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Michelle Larkin Podcasts

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How can B2B marketing teams execute more winning content campaigns? With limited time and resources, what content marketing approaches will generate results and growth? Join Amy Woods, CEO of Content 10x, as she sits down with marketing leaders from B2B technology and professional services organizations. Discover the strategies that lead to a successful content marketing operation – from internal processes, tools, and tech, to outsourcing and working with agencies. If you want to excel as a ...
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M&G Agency Life

Mearns & Gill

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Welcome to M&G Agency Life, a journey through the dynamic world of marketing, design, and digital with hosts Aimee and Pete. Mearns & Gill, an Aberdeen-based agency, is the backdrop for insightful discussions and behind-the-scenes glimpses into agency life. Aimee, Pete and the team share insider knowledge, and explore topics ranging from brand strategy to media solutions. Join them as they explore the diverse landscape of agency work, serving clients across various sectors with creativity, e ...
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What if retirement isn’t the finish line—but the beginning of something more intentional? In From Work to What’s Next, husband-and-wife financial advisors Sarah K. Charles and Jim Charles rethink retirement as a redesign, not an ending. Drawing on 60 years of combined experience—and Jim’s own search for purpose after leaving his career—they share p…
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The thriller genre has a new dynamic duo. In our latest episode, we sit down with Ryan Steck and Simon Gervais to discuss their debut collaboration, The Second Son. They call it "The Vintage of Collaboration." Despite writing from a distance and having opposite backgrounds—Simon is an ex-RCMP officer, Ryan is a renowned critic—they’ve created a sea…
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We dive into the shadows of 1970s Vietnam with author Nancy Cole Silverman and her electrifying new Kat Lawson Mystery, A Spy in Saigon. Kat’s “simple” assignment to write a travel piece and make a covert drop goes off the rails fast, thrusting her into a deadly web of secrets, double agents, and trafficked children who desperately need her help.…
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From the outside, Michelle Yang’s life might look like a familiar immigrant success story—but her new memoir, Phoenix Girl, reveals something far more powerful and complex. When her family left their tight-knit Chinese community in South Korea and arrived in America, the promise of freedom quickly tangled with a domineering father, a silenced mothe…
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Dr. Carolyn Larkin Taylor is a neurologist with decades of experience, and now, she's turning her stethoscope inward in a powerful new memoir, Whispers of the Mind. Through a series of deeply personal essays, Dr. Taylor takes us behind hospital doors and into the moments that defined her—from the crushing task of declaring a teenage boy brain dead,…
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Ever feel like eating healthy means giving up the foods you grew up with? Dr. Marissa Toussaint says you don’t have to choose. Her new book Flambeau Kitchen blends Caribbean heritage with real, sustainable wellness—70+ recipes, practical tools, and guidance for conditions like high blood pressure and type 2 diabetes. Today we talk with her about ho…
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What if the next world war isn’t fought for ideology or territory — but for quarterly profits? That’s the unsettling premise behind Prophets of War, the explosive debut novel from writer, investor, and political thinker Jack Brown. A lifelong student of history and finance, Brown turns his eye to the places where power hides in plain sight — where …
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Ever meet someone who didn’t just witness history—but lived right in the middle of it? That’s Nancy Shear. For more than twenty years, Nancy was woven into the fabric of America’s classical music world—an orchestra librarian, broadcaster, and behind-the-scenes insider who worked shoulder-to-shoulder with some of the greatest musical minds of the tw…
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What happens when intelligence that isn’t human demands recognition? 🤖 In The Accord, author Mark Peres explores grief, love, and the blurred lines between human and machine through the bond between a professor and her sentient AI. Join us as we talk with Mark about the ethics, emotion, and humanity at the heart of his powerful debut. #TheAccord #M…
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Meet Gil Gillenwater — real-estate guy, Harley fan, and founder of Rancho Feliz. For 40 years he’s helped families along the U.S.–Mexico border with one surprising motto: Helping others should be fun. His new book, Hope on the Border, shows how “reciprocal giving” restores dignity — we feed their stomachs, they feed our souls. Gil calls it enlighte…
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In a world where loyalty can be the sharpest weapon and truth itself is treason, debut novelist Heather Ogden invites us into the haunting depths of her new dystopian fantasy, The Betrayal—the first in The Lies We Fear series. With a passion for fantasy and magical realism, Heather has crafted a story that blends mysterious magic, hidden truths, an…
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What happens when you transform a “ticket-taker” content team into strategic partners that fuel both brand and demand? Amy Higgins, Director of Content Strategy at Cloudflare, has done just that. In this episode, host Amy Woods sits down with Amy, an award-winning marketing leader highly regarded for extensive experience building and developing top…
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Sam Daley-Harris has updated and expanded his classic work, Reclaiming Our Democracy: Every Citizen’s Guide to Transformational Advocacy. And it's become a playbook for positive change. Get the Book: https://www.amazon.com/Reclaiming-Our-Democracy-Citizens-Transformational/dp/1953943381By Terry Shepherd
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What if your marketing team could do everything on their pipeline, without sacrificing quality? That’s exactly what Kostas Zachoudanis, Director of Marketing, is building at Ultimate Group – he’s leading an AI-first, insight-led marketing operation for six global events. In this episode, he shares how he connects marketing and content into one powe…
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Tom Epperson, the screenwriter behind One False Move—the cult classic crime thriller co-written with his childhood friend Billy Bob Thornton. He's the author of the Edgar-nominated The Kind One and the haunting noir Sailor. But today, Tom Epperson is here to talk about something entirely different. His new book, Baby Hawk, is a bold, breathtaking d…
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Brian Cranley is a biomedical engineer turned theologian, whose new book The Call of Wonder invites readers to rediscover awe at the intersection of empirical discovery and spiritual truth. From the Big Bang to the human brain, from ancient wisdom to quantum theory, Cranley reveals how the mysteries of science may not oppose belief—but illuminate i…
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Leslie A. Rasmussen—award-winning author, former TV comedy writer, and a voice of sharp wit and emotional depth—joins us to talk about her latest novel, When People Leave. It’s a compelling exploration of sisterhood, grief, and the secrets that live just beneath the surface of the stories we think we know. Get the Book: https://www.lesliearasmussen…
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What happens when your marketing is so effective, the sales team begs you to slow down the leads? Jason Widup knows, because it happened to him. In this episode, he breaks down how he built a high-performing marketing team at a $70M ARR company, pioneered incentivized LinkedIn ads, and created a content-first approach that earns trust before any co…
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This week, we welcome Thomas Cullen—federal trial judge, former U.S. attorney, and now debut novelist—to discuss his powerful new book, Charlie-Man. Set in Richmond, Virginia during the sweltering summer of 1994, Charlie-Man is a poignant coming-of-age novel that explores teenage love, identity, and the emotional challenges of growing up in the Ame…
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Jenny Dandy bursts onto the crime fiction scene with The Brownstone on E. 83rd—a sharp, twisty mystery praised by Carter Wilson and William Boyle. We talk undercover agents, dangerous secrets, and why it’s never too late to start writing. With her second book on the way, Jenny Dandy is just getting started. #CrimeFiction #MysteryBooks #JennyDandy #…
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For the final episode of Series 2, we’re flipping the mic around… and welcoming our very own Managing Director, Mike Wilson, into the hot seat! From sweeping warehouse floors to steering multi-million-pound businesses, Mike’s career journey is anything but ordinary. In this episode, he shares how a science degree led to a drug rehabilitation centre…
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What does it really take to make account-based marketing work at scale? For Jess Larkin, Director of Strategic and Financial Services Marketing at Confluent, it’s about building the right team structure, working closely with sales, and getting creative with content – especially when it comes to repurposing. In this episode, Jess shares how she turn…
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Marty Ross-Dolen joins us to discuss her powerful new book, "Always There, Always Gone." When her grandparents were killed in a midair plane collision in 1960, it marked a generational rupture that would shape her family's story for decades. With deep clinical insight and poetic grace, Marty tells a story that is intimate, illuminating, and unforge…
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In this episode, we’re joined by Martin Suttie, Group Chairman of First Tech Group, a business with multiple specialisms across engineering, fabrication, marine, moorings, and more. From his days as a cheeky schoolboy to leading a group of innovative companies (not to mention that famous fashion show), Martin shares his fascinating career journey a…
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Peter Samuelson—film producer, nonprofit pioneer, and self-described pro-social entrepreneur—proves that doing good can also be bold, messy, and full of meaning. In Finding Happy: A User’s Guide to Your Life with Lessons from Mine, Peter shares raw, funny, and inspiring stories from a life spent helping others while figuring things out for himself.…
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Purpose-driven content is one of the most powerful tools in a B2B marketer’s content strategy – especially when repurposing is part of the plan. Michelle Asher, Director of Public Relations and Marketing at LendKey, leads a lean but effective team creating high-impact content. In this episode of B2B Content Strategist, she shares why purpose is the…
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This week, we’re joined by Bronson Larkins, Managing Director of Wellvene, to dive into the world of well intervention, innovation, and what it takes to build a successful business in the offshore industry. From his early days offshore to launching Wellvene and driving new technologies, Bronson shares his journey, insights, and what’s next for the …
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