Marketing B2B Tech to share his journey from studying the internet's impact on society to founding Pulsar, a company that helps brands understand how people engage online. He dives into the challenges of navigating the fragmented media landscape and ho…

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Return on Investment or Risk of Ignoring? – Gurmeet Dhaliwal – Diodes Incorporated 31:37

9M ago31:37

31:37

In the next episode of our marketing professionals series, Gurmeet Dhaliwal, Head of Corporate Marketing and Investor Relations at Diodes Incorporated, shares his journey from engineering to marketing, and Diodes' approach to enhancing brand awareness, generating demand, and building strong customer relationships. He offers valuable insights on how…

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The Evolution of PR – James McCann – Everhaze 26:31

9M ago26:31

26:31

James McCann, CEO of Everhaze, an all-in-one PR platform, shares insights into the challenges PR professionals face today, particularly in proving ROI and managing media relations in a digital world. He discusses how Everhaze aims to transform PR into actionable business intelligence, helping brands and agencies demonstrate the true value of their …

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Balancing the three-legged stool of Analytics, Operations, and the Business with Saima Rashid 24:02

9M ago24:02

24:02

Saima Rashid, SVP of Marketing and Revenue Analytics at 6sense, joins the Radically Transparent podcast to answer an important question: Are you genuinely focusing on the right things when making decisions? Revealing why alignment between data, operations, and analytics teams is the secret to success, Saima shares the must-have strategies for optim…

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Why executive voices are at the heart of your brand with Sara Lattanzio 23:19

10M ago23:19

23:19

Marketing powerhouse Sara Lattanzio, Head of Marketing at Stryber and LinkedIn creator with over 43,000 LinkedIn followers, joins the Radically Transparent podcast to uncover the secrets behind her personal brand success. She dives into how she’s approaching executive thought leadership and how she turned her online presence into a growth engine—no…

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Navigating Programmatic Advertising – David Nelson – Limelight Inc 27:08

10M ago27:08

27:08

Mike is joined by David Nelson, Co-Founder and CEO of Limelight Inc, to discuss programmatic advertising. David shares insights from his career, starting in the insurance industry and transitioning into digital marketing and ad tech. He explains how Limelight operates as a programmatic advertising trading platform, connecting publishers and adverti…

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Cracking the code to efficient B2B growth with Steffen Hedebrandt 23:21

11M ago23:21

23:21

CMO of Dreamdata, Steffen Hedebrandt, stops by the Radically Transparent podcast to unveil key insights on efficient growth strategies and the evolving role of organic social media in the B2B buyer journey. He even reveals some of the most surprising benchmarks from his latest report, "10 Must-Know B2B Benchmarks for Driving Efficient Growth," prov…

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How to Make B2B Marketing Exciting – Dan Ruby – Nobl9 26:49

11M ago26:49

26:49

Mike is joined by Dan Ruby, VP of Marketing at Noble9, a leading reliability platform that helps manage and monitor application reliability. Dan discusses the challenges of marketing a product that aims to keep issues unnoticed by end users and how storytelling can make a traditionally "unexciting" product compelling and engaging. The conversation …

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Navigating the Future of Marketing: Insights from a Fractional CMO - Andy Culligan 33:22

12M ago33:22

33:22

Ever wondered what a Fractional CMO does? Andy Culligan dives into the fascinating world of Fractional CMOs. He walks us through his career journey and explains how his role has become a game-changer in today’s fast-paced marketing landscape. Andy discusses the benefits of hiring a Fractional CMO compared to a full-time employee and shares valuable…

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Building Relationships in Digital PR - Vince Nero - BuzzStream 31:23

1y ago31:23

31:23

Vince Nero, Director of Content Marketing at BuzzStream discusses the changing landscape of digital PR and SEO. Learn how BuzzStream helps marketers build strong relationships with journalists and navigate the evolving landscape of digital outreach. Vince discusses the importance of personalization in email marketing, the impact of recent Google up…

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Beyond the blog: Leveraging content to grow your B2B brand with Shelby Blitz 31:37

1y ago31:37

31:37

Shelby Blitz, Director of Content Marketing at HiBob stops by the Radically Transparent podcast to reveal a few invaluable insights into building impactful, human-first B2B content strategies that foster real brand growth and differentiate your brand in a competitive market.

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Building the backbone of B2B marketing for sustainable growth with Chris Peer 24:41

1y ago24:41

24:41

Chris Peer, the author of The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies stops by the Radically Transparent podcast and brings his three decades of experience as an expert in B2B digital marketing and sales as the Founder, President, and CEO of the marketing firms SyncShow and G8P. In this episode, Chris shares his insights o…

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Lead Generation: The Power of Quiz Marketing - Maxwell Nee - ScoreApp 22:56

1y ago22:56

22:56

Maxwell Nee, Chief Revenue Officer at ScoreApp, joins Mike to discuss quiz marketing and how businesses can engage potential customers through interactive quizzes that not only entertain but also provide valuable insights into their needs. Maxwell shares his thoughts on the evolving marketing landscape and emphasizes the importance of personal conn…

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The role of creativity in B2B Marketing with Wensy Antoli 26:48

1y ago26:48

26:48

LinkedIn for Marketing’s Creative Strategy Lead, Wensy Antoli, unveils the #1 secret to cutting through the noise in B2B marketing – creativity. In this captivating episode, Wensy shares how B2B brands can build trust, engage audiences and achieve measurable (and meaningful) outcomes simply by leveraging the nostalgia and the emotional power of sto…

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The Future of Marketing through Gifting and Direct Mail - Kris Rudeegraap - Sendoso 23:34

1y ago23:34

23:34

Kris Rudeegraap, Co-CEO and Co-Founder of Sendoso, shares how his experience in software sales led him to create a platform simplifying personalized gifting and direct mail. With global fulfillment centers and a robust marketplace, Sendoso helps marketers connect with prospects more effectively by leveraging personalization. Kris highlights Sendoso…

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Building trust and generating leads on LinkedIn: Metten de Vries’ top tips 29:04

1y ago29:04

29:04

Metten de Vries, Senior Enterprise Account Director of Marketing Solutions at LinkedIn, steals the show as he shares his expertise on best practices for using LinkedIn to generate and nurture leads effectively. Metten covers how to balance paid and organic strategies, optimize LinkedIn lead gen forms, and why it’s essential to focus on creating val…

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Build Trust: The Secret to Closing Sales Effectively - Sophie Neate - ABB 25:17

1y ago25:17

25:17

Mike is joined by Sophie Neate, Global Head of Digital Marketing and Content at ABB Electrification. Sophie dives into her career journey and offers a glimpse into the strategies that set ABB apart. She discusses how ABB leverages its strengths across industries to deliver value to a broad audience and how it strategically communicates to different…

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Go-To-Market Strategy and Social Media for B2B - Andy Lambert - Adobe 30:35

1y ago30:35

30:35

Andy Lambert, Senior Product Marketing Manager, at Adobe and founder of ContentCal, a social media marketing tool acquired by Adobe in 2021, shares his insights into the intricacies of navigating acquisitions and shares his thoughts on effective go-to-market strategies. He offers some great ideas on how to leverage social media in the B2B space, al…

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The new norms of buyer engagement with Catie Ivey 25:43

1y ago25:43

25:43

Recently named on the 100 Powerful Women in Sales in 2024 by Demandbase and Women in Sales, Catie Ivey, CRO of Walnut dives into the transformative shifts in buyer behavior and their impact on go-to-market strategies. She also challenges us to think about what happens when leaders fail to rethink their go-to-market motion and adapt to the new norms…

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Uniting revenue teams with Michelle Urwin 24:16

1y ago24:16

24:16

EVP of Marketing at Skai, Michelle Urwin, joins the Radically Transparent podcast to reveal how revenue leaders can break down silos and build a powerful, unified revenue strategy. With fresh insights on optimizing go-to-market plans and rethinking metrics, Michelle offers a roadmap to drive growth, efficiency, and collaboration across your organiz…

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Simplifying SEO: How to Demystify Search Engine Optimization - Moz 41:17

1y ago41:17

41:17

Ethan Hays, General Manager at Moz, dives into the world of SEO. He shares his insights on simplifying SEO and the importance of democratising it within organisations, ensuring all stakeholders recognise its value. Ethan compares the dynamics of startups and large enterprises, as well as the cultural differences between East and West Coast marketin…

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From Grunt Work to Creativity: Automating Marketing Tasks - Lutra AI 29:55

1y ago29:55

29:55

Jiquan Ngiam, Co-Founder and CEO of Lutra AI, discusses his career journey Stanford University to eventually founding Lutra. He shares how Lutra helps streamline workflows by assisting with data prospecting, lead enrichment, and automating repetitive tasks. Jiquan also explores the balance between AI and human creativity in marketing, highlights hi…

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The reality of 3D printing: overhyped or a true game changer? – Forward AM 28:42

1y ago28:42

28:42

Mike is joined by Alexander Levitt, Head of Marketing at Forward AM, previously part of BASF's 3D printing division. With 15 years of experience in marketing, Alex shares insights into his career journey, the evolution of 3D printing, and the challenges and opportunities that come with marketing in a niche industry. He discusses whether 3D printing…