We feature the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity and conversion of sales pipelines in any industry. We cover the entire pipeline– demand generation, lead management, sales effectiveness, technology and more– all focused on helping you find, manage and win more business.
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Matt Heinz Heinz Marketing Podcasts
What else can I be doing to drive revenue? How do I optimize our go-to-market strategies to ensure effectiveness and ROI? If questions like these keep you up at night and occupy your thoughts by day, have we got a podcast for you. Welcome to Market Mastery presented by The Bridge Group, the podcast where sales professionals learn to advance their careers. Join host and revenue expert Kyle Smith as he talks to elite B2B sales and revenue experts about the strategies they're using to win in th ...
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What does it mean to become an Orthopreneur? Hi there! My name is Dr. Glenn Krieger and I believe that in today’s competitive world, the orthodontic and dental communities should be collaborative. And I've created Orthopreneurs so that we can move towards that goal together. Orthodontists are smart people. You’ve accomplished a lot to get where you are, but chances are you never got a formal education in how to run the most effective and lowest stress practice possible. Don’t sweat it! Becau ...
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Revenue Marketing Show: In the Trenches B2B & Ecommerce Marketers Talking What's Working, and What's Not
SharpSpring by Constant Contact
Jumpstart your revenue marketing strategies with these interviews from B2B and ecommerce marketers and thought leaders at the very forefront digital marketing knowledge. Learn practical, tactical tips you can use RIGHT NOW to improve your marketing, branding, sales, and advertising campaigns or shift your overall strategy.
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Engaged Prospect's Dan Hersh discusses everything involved in growing your business or personal brand. This includes interviews and high level discussions with experts on topics such as sales training, conferences, company culture, entrepreneurship, customer experience and all things growth. Dan digs deep, asks tough questions, and gets into high value discussions. Don't expect just another short clip to promote someone's new book or training program without adding true value.
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The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.
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What's Next for Agents in Sales? Are They Here to Stay?
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15:53This week's show is entitled, "What's Next for Agents in Sales? Are They Here to Stay?"" and my guest is Abhijit Mitra, CEO at Outreach. Tune in to learn: The role of agentic AI in enhancing sales productivity and standardizing methodologies. How AI-driven forecasting can deliver accurate insights and reduce surprises in sales outcomes. Why choosin…
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A New Less Aggressive Approach Towards Palatal Expansion in Adults w/ Dr. Ilya Lipkin | Greatest Hits Series
44:25
44:25
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44:25👉 Register for the OrthoPreneurs Summit at Sea (2025): https://opsummit2025.com Traditional orthodontics has primarily focused on aligning teeth, often overlooking the broader impact on facial and airway development. But this is quickly changing, with more and more orthodontists embracing their rightful roles as gatekeepers for sleep-disordered bre…
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From Order-Takers to Problem-Solvers: The Shift That Changes Everything
4:51
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4:51What if I told you your team is capable of solving your biggest practice problems—but you’ve never trained them to think that way? In this 5 Minute Friday, I’m diving into a leadership shift that changed everything for my practice. After facing major team turnover, I had to rebuild—and I realized I’d spent years teaching people what to do, but not …
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Best Practices For Driving Innovation in B2B (Let AI Agents Do The Work)
16:13
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16:13This week's show is entitled, "Best Practices for Driving Innovation in B2B (Let AI Agents Do The Work)"" and my guest is Anna Luo, EVP Customer Innovation & Marketing at Jivox. Tune in to learn: The parallels between endurance athletes and performance marketers focusing on data-driven success. Why preparation and data are crucial ingredients for s…
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Everything You Need to Know About Spark vs Invisalign w/ Drs. Bill Dischinger And Trevor Nichols | Greatest Hits Series
54:00
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54:00If there’s a topic that you are not likely to find any consensus about in the orthodontic world, it’s which clear aligner to use in your practice. Perhaps the reason for this is because, as clinicians, we want to be the best at what we do and what we use, and in the process, we get very attached to one aligner over the other. In this episode, I am …
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DSOs Aren’t the Enemy. Lack of Vision Is.
10:20
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10:20Feeling like corporate ortho is closing in? Think again. In this brutally honest and motivational 5-Minute Friday episode, I get real about the fear-mongering flooding our industry—especially when it comes to OSOs and DSOs. If you’ve been told that you have to hire a consultant, or that you can’t compete with corporate money, this episode is your w…
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Work Less, Smile More: The Systems Behind a Happy Practice ft. Megan Lecornu
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42:55In this episode, I sit down with the vibrant and no-nonsense Dr. Megan Lecornu, who shares her incredible journey from corporate dentistry burnout to building a thriving multi-location private practice—all while prioritizing low stress, high culture, and unshakable quality of life. This isn't just theory. It's the real-world blueprint of how one mi…
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Don’t Have Time for Your Practice? Listen to This
8:35
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8:35In this 5 Minute Friday episode, I’m bringing some tough love. If you’ve caught yourself saying, “I just don’t have time to work on the business,” it’s time for a wake-up call. Because in today’s ultra-competitive market—fueled by economic pressure, fewer referrals, and more ortho grads—you can’t afford to drift. And no, it’s not the OSOs or DSOs t…
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Overcoming Tragedy to Succeed Through Positivity w/ Dr. Jeff Heinz | Greatest Hits Series
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35:32Today on the Orthopreneurs show, we have one of the most inspirational and positive Orthodontists ever. We have Dr. Jeff Heinz of Heinz Orthodontists Rockford and Grand Rapids, Michigan. He is well known in the Ortho community for his positivity and for being a great human being. Today, we get to know him better. Dr. Heinz went to the University of…
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Episode Notes I just got back from a weekend in Wimberley, Texas, and what I witnessed at a little breakfast joint might change how you think about leadership, team training, and systems. In this 5 Minute Friday, I break down how a tiny café—with no consultants, no fancy software, and no orthodontic experience—ran circles around what I’ve seen in s…
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Enhance Customer Experience in your Orthodontic Practice with AI-Powered Chatbots w/ Matt Leitz | Greatest Hits Series
47:11
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47:11Imagine a world where your orthodontic practice operates seamlessly, effortlessly catering to the needs of your patients while maximizing your team's productivity. Sounds like a dream, right? Well, brace yourself for a technological marvel that can turn this dream into a reality. Chatbots, the AI-powered wizards of customer engagement, are revoluti…
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Tanking Your Reputation Before You Even Start (And How to Avoid It)
6:24
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6:24What’s the fastest way to ruin your professional reputation before you even get going? It’s not bad clinical work. It’s not weak marketing. It’s how you treat the orthodontist down the street. In this 5 Minute Friday episode, I’m tackling a topic that makes or breaks your name in a new town—and it’s not what most people focus on. Whether you're set…
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The True Meaning of a Digital Orthodontic Practice w/ Dr. Alexander Waldman | Greatest Hits Series
43:27
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43:27The world of orthodontics is rapidly evolving, with new technologies emerging all the time. While many doctors claim to have "digital practices," simply having the latest equipment doesn't automatically translate to a digital practice. A truly digital orthodontic practice requires a fundamental shift in mindset and approach. It's about embracing a …
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Why Half-Hearted Tech Adoption is Hurting Your Practice | Greatest Hits Series
11:04
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11:04Struggling to keep up with the latest technology in your ortho practice? I get it—it can feel overwhelming. But today, I want to challenge you to think differently. I recently had an interesting conversation with Philippe Salah, the CEO of Dental Monitoring, and let me tell you, these CEOs see the world in a way that many of us don't. That episode …
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Stop Resisting AI - Here’s How to Use It in Your Practice
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7:04I’ve seen firsthand how AI can improve communication and even enhance patient care in my practice. Although it’s making my life easier, I have come to learn that many orthodontists and their teams are still hesitant to fully adopt it. The potential is huge, from creating content to improving communication with patients and managing your practice mo…
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What Elite Practices Do That You Don’t w/ Brian Wright | Greatest Hits Series
43:24
43:24
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43:24What if I told you your front desk is quietly costing your practice $500K or more every year? In this Greatest Hits episode, I sat down with Brian Wright, founder of New Patient Group and WrightChat, who has helped some of the biggest names in orthodontics discover a surprising truth. Your greatest marketing investment isn’t pay-per-click... It’s y…
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Why You Should Chase Goals You’re Likely to Fail At
7:03
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7:03When was the last time you did something that scared the living daylights out of you? I’m talking about something that pushed you so far out of your comfort zone that you were not even sure you’d succeed. If you’re only focusing on the easy stuff, you’re missing out on what truly changes you. It's not the things you’re already good at that will tak…
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What’s Empathy Got To Do With B2B Marketing?!
25:05
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25:05In this special episode of Sales Pipeline Radio from the Forrester B2B Summit 2025 marketplace floor, Matt spoke with Helen Baptist, Chief Strategy and Market Officer at Lytho. Don't miss an episode! Subscribe to Sales Pipeline Radio or tune in live Thursdays at 11:30 PT | 12:30 MT | 1:30 CT | 2:30 ET on LinkedIn (also available on demand). In just…
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Event-led Growth Best Practices (Hint – It's Not Just About the Event!)
13:36
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13:36In this special episode of Sales Pipeline Radio from the Forrester B2B Summit 2025 marketplace floor, Matt spoke with Kate Hammitt, CMO at Splash. Don't miss an episode! Subscribe to Sales Pipeline Radio or tune in live Thursdays at 11:30 PT | 12:30 MT | 1:30 CT | 2:30 ET on LinkedIn (also available on demand). In just 20 fast-paced minutes, host M…
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A Different Way to Look at Hiring w/ Dino Watt
42:29
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42:29Tired of constantly feeling short-staffed in your orthodontic practice? In today’s episode, I'm joined by Dr. Dino Watt, an expert consultant in the orthodontic world and a true advocate for getting your hiring process right. Dino’s approach to hiring is anything but traditional, and as a practice owner, you need to hear this. He’s not just about h…
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I need to have a little heart-to-heart with you. I know you care about your team. I know you want them to feel appreciated. But that pizza party you threw? That gift card? That holiday spa day? Yeah… it might not be doing what you think it’s doing. In this episode, I’m walking you through the biggest leadership blind spot I see: assuming everyone f…
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How to Win More Budget by Talking Like a CFO
15:40
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15:40In this special episode of Sales Pipeline Radio from the Forrester B2B Summit 2025 marketplace floor, Matt spoke with Jim Williams, CMO at Uptempo. Don't miss an episode! Subscribe to Sales Pipeline Radio or tune in live Thursdays at 11:30 PT | 12:30 MT | 1:30 CT | 2:30 ET on LinkedIn (also available on demand). In just 20 fast-paced minutes, host …
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Balancing Brand and Demand to Impact Marketing-led Growth
11:28
11:28
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11:28In this special episode of Sales Pipeline Radio from the Forrester B2B Summit 2025 marketplace floor, Matt spoke with Kerry Penny, SVP, Global Head of Brand and Content at Valtech. Don't miss an episode! Subscribe to Sales Pipeline Radio or tune in live Thursdays at 11:30 PT | 12:30 MT | 1:30 CT | 2:30 ET on LinkedIn (also available on demand). In …
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Why Your Aligner Workflow Might Be Failing You w/ Drs. Sean Holliday and Barry Glaser | Greatest Hits Series
1:09:00
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1:09:00In this Greatest Hits Series episode, I chat with two of the sharpest orthodontic minds I know, Dr. Sean Holliday and Dr. Barry Glaser, to talk about aligners, efficiency, and tech in orthodontics. Sean runs a multi-location juggernaut in Hawaii. Barry’s crushing it with a boutique-style practice in New York. Both have totally different models, but…
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Courageous Marketing: The B2B Marketer's Playbook for Career Success
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18:52This week's show is entitled, "Courageous Marketing: The B2B Marketer's Playbook for Career Success" and my guest is Udi Ledergor, Chief Evangelist at Gong. Tune in to... Learn how to create memorable brand experiences and why they are crucial for lasting customer connections. Understand the balance of providing psychological safety and process acc…
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Are you training leaders… or just promoting the least bad option? Let me hit you with something uncomfortable, but real. When someone leaves your practice, do you have the next leader ready? Or do you just look around, panic a little, and say, “Well... Joanne’s not awful. Let’s give her a shot.” In this episode, I’m bringing the heat on a big mista…
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What Contemporary CMOing and Feeding Teenage Boys Have In Common
30:57
30:57
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30:57In this special episode of Sales Pipeline Radio from the Forrester B2B Summit 2025 marketplace floor, Matt spoke with Veena Vadgama, Fractional CMO and Kate Long, Vice President, Marketing at Crunchbase. Don't miss an episode! Subscribe to Sales Pipeline Radio or tune in live Thursdays at 11:30 PT | 12:30 MT | 1:30 CT | 2:30 ET on LinkedIn (also av…
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This Device Could Cut Ortho Treatment Time by 60%
36:44
36:44
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36:44If you’ve been in orthodontics long enough, you’ve heard it all before. Promises of revolutionary gadgets that somehow never quite pan out. Maybe you even tried one or two of those technologies, only to be left disappointed or worse, skeptical of every new "innovation" that follows. So when I tell you I found something different, something so compe…
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Chewing Glass: Stories From an Early-Stage Entrepreneur
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17:13This week's show is entitled, "Chewing Glass: Stories From an Early-Stage Entrepreneur" and my guest is Ben Henson, Co-Founder, CRO at Peel. Tune in to learn: How to transition from a successful career in marketing to entrepreneurship and find your path. The role of AI in creating efficient marketing solutions and addressing unmet market needs. Str…
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In this 5-Minute Friday, I’m giving you a simple, no-BS way to boost your case acceptance immediately. And no, it’s not a new script, software, or gadget; it’s doing less. That’s right. Less talking, less explaining, less time in the room. The longer you’re in that room, the lower your numbers go. Why? Because you’re making it harder than it needs …
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From CMO to CRO: Best Practices and Cautionary Tales From a B2B Legend
25:17
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25:17In this special episode of Sales Pipeline Radio from the Forrester B2B Summit 2025 marketplace floor, Matt spoke with Latané Conant, Chief Revenue Officer at 6sense. Don't miss an episode! Subscribe to Sales Pipeline Radio or tune in live Thursdays at 11:30 PT | 12:30 MT | 1:30 CT | 2:30 ET on LinkedIn (also available on demand). In just 20 fast-pa…
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How One Orthodontist Built a $2.5B Empire | Greatest Hits Series
1:11:03
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1:11:03In this Greatest Hits Series episode, I sit down with Dr. Scott Law, co-founder of Smile Doctors and a respected thought leader in orthodontics, to talk about the human side of running a billion-dollar OSO. Scott is someone whose leadership and life philosophy have deeply shaped my own approach to business and team culture. He shares the real story…
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How You’re Losing Money by Not Outsourcing in Your Practice
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8:03Are you still stuck in the old ways of running your orthodontic practice? Let me tell you, you’re losing money, and you don’t even realize it. In today’s episode, I tackle something that always blows my mind. Why are so many orthodontists still resisting the biggest opportunities to reduce stress, overhead, and make life easier? It’s all about outs…
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Aligning Attribution with Modern Buying Journey Realities
15:58
15:58
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15:58In this special episode of Sales Pipeline Radio from the Forrester B2B Summit 2025 marketplace floor, Matt spoke with Ed Grossman, Chief Data Nerd at NavigateIQ. Don't miss an episode! Subscribe to Sales Pipeline Radio or tune in live Thursdays at 11:30 PT | 12:30 MT | 1:30 CT | 2:30 ET on LinkedIn (also available on demand). In just 20 fast-paced …
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A Rebrand Success Story (with Revenue Coattails)
17:47
17:47
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17:47In this special episode of Sales Pipeline Radio from the Forrester B2B Summit 2025 marketplace floor, Matt spoke with Karen Budell, CMO at Totango. Don't miss an episode! Subscribe to Sales Pipeline Radio or tune in live Thursdays at 11:30 PT | 12:30 MT | 1:30 CT | 2:30 ET on LinkedIn (also available on demand). In just 20 fast-paced minutes, host …
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How Dr. Alyssa Carter Stays Ahead with Tech and Positivity | Greatest Hits Series
52:31
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52:31When you meet Dr. Alyssa Carter, you can’t help but love her enthusiasm for life and her overwhelming positivity. Most of you have met her in CE courses, summits, and other orthodontic meets all over the country. How she manages to do all those CEs is just impressive. She is the most well-traveled orthodontist in North America. But it's not just th…
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I’m done chasing after orthodontists. That might sound a bit harsh, but if you’ve ever tried organizing a big event, you’ll get it. In this 5-Minute Friday, I’m pulling back the curtain on why the OP Summit is officially done. I will explain how attendance trends are shifting across the board, and why now is the perfect time to step away while we’r…
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Prioritizing GTM Orchestration to Drive Revenue Performance Impact
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15:29In this special episode of Sales Pipeline Radio from the Forrester B2B Summit 2025 marketplace floor, Matt spoke with Sara Larsen, CMO, and Kaylee Haun, ABM Manager at Wolters Kluwer Health. Don't miss an episode! Subscribe to Sales Pipeline Radio or tune in live Thursdays at 11:30 PT | 12:30 MT | 1:30 CT | 2:30 ET on LinkedIn (also available on de…
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