Marketing & Coffee is your go-to podcast for insightful conversations about the latest trends in marketing, digital strategy, and business growth—all served with a shot of caffeine and creativity. Hosted by Mike Zima, each episode blends expert insights, real-world examples, and actionable advice with a relaxed and approachable vibe. Whether you’re a seasoned marketer or just brewing ideas for your next campaign, grab your coffee and join us for a chat that inspires and informs.
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Michael Zima Podcasts
Speaking with the founders who are building our future with the bleeding edge of technology
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1
Frank Chaparro – Attention, Media & the Future of Digital Assets – ep 181
51:43
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51:43Connect with Frank https://x.com/fintechfrank https://x.com/GSR_io More from Andrew Follow me on X - https://x.com/AndrewSteinwold Founders seeking capital, reach out to us at Sfermion - https://www.sfermion.io Subscribe to my newsletter - https://andrewsteinwold.substack.com Check out my podcast speaking with crypto investors - https://www.youtube…
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Michael Cho – Data, Robots & The Future of Humanoids – ep 180
1:43:27
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1:43:27Connect with Michael https://x.com/micoolcho https://x.com/frodobots More from Andrew Follow me on X - https://x.com/AndrewSteinwold Founders seeking capital, reach out to us at Sfermion - https://www.sfermion.io Subscribe to my newsletter - https://andrewsteinwold.substack.com Check out my podcast speaking with crypto investors - https://www.youtu…
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Chris Maurice – Stablecoins, Africa, and $15M a Day in Transactions – ep 179
1:10:19
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1:10:19Connect with Chris yellowcard.io https://x.com/yellowcard_app/ https://x.com/chrismaurice More from Andrew Follow me on X - https://x.com/AndrewSteinwold Founders seeking capital, reach out to us at Sfermion - https://www.sfermion.io Subscribe to my newsletter - https://andrewsteinwold.substack.comCheck out my podcast speaking with crypto investors…
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Adi Sideman – How AI Video will take over Hollywood (and YouTube!) – ep 178
59:53
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59:53Connect with Adi popcorn.co https://x.com/Popcorn_Co More from Andrew Follow me on X - https://x.com/AndrewSteinwold Founders seeking capital, reach out to us at Sfermion - https://www.sfermion.io Subscribe to my newsletter - https://andrewsteinwold.substack.comCheck out my podcast speaking with crypto investors - https://www.youtube.com/@AngelstoA…
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Getty Hill – From Grapefruit Trading to $200M/Month on Oku – ep 177
1:13:47
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1:13:47Connect with Getty https://x.com/getty_hill https://x.com/okutrade https://oku.trade/ More from Andrew Follow me on X - https://x.com/AndrewSteinwold Founders seeking capital, reach out to us at Sfermion - https://www.sfermion.io Subscribe to my newsletter - https://andrewsteinwold.substack.comCheck out my podcast speaking with crypto investors - h…
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Alexander Cutler – Why DEXs Win and How Aerodrome Hit $200B Volume – ep 176
1:06:42
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1:06:42Connect with Alexander https://x.com/wagmiAlexander https://x.com/AerodromeFi https://x.com/VelodromeFi https://aerodrome.finance/ https://velodrome.finance/ More from Andrew Follow me on X - https://x.com/AndrewSteinwold Founders seeking capital, reach out to us at Sfermion - https://www.sfermion.io Subscribe to my newsletter - https://andrewstein…
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Mike Saunders – XP: Taking On the Big Ticket Monopolies Using Crypto – ep 175
57:21
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57:21Connect with Mike https://x.com/saunders3000 https://xp.xyz/ More from Andrew Follow me on X - https://x.com/AndrewSteinwold Founders seeking capital, reach out to us at Sfermion - https://www.sfermion.io Subscribe to my newsletter - https://andrewsteinwold.substack.com Check out my podcast speaking with crypto investors - https://www.youtube.com/@…
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Nic Young – The Future of AI Girlfriends – ep 174
1:05:46
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1:05:46Connect with Nic https://www.oh.xyz/ https://x.com/ohdotxyz https://x.com/nicohdotxyz More from Andrew Follow me on X - https://x.com/AndrewSteinwold Founders seeking capital, reach out to us at Sfermion - https://www.sfermion.io Subscribe to my newsletter - https://andrewsteinwold.substack.com Check out my podcast speaking with crypto investors - …
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Aya Kantorovich – Inside August’s $12B Trading Engine for Digital Assets – ep 173
1:01:49
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1:01:49https://x.com/aya_kantor https://x.com/august_digital https://x.com/upshift_fi Follow me on X - https://x.com/AndrewSteinwold Founders seeking capital, reach out to us at Sfermion - https://www.sfermion.io Subscribe to my newsletter - https://andrewsteinwold.substack.com Check out my podcast speaking with crypto investors - https://www.youtube.com/…
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Hunter Horsley – Scaling Bitwise Into a $12B Giant – ep 172
1:08:13
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1:08:13https://x.com/hhorsley https://x.com/BitwiseInvest https://bitwiseinvestments.com/ Follow me on X - https://x.com/AndrewSteinwold Founders seeking capital, reach out to us at Sfermion - https://www.sfermion.io Subscribe to my newsletter - https://andrewsteinwold.substack.com Check out my podcast speaking with crypto investors - https://www.youtube.…
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Joshua Frank – Building The Tie, Crypto's Institutional Data Backbone – ep 171
1:03:00
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1:03:00https://x.com/joshua_frank_ https://x.com/TheTieIO https://www.thetie.io/ Follow me on X - https://x.com/AndrewSteinwold Founders seeking capital, reach out to us at Sfermion - https://www.sfermion.io Subscribe to my newsletter - https://andrewsteinwold.substack.com Check out my podcast speaking with crypto investors - https://www.youtube.com/@Ange…
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Sidney Powell – Maple and Syrup Finance: All Capital Markets are Moving On-Chain – ep 170
1:16:50
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1:16:50https://x.com/syrupsid https://x.com/maplefinance https://maple.finance/ Follow me on X - https://x.com/AndrewSteinwold Founders seeking capital, reach out to us at Sfermion - https://www.sfermion.io Subscribe to my newsletter - https://andrewsteinwold.substack.com Check out my podcast speaking with crypto investors - https://www.youtube.com/@Angel…
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1
Brandon Kumar – How Layer3 is Building the Google of Crypto – ep 169
1:14:50
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1:14:50https://x.com/Brandon_M_Kumar https://x.com/layer3xyz Follow me on X - https://x.com/AndrewSteinwold Founders seeking capital, reach out to us at Sfermion - https://www.sfermion.io Subscribe to my newsletter - https://andrewsteinwold.substack.com Check out my podcast speaking with crypto investors - https://www.youtube.com/@AngelstoAllocators…
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Ilja Moisejevs & Richard Wu – How Tensor & Vector are Revolutionizing Crypto Trading – ep 168
1:09:45
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1:09:45https://x.com/_ilmoi https://x.com/0xrwu https://x.com/tensor_hq https://x.com/VECTORDOTFUN Follow me on X - https://x.com/AndrewSteinwold Founders seeking capital, reach out to us at Sfermion - https://www.sfermion.io Subscribe to my newsletter - https://andrewsteinwold.substack.com Check out my podcast speaking with crypto investors - https://www…
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Michael O'Connor – Youmio: The Future of AI Agents & Creativity – ep 167
1:12:01
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1:12:01https://x.com/mike_mrkite https://x.com/youmio_ai https://x.com/limbo_ai Follow me on X - https://x.com/AndrewSteinwold Subscribe to my newsletter - https://andrewsteinwold.substack.com Check out my podcast speaking with crypto investors - https://www.youtube.com/@AngelstoAllocators
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Sergey Gorbunov – Solving Crypto’s Biggest Problem with Axelar: Interoperability – ep 166
1:01:15
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1:01:15https://x.com/sergey_nog https://x.com/axelar -- Follow me on X -https://x.com/AndrewSteinwold Subscribe to my newsletter - https://andrewsteinwold.substack.com
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Konstantin Richter - Billion-Dollar Crypto Infrastructure Race - ep 165
1:09:21
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1:09:21https://x.com/konstantin11 https://x.com/blockdaemonHQ Follow me on X -https://x.com/AndrewSteinwold Subscribe to my newsletter -https://andrewsteinwold.substack.com
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Ian Cummings - Photo Finish, $CROWN, and the $50 Billion Dollar Horse Racing Market - ep 164
1:10:27
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1:10:27https://x.com/photofinishgame Follow me on X - https://x.com/AndrewSteinwoldSubscribe to my newsletter - https://andrewsteinwold.substack.com
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Dr. Steven Waterhouse (SEVEN) - The AI Wars, Decentralized Compute, and Crypto’s Next Chapter - ep 163
1:06:59
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1:06:59https://x.com/deseventral https://x.com/nazarevc https://x.com/OrchidProtocol Follow me on X - https://x.com/AndrewSteinwold Subscribe to my newsletter - https://andrewsteinwold.substack.com
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Charles Smith - Nifty Island, Gamification, $ISLAND, AI and More - ep 162
1:00:21
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1:00:21https://x.com/Nifty_Island https://x.com/charl3svii Follow me on X - https://x.com/AndrewSteinwold Subscribe to my newsletter - https://andrewsteinwold.substack.com
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Prashant Maurya - Spheron Network, Decentralized Compute, Agents, and AI Infrastructure - ep 161
1:18:25
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1:18:25https://x.com/prashant_xyzhttps://x.com/SpheronFDNFollow me on Twitter - https://twitter.com/AndrewSteinwoldSubscribe to my newsletter - https://andrewsteinwold.substack.com
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Is SEO Dead? Google’s AI and Core Update in 2025
9:20
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9:20In this episode, we explore if SEO is dying or evolving with Google’s January 2025 Core Algorithm Update and the rise of AI-driven search. Discover how zero-click searches, behavioral trends, and the shift toward AI are transforming search engine optimization. Learn actionable strategies to adapt and stay ahead in this new digital landscape.…
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In-House Marketing vs Digital Agency: What Saves You More Money?
9:02
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9:02Choosing between an in-house marketing team or a digital agency is one of the biggest decisions businesses face. This episode dives into the cost comparison, benefits of agency retainers, and why the hybrid approach might be the best solution for small businesses. Tune in to uncover the best strategy for maximizing ROI in 2025.…
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Search Max: Google’s Fix for Performance Max Flaws?
9:12
9:12
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9:12Dive into the details of Google Ads’ new Search Max campaign type. In this episode, we explore how it addresses the shortcomings of Performance Max, from budget transparency to intent-based targeting. Learn what this means for your PPC strategy in 2025 and how advertisers can maximize ROI with the new features. Perfect for digital marketers looking…
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DIY Ecommerce Businesses to Start in 2025
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15:01Looking for the best DIY ecommerce business ideas? Tune in as we explore 25 profitable options you can start on Shopify. From handmade goods to digital products, discover how to find your niche, scale your business, and thrive in the online marketplace. Perfect for aspiring entrepreneurs and seasoned business owners alike.…
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AI Marketing Agencies: Scam or Game-Changer?
13:04
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13:04AI marketing agencies are popping up everywhere, but are they delivering results or just scamming businesses? Learn the truth behind these agencies, the risks of AI-only strategies, and why the human touch still matters in marketing. Perfect for businesses navigating the AI revolution in 2025.
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2025 Digital Marketing Budgets: Trends, Insights, and Strategies
11:04
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11:04Explore how CMOs are planning their budgets for 2025, the challenges of rising ad costs, and the strategies to maximize ROI. Learn how to leverage platforms like Meta Ads, TikTok, and ChatGPT Search while staying competitive in an increasingly crowded digital landscape. Stay informed and optimize your marketing game!…
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Navigating 2025’s Privacy Laws for Advertisers
13:02
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13:02New state-level privacy laws in 2025 are reshaping online advertising. In this episode, we discuss the compliance requirements, rising costs, and strategies to stay ahead. Learn how Zima Media helps businesses adapt with innovative solutions like server-side tracking and first-party data strategies. Stay compliant and competitive—tune in now.…
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The Search Engine Shift: Google Falls Below 90% Market Share in 2024
8:34
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8:34Google’s search market share has fallen below 90% for the first time in over a decade. In this episode, we discuss how AI-powered search engines, privacy-first platforms, and user frustration are changing the future of search. Discover what this means for businesses and marketers in 2025.
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The AI market is booming, and entrepreneurs are taking notice. In this episode, we break down 10 profitable AI business ideas to start in 2025. Learn how to leverage AI for content marketing, SEO, data analytics, and more. Plus, discover what caused some startups to fail in 2024 and how you can avoid their mistakes. Perfect for entrepreneurs, marke…
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Google Ads for Small Budgets: Unlocking Big Results
12:17
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12:17Discover how small to medium sized businesses can succeed with Google Ads when competing against larger brands. Explore single keyword ad groups, manual bidding, offline conversions, and more strategies to reduce costs while maximizing results.
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Rb3k - Trench Warrior, Onchain Sleuth, Crypto Trader - ep 160
1:26:04
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1:26:04https://x.com/rbthreek Follow me on Twitter - https://twitter.com/AndrewSteinwold Subscribe to my newsletter - https://andrewsteinwold.substack.com/
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AI Search Visibility: How to Get Your Business Featured on ChatGPT
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9:19AI search is the future of marketing. In this episode, learn how to optimize your business for ChatGPT recommendations, schema strategies, and the evolving role of Google rankings in AI-driven search. Stay ahead of the competition with actionable tips for 2025.
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Scaling Property Management: Digital Strategies for 2025
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23:30In this episode of Marketing & Coffee, Mike Zima chats with property manager Cornel Prida about scaling his business in Costa Blanca, Spain. From building a website to leveraging Google Ads and social media, they break down the essentials of digital marketing for property managers. Learn practical strategies to grow your business and stay ahead of …
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Google Ads for Shopify: Essential Tips for 2025
14:59
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14:59Are your Google Ads campaigns delivering results for your Shopify store? In this episode, we discuss the critical strategies to optimize your campaigns, track conversions, and stay ahead of the competition in 2025. Discover how to refine your keywords, adapt to Google’s updates, and maximize your ad budget for better ROI.…
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Discover the 7 essential marketing strategies to grow your Shopify store. From SEO to remarketing, learn how to maximize traffic and conversions.
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Mastering Shopify SEO: Insights from 500+ Projects
21:26
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21:26In this episode, we dive deep into the world of Shopify SEO with insights from over 500 projects managed by Zima Media. Learn why SEO is an ongoing commitment, the importance of focusing on conversions over rankings, and how to implement advanced tracking solutions to maximize your eCommerce success. Discover the common myths and misconceptions tha…
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AI for Google Ads 2025: Maximizing Shopify Sales
19:36
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19:36In this episode, we dive into Google’s major AI push in 2025 and its implications for Shopify store owners. Learn how AI is transforming search marketing, why focusing on conversions over clicks is crucial, and the advanced tracking solutions you need to stay ahead. Discover strategies to secure your Google Ads account, effectively analyze your com…
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How to Make Google Ads Successful for Shopify in 2025
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21:06In this audio episode, discover why traditional click-focused strategies won’t cut it for your Shopify store this year. We delve into the importance of competitor analysis, landing page optimization, and advanced tracking setups to truly boost conversions. Explore how to avoid Google’s “quick fix” suggestions, secure your account, and build a susta…
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30 Backlinks in 90 Days: Your 2025 Shopify SEO Blueprint
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15:07In this episode, learn how I scored 30 quality backlinks for a Shopify store in just 90 days—mainly through Featured.com. We delve into why domain authority matters, how relevance trumps random links, and which old-school methods still work in 2025. Tune in for practical tips on broken link building, guest posting, and forging genuine industry rela…
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ChatGPT’s 1% Search Surge: How AI Will Disrupt SEO by 2025
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9:43In this audio episode, we explore the anticipated rise of ChatGPT in the search market, projected to hit 1% by 2025. Learn how this small but significant shift could challenge Google’s monopoly, influence Bing’s growth, and compel SEO professionals to adapt. We discuss new marketing strategies, the role of AI agents, and why businesses must embrace…
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Brian Crain - Future Of The Trillion Dollar Staking Economy With Chorus One - ep 159
1:08:59
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1:08:59https://x.com/crainbfhttps://x.com/chorusoneFollow me on Twitter - https://x.com/AndrewSteinwoldSubscribe to my newsletter - https://andrewsteinwold.substack.com/
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Inside the December 2024 Core Update: Google’s Next Big Move
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13:33Tune in for an in-depth look at Google’s December 2024 Core Update and its impact on your SEO and PPC strategies. We unpack the shift toward AI-driven, privacy-focused tracking, offer tips for integrating first-party data, and highlight the essential changes to make before the new algorithm fully takes effect. If you’re looking to stay ahead in the…
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It’s Never Been Easier to Run Ads and Harder to Get Results
11:20
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11:20In this episode, we discuss the paradox facing today’s advertisers: launching Google or Facebook ads has never been more streamlined, yet achieving profitable conversions is more challenging than ever. Explore how AI, privacy regulations, and advanced tracking collide to create a highly competitive marketing environment—and discover strategies to a…
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Inside the Latest Google Algorithm Update: Gemini 2.0, Agents & Willow Quantum
16:26
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16:26In this episode, we discuss Google’s newest Algorithm Update while enjoying a scenic drive through Sella, Spain. Our guest, Cornel Prida, joins us to explore Gemini 2.0, the role of Gemini Agents, and how the Willow Quantum computer might revolutionize search. We break down what these changes mean for SEO, content quality, and privacy, and offer st…
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Beyond CPC: What Really Drives Marketing Success
11:46
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11:46In this episode, we debunk the myth of Cost Per Click (CPC) as a critical marketing metric. Learn why ROI, Lifetime Value (LTV), and advanced metrics like Profit on Ad Spend are the future of advertising. Tune in as we explore how AI bidding strategies are reshaping the way businesses approach campaigns. If you’re ready to optimize your marketing d…
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CMO Unfiltered: Brick-and-Mortar Marketing in the Age of AI
10:27
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10:27How will AI and ChatGPT revolutionize brick-and-mortar marketing? In this episode, Michael Zima explores the future of local business marketing in 2025. From mastering local SEO to leveraging ChatGPT Ads, learn how to adapt and thrive in an AI-driven world.
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Why Your Google Ads Aren’t Converting: Common Pitfalls and Fixes
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15:01Struggling to make your Google Ads campaigns work? You’re not alone. In this episode, we break down why your ads might not be converting and what you can do to turn things around. From GA4 tracking errors and budget constraints to landing page issues and over-optimization, we dive into the common pitfalls and actionable solutions to maximize your r…
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Greg Osuri - Akash: Decentralized Compute Marketplace - ep 158
1:10:37
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1:10:37https://x.com/gregosuri https://x.com/akashnet_ Follow me on Twitter - https://x.com/AndrewSteinwoldSubscribe to my newsletter - https://andrewsteinwold.substack.com/
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Alexandre Turbide - Beatconnect: The Gamification of Music - ep 156
59:35
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59:35https://www.beatconnect.com/ https://www.linkedin.com/in/alexandre-turbide/ Follow me on Twitter - https://twitter.com/AndrewSteinwoldSubscribe to my newsletter - https://andrewsteinwold.substack.com/
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