Best Meg Brunson Podcasts (2025)

1
Growing an Engaged Email List: Climbing The Email Staircase with Liz Wilcox 43:24

Play Pause

2+ y ago43:24

43:24

Liz Wilcox is dropping knowledge on how to turn your followers into customers using the power of email. Liz breaks it down with her Email Staircase framework and emphasizes the importance of investing in your business and audience to create authentic connections. And let me tell you, email is still a valuable tool despite what some people might thi…

1
Creating an Inclusive Ideal Client Avatar (ICA)... it’s Just Marketing! 11:21

2+ y ago11:21

11:21

An ICA is a comprehensive picture of the perfect customer that includes their age, occupation, problems, wants, and how they make purchases. It is essential for reaching and connecting with the target audience effectively. The ICA should represent the ideal customer, not necessarily the business owner. In This Episode You'll Learn: How to build an …

1
Diversity Statements: Create a Sustainable Plan For Inclusion in Business with Alison Tedford Seaweed 39:05

2+ y ago39:05

39:05

Alison Tedford Seaweed, is an Indigenous woman with a disability who has worked on issues of inclusion and equity in the public and private sector for almost 20 years. In this episode, we discuss the importance of creating inclusive spaces and how small businesses and solopreneurs can make a difference in making their businesses more accessible and…

1
How To Write A Call-To-Action That Converts On Social Media 10:10

2+ y ago10:10

10:10

A CTA is a statement that encourages users to take action, such as clicking a button, signing up for an email list, or visiting a landing page. A CTA is essential to any social media marketing because it helps convert viewers into leads and customers. In this episode you will learn: Three elements of a successful call to action How to write effecti…

1
Autistic Brains: Squashing Stereotypes and Speaking our Language with Brianne Leeson 33:58

2+ y ago33:58

33:58

Brianne Leeson originally joined me on the FamilyPreneur podcast in 2022 and because the content was so relevant to Just Marketing I am re-releasing it for you today. Also, April is Autism Awareness Month, so another great reason to revisit this topic! In this episode, I introduce Brianne Leeson and we’ll have a conversation around Autistic communi…

1
How To Write A Good Hook That Leaves Your Audience Hungry For More 8:23

2+ y ago8:23

8:23

A well-crafted hook is essential for getting people to stop scrolling and spend some time with you on social media. Without a hook, there is no reason for users to keep reading the copy you've written for them. In This Episode You'll Learn: 3 types of hooks commonly used by marketers Just Marketing principles to keep in mind when crafting your hook…

1
Online Course Creation: Align Learning Intentions To Positive Impact with Nina Everflow 44:31

3y ago44:31

44:31

Nina Everflow, who runs the content design agency Everflow Consulting, joins Meg to discuss aligning learning intentions with positive impact when creating online courses. Nina Everflow is a lifelong activist and passionate about personal transformation, guiding her unique approach to developing inclusive learning environments for diverse people, p…

1
Inclusive Messaging: Marketing To A Diverse Audience & What To Do When You Mess Up with Jillian Abby 44:51

3y ago44:51

44:51

Jillian Abby joins Meg Brunson to discuss inclusive messaging. Language is always changing and evolving. Many things that were "okay" to say when we were young are now problematic, and there are likely things we're saying now that should be updated. So, how can we be sure that we're being respectful and avoiding stereotypes with our messaging - and…

1
Pricing Your Products and Services Ethically … It's Just Marketing 20:00

3y ago20:00

20:00

In This Episode You'll Learn: What is psychological pricing What is charm pricing What is odd-even pricing How we can price ethically How to join the Just Marketing® movement Ensure your marketing is ethical, inclusive, and accessible: Download the Just Marketing® Checklist at JustMarketingChecklist.com Be sure to hit subscribe, leave us an honest …

1
Ditch Those Sales Funnels and Focus On the Customer Journey... It's Just Marketing® 16:27

3y ago16:27

16:27

In This Episode You'll Learn: The downside of sales funnels Why we need to shift our mindset How to go about mapping your customer journey How you can join the Just Marketing® movement Ensure your marketing is ethical, inclusive, and accessible: Download the Just Marketing® Checklist at JustMarketingChecklist.com Be sure to hit subscribe, leave us …

1
Money, Marketing, & Mission: 3 Money-Generating Messaging Strategies for Businesses That Give a Damn with Mia Francis-Poulin 40:22

3y ago40:22

40:22

Mia Francis-Poulin joins Meg Brunson to discuss unethical copywriting trends to say adieu to in 2022. In This Episode You'll Learn: What *is* ethical copywriting 5 harmful tactics that business owners should reconsider 3 things *to* do instead Words are Mia Francis-Poulin's jam. A conversion copywriter, native New Orleanian, and Parks and Rec enthu…

1
Tragedy Response: A Just Marketing® Guide 17:10

3y ago17:10

17:10

It is no secret that our world seems to hit us with tragedy at every turn. Like an unstoppable freight train careening uninvited into our lives. Since the topic is unavoidable, the question becomes, as a marketer, how do you go about responding to tragedies? Or do you? There are typically two ways to react when a national tragedy occurs: You either…

1
Sales Tactics and Marketing Psychology: A Just Marketing® Guide 11:53

3y ago11:53

11:53

So many people say they hate marketing, but they don’t. Not really. They think they do and the reason is simple; a lot of marketing that they have seen is full of psychological manipulation and gross sales tactics. Sure, the old way of marketing may work, don’t get me wrong. But it’s far from perfect, and we should be intentional about the strategi…

1
Trigger Warnings, Tone Tags and Just Marketing® 10:40

3+ y ago10:40

10:40

Trigger warnings and tone tags are two Just Marketing® tools that make your content more equitable and inclusive. Trigger warnings precede your content and serve to warn and inform people about the topics you’re going to explore, and tone tags are added to the end of dialog when deemed appropriate to clarify the tone that was intended by the writer…

1
Amplifying Diverse Voices: A Just Marketing® Guide 9:51

3+ y ago9:51

9:51

Diversity brings strength. Diverse voices create growth. Diversity drives success. And at the same time, it's important to remember that not everyone’s experience is the same. We must recognize that communities are not monolithic. One Black voice does not speak for all Black people One Queer person’s experience is not that of another Queer person’s…

1
Your Words Matter: Just Marketing® Language 101 11:39

3+ y ago11:39

11:39

Your choice of words has the power to exclude, welcome, offend, or lift up. The way you speak to people can be the most impactful of all. You have the choice to disrupt or support systems of oppression with your marketing language. As someone running a business as a force for good, your marketing language is an essential consideration. Over the las…

1
Social Media Formatting: Just Marketing® Best Practices 10:53

3+ y ago10:53

10:53

When it comes to creating online content, the need to be creative and stand out is pretty obvious. I mean, if you’re putting all the effort into creating content, of course, you want it to stand out enough that people will actually consume it. And it can be tempting to hop on the bandwagon of every new trend online as they’re picking up steam with …

1
Websites & Blogs: Just Marketing® Best Practices 14:33

3+ y ago14:33

14:33

The Americans with Disabilities Act (ADA) was passed in 1990 to ensure Americans with disabilities have accommodations in physical spaces. However, how it translates into the online space is still a bit up in the air. After all, in 1990 we never could have imagined how technology would change over the next 20+ years. While there is no formal law ma…

1
Text Formatting: Just Marketing® Best Practices 12:36

3+ y ago12:36

12:36

Communicating via written text has to be done strategically in order to be effective. Our messaging has to be clear and concise - otherwise it will be misunderstood and/or skipped over entirely. If you want to be accessible and inclusive, tune in for some best practices to keep in mind when it comes to formatting your text as a part of your marketi…

1
Diverse Imagery In Marketing Matters 13:38

3+ y ago13:38

13:38

There is a frustrating lack of diversity in marketing. While the trend is shifting slightly, it’s a change that is way overdue, and there is still progress to be made. There is a whole world of difference in the people around us, and if you want to be truly inclusive in your marketing, it’s time to start thinking about the diversity of your existin…

1
The Role Of Captions and Transcriptions In Just Marketing® 13:42

3+ y ago13:42

13:42

According to a 2019 study from Verizon Media and Publicis Media, 69% of people watch videos without sound in public places. Another research by Facebook also found that 85% of its users watch or begin watching videos with the sound off. Different people have unique learning styles — and different ways that they prefer to consume content. The 3 prim…

1
Ensuring Your Brand Colors are Accessible - 4.5:1 Color Contrast is Just Marketing® 13:59

3+ y ago13:59

13:59

According to the World Health Organization (WHO), roughly 350 million people across the globe are visually impaired. One in 12 men (including my stepdad) are color blind. The number is one in 200 for women. Marketing for everyone has to be just that…for EVERYONE. So, if you consider yourself a just marketer, which means that all of your marketing i…

1
Camel Case Is The Only Way To Write Just Marketing® Hashtags 8:31

3+ y ago8:31

8:31

Whether you are posting on Facebook, YouTube, TikTok, or Instagram, my guess is that you are familiar with hashtags. If you are using hashtags in your content, and you really want to ensure that what you are sharing online is inclusive and accessible, tune in to this episode... Ensure your marketing is ethical, inclusive, and accessible: Download t…

1
A Just Marketing® Guide to Emojis and Assistive Technology 11:18

3+ y ago11:18

11:18

Emojis are always a great way to make your messaging more personal; I know I love them. However, to someone who accesses your content with a screen reader, emojis can be a headache that limits their accessibility. Tune in to discover 9 things you absolutely must know about emojis if you want to be a Just Marketer®! Ensure your marketing is ethical,…

1
Alt Text: A Necessary Step in Your Just Marketing® Strategy 11:59

3+ y ago11:59

11:59

Alt-Text: Short for Alternative Text, and sometimes called an Alt Tag, Alt Attribute, or Image Description. Alt Text is a physical summary of an image; or written copy that accurately describes an image to a user. Missing or ineffective Alt Text is the most problematic aspect of web accessibility. Tune in to today's episode to learn all about Alt T…

1
If you're being performative, you're not Just Marketing® 15:10

3+ y ago15:10

15:10

If you want to market your product ethically, you must eliminate performative behavior. Performative behavior is an insincere action taken only to elicit a response or reaction from a specific audience ... When you want it to look like you’re an activist, so you can fit in, sell more products, or appeal to a wider net of potential clients…but you d…

1
The Just Marketing® Guide to Dealing With Trolls 12:56

3+ y ago12:56

12:56

Social media breeds bullies and trolls. People who seem to enjoy being mean and stirring up drama. People who are often able to hide behind the anonymity of their keyboards and the internet. People who face no accountability for the things that they say. People who are more rude and crass than I expect they would be if you encountered them in real …

1
What To Do When You Mess Up on Your Just Marketing® Journey 17:00

3+ y ago17:00

17:00

Nobody is perfect. Your company is bound to mess up sometimes, and that’s okay. Your Just Marketing® journey is dependent on your reaction to the situation, not on the situation never happening in the first place. Your reaction determines the reputation you hold. It also depends on the relationship between the intent and the impact of your actions.…

1
3 Steps To Get Started Just Marketing® 12:46

3+ y ago12:46

12:46

You’ve got your feet wet in the Just Marketing® pool; now you wanna learn to swim in the deep end without drowning. I’ve got you. First, much like swimming, you do not learn how to practice Just Marketing® overnight. You have to learn the right practices. You have to try them out and be okay with making some mistakes along the way. Swimming into th…

1
What is Just Marketing®? 13:43

3+ y ago13:43

13:43

In This Episode We Discuss: Why Inclusivity Matters in Marketing Why Accessibility Matters in Marketing Why a Shift to Just Marketing® is Just Necessary Advantages (and Disadvantages) of Just Marketing® How To Practice Just Marketing® Ensure your marketing is ethical, inclusive, and accessible: Download the Just Marketing® Checklist at JustMarketin…

1
Introducing, Just Marketing® 3:56

3+ y ago3:56

3:56

If you want to run a sustainable business in today’s market, you must implement a Just Marketing® strategy. There’s also the fact that it’s just a good, human-centered approach to business (and life!). This inaugural episode introduces the concept of Just Marketing® and breaks down why inclusivity and accessibility matter in marketing. We explore t…