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MicroConf On Air

Rob Walling

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Welcome to the MicroConf Podcast! Every week, we feature the stories and strategies you need to level up your SaaS business. From the visionaries and makers who fuel sustainable, profitable software companies that don’t need to seek venture capital to make a meaningful impact in their lives.
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Slow & Steady

Benedikt Deicke, Benedicte Raae, and Brian Rhea

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Join us as we share what it's like to build and launch a bootstrapped startup while working for yourself full-time. Benedikt is working on Userlist, and Benedicte is establishing herself as a Gatsby expert and developer advocate for hire.
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Britstrapped

Nick Swan and Martin Judd

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Two Brits talking about bootstrapping their businesses and the challenges they face along the way. Occasionally drinking tea but never wearing bowler hats! Tune in and hear about a wide range of topics from software development, validating a software product, and marketing, to when is Nick going to start training for the London marathon ;o). There’ll be thrills and spills along the way. Don’t miss out, subscribe to the podcast feed so you can laugh and cry along with (or at!) us.
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In this episode, Rob Walling shares why building alone is dangerous, what your real options are, and exactly how to surround yourself with other founders who can help you navigate the chaos without losing your mind. Links from the Pod Watch this video on YouTube Subscribe to the MicroConf YouTube Channel MicroConf’s Mastermind Matching Program Get …
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Rob Walling chats with Harris Kenny, founder of OutboundSync, about how he took a low-code MVP and, with seed funding from TinySeed, scaled it into a SaaS business generating over $500K in annual recurring revenue — all in just one year. Links in the episode: Watch this video on YouTube Subscribe to the MicroConf YouTube Channel OutboundSync TinySe…
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Benedikt turns a year older. Benedicte moves forward despite the curveballs. Benedikt took a week off work to celebrate his 40th birthday. He spent his birthday week with a few parties with family and friends, and seeing two concerts. On the work front, he and the team built a Snowflake integration. And with the ETL infrastructure now in place, thi…
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Unlock the most effective homepage positioning framework used by top-performing SaaS founders. In this video, Anthony Pierri of Fletch PPM breaks down how to craft a homepage that instantly communicates what your product does, who it’s for, and why it matters, boosting clarity, conversions, and customer trust. Perfect for founders and marketers loo…
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After 20 years building and exiting SaaS companies, Rob Walling looks back and pinpoints the 5 choices that made all the difference, from launching his first product to bootstrapping and exiting apps for life-changing money. Links from the Pod Watch this video on YouTube Subscribe to the MicroConf YouTube Channel Join MicroConf Connect Startups for…
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Benedicte and Benedikt talk about daily walks, measuring by proxy, and the challenges of recording short and succinct screencasts. At Userlist, Benedikt’s team launched a Posthog integration and new segment templates to improve onboarding. He’s also experimenting with recording different formats for the video challenge. Benedicte recovers from the …
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Rob Walling shares 6 founder regrets that didn’t just cost him money, they nearly derailed his business. From invisible mindset traps to avoidable missteps in hiring and decision-making, each one reveals something most founders don’t realize until it’s too late. Links from the Pod MicroConf Remote MicroConf Events Watch this video on YouTube Subscr…
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Benedikt and the team ship do mini launches for features. Benedicte officially enters the video challenge. Benedikt and the Userlist team are making progress on their Q4 plans, recently shipping new features through mini launches. They also started working on improvements for the message editor. And having recorded 3 videos these past weeks, Benedi…
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In this episode, Rob Walling breaks down data-backed strategies to improve your trial funnel and explains why most SaaS founders should rethink freemium vs. free trial. Backed by insights from the nearly 700+ startups who participated in the State of Independent SaaS Report and 200+ of his own investments. Links from the Pod MicroConf US Tickets ar…
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Benedikt and Benedicte share their takeaways from MicroConf Europe 2025. “De-inspired” from the conference, Benedicte decides to focus on Whee and Outseta. Benedikt and the Userlist team are planning mini launches, a revamp of their email marketing, and a friendly video competition.By Benedikt Deicke, Benedicte Raae, and Brian Rhea
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Plateaus are the death of SaaS; unless you know how to spot and beat them. In this talk from MicroConf New Orleans in 2025, Rob Walling shares real data from 192 startups and reveals how to break through the 7 SaaS growth plateaus- including leaky funnels, high churn, lack of leads, and losing product-market fit. Links from the Pod MicroConf US 202…
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In this episode, Rob reveals why selling to consumers (rather than businesses) is so freaking hard. He shares the only B2C SaaS strategy he would ever bet on, after starting 6 companies, investing in 224 SaaS startups, and writing 5 books on building life-changing businesses. Links from the Pod Watch this video on YouTube Subscribe to the MicroConf…
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Benedicte works on Framer Overrides. The Userlist team reveals their new look. For the past days, Benedicte has been working on Framer Overrides with ngrok and fears she might have caused Framer to break. She and Ola are also working on the MVP version of Omway, hoping to have it ready before MicroConf Europe. Meanwhile, the Userlist team just laun…
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Rob read the comments. Every last one of them. 225+ and some were wild. He’s here to break it down, clear the air, and set the story straight. Watch the video that caused all this https://www.youtube.com/watch?v=1rXXRdB3TJI&t=2s Links from the Pod MicroConf Masterminds Watch this video on YouTube Subscribe to the MicroConf YouTube Channel TinySeed …
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Benedicte takes a trip down memory lane. The Userlist team wraps up the redesign project. While writing the newsletter edition focusing on Omway, Benedicte stumbled across old photos from when she worked on a demo called Oslo Stories. On the work front, Outseta’s MCP server is now an npm package that can be used with Cursor, Claude, and more. The U…
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Every founder dreams of building the next big SaaS success. But what separates the ideas that just sound good from the ones that truly take off? In this video, Rob Walling shares his personal checklist for the perfect SaaS idea. The more boxes you can check, the higher your chances of success. Links from the episode: Tinyseed Applications open soon…
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Benedicte builds an MCP server for Outseta. Benedikt and the Userlist team set a launch date for the redesign. Now that school is back on in Norway, Benedicte is trying to validate the idea for an audio guide platform called Omvei by reconnecting with former clients. Benedikt has been working on a new API to manage topics, as well as templating sup…
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If you're an early-stage founder or just dreaming about launching your own startup, you want to maximize your odds of success. But here’s the thing: not all ideas are created equal. Some are so tempting, so popular, that you'll see them everywhere—but they're actually traps that have burned more founders than can be counted. In this episode, Rob Wa…
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The Pirate family searches for family-product fit. Benedikt shuts down his first SaaS product. The Userlist team makes more progress on their app and website redesign project, which will be shipped a couple of weeks from now. And after running it for 10 years, Benedikt has made the decision to shut down his very first SaaS product. Despite feeling …
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Want to know the real truth about SaaS? In this video I cover 5 critical SaaS fundamentals that can help you grow 7-figure businesses. There are harsh realities to building a SaaS, but knowing these principles can save you from beginner mistakes. Links in the episode: MicroConf Connect Watch this video on YouTube Subscribe to the MicroConf YouTube …
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Benedicte and her Pirate family enjoy their new summer plans. Benedikt comes back from his two-week vacation. Two weeks after jumping ship, the Pirate family have made new plans and are enjoying different activities. On the work front, Benedicte did a solid week of AI work for Outseta, and she and Ola are revisiting their old SaaS ideas. The Userli…
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Join Peldi Guilizzoni from the MicroConf stage in Dubrovnik, as he details his 7-step journey from maker to entrepreneur. Peldi is the CEO of Balsamiq, and his talk is loaded with tactics that will help you grow business beyond what you can achieve as a single maker.Links in the video:Watch this talk on YouTubeSubscribe to the MicroConf YouTube cha…
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Don't leave millions on the table when you sell – finding the right buyer is crucial for maximizing the value of your life's work. In this video, Rob Walling describes the 6 different types of business buyers and where you can find them. Watch this video on YouTube Links in the episode: Exit Strategy Book Discretion Capital Quiet Light Brokerage Ti…
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Benedicte and the Pirate family have new summer plans. Benedikt deals with a number of things before his vacation. After sailing for 11 days, Benedicte and the Pirate family decided to jump ship because of a misalignment in expectations. Now back in Oslo, the family looks forward to a fun summer of chillaxing at home, doing work on Galleon, and mor…
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Are AI Agents going to kill SaaS? In this video I explain why SaaS businesses are so resilient, even through times of great disruption. In fact, there are a few ways you can take advantage of the latest AI trends to grow your business stronger. Links in the episode: Watch this episode on YouTube MicroConf Connect MicroConf’s Mastermind Matching Pro…
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Venture Capital can be a great tool for explosive growth, but it's not a fit for all startups. In this video I explain the downsides of VC, and share how most companies should approach their growth and funding. Watch this video on YouTube: https://youtu.be/uc85Kg70_Ng Links in the video: MicroConf Europe Tickets are on Sale: https://microconf.com/e…
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Benedikt finishes a few projects. Benedicte and the Pirate family are busy packing. With Leo mainly focusing on the redesign project, Benedikt wraps up other projects: two new features and their migration to Dragonfly Cloud. He also shares why it’s challenging to pick up business books when you’re running a business. Just two weeks away from their …
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You need to be systematic and focused to find growth channels that actually move the needle as a bootstrapper. In this video, I'll cover some of the best, low cost SaaS marketing strategies that have worked in my businesses, and in the businesses I've invested in. Links in this episode: SaaS Launchpad: https://saaslaunchpad.co/ TinySeed Application…
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Benedicte shares her goals for the year. The Userlist team goes deep into their redesign project. Benedicte recently met up with her mentor group for a planning session and shares her goals and projected timeline for the next two years. Meanwhile, Ola has been taking charge of the user interviews for Galleon. And with just 4 weeks before their grea…
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Incorrectly pricing your SaaS product is the easiest way to accidentally kill your business. I'll tell you how to fix your pricing, how founders fall into the trap of charging too little, and why charging more can catapult your business's growth. Links in the episode: MicroConf Remote | May 21: https://microconf.com/remote Announcing a change in pr…
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The Userlist team is undertaking their next big project. The Pirate family spends a nice vacation at the cabin. Keeping up with their quarterly planning, Benedikt and the Userlist team have decided on their big project for the second quarter: the UI redesign. Feeling excited and a bit nervous about the project, Benedikt hopes that doing it in phase…
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Rob Walling shares 5 predictions for the SaaS and broader startup market in 2025. Some of these represent great opportunity, and others will be big hurdles. Let us know what big disruptions that you see coming that he might have missed! Links from the Pod: MicroConf Remote MicroConf Growth Retreat Watch this video on YouTube TinySeed Portfolio Star…
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In this video, Rob reviews six SaaS ideas sourced from Reddit threads. These ideas are unlikely to be worth billions of dollars, but they could grow into your next profitable SaaS business and let you walk away from your day job. Links from the Pod: MicroConf Connect Applications are closing Today April 9th MicroConf Growth Retreat Watch this video…
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Benedikt and Benedicte share how they’re leveraging AI to help with their current projects. For their Galleon Gateway project, Benedicte’s been working with Claude to come up with a Laravel implementation that she can feed to Cursor. While it’s going well for a couple of her projects, here’s one thing that AI can’t help with just yet: time zone bug…
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Rob Walling speaks from the stage at MicroConf US 2023 to share how to hire your SaaS team. He covers job titles & incentives, hiring paths, and how to fire yourself - all with a focus on bootstrapped and mostly bootstrapped companies. Episode Sponsor: As a founder, it’s easy to get caught up in the fun of building flashy new features. But failing …
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Benedicte and Benedikt talk about vibe coding and more. Recently named one of Norway’s Leading Women in Tech for 2025, Benedicte feels honored and realizes the importance of having role models in your life. And despite feeling scattered these past weeks, she’s getting to know the API katas for Outseta and was also able to deploy the first version o…
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Incorrectly pricing your SaaS product is the easiest way to accidentally kill your business. I'll tell you how to fix your pricing, how founders fall into the trap of charging too little, and why charging more can catapult your business's growth. Links from the Pod: Apply to MicroConf's Mastermind Matching Program before March 31st Invest in TinySe…
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Chris gets a new little toy. Christian gives a job search update. Then we talk about what Christian is really interested in right now: AI Agents and MCP. 0:00 Intro 3:11 Dust blowers 5:12 Allergy testing 10:55 Drawing SVGs with LLMs Kaggle competition 18:42 Christian's job path forward 26:30 Consulting updates 28:28 Another SaaS 30:14 Autonomy, mas…
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The Userlist team is wrapping a couple of product stuff up. Benedicte and her Pirate family are testing a new sport. With the first quarter of the year almost coming to an end, Benedikt and the Userlist team are working on finishing and shipping a couple of projects including their transactional messages API. He’s also figured out how to do partial…
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In this video, Rob interviews Snir Alayof about his stair-step approach to building a portfolio of Micro SaaS apps for the monday.com marketplace. Snir reveals how he explored users' needs and validated potential solutions. He then details how his team launched, refined, and supported these apps to go from $0k to $30k+ MRR in less than a year. Link…
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Benedicte feels recharged. Benedikt shares the bright side of a customer cancellation. After the crazy beginning to her year, Benedicte is feeling recharged and productive. With the support load down, she finally released the article on WeWeb + Outseta and a companion expansion guide to the integration. Benedicte and Ola are also working on their l…
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When do you know it's time to sell your company? After speaking with hundreds of founders, Rob and Dr. Sherry Walling identified 9 signs that it may be time for an exit. If you've dreamed of selling your business, pay attention to these signs, and strategize your exit. Links from the Pod: TinySeed Applications are Open until Feb 23rd Watch this vid…
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Chris finished his CS masters! Christian tries to figure out if he wants a "real" job, and what that might look like. 0:00 Intro 2:10 Chris finished his masters 4:50 Santa Kaggle competition 9:30 NVIDIA Blackwell 15:45 Smart vs dumb light bulbs 19:30 Christian had a rough month 21:20 How to better manage consulting projects 39:42 No longer a co-fou…
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Many founders struggle with Imposter Syndrome and wonder how to get past it. It often shows up in different forms at the various stages in their founder journeys. Rob shares some of the forms that imposter syndrome takes and offers actionable advice if you are feeling like a fraud. Episode Sponsor: As a founder, it’s easy to get caught up in the fu…
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If you want to build an amazing SaaS product, building an audience is almost never the best use of your time. Rob shares what to do instead, giving practical tips on how to build a network and the benefits that it can provide your business. Links from the Pod: MicroConf Connect Applications are open until the end of today, Jan 15th Watch this video…
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Rob Walling takes the stage at MicroConf US 2024 in Atlanta to share his framework for B2B SaaS content marketing. After wasting thousands of dollars taking the wrong approach in marketing Drip in the early days, Rob shares how he would apply the 5 stages of customer awareness to B2B SaaS. Links from the Pod: Watch this video on YouTube Register fo…
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After a couple of eventful weeks, things are finally slowing down for the holidays. Queen Raae’s let-it-snow script Userlist’s Conversion Goals feature Things have been pretty busy on the product side for Benedikt and the Userlist team: launching the Conversion Goals feature, releasing new workflow node types, and more. And after working around a h…
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One of the biggest growth levers in your SaaS business is to embrace enterprise sales. Craig Hewitt, founder of Castos, shares how to drive sales so that you're not leaving revenue on the table. Links from the Pod: The SaaS Launchpad – Start Free with “The DNA of a Great SaaS Idea” Watch this video on YouTube The SaaS Launchpad The SaaS Playbook Cr…
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