Best Michael Costin And Arthur Fabik Podcasts (2025)

1
Prove It Works: Ryan Jones on Why SEO Testing Changes Everything - Episode 125 30:44

16d ago30:44

30:44

Send us a text This week we're joined by Ryan Jones from SEOtesting.com to delve into the often-overlooked topic of SEO testing. We all know about A/B testing in the paid traffic world, but what can be done in the SEO world to test? On the topic of testing: Check out this YouTube case study where Michael did a single variable test to see whether li…

1
Our Unfiltered Experience at SEO Mastery Summit 2025 Ho Chi Minh - Episode 124 25:30

29d ago25:30

25:30

Send us a text Our review of the SEO Mastery Summit 2025 in Ho Chi Minh City, Vietnam delivers unfiltered opinions on what was good, what was bad and our key takeaways from the event. We have no relationship with the event organisers so these are truly transparent thoughts on what worked and what fell short. If you're thinking of heading to Vietnam…

1
SEO Q&A Week #12 - Episode 123 17:56

2M ago17:56

17:56

Send us a text We're back answering more listener's SEO questions this week. Enjoy! WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the righ…

1
Taking SEO Inhouse (The Hidden Costs and Wins) - Episode 122 16:42

3M ago16:42

16:42

Send us a text Ready to cut ties with your SEO agency and take things inhouse? It can be tempting to do when you see that monthly cost on your P&L. Is it worth it? In this episode, we take a look at the realities of bringing SEO in-house - from hidden costs and essential hires to the freedoms and frustrations you never saw coming. WANT US TO DO YOU…

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How To Improve User Engagement (It's Becoming Google's "Truth Detector") - Episode 121 30:02

3M ago30:02

30:02

Send us a text AI-generated content is flooding the internet, we all know it. So we've been banging on about user engagement metrics being ever more important. We believe it's how Google will tell the good content from the bad content, and what it should rank in the search results. This episode reveals the areas you can work on to improve user enga…

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2025 SEO Predictions & Reviewing Our 2024 Hits & Misses - Episode 120 40:17

4M ago40:17

40:17

Send us a text We're pulling out the crystal ball and giving our predictions for the big ticket items in SEO in 2025. We also look back to this time last year to see just how well we did with our 2024 predictions. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need …

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SEO Best Practices & Tools Are Killing Creativity - Episode 119 26:34

5M ago26:34

26:34

Send us a text WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you. Stuff You Need To Know The SEO Show is releas…

1
Whats Your Worst SEO Moment... SEO Spitball - Episode 118 21:04

5M ago21:04

21:04

Send us a text This week we went in with no notes or planning and just spitballed about SEO for a while. Might keep this segment going, might not - let us know your thoughts. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our we…

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Are #1 Rankings Overrated? - Episode 117 28:13

6M ago28:13

28:13

Send us a text Is ranking #1 the be all end all, or is it a touch overrated? We get stuck in to precisely this topic. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on…

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Niche Navigators: Plumbing - Episode 116 38:47

6M ago38:47

38:47

Send us a text This week we're PLUNGING into the world of plumbing SEO. We've pulled apart the keyword "SEO sydney" and giving our thoughts on local SEO, link building, content creation and more for the plumbing niche. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you …

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YouTube Time - Episode 115 2:57

7M ago2:57

2:57

Send us a text After a few years of hearing us you can now see us (well, mainly Michael) on our Youtube channel at https://www.youtube.com/@watchtheseoshow 3 videos are live now on the channel and we're looking for your feedback on which style you want to see more of. Let us know your thoughts in the comments, all feedback is gold feedback! WANT US…

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The Shady & Lucrative World of Parasite SEO with Lars Lofgren - Episode 114 35:11

7M ago35:11

35:11

Send us a text Lars Lofgren caused a bit of a stir online recently when he published a couple of in depth articles on the shady but very lucrative world of affiliate marketing on Forbes and Reddit. With Google rewarding these two sites in particular with a lot more visibility than is reasonable, it's left them wide open to being exploited by affili…

1
SEO, Stolen From Social - Episode 113 20:50

7M ago20:50

20:50

Send us a text We've gone on Twitter and Reddit and stolen SEO content to talk about on the show this week. Enjoy. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on an…

1
SEO Is Not For Everyone - Episode 112 20:53

7M ago20:53

20:53

Send us a text We're back after a little break, and we're here to say SEO is not for everyone. That's right, not every business needs SEO at all times, despite what some SEO sales people might say. It’s okay to not need it and to know that. This episode covers off when you might not need SEO and what some alternative options might be. WANT US TO DO…

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12 x Free Link Building Ideas - Episode 111 19:46

9M ago19:46

19:46

Send us a text Link building is expensive. But it doesn't have to be. Here are 12 free link building ideas you can use that won't break the bank. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details…

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Q&A Week #11 - Episode 110 21:05

9M ago21:05

21:05

Send us a text We're answering more listener questions with the eleventh instalment of our Q&A week. Want to ask us a question? Just hit the "send us a text message" link in the description, or head to theseoshow.co and submit a voice note there. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you …

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Why Your Competitors Outrank You (Even Though You're "Better") - Episode 109 23:03

10M ago23:03

23:03

Send us a text How annoying is it... your site is BETTER than your competitors, but they outrank you in Google. Why is it happening? Well, you can forgot most of the buzzwords in SEO. It probably comes down to your content and your authority. So thats what we've dug into this episode. Stay tuned to the end for a little hack on how to spy on your co…

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How To Keep Your SEO Agency Honest - Episode 108 17:52

10M ago17:52

17:52

Send us a text When you're working with an SEO agency you're investing time and money. It would suck to get six months in and discover you're investing it in the wrong place. This episode arms you with the tools you can use to keep your SEO agency honest. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and …

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Epic Conversion Rate Optimisation Results (Real World Examples) - Episode 107 30:18

11M ago30:18

30:18

Send us a text We're joined by Robert Hoang to discuss conversion rate optimisation. Rob walks us through three real life CRO campaigns he worked on for clients to generate results like a doubling of revenue. We discuss the tools and ways you can go about working on your own CRO - don't miss this episode! WANT US TO DO YOUR SEO? We can take a look …

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Classic Google vs Perplexity, Chat GPT & Meta AI - Episode 106 32:04

11M ago32:04

32:04

Send us a text We've done three different searches on classic Google search and compared the results to what Perplexity, Chat GPT and Meta A.I have to say. We're told AI is a Google killer, so is it now, and will it be in the future? This episode digs in to try and find out. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors …

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The Parasite SEO Crackdown Is Here - Episode 105 13:14

12M ago13:14

13:14

Send us a text After much warning and hype, Google's "site reputation abuse" crackdown (aka the parasite SEO crackdown) is here. It's brand spanking new, but this episode digs into what we've seen so far. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to …

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Clicks to Cash: Selling Your Digital Business - Episode 104 53:05

1y ago53:05

53:05

Send us a text We're joined by Lou Viveros from Market Solutions this week to talk about selling your digital business. Whether you run an SEO agency, an ecommerce business, SaaS tool or just a website, Lou talks about what to be across to achieve the best sale price possible. WANT US TO DO YOUR SEO? We can take a look at your site, your competitor…

1
Q&A Week #10 - Episode 103 24:12

1y ago24:12

24:12

Send us a text We've made it to the tenth instalment of our Q&A series where we answer listener questions on SEO. Five more questions done and dusted this episode. If you want to submit one please head to theseoshow.co and click the dots in the menu, then submit an audio recording using the widget - you'll get to hear yourself on the show! WANT US …

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Convert Like A Pro: Mastering Conversion Design with Greg Merrilees - Episode 102 40:38

1y ago40:38

40:38

Send us a text This week we spoke to Greg Merrilees, founder at Studio 1 Design about the importance of conversion lead approach to your website. SEO is great for getting traffic to a site, but what you do to convert that traffic into new business is just as (or even more) important. Greg touches on key conversion design principles as well as commo…

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SEO Armageddon: Navigating Google's Latest Algorithm Overhaul & Penalty Blitz - Episode 101 36:44

1y ago36:44

36:44

Send us a text Google has gone on an all out offensive with a PR blitz, SEO influencer takedown blitz, manual penalty blitz and an algo update all at the same time... with an attack on parasite SEO to come. We dig into this Google Apocalypse to make some sense of it and figure out if it's time to freak out or keep calm. WANT US TO DO YOUR SEO? We c…

1
Cya Later WordPress - Episode 100 28:14

1y ago28:14

28:14

Send us a text We've built a Webflow site and we love it. After a decade of only building WordPress sites for our own business we've made the leap. This episode covers the pros and cons we've found so far with Webflow along with our thoughts on it from an SEO point of view. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors a…

1
How To Get High Authority Links with Digital P.R - Episode 099 44:39

1y ago44:39

44:39

Send us a text This week we're joined by Gabriela Covay to explain how to get high authority, high DR links using digital P.R tactics. These are those juicy press links typically on DR 80 + sites that the "real brands" of the world get. Building your brand and showing you're a real business is an important part of SEO, and Gabby walks us through he…

1
SEO... Stolen From Social - Episode 098 32:39

1y ago32:39

32:39

Send us a text We've gone on Twitter and Reddit and stolen SEO content to talk about on the show this week. Enjoy. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on an…

1
SEO Case Study Update - Episode 097 23:05

1y ago23:05

23:05

Send us a text We're revealing the domain of our "quick and easy" SEO case study this episode. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging in…

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Chatting SEO With Koen Bongers COO at Techopedia - Episode 096 43:06

1+ y ago43:06

43:06

Send us a text Koen Bongers is COO at Techopedia, a DR 80 + powerhouse website with over 2 million monthly organic visitors. We caught up with him during the Chiang Mai SEO conference to discuss all things SEO from Google favouring Reddit and Quora over affiliate sites, EEAT, Parasite SEO, topical authority and a whole lot more. WANT US TO DO YOUR …

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Merry Xmas - See You In 2024 - Episode 095 4:58

1+ y ago4:58

4:58

Send us a text Just a quick one to say Merry Xmas - we'll take a little break and be back in 2024 with a whole lot more SEO. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd …

1
2024 SEO Predictions & Reviewing Our 2023 Hits and Misses - Episode 094 28:56

1+ y ago28:56

28:56

Send us a text We're pulling out the crystal ball and giving our predictions for the big ticket items in SEO in 2024. We also look back to this time last year to see just how well we did with our 2023 predictions. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need …

1
SEO Case Study Update - Episode 093 14:41

1+ y ago14:41

14:41

Send us a text People have been asking for it, we're delivering - a quick update on the live SEO case study we're running. Enjoy. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our …

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SEO Butler To Bespoke Services With Jonathan Kiekbusch - Episode 092 40:05

1+ y ago40:05

40:05

Send us a text We're joined by Jonathan Kiekbusch. He built the SEO Butler brand, one you're probably familiar with, before selling it at the end of 2022. Since then he's been building an ecommerce SEO agency. We spoke productised vs bespoke services, leadership, recruitment and team building and more. WANT US TO DO YOUR SEO? We can take a look at …

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From A.I To Authority with Michal Suski from Surfer - Episode 091 45:28

1+ y ago45:28

45:28

Send us a text Michal Suski from Surfer joins us to discuss the major challenges of generative AI: taking control of the output, the absence of real-time data, substandard generative engines, and hunch-based topic selection. You'll learn how to leverage AI content to enhance your topical authority effectively and scale up content. Check Michal out …

1
Casino SEO Secrets - Episode 090 34:05

1+ y ago34:05

34:05

Send us a text Kris joined us to talk about the lessons learned from the past decade he has spent working on SEO in the Casino space. Casino affiliates, link building, content creation - we covered it all in this chat. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you …

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Day 2 Recap: Chiang Mai SEO Conference - Episode 089 14:26

1+ y ago14:26

14:26

Send us a text Our thoughts on day two at the Chiang Mai SEO Conference 2023. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO …

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Day 1 Recap: Chiang Mai SEO Conference - Episode 088 18:59

1+ y ago18:59

18:59

Send us a text Our thoughts on day one at the Chiang Mai SEO Conference 2023. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO …

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We're At Chiang Mai SEO Conference 2023 - Episode 087 4:59

1+ y ago4:59

4:59

Send us a text We've touched down in Chiang Mai, Thailand ahead of the SEO conference later this week. This is just a quick intro to what we have planned this week. Plenty of interesting stuff to come! WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit…

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SEO Q&A Week #9 – Episode 086 26:49

1+ y ago26:49

26:49

Send us a text This week we’re taking 5 more listener questions from the world of SEO. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the r…

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Taylor Swift Is An SEO? + A Google Update Frenzy - Episode 085 20:01

1+ y ago20:01

20:01

Send us a text This week we talk about the absolute update frenzy Google has been on over the past couple of months, plus take a look at Taylor Swift's SEO chops. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and su…

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Introducing Our Live SEO Case Study - Episode 084 15:35

1+ y ago15:35

15:35

Send us a text We've decided to risk it for the biscuit and do a live SEO build. We're going to take a website from not existing at all through to ranking in Google and driving traffic - hopefully. We're doing the build live and sharing everything as we go. In this episode we're introducing the niche we've picked and why. WANT US TO DO YOUR SEO? We…

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Niche Navigators: Gifting & Hamper Delivery - Episode 083 13:02

1+ y ago13:02

13:02

Send us a text We're diving into the world of SEO for gifting & hamper delivery businesses this episode - pulling back the curtains on some of the tactics that work to generate new customers in this space. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to…

1
Got The Need For Speed? - Episode 082 33:59

1+ y ago33:59

33:59

Send us a text This week we're talking all things site speed. We give our top tips for ensuring your site speed is more than adequate, with tips and tricks for both WordPress and Shopify. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. H…

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9 Signs Your SEO Is Not Competent - Episode 081 25:32

1+ y ago25:32

25:32

Send us a text Not every SEO consultant is qualified. We walk through some of the red flags to be aware of. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do so…

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SEO Q&A Week #8 - Episode 080 17:02

2y ago17:02

17:02

Send us a text This week we're taking 5 more listener questions from the world of SEO. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the r…

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Link Building Mistakes - Episode 079 29:36

2y ago29:36

29:36

Send us a text We're talking everyone's favourite topic this week - link building. In particular, the common link building mistakes we see people making. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your…

1
Niche Navigators: Marketing Agencies - Episode 078 25:51

2y ago25:51

25:51

Send us a text We're diving into the world of SEO for marketing agencies this episode - pulling back the curtains on some of the tactics that work to generate new customers in this space. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. H…

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SEO Wrapped May 2023 - Episode 077 27:14

2y ago27:14

27:14

Send us a text This week we're digging into the SEO happenings and news over May 2023 in a new show format called SEO WRAPPED - let us know what you think. Check out Hoon GPT WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our we…

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Google "Project Magi" - Episode 076 25:43

2y ago25:43

25:43

Send us a text This week we're digging into Google's "Project Magi" - which seems to be a panicked deployment of AI to their search results. We discuss what we know about it so far and where it could be heading. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to…

Podcasts Worth a Listen

Michael Costin And Arthur Fabik Podcasts

Podcasts Worth a Listen