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Helping small businesses generate more leads and turning those leads into sales. We have interviews and discussions with experts on all aspects of the lead generation and sales process from targeting your market to capturing their details to implementing a sales process to closing the deal. We cover both online and offline techniques but with a special focus on leveraging the automation and other technological advances available in the online world.
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Boost your Conversions with Landing Pages (LGP#8)
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13:06
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“Most small business websites are not well designed at all for lead generation” – Chris Schwarz, Adwords Specialist. If you’re going to spend money on paid advertising channels such as Adwords, it makes sense to set things up so that you get the maximum return on your money. One of the most important parts of… Read more The post Boost your Conversi…
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How to Buy Leads & Skip the Marketing Hassle (LGP#7)
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26:31
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There’s many ways to get leads but often there’s some uncertainty and hassle involved. What if you could skip all of that and buy leads directly? The last five years has seen the rise of the ‘quote comparison’ or ‘get quotes’ business model which uses various techniques to attract customers on behalf of the member… Read more The post How to Buy Lea…
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Online Business Directories – Are They Worthwhile? (LGP#6)
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15:11
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We all know that the physical YellowPages directory is barely used anymore, but what about online business directories? There’s thousands of them out there including some big brands, a lot you’ve never heard of and plenty of industry specific directories as well. Can they be a valuable source of leads or is advertising with them a… Read more The po…
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LGP#5: Adwords – The Holy Grail of Online Advertising
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22:37
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Adwords is the holy grail of online advertising due to its incredible reach, comprehensive tracking and laser targeting. Most advertising is based on interrupting people and hoping to attract their attention. With Adwords, you target your ads to people who are actively seeking a solution to their problem and have buying intent. In this week’s episo…
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A small businesses cannot survive without a solid sales strategy. If you’ve been putting your’s off for far too long, jump back in by listening to this episode of the Lead Generation Podcast with James Martin from Insider Foundry. We had James on back in episode one where we talked about lead generation strategy and… Read more The post How to Make …
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Direct Response Copywriting with Stefan King (LGP#3)
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26:38
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Direct Response Copywriting is all about structuring your words (copy) in such a way that the reader is compelled to take an immediate action (direct response). Direct Response has been around for many years but with the proliferation of the web its become even more relevant because website technology helps to facilitate the action more… Read more …
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Search Engines are a great way to get leads because they are widely used and people often have a commercial intent which means they’re motivated and actively looking for solutions rather than just being interupted by an advertisement. Most businesses will find that their customers are using search engines so getting yourself ranked and in… Read mor…
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Welcome to the very first episode of the Lead Generation Podcast. In this episode, we’re going to be talking with James Martin from Insider Foundry about lead generation. Mentioned in this episode; Insider Foundry Insider Guides Sales Force Aweber Transcription Nick: Welcome back to the Lead Generation podcast. My name is Nick Morris and… Read more…
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