We feature the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity and conversion of sales pipelines in any industry. We cover the entire pipeline– demand generation, lead management, sales effectiveness, technology and more– all focused on helping you find, manage and win more business.
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Matt Heinz Podcasts
Engaged Prospect's Dan Hersh discusses everything involved in growing your business or personal brand. This includes interviews and high level discussions with experts on topics such as sales training, conferences, company culture, entrepreneurship, customer experience and all things growth. Dan digs deep, asks tough questions, and gets into high value discussions. Don't expect just another short clip to promote someone's new book or training program without adding true value.
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The Uncensored CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.
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An Arsenal opinion podcast. Recorded live, never edited. Hosts Pedro, Matt, and Johnny Cochrane bring you LIVE On The Whistle match analysis, transfer speculation, strategic insight, and all things Arsenal. Get bonus content on Patreon
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The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.
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Revenue Marketing Show: In the Trenches B2B & Ecommerce Marketers Talking What's Working, and What's Not
SharpSpring by Constant Contact
Jumpstart your revenue marketing strategies with these interviews from B2B and ecommerce marketers and thought leaders at the very forefront digital marketing knowledge. Learn practical, tactical tips you can use RIGHT NOW to improve your marketing, branding, sales, and advertising campaigns or shift your overall strategy.
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What else can I be doing to drive revenue? How do I optimize our go-to-market strategies to ensure effectiveness and ROI? If questions like these keep you up at night and occupy your thoughts by day, have we got a podcast for you. Welcome to Market Mastery presented by The Bridge Group, the podcast where sales professionals learn to advance their careers. Join host and revenue expert Kyle Smith as he talks to elite B2B sales and revenue experts about the strategies they're using to win in th ...
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The entrepreneur who raised £300m for charity after cheating death - Matt Pohlson, Omaze
39:12
39:12
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39:12Matt Pohlson is the co-founder of Omaze, a platform that’s raised over £300m for charity through once-in-a-lifetime prize draws. Matt shares how a life-changing moment shaped his mission, the business model behind giving away luxury homes and cars, and why storytelling and consistent advertising have fuelled Omaze’s success. Plus, the challenges of…
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Arsenal’s final pre-season game brought the spark we’d been waiting for — Big Vik GYOKERES silenced the doubters with a bruising, goal-filled display, Zubimendi oozed Cesc Fabregas energy in midfield, and Kai Havertz turned up looking like he’d spent the summer living in the gym. Pete and Johnny break down the key performances, the new-look attack,…
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THERAPY SESSION: ANOTHER PRESEASON DOWNER?
54:18
54:18
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54:18It's Thursday Therapy time, and the whole gang is in: Pedro, Matt, and Jacob dissect a very odd Arsenal preseason. From standout teen Max Dowman lighting up the Emirates to Viktor Gyokeres’ underwhelming first impression, there’s a lot to chew on. We talk new signings, slow build-up play, chemistry issues, and that horseshoe of doom in possession. …
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Jaguar relaunch - genius or marketing madness with Rawdon Glover, Jaguar MD
48:34
48:34
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48:34Is Jaguar’s bold rebrand a stroke of genius or marketing madness? We sit down with Rawdon Glover, Managing Director of Jaguar, to unpack the strategy behind one of the most dramatic relaunches in automotive history. From pausing sales to redesigning the brand from the ground up, Rawdon shares how Jaguar is reinventing itself for a younger, electric…
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What's Next for Agents in Sales? Are They Here to Stay?
15:53
15:53
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15:53This week's show is entitled, "What's Next for Agents in Sales? Are They Here to Stay?"" and my guest is Abhijit Mitra, CEO at Outreach. Tune in to learn: The role of agentic AI in enhancing sales productivity and standardizing methodologies. How AI-driven forecasting can deliver accurate insights and reduce surprises in sales outcomes. Why choosin…
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Marketing the world’s most successful video games from Call of Duty to Tony Hawk’s Pro Skater - Tyler Bahl, Activision
43:22
43:22
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43:22In partnership with NBCUniversal, we sit down with Tyler Bahl, CMO of Activision, to explore what it takes to market some of the world’s most successful games, from Call of Duty to Tony Hawk Pro Skater. Tyler shares insights on launching blockbuster titles, the evolving gaming landscape in 2025, and how livestreaming, esports, and AI are transformi…
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Best Practices For Driving Innovation in B2B (Let AI Agents Do The Work)
16:13
16:13
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16:13This week's show is entitled, "Best Practices for Driving Innovation in B2B (Let AI Agents Do The Work)"" and my guest is Anna Luo, EVP Customer Innovation & Marketing at Jivox. Tune in to learn: The parallels between endurance athletes and performance marketers focusing on data-driven success. Why preparation and data are crucial ingredients for s…
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Arsenal smashed Newcastle in pre-season and the boys are BUZZING. 🎙️ On this episode: Max Dowman breaks the internet with a generational performance – is he our Yamal? Viktor Gyökeres gets the Ian Wright seal of approval from Matt – 25-goal season incoming? Mikel Merino the midfielder... but now with goal-scoring powers? Odegaard looking refreshed …
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MONSTER EZE RUMORS - THE PERFECT SUMMER? (LATER DROP)
1:01:23
1:01:23
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1:01:23It’s a Friday Therapy Session and the vibes are ✨toxic positive✨. Pedro, Jonny, and Jacob get giddy over Victor Gyökeres taking the iconic 14 shirt and what that means for Arsenal’s striker fortunes. The boys also dig into Eze-mania, the logic behind the Isak non-move, and why this transfer window might be Arteta’s most mature yet. This one is for …
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Pedro and Jacob dive into a late-night session after the mood hits rock bottom. Is the Gyökeres deal real or just a smokescreen for something grander? Why are Arsenal quibbling over pennies? And are we really about to watch Madueke fund Xavi Simons to Chelsea? 🔥 Topics include: Isak rumors and why the window feels fishy Arteta vs. Berta: A philosop…
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Marketing secret sauce with Kraft Heinz CMO Todd Kaplan
30:45
30:45
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30:45In this episode, produced in partnership with NBCUniversal, we sit down with Todd Kaplan, CMO of Kraft Heinz, to uncover the marketing “secret sauce” behind some of the world’s most iconic brands. Todd shares lessons from driving 21 quarters of growth at Pepsi, why simplicity beats complexity in marketing, and how he’s bringing an entrepreneurial s…
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INTERVIEW SPECIAL: ICONIC NIKE ARSENAL KIT DESIGNER, DRAKE RAMBERG
1:11:26
1:11:26
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1:11:26On this special episode of The Arsenal Opinion, we sit down with legendary Nike kit designer Drake Ramberg—the creative mind behind some of the most iconic Arsenal shirts of the '90s and early 2000s. From designing the lightning bolt kit that helped redefine Arsenal’s image, to wild goalkeeper shirts that broke every rule, Drake takes us on a journ…
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Pedro and Johnny are back in the AOP studio for a spicy Friday edition that dives straight into the most debated transfer of the summer: Noni Madueke. Is this a shrewd move from Andrea Berta or a head-scratching overpay to help Chelsea out of a PSR jam? We get stuck into: The internet-melting £48.5m fee The mystery of Arsenal’s sudden generosity Wh…
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How Guinness became No.1, the power of sporting partnerships & the “Diageo way” to build brands - Grainne Wafer
35:00
35:00
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35:00In partnership with NBCUniversal, we sit down with Grainne Wafer, Global Category Director (Beer, Vodka, Liqueurs) at Diageo, to explore how one of the world’s biggest drinks companies drives growth and builds iconic brands. Grainne shares the trends shaping the beverage industry, the transformation of Baileys, and how Diageo manages a portfolio of…
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Why advertising is broken & how to fix it - Tom Goodwin
38:20
38:20
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38:20To celebrate 200 episodes, Tom Goodwin is back on Uncensored CMO. He's got a pretty strong opinion on the state of advertising. It's broken, and we need to fix it. Tom lays out where he thinks it's all gone wrong for the industry and what we can do about it. As uncensored as ever, Tom brings an entertaining and fresh perspective on marketing. Strap…
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CROSSOVER THURSDAYS - NICK BRIGHT ON WORKING FOR ARSENAL (EARLY BIRD) CROSSOVER THURSDAYS - NICK BRIGHT ON WORKING FOR ARSENAL
1:17:50
1:17:50
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1:17:50This week, we’re bringing the 🔥 with a very special guest — radio & TV presenter, DJ, and lifelong gooner Nick Bright. You might know him from BBC 1Xtra, 5 Live, or Arsenal’s matchday show… now he’s bringing his vibes to AOP! We dive into: 💥 HOTTEST OF TAKES: Rodrygo doubts, Maduéke skepticism, and yes… Nick says Spurs might've had a better window …
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EZE DEAL ETHAN DEPENDENT? THERAPY SPECIAL WITH SAM DEAN (TELEGRAPH)
1:04:13
1:04:13
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1:04:13This Arsenal Opinion pod was recorded on Thursday. If you want the audio FRESH, sign up to our: Patreon (7 day free trial): https://www.patreon.com/c/TheArsenalOpinion Newsletter: https://www.le-grove.co.uk/ This week’s Arsenal Opinion Podcast is a proper therapy session. We welcome Sam Dean from The Telegraph to break down the wild summer so far—s…
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e.l.f’s $1Bn Rhode deal, 25 quarters of growth & the ‘So Many Dicks’ campaign - Kory Marchisotto
39:12
39:12
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39:12In partnership with NBCUniversal, we sit down with Kory Marchisotto, CMO of e.l.f. Beauty, to unpack a 25 quarters of consecutive growth. From their bold “So Many Dicks” campaign to the $1B Rhode deal with Hailey Bieber, Kory shares how e.l.f. built a culture that fuels growth. We also dive into the power of creators and celebrities in beauty, part…
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Why AI will be a creative game changer - Simon Morris, Adobe
31:58
31:58
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31:58Simon Morris is Adobe’s VP of International Marketing, joins us to share how Adobe is empowering creativity at scale. We discuss the impact of AI on marketing, why creativity will always need human skills, and how Adobe partners with brands like Real Madrid to build iconic campaigns. Simon also shares what makes a great marketing leader today, how …
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THERAPY SESSION: TOMI EXITS, SESKO STALLS, HEINZE HIRED
1:05:42
1:05:42
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1:05:42This Arsenal Opinion was published on Friday - if you want the podcasts earlier sign up here: https://www.patreon.com/c/TheArsenalOpinion The boyz are back for a BIG podcast where they cover off: 🎙️🔥 • New coach hired — is he crazy? 🧠😵 • Šeško deal in jeopardy because of Berta relations 🤝💥 • Arsenal promote top scout from within! 🔍🔼 • Tomi exits Ar…
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TRANSFER DEBRIEF: EZE, GYOKERES VS SESKO (AGAIN), KEPA, AND THE ONE THAT GOT AWAY
1:10:11
1:10:11
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1:10:11It’s another crossover special on The Arsenal Opinion Podcast, and this time we’ve dragged the brilliant Suburban Gooner Chris away from the Same Old Arsenal pod and dropped him right into the heat of the AOP mixer. And what a session it was. 🔥 We kick off with some seriously spicy hot takes: Chris believes Eze is Arteta’s 2.0 tactical unlock. Pete…
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Matt Kandela joins Pedro for a sizzling summer debrief as the Arsenal transfer window finally ignites. We dig deep into: Why Andrea Berta's chaos might actually be the plan The buzz around Eberechi Eze and what he brings to the 10 role Rodrygo bench drama at Madrid... and what it could mean for Arsenal Kepa as backup keeper – a boringly brilliant m…
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How to build a brand on TikTok - Sofia Hernandez
33:59
33:59
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33:59In collaboration with TikTok, System1 have launched a new research paper called "The Long and the Short Form of It", explaining how brands can navigate and excel in this of this new world of short form content. In this episode I catch up with TikTok's Head of Business Marketing and Partnerships to discuss the research and help brands succeed on the…
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This Arsenal Opinion pod was recorded on Sunday. If you want the audio FRESH, sign up to our: Patreon (7 day free): https://www.patreon.com/c/TheArsenalOpinion Newsletter: https://www.le-grove.co.uk/ The boys are back for a sizzling Sunday Session—and things are heating up fast in the striker department 🔥 JC and Matt dive deep into the swirling cha…
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THERAPY SESSION: NORGAARD AND MLS SIGN FOR ARSENAL!
58:42
58:42
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58:42Strap in—this one’s loaded. Pete, Matt Kandela, and Jacob Hawley return for a Thursday therapy session as Arsenal’s transfer window starts to cook. 🔥 In this episode: The Nørgaard Signing – Smart business or boring backup? The lads break down why this quiet midfield move could be pivotal. Myles Lewis-Skelly Signs On – Arsenal’s future captain? We d…
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From CMO to CEO - advice from The Marketing Academy founder Sherilyn Shackell
59:52
59:52
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59:52After 20 unhappy years as a headhunter, it took a near death experience for Sherilyn Shackell to launch The Marketing Academy, a non-profit organisation developing leadership talent in marketing. Launched in 2010, The Marketing Academy now helps marketers become CMOs and CMOs become CEOs. This episode, we focus on exactly how CMOs can get a seat at…
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Live episode: Prof G vs Kory Marchisotto vs Rory Sutherland, a debate on brand, risk & the future of the CMO
39:42
39:42
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39:42In a bonus live episode from Cannes, Professor Scott Galloway joins renowned CMO Kory Marchisotto (e.l.f. Beauty) and advertising legend Rory Sutherland to discuss three big topics: Is brand dead? Are we too risk-averse? And what is the future of the CMO? Timestamps 00:00 - Start 00:26 - Is the era of brand dead? 13:54 - Do we need to make better a…
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ZUBI LANDS - BUT CAN ARSENAL WIN THE LEAGUE IF THAT'S IT?
1:08:20
1:08:20
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1:08:20This week, we’re joined by Elliot from the ArsenalVision Podcast for a very spicy discussion on Arsenal’s summer so far. We get into: 🔴 Elliot’s SPICY claim: Arsenal are title favourites – even if we don’t sign anyone 🥊 POD BEEF. Kind of. 💥 Zubimendi’s arrival and why it could be the most important deal of the summer 🤝 Agoumé scouting report – is h…
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On this very special episode of The Arsenal Opinion Podcast, we welcome My Arsenal Life author Martin Wengrow — a lifelong Gooner with over seven decades of matchday stories, transfer heartbreaks, and pure red-and-white devotion under his belt. We dive into: What inspired the book and the role of co-author David Fensome Martin’s early Arsenal memor…
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Johnny and Matt Kandela are back with a Power 30 episode dissecting the 2024/25 Premier League fixtures. Arsenal’s schedule has dropped, and it’s looking absolutely BRUTAL out the gate. 🎙️ In this snappy but spicy pod: We break down the gauntlet that is Arsenal’s opening six games (spoiler: it's a horror show 😬) Matt throws some 🔥 on the myth that …
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Startup masterclass - how Seedlip went from idea to Diageo exit in 3.5 years - Ben Branson
1:02:43
1:02:43
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1:02:43Ben Branson is the founder of Seedlip, a non-alcoholic spirit brand he started in 2015, and sold 3 years later to Diageo. Jon speaks to Ben about the origins of the brand, how the grew so fast, what makes Ben such an impressive marketer (despite him not liking marketing) and how a brand goes from 0 to exit in such a short space of time. We also tal…
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💥 THE SUMMER OF STRIKERS: WHO’S IN, WHO’S OUT?
58:22
58:22
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58:22It’s a strikerless Friday and the Arsenal Opinion crew are back to make sense of the silence. Pete and Matt dive into the eerie quiet on Arsenal’s main channels, question the sluggishness of summer moves under Andrea Berta, and wonder why contract updates have vanished. 🔥 Hottest of Takes returns with World Club Cup money madness, injury overloads,…
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What’s Empathy Got To Do With B2B Marketing?!
25:05
25:05
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25:05In this special episode of Sales Pipeline Radio from the Forrester B2B Summit 2025 marketplace floor, Matt spoke with Helen Baptist, Chief Strategy and Market Officer at Lytho. Don't miss an episode! Subscribe to Sales Pipeline Radio or tune in live Thursdays at 11:30 PT | 12:30 MT | 1:30 CT | 2:30 ET on LinkedIn (also available on demand). In just…
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Brand isn't dead, the 95:5 rule & why AI is B2B's most powerful painkiller - Jon Lombardo and Peter Weinberg
1:03:18
1:03:18
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1:03:18The B2B boys Jon Lombardo and Peter Weinberg return to the podcast for a third time, this time wearing their new distinctive assets. They go hard on Professor Scott Galloway, disagreeing with his "brand is dead" statement, suggesting that not only is brand not dead, it's alive, thriving and you need it for your brand to survive. They also give us a…
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Event-led Growth Best Practices (Hint – It's Not Just About the Event!)
13:36
13:36
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13:36In this special episode of Sales Pipeline Radio from the Forrester B2B Summit 2025 marketplace floor, Matt spoke with Kate Hammitt, CMO at Splash. Don't miss an episode! Subscribe to Sales Pipeline Radio or tune in live Thursdays at 11:30 PT | 12:30 MT | 1:30 CT | 2:30 ET on LinkedIn (also available on demand). In just 20 fast-paced minutes, host M…
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KEPA SIGNS, SESKO HEATS UP, PARTEY'S EXIT LOOMS?
49:38
49:38
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49:38It’s a DEBRIEF SUNDAY (ad-free) and the vibes are immaculate, bar some plant-shaming issues. Once the horticultural trauma subsides, Pete and Johnny dive into a juicy slate of Arsenal summer narratives. First up: David Ornstein drops a bomb—Kepa is set to become Arsenal’s backup keeper. The boys dig into what that means for Raya, how it affects the…
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RODRYGO-IS-A-GO-GO! | CROSSOVER THURSDAYS WITH @HIGHBURYSQUAD
1:12:52
1:12:52
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1:12:52This week’s crossover episode brings the 🔥 as Pedro and Johnny link up with Sophie from the Highbury Squad for a full-spectrum Arsenal debate. They cover: The Rodrygo to Arsenal rumor—flash in the pan or game-changing move? The state of Arsenal's summer business: urgency, strategy, and the striker question Transfer insights from Sophie’s interview …
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How to Win More Budget by Talking Like a CFO
15:40
15:40
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15:40In this special episode of Sales Pipeline Radio from the Forrester B2B Summit 2025 marketplace floor, Matt spoke with Jim Williams, CMO at Uptempo. Don't miss an episode! Subscribe to Sales Pipeline Radio or tune in live Thursdays at 11:30 PT | 12:30 MT | 1:30 CT | 2:30 ET on LinkedIn (also available on demand). In just 20 fast-paced minutes, host …
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THERAPY SESSION - TWITCHY NEWS DAY. HOLD TIGHT!
52:15
52:15
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52:15Join Pedro and Jacob Hawley for a Tuesday night therapy session as Arsenal fans grapple with the early days of the transfer window. While other clubs are moving fast, Arsenal supporters are left watching from the sidelines. What's Causing the Stress: Manchester United's rapid business (Mbeumo and Cunha signings) despite their supposed financial str…
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Airbnb on their big new innovation, in-housing creativity and brand led communication - Hiroki Asai
37:14
37:14
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37:14I speak to Airbnb's CMO, Hiroki Asai, fresh off their 2025 Summer Release, where they announced their brand new "Services" and "Experiences" addition to the platform. This now positions Airbnb as the perfect alternative to a hotel when travelling. Hiroki touches on how they have launched this massive new innovation, why they do all their creative w…
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Balancing Brand and Demand to Impact Marketing-led Growth
11:28
11:28
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11:28In this special episode of Sales Pipeline Radio from the Forrester B2B Summit 2025 marketplace floor, Matt spoke with Kerry Penny, SVP, Global Head of Brand and Content at Valtech. Don't miss an episode! Subscribe to Sales Pipeline Radio or tune in live Thursdays at 11:30 PT | 12:30 MT | 1:30 CT | 2:30 ET on LinkedIn (also available on demand). In …
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BENJAMIN SESKO IS THE ONE... ARE WE HAPPY?
1:05:53
1:05:53
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1:05:53Join us for a special Crossover Thursday edition as we're joined by @FKHanage from Latte Firm to dive deep into the burning question on every Gooner's mind: Is Benjamin Sesko the striker Arsenal desperately needs? In this early bird discussion, we break down the Slovenian forward's potential move to North London, analyzing his playing style, goal-s…
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Courageous Marketing: The B2B Marketer's Playbook for Career Success
18:52
18:52
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18:52This week's show is entitled, "Courageous Marketing: The B2B Marketer's Playbook for Career Success" and my guest is Udi Ledergor, Chief Evangelist at Gong. Tune in to... Learn how to create memorable brand experiences and why they are crucial for lasting customer connections. Understand the balance of providing psychological safety and process acc…
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