Best Mini Storage Marketing Podcasts (2025)

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Faraz Hemani: From Big Tech to Self Storage 50:13

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1h ago50:13

50:13

Summary In this conversation, Faraz Hemani shares his journey from a successful career in big tech to becoming a self-storage entrepreneur. He discusses the challenges and motivations behind his leap into entrepreneurship, the importance of understanding risk, and how his upbringing shaped his views on money and investment. Faraz elaborates on his …

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The Hidden Complexity of "Simple" Self Storage with Jackson Stevens from Sparebox Technologies 1:11:43

2M ago1:11:43

1:11:43

Welcome back to Self Storage Lab, the podcast where we deconstruct how operators are adapting to today’s technology-driven landscape—and what it means for the future of the industry. This episode’s guest is Jackson Stevens, co-founder and CEO of SpareBox Technologies. From classical musician to building one of the most operator-informed tech stacks…

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Beyond The Hype: Building Useful AI in Self Storage 53:28

3M ago53:28

53:28

Welcome back to Self Storage Lab, the podcast where we deconstruct how operators are adapting to today’s technology-driven landscape—and what it means for the future of the industry. This episode is a throwback to the early days—with just Mason, Rodolfo, and Kyle at the mics. Together, they unpack where we really are in the AI timeline, why some bu…

1
Balancing Tech and Humanity in Canadian Storage with Robert Madsen from U-Lock Mini Storage 1:09:01

4M ago1:09:01

1:09:01

This episode’s guest is Robert Madsen, president of U-Lock Mini Storage Group and the Canadian Self Storage Association. Robert’s story is rooted in the early days of the industry in Canada, having grown up working in his family’s first converted warehouse facility. Today, he leads one of British Columbia’s most recognizable storage brands and is a…

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Transforming Urban Spaces Into Profitable Storage Facilities w/ Peter Smyth from White Label Storage 57:31

5M ago57:31

57:31

Company Overview & Background Founded by Peter and Alex (met at Harvard Business School) Started as Local Locker in NYC - urban storage platform focused on unused spaces Evolved into White Label Storage - third-party management service Alex just had second boy (now 5 kids between the two founders) Currently operate 30 stores under management platfo…

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Kat Lau & How Stuf Storage runs 30+ locations with just 3 ops staff 56:53

5M ago56:53

56:53

In this episode, we welcome Katharine Lau, an accomplished entrepreneur and innovator in the real estate and proptech space. Katharine is the Co-Founder and CEO of Stuf Storage, a fast-growing self-storage startup that’s reimagining how we use urban space. Katharine shares her journey from a decade-long career in commercial real estate—working at f…

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AI-Driven Marketing & Automation in Self-Storage with Gabriel Luna 1:01:46

7M ago1:01:46

1:01:46

In this episode, the podcast hosts welcome Gabriel Luna, an accomplished marketing expert known for his strategic acumen and innovative use of AI in marketing. Gabriel is the Engagement and Communications Manager for KobreCo, overseeing brands like Trojan Storage and QuikStor. Gabriel shares his journey from a background in computer science to a le…

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2024 Rewind - we let AI take this one 17:24

9M ago17:24

17:24

This year on Self Storage Lab, we’ve unpacked the biggest shifts and challenges in the self-storage industry—where operators are adapting to new tech, redefining customer experiences, and learning to balance automation with the human touch. In this special year-end recap, we let our AI co-hosts, Hoover and Athena, take the wheel as we revisit the s…

1
Decision-making framework & tech adoption with Atomic Storage Group 56:09

9M ago56:09

56:09

In this episode, Rick Beal and Magen Smith, co-founders of Atomic Storage Group, share their journey of rapidly scaling their company to manage over 90 facilities across 20 states since its inception in 2019. They discuss their backgrounds, challenges faced, and how they successfully balance technology and the human touch in operations. The convers…

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The Modern FMS with Cubby CEO Matt Engfer 1:04:04

10M ago1:04:04

1:04:04

In this episode, the first vendor guest, Matt Engfer, CEO and co-founder of Cubby, discusses how his company is transforming the self-storage industry with modern facility management software. Matt shares his journey from various industries—retail, life insurance, martech—and how these experiences influence his approach in self-storage. The convers…

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Using Technology to Reduce Expenses w/ Raheem Amer 57:21

12M ago57:21

57:21

Today’s episode zeroes in on using technology to slash expenses and redefine the role of the manager. We'll discuss everything from the latest tech innovations to old tech and DIY budget-friendly solutions that have stood the test of time. Plus, we'll dive into effective ways to incentivize managers in this evolving tech landscape. Joining us is Ra…

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Third Party Marketing Strategies w/ Melissa Stiles of SAM 59:06

1y ago59:06

59:06

In this episode of the Self Storage Lab, the focus is on third-party management with a special emphasis on branding and marketing strategies. Melissa Stiles, Chief Marketing Officer at Storage Asset Management (SAM), joins the discussion to share her extensive experience and insights. Key topics include grassroots marketing, reputation management, …

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Remote Management and Kiosk Tech w/ Go Store It 1:02:14

1+ y ago1:02:14

1:02:14

Welcome to the Self Storage Lab — where we deconstruct how operators are adapting to today’s technology-driven landscape and how it might impact your business. In episode 22 of the Self Storage Lab, the team sheds light on how self-storage operators are adapting to the latest in tech. From the latest in kiosk technology to advanced unattended syste…

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Week in AI: Mishaps, Google Search, Multi-Modal, Hardware Devices 58:57

1+ y ago58:57

58:57

Welcome to the Self Storage Lab — where we deconstruct how operators are adapting to today’s technology-driven landscape and how it might impact your business. In episode 21 of the Self Storage Lab, we’re diving back into the world of AI with all of the recent buzz over the last week. We review key announcements from the Google I.O. conference, inc…

1
Access Control: How SAM and Five Star Storage do it w/ Lynn Sykes & Eric Gardner 1:08:54

1+ y ago1:08:54

1:08:54

Welcome to the Self Storage Lab — where we deconstruct how operators are adapting to today’s technology-driven landscape and how it might impact your business. This episode explores the critical transition from manual to automated access and security systems in the self-storage industry. It highlights the drive for automation prompted by competitiv…

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Part 3 - State of Technology: Conversational Trends 37:00

1+ y ago37:00

37:00

Today’s episode will be the final episode on our special series covering our report on the State of Technology in Self Storage. We discuss our main takeaways from analyzing over 2 million customer conversations used to optimize day to day operations, and cover topics including patterns in customer inquiries, most frequently asked about unit size an…

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Part 2 - State of Technology: Understanding Technology Trends 1:02:12

1+ y ago1:02:12

1:02:12

Hoping to stand out in this competitive landscape and focus inwardly on improving operational efficiency, operators are looking to the integration of innovative technology and the inclusion of customer-centric amenities within their facilities. Today’s episode will be part 2 of 3, where we'll touch on the state of technology being utilized today th…

1
Part I - State of Technology: Uncovering Customer Trends 35:36

1+ y ago35:36

35:36

Consumer behavior has changed and operators need to rapidly adopt technology to stay current in today's economic landscape. Just last week, we put the final touches to our newest edition of the State of Technology in Self Storage. Building off of two years of data and a mass surge towards AI-driven experiences, the report highlights unique insights…

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2023 Recap: Generative AI & ChatGPT 1:12:58

2y ago1:12:58

1:12:58

In this episode, we nerd about about all things genAI — a year in review: We give a recap of genAI’s impact this year, and highlight a few areas of impact Economy and the markets “Generative AI, the broader tech category ChatGPT falls under, has been projected to add up to $4.4 trillion in value to the global economy per year thanks to productivity…

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AI Guidelines & Regulation - This is Just the Beginning 45:12

2y ago45:12

45:12

It appears that there is a continuous stream of groundbreaking advancements in the realm of artificial intelligence, occurring on a weekly basis. At the end of October, the Biden Administration released a sweeping order on artificial intelligence with the goal of promoting the “safe, secure, and trustworthy development and use of artificial intelli…

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QR Codes - What are they and how do I use them in Self Storage? 41:52

2y ago41:52

41:52

In today's episode, we'll be discussing QR Codes, these black and white -like codes you often see in Restaurants nowadays. We will dive into remarkable resurgence of QR codes in the wake of the pandemic, examining how this technology is being utilized in various fields, and explore the unique challenges and opportunities it presents for self storag…

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The State of AI (Rodolfo on the CSSA Webinar) 23:34

2y ago23:34

23:34

Today’s podcast explores AI as an umbrella term, capabilities, limitations, and get a glimpse of what the future holds for this technology. Rodolfo did such a good job at explaining this topic on a recent CSSA webinar, that we decided to play you the entire conversation. For more on AI topics, dive into some of our most recent episodes. Topics Expl…

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What is AI? Just another buzzword? 43:40

2y ago43:40

43:40

AI is all the rage right now. But what exactly is it? It’s thrown around as a buzzword and can often be a blanket term that encompasses a broader set of tools and technology. So let’s chat about what is and what is not AI. Topics Explored: What is Automation? Automation vs. AI Why is it important to move beyond the term “AI”? The Different forms of…

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How to choose a Facility Management System (FMS) We talk to operators 1:29:20

2y ago1:29:20

1:29:20

In the later part of the episode (44:24), we hear from operators who have gone through the decision-making process and learn about their experiences with different facility management software. Stay tuned for valuable insights that can guide you in selecting the best software partner for your self-storage business. The Importance of Selecting the R…

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Levels of Automation (0-5) - Autonomous Vehicles & Self Storage?? 52:58

2y ago52:58

52:58

In our tenth episode, we dive into the five different levels of automation, from manual processes to more advanced use of technologies, and examine how they are transforming the way humans work. We walk through the challenges, benefits, and exciting opportunities that we can expect from automation, and how these might come intro fruition in this dy…

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Management Styles & Tools (Hub & Spoke, Remote, etc.) 1:13:45

2+ y ago1:13:45

1:13:45

.Have you ever reached that point where running your self-storage property just feels like too much to handle? The good news is that you've got options! In episode 9 of the Self Storage Lab podcast, Kyle, Mason, and Rodolfo discuss the varying management styles in the self storage industry and how they have led to changes in the day-to-day function…

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ChatGPT Update! Things are moving fast 1:22:13

2+ y ago1:22:13

1:22:13

Cool Use Cases or Examples Lease summaries Prompt Engineering Real time Ad Generation based on your product following, research, and search behavior Create instant copy and formatting for a website How Self Storage can leverage GPT-powered tools How swivl is taking advantage of this technology and how operators are using it TODAY Introducing Agent …

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Omnichannel Communication 53:16

2+ y ago53:16

53:16

Long gone are the days when customers only had one or two options for interacting with a company. Today’s customers move freely through digital and analog channels, using telephones, web chat, social media, and others to make purchases, find solutions, initiate returns, and more. In today's episode, we will be discussing the importance of having a …

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ChatGPT & Generative AI 1:10:57

2+ y ago1:10:57

1:10:57

We spend a majority of the today’s show nerding out about ChatGPT’s technology in general, discuss some philosophical questions, use cases, and it’s limitations. If you want to get right to the meat of how this affects the self storage industry - fast forward to 50m30s The rest of the following show notes were *** WRITTEN BY ChatGPT *** Introductio…

1
Reputation Management 1:01:21

2+ y ago1:01:21

1:01:21

In today’s business landscape, your online presence and reputation is mission critical to helping you stand out in the sea of competitors. Reviews are one such way to stand out. If you give an unparalleled customer experience, your customer’s won’t keep it a secret. They will share it! Reviews are a Transfer of Trust, the Modern Referral mechanism.…

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Email Marketing 56:37

3y ago56:37

56:37

Even with facility occupancy at all-time highs this year, operators should be exploring fresh ways to market their facilities. Even in a booming market, you can build momentum and capitalize on the steady demand. By embracing new Email Marketing concepts, you can stay ahead of the curve, engage new tenants, and educate customers on your facility am…

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Business Intelligence & Analytics 44:48

3y ago44:48

44:48

Today, we dive into the numbers that make your business run. We will dive into the new buzzword every operator is talking about, Business Intelligence (BI), why attribution is so important, data privacy, and how to setup an infrastructure to measure the right data. What we cover: BI is becoming more prevalent Attribution piece It’s not just about m…

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Websites - Your Digital Storefront 47:05

3y ago47:05

47:05

As the first tru episode of our podcast, we wanted to dive into one of the most, maybe even THE MOST important tool an operator can use to ensure they have an Online Presence. Your Website. Your digital Storefront. The rise of digital marketing has created different touch-points for customers to engage with your brand. The goalposts have shifted an…

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Who we are, what this is, and why we're doing it 13:49

3y ago13:49

13:49

Welcome to the first episode of The Self Storage Lab. Today we dive into who we are, what this podcast is about, and why we're doing this. For more information about what we do at swivl, check out our website: tryswivl.com Also, be sure to check out the Operator's Blueprint: tryswivl.com/blueprint

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Introducing The Self Storage Lab 1:34

3y ago1:34

1:34

Join us for our brand new show, The Self Storage Lab–a new podcast deconstructing how operators are adapting to today’s technology-driven landscape and how it might impact your business. In the age of hyper-informed, store-anywhere customers, your business needs to be always on, data-driven, and customer-centered. Wether you’re a thousand location …

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005: Self Storage Questions That Ring! 23:31

13+ y ago23:31

23:31

Self Storage Mastery Podcast Episode 005 Show Notes Answer THESE questions and watch as your phone rings off the hook and your walk-ins turn into “run-ins”! In this episode of the podcast, I ask several … Read the rest now...By David Luce

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004: The Self Storage Marketing Metaphor 11:50

13+ y ago11:50

11:50

Self Storage Mastery Podcast Episode 004 Show Notes The one idea to keep your marketing efforts from dying a slow death. Today’s show is short and sweet! In this episode, discover how this one idea … Read the rest now...By David Luce

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003: How to Find The 5-Year Self Storage Tenant! 27:43

13+ y ago27:43

27:43

Self Storage Mastery Podcast Episode 003 Show Notes How to Find The 5-Year Self Storage Tenant! (Hint: They’re Right Around The Corner!) Discover How This One Group of Tenants Rents for 5 Years or Longer!… Read the rest now...By David Luce

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002: Part 2 of Craigslist Secrets for Self Storage, Revealed! 31:16

13+ y ago31:16

31:16

Self Storage Mastery Podcast Episode 002 Show Notes In Episode 002, I reveal the “Secret Sauce” that when applied to your Craigslist ad will demand that it stand out from the crowd, and jump off … Read the rest now...By David Luce

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001: Part 1 of Craigslist Secrets for Self Storage Revealed! 31:57

13+ y ago31:57

31:57

Self Storage Mastery Podcast Episode 001 Show Notes In this Episode, I discuss the Mission and Purpose of this Podcast. Then I dig right into the Main Feature: Hidden Craigslist Secrets for Self Storage…Finally Revealed! … Read the rest now...By David Luce