Best Mike Cooch Podcasts (2026)

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A Story to Illustrate the Power of a Brand 0:59

Play Pause

3y ago0:59

0:59

I heard this story from a clip of a podcast and thought it was a brilliant way to illustrate the power of a brand. I can't find who it was so I'm unable to give them credit...please let me know if you recognize the person that originally told it! Mike

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Be Disciplined About Your Money-Making Activities 0:31

3y ago0:31

0:31

Every startup has to find their money-making activities and consistently execute them to get their economic engine firing!

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RANT! The TRUTH About Being an Entrepreneur! 0:41

3y ago0:41

0:41

Being an entrepreneur has become sexy. But it's also hard damn work with a lot of risk, not just the fancy cars and yachts you see on Instagram. Here's the truth about being an entrepreneur.

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The Importance of Thinking Bigger (AKA: The $500 Million Dollar Party Episode) 3:50

3+ y ago3:50

3:50

I just had a major breakthrough on a recent trip to Las Vegas that every entrepreneur needs to hear!

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The #1 Way Sell Your Services Easier And Faster 0:43

3+ y ago0:43

0:43

Services can be hard to sell. Why? Because they are intangible. Your prospect can't see them or touch them. That's why DEMONSTRATING PROOF is the #1 way to make your services sell faster and more easily. RESOURCES 🟢 To get more information on how to start a digital marketing agency using the model described in this video, visit: https://servicestha…

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Is a Recession Coming? Here's How to Survive (And Even WIN) If It Does! 9:06

3+ y ago9:06

9:06

Is a recession already here?! Some people are saying so. Interest rates are going up. The stock market is tanking. The tech market is in meltdown. And crypto is a total blood bath! 😬 What can you do to survive - or even WIN - when it's all melting down?? The reality is that many of the best businesses in history were started in recessions (my first…

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Quote of the Day: The Secret to Success in Life and Entrepreneurship! 7:23

4y ago7:23

7:23

Today's Quote of the Day is, I believe, the key to success and happiness in life and as an entrepreneur: "Learn to be thankful for what you already have, while you pursue all that you want." - Jim Rohn That's a big claim, I know, but listen to this episode and I think you'll agree! All the best, Mike Cooch LVRG.com…

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Quote of the Day: Hope is Not a Strategy 3:39

4y ago3:39

3:39

A good quote has the ability to get your attention, move you emotionally, and give you insights, clarity, and leverage that oftentimes get lost when you are dealing with the information overload of reading an entire book or listening to one rambling podcast after another. That's why I love quotes, and I've used a 'Quote of the Day' for decades at m…

1
How to Make the Right Decision Every Time 16:39

5y ago16:39

16:39

Jeff Bezos says that the higher your role is in the leadership of a company, the more you are just getting paid to make good quality decisions. That's your job - make decisions! In fact, he only expects himself to make three good decisions each day. As an entrepreneur running a smaller business, you have to do both the THINKING (making decisions) a…

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How to Use Micro-Targets to Hit Your Goals When Things Get Really Hard 8:29

5y ago8:29

8:29

The pandemic has rocked our economy, destroyed businesses, and made many people feel helpless. Life got real hard, real fast for a lot of people - including many entrepreneurs! So how do you stay on track to hit your goals, even when you feel out of control and uncertain about the future? In this episode, I share a strategy that has worked for me o…

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How To Get More Freedom By Removing Friction From Your Business 13:14

5y ago13:14

13:14

The #1 reason why people say they started their business - or want to start a business - is because they believe it will give them more freedom. Freedom to decide what you want to work on, who you work with, where you live, how often you travel, what time you get up in the morning, and how much money you make. And a privately-owned business is stil…

1
10 Big Lessons from 2020 for Entrepreneurs 46:16

5y ago46:16

46:16

I think I can safely say that we are all glad to say goodbye to 2020 - what a mess of a year in so many ways. But, as with all challenging situations, there were a lot of good lessons to take from the year. I found ten lessons from 2020 that I thought were particularly valuable for entrepreneurs. I hope they are as valuable for you as they were for…

1
How To Build A Side Hustle You Love With Michael Booker - Founder of Bourbon Culture 39:23

5+ y ago39:23

39:23

In this episode, I interview Michael Booker, who shares his experience building a side hustle that he's incredibly passionate about, having lots of fun with, and is using to build more opportunities for himself and his family. If you have a passion that you dream of turning into a side hustle, then you are going to love this episode and get a ton o…

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Not Selling Enough? It May Not Be A SALES Problem At All! Here's How To Tell... 11:36

5+ y ago11:36

11:36

In this episode, I share a critical lesson for anyone selling to the small business community. Selling to small businesses can be TOUGH! And it's made much tougher if you are focusing on the wrong things when you feel stuck and aren't getting enough sales. But you may not have a SALES problem at all...here's what it likely REALLY is, and what to do…

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How to Build the Life and Business of Your Dreams with Nehal Kazim - Founder of AdPros.com 50:11

5+ y ago50:11

50:11

In this episode, I interview Nehal Kazim - one of my favorite entrepreneurs ever! I first met Nehal when he was still in college. He was hustling to provide for his family while still in school and had come to my Sales Bootcamp event in Denver, CO to learn how to build a sales process to grow his business. That kind of drive and willingness to inve…

1
The 'Automatic Car Wash Lesson' for Entrepreneurs 5:35

5+ y ago5:35

5:35

Warren Buffet said something that has stuck with me over the years that I try to keep in mind when evaluating business opportunities. And I have to admit...I'm pretty terrible at following his advice in this case. But the 'Automatic Car Wash Lesson' is probably one of the most important lessons for understanding risk vs. reward and how it impacts y…

1
Is This The #1 Killer of Growth Momentum for Entrepreneurs? 13:41

5+ y ago13:41

13:41

How do you get and keep momentum as an entrepreneur? So much of it is your psychology. In fact, I think the psychology of the entrepreneur is perhaps the single most important factor in the growth of a business. So what about your psychology takes away from your momentum? There is one factor that I see very frequently in small business owners and w…

1
Entrepreneurs, here's the secret to getting a good night of sleep! 11:48

5+ y ago11:48

11:48

Entrepreneur's everywhere struggle to sleep - it's a curse! We have so many things going on in our heads at any one time, that shutting down at the end of the day can be hard. I've tried just about everything other than sleeping pills (those freak me out), and some things have definitely helped. But there is one secret that has made the biggest imp…

1
The 4 Step Process for Creating Winning Local Facebook Ad Campaigns 21:26

5+ y ago21:26

21:26

If you aren't advertising on the Facebook Ad platform, you're missing out on the most powerful and affordable tool to get more attention, leads, and customers that's ever been created! But many local businesses have struggled with using Facebook Ads at one point or another - spending too much money and not getting the results they are looking for -…

1
The 3 Types of Small Business Customers...And Which Ones Are Best To Sell To And Why 15:10

5+ y ago15:10

15:10

If you're selling services to the small business community, you have three different types of potential customers that all get lumped together as 'small businesses', but they are very different in what they want to buy and how much they'll pay. A common mistake - which kills your profitability - is selling the wrong services to the wrong buyers, of…

1
The Rule of 8%: A Surprising Lesson To Profitably Scale Your Business 12:27

5+ y ago12:27

12:27

I learned this rule early in my career, and I think it's been one of the most important - but little known - factors in creating a profitable, scalable service business of any kind. Digital Agencies, consultants, coaches, and freelancers would all be very smart to pay attention to this rule and adopt it at their business! I hope you enjoy it! Mike …

1
The Surprising Way to Maximize Profits At Your Business 5:13

6y ago5:13

5:13

LVRG.com In this episode, I share a lesson I was reminded of as I watched Apple's recent earnings report announcement. Their 'wearables' division is growing so fast that it's now bigger than their Mac business, and if split out as a separate company would be one of the 150 largest companies in the world. That's insane! It also was a powerful remind…

1
When Should an Entrepreneur Take a Break? Here's Why I Took One, and How To Know If You Should Too. 10:56

6y ago10:56

10:56

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Entrepreneurs: Here's The Most Important Lesson of the New Year 22:07

6y ago22:07

22:07

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The Most Important Skill An Entrepreneur Can Master (It's NOT Sales!) 27:40

6+ y ago27:40

27:40

In this episode I share with you what I believe is quite possibly the most important skill that you can learn as an entrepreneur…heck, as a human being! I’m also going to share with you some of the particular strategies and techniques that I have learned around maximizing the skill. This audio is from a video I recorded, that you can watch on my yo…

1
Four Reasons Why You Must Focus On A Vertical When Selling To Small Businesses 8:24

6+ y ago8:24

8:24

In this episode I share what I believe may be THE most important lesson I've learned about selling to small businesses: You MUST focus on a single vertical market (at least until you are doing seven-figures of revenue). There are so many benefits to doing this. In this episode I share four critical reasons why you need to make this decision to focu…

1
The #1 Factor Impacting Your Rate Of Profitable Growth 15:03

7+ y ago15:03

15:03

In this episode, I share what in my experience is the #1 factor impacting the rate of profitable growth at your business, particularly if you are running a service business of any type: Agencies, consultants, coaches, etc. This single factor may seem obvious at first, and I think that's why entrepreneurs overlook it and don't give it enough attenti…

1
Entrepreneurs: Beware The 'Sales Prevention Department'! 19:22

7+ y ago19:22

19:22

Entrepreneurs, beware the Sales Prevention Department!What is the Sales Prevention Department, you ask?It's the stupid things happening at our business that are causing us to lose sales we should otherwise win.And EVERY business has a Sales Prevention Department, whether you realize it or not.It could be that you have salespeople not properly follo…

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How to Create a 'Growth Operating System' at Your Business 19:32

7+ y ago19:32

19:32

I've been fortunate to build multiple seven-figure, very fast growth business in a variety of industries.There is some luck that comes with that.However, one of my favorite sayings is 'Hope is not a strategy'. I do everything I can to shift the odds in my favor.The most important and reliable way I've found to do that in business is by utilizing wh…

1
The 7 C's of Success - These Have Been Super Helpful For Me 19:10

7+ y ago19:10

19:10

In this episode I share the 7 C's of Success from the book The Art of Achievement by Tom Morris. This is a book I read years ago, but I found his 7 C's to be so clarifying for me that I wrote them down in my personal development journal and I've referred to them often ever since.No matter what new venture or journey you're considering - personally …

1
You Don't Need 'MoonShot' Growth! Do This Instead! 6:43

7+ y ago6:43

6:43

The businesses that seemingly go from $1 Million in revenue to $1 Billion in revenue overnight are the ones that get all of the attention from the media.Is that what you should be aiming for? Moonshot ideas and growth?I don't think so. Here's what you should do instead.

1
Evaluating Technology For Your Business 13:22

7+ y ago13:22

13:22

Technology has so much promise to improve our businesses and our lives, but it can also be a huge pain, expense, and distraction. How do you evaluate the technology to use at your business? When's the right time to rip out that old platform you are using, and replace it with something new? How often should you be looking at new technologies, versus…

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Collaborate vs Hire 6:06

7+ y ago6:06

6:06

One of the incredible benefits of more people becoming entrepreneurs is that you can find more ways to work with them that are a win-win that don't follow a traditional compensation model. Instead of hiring, find people that you can collaborate with. Not in all cases of course, but in more and more situations this is what we're doing, and the resul…

1
Revenue Fixes Almost All Problems 7:24

7+ y ago7:24

7:24

Everyone knows that small business that has a far better product or service than the market leader, and yet the national competitor is crushing them. Why? Because the small business doesn't have the top line revenue to invest back into their business. A maniacal focus on top line revenue growth is mandatory for small businesses that want to win.…

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Entrepreneurs, Find Your People! 6:52

7+ y ago6:52

6:52

Being an entrepreneur can be a very lonely road, which makes it critical that you deliberately find the people that understand you, can support you, and that give you energy. The harsh reality is that may not be your spouse, your sibling, or even your best friend. You must find your people!Thank you so much for tuning in!Visit us at http://getlvrg.…

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The Experience Economy 4:58

8y ago4:58

4:58

We are in the Experience Economy. Customers are looking for more than just tangible benefits from businesses - they want an experience. I discuss two ways to bake experiences into how you do business

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Four Stories for Growth 4:58

8y ago4:58

4:58

Stories are incredibly powerful and important for fueling growth. In this episode I share Four Critical Stories to Develop For Your Business.

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Attention Arbitrage 4:55

8y ago4:55

4:55

We are all fighting for the attention of our customers. Attention Arbitrage means finding ways to procure that attention for less than market rates. Here’s a practical way to do that.

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Overhead Absorbers 4:58

8y ago4:58

4:58

Certain processes in your business will rob your business of cash flow and growth. That’s when we look to introduce overhead absorbers to get some of that cash back! Here’s how.

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How to Differentiate a Service 4:58

8+ y ago4:58

4:58

Most businesses are service businesses. Unfortunately most of them get stuck being too similar to other services they compete with. So how do you differentiate a service? Here are a few specific ideas

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Ad stinks? Work on the service 3:28

8+ y ago3:28

3:28

This one is for you entrepreneurs running service businesses. I share 'The Service Business Ad Writing Acid Test' from Harry Beckwith's excellent book 'Selling the Invisible'. It's a critical lesson!

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Critical Moments of Truth 4:58

8+ y ago4:58

4:58

Every product has Critical Moments of Truth. These are moments in the customer experience where the customer is testing you, and if you fail at these moments you kill growth. Win, and growth speeds up

1
Celebrate Your Differentiation 4:57

8+ y ago4:57

4:57

The key to an effective business strategy is differentiation. But being different isn't enough, you need to celebrate where you differentiate at every possible turn so your customers never forget.

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Focus on the Process! 4:58

8+ y ago4:58

4:58

Every entrepreneur has top-line revenue goals, but most don't have enough focus on the process of how they'll achieve those goals. Here's how to create a growth plan with a focus on the process.

1
A Great Strategy Has 3 Things 4:57

8+ y ago4:57

4:57

Strategy can often seem like a distant concept to startup entrepreneurs, but it shouldn't be. A great strategy is critical to success! Here are the three things a great strategy must have.

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Spend MORE to get customers! 4:37

8+ y ago4:37

4:37

Instead of focusing on the cheapest way to get new customers, what if you focused on being able to spend more than your competition so you can grow faster and steal market share?

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Do Things That Don't Scale 4:52

8+ y ago4:52

4:52

Early in the founding of any new business or idea, its critical that you do things that don't scale. This is a concept made popular by Paul Graham of Ycombinator, and a critical lesson for growth.