The Site Shed is a global podcast for tradies and trade-based business owners, designed to educate and inform around the topics that matter most in running a business. Hosted by former plumber and digital agency owner Matt Jones, the podcast covers real-world conversations on apprenticeships, marketing, systems, technology, hiring, leadership, and more — all tailored to the trades. Each episode features practical insights, honest lessons, and expert guests from across the industry. Whether y ...
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Matt Jones Helping Tradies Build Smarter, Scalable Businesses Podcasts

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The Perfect Exit: Knowing When To Sell | ft. Cameron Bishop | Ep. 459
42:15
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42:15Send us a text In this episode, host Matt welcomes Cam Bishop from Raincatcher.com for the second part of the mini-series, "Selling Smart: How Trade-Based Businesses Can Build and Sell a Profitable Business." If you missed the first part, make sure to check it out for insights into the five critical mistakes that can ruin your business sale. ⏱️ Tim…
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5 Critical Mistakes That Can Ruin The Sale Of Your Business | ft. Cameron Bishop | Ep. 458
47:21
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47:21Send us a text In this episode, host Matt Jones sits down with Cameron Bishop from Raincatcher for the first part of our mini-series, "Selling Smart: How Tradies Can Build and Sell a Profitable Business." With decades of experience in private equity and business sales, Cameron offers valuable insights into the growing trend of business roll-ups and…
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The Single Most Important Daily Ritual For Business Success | ft. Mick Hawes | Ep. 457
53:23
53:23
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53:23Send us a text In this episode, host Brandon welcomes special guest Mick from the Tool Shed podcast—who’s not only a fellow podcaster but also a seasoned builder’s coach with a whopping 35 years of experience in performance coaching. Fresh off a recent Tool Shed episode featuring Matt from The Site Shed, this crossover promises practical wisdom and…
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The Simple Framework Behind a Roofing Company’s 200K Month | Matt Jones | Ep. 456
15:11
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15:11Send us a text This week, Matt Jones shares a powerful case study of a roofing business that unlocked consistent $200K months using simple but effective systems. If your business is stuck in subcontractor mode or struggling to scale because of inconsistent revenue, this episode will show you what’s possible—and how to get there. Listen to this epis…
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From Stuck to Scaling: The Simple Framework Behind a Roofing Company’s 200K Month | Matt Jones | Ep. 456
15:11
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15:11Send us a text This week, Matt Jones shares a powerful case study of a roofing business that unlocked consistent $200K months using simple but effective systems. If your business is stuck in subcontractor mode or struggling to scale because of inconsistent revenue, this episode will show you what’s possible—and how to get there. Watch this episode …
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Your Branding MIght Be The Problem... Not Your Marketing | ft. Crystal Williams | Ep. 455
54:14
54:14
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54:14Send us a text In this conversation, Matt Jones and Crystal Williams delve into the multifaceted world of branding, emphasizing that branding extends far beyond just logos. They discuss the importance of building a brand identity that resonates with customers, the need for patience in seeing growth, and the significance of community engagement. The…
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AI For Tradies in 2025: How To Streamline Quotes & Save Up On Costs | ft. Roland Ligtenberg | Ep. 454
46:52
46:52
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46:52Send us a text In this episode, host Matt sits down with Roland, co-founder of Housecall Pro – a leading software solution for job management in the trades industry. Recorded after their chance connection at a trades event in Fiji, this conversation is a deep dive into how AI is transforming the home service sector. Roland shares the journey of how…
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Streamlining Workplace Safety: WHS Compliance Tradies and Contractors | ft. Glen Fitzgerald | Ep. 453
29:22
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29:22Send us a text In this episode of The Site Shed, Matt Jones speaks with Glen Fitzgerald from Worx Safety about how tradies can tackle workplace safety compliance without drowning in paperwork. Glen shares how digital tools and automation can help simplify your WHS systems, reduce admin, and increase operational efficiency. They chat about the diffe…
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Why Your Marketing Feels “Icky” (And How to Fix It!) | Rai Cornell
33:39
33:39
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33:39Send us a text In this episode of The Site Shed Podcast, Matt Jones and Rai Cornell discuss the psychology behind marketing and why it can often feel uncomfortable or 'icky.' They explore the importance of authenticity, relationship building, and creating valuable content that resonates with audiences. The conversation delves into overcoming fears …
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Why You Should Never Rely on Ads for Sustainable Growth | ft. Rai Cornell
24:51
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24:51Send us a text We dive into the intricacies of modern marketing. In today's episode, titled "The Psychology of a Savvy Buyer: Appealing to Modern Informed Audiences," hosts Matt Jones and Rai explore the powerful connection between psychology and marketing. Joined by Rai from Cornell Content Marketing, they kick off a fascinating mini series about …
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The Psychology Behind Creating Content that Sells | ft. Rai Cornell | Ep. 450
43:24
43:24
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43:24Send us a text We dive into the intricacies of modern marketing. In today's episode, titled "The Psychology of a Savvy Buyer: Appealing to Modern Informed Audiences," hosts Matt Jones and Rai explore the powerful connection between psychology and marketing. Joined by Rai from Cornell Content Marketing, they kick off a fascinating mini series about …
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From Dog Walks to Deal Talks: How Trust (and Pets) Helped Grow the Team | Ep. 449
55:22
55:22
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55:22Send us a text Welcome to another episode of The Site Shed! In Episode 456, host Matt Jones sits down with James Hearn of Silver Peak Construction for a powerhouse discussion on scaling a trades business, mastering the sales process, and the surprising role that customer rapport (and even a client’s pet preferences) can play in business success. Ja…
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Are You Still Losing Jobs with Outdated Pricing? How Instant Quotes Are Crushing Sales I ft. Josh Koplin | Ep. 448
50:34
50:34
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50:34Send us a text Join host Matt Jones as he sits down with Josh Coplin, co-founder of Eden, a startup focused on revolutionizing the HVAC industry with innovative tools like the Eden Instant Quote. In this episode, they delve into the evolving dynamics of sales processes, especially in the trades industry, and discuss how implementing on-site quoting…
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The Shocking Truth About Why Nearly Half of Your Leads Never Convert, And How to Fix it I ft. Erick Vargas | Ep. 447
36:20
36:20
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36:20Send us a text In this episode, host Matt Jones sits down with Erick Vargas, entrepreneur and co-founder of Followup CRM, for a deep dive into the world of customer relationship management (CRM) in the construction and trade industries. Kicking off the first podcast of 2025, Matt and Erick unpack the evolving role of CRMs—from their origins as lead…
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12X Your Trade Business: Unleashing the Power of AI for Massive Growth | ft. Matt Jones | Ep. 446
16:05
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16:05Send us a text Matt Jones kicks off by diving deep into the key lessons from the previous year and discussing the game-changing opportunities that lie ahead for trade businesses. Matt explores how the rise of accessible AI tools—like ChatGPT—has revolutionized efficiency, productivity, and marketing within the trades industry, bringing a breath of …
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Understanding AI's Revolution in the Trades And Its Workforce Impact | ft. Brandon White | Ep.445
38:04
38:04
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38:04Send us a text Matt is joined by Brandon White for an engaging discussion on the evolving landscape of AI and its profound impact on modern-day businesses. In this episode, explore the history and expansive future of AI, from its beginnings in the late 20th century to its current revolutionary status with tools like ChatGPT. Brandon, a veteran in t…
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How Digital Operations Teams Boost Efficiency | ft. Brandon White | Ep. 444
48:49
48:49
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48:49Send us a text We kick off a fascinating two-part conversation with Brandon White on the theme of constructing a digital operations team from scratch. Join hosts Matt Jones and Brandon as they explore what's behind the concept of digital operations, particularly for trade-based businesses like plumbers, electricians, and builders. Discover why havi…
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Discover the Unfair Marketing Advantage for Trade Businesses | ft. Matt Jones | Ep. 443
32:28
32:28
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32:28Send us a text In today's episode, we're diving into the transformative realm of AEO, or Answer Engine Optimization, a significant evolution in marketing for trade businesses. We'll explore what AEO is, why it's becoming crucial for trade-based businesses, and how it diverges from traditional SEO practices. Join us as we discuss strategies for impl…
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From Followers to Customers: Transforming Social Media Engagement into Business Growth | ft. Mike Andes | Ep.442
28:30
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28:30Send us a text We're diving into the dynamic world of social media and its role in growing your business. Join our host, Matt, and special guest, Mike Andes, as they explore strategies for leveraging social platforms effectively. You'll learn how to create engaging and localized content, the importance of conversion rate optimization, and how to di…
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Shocking Truth About Franchising and Licensing That Every Entrepreneur Must Know | ft. Mike Andes | Ep.441
55:37
55:37
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55:37Send us a text In today's episode, we dive into the intricacies of performance pay and strategic business growth with our insightful guest, Mike, from Washington State. Renowned for founding Augusta Lawn Care, a franchise successfully expanded across the US, Canada, and Australia, Mike brings a wealth of experience in incentivizing performance and …
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Want Higher Earnings? Discover Scott Irwin’s Blueprint to Crush It | ft. Scotty Irwin | Ep.440
44:24
44:24
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44:24Send us a text Today we're diving again into an eye-opening conversation with our special guest, Scott Irwin from Network Plumbing. After surviving a recent cyclone up north, Matt and Scotty discuss the relevant challenges and opportunities in the plumbing business. Scotty shares invaluable insights on building a business from the ground up, emphas…
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Scotty Irwin's Journey of Building a Home Services Empire | ft. Scotty Irwin | Ep.439
43:30
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43:30Send us a text In this episode of The Site Shed podcast, we're thrilled to welcome Scotty Irwin, a seasoned entrepreneur and expert in business acquisitions and growth, as he shares his incredible journey in building the Network Plumbing empire. Scotty takes us through his humble beginnings, where survival was the driving force, to steering a multi…
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From Tradie to Leader: The Mindset Shift That Changes Everything | ft. Keith Mercurio | Ep.438
1:23:41
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1:23:41Send us a text In this episode of The Site Shed podcast, host Matt is joined by Keith Mercurio, exploring themes of growth, leadership, and personal development. Keith shares his journey from being a college dropout to becoming a plumber, and eventually transforming into a leadership coach and motivational speaker. He discusses his work with Servic…
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How to Scale a Business Rapidly with Organic Growth and Acquisitions | ft. Kathryn Howard | Ep.437
55:16
55:16
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55:16Send us a text 🚀 From 30M to 100M – The Blueprint for Trade Business Success! 🚀 Want to know how to grow your trade business fast? In this episode, we dive deep into HVAC business success, the home service industry, and the key business scaling strategies that led to incredible growth. Kathryn Howard shares her inspiring journey from challenges to …
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The FEW Numbers that make ALL the Difference | ft. Ellen Rohr | Ep.436
54:36
54:36
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54:36Send us a text 💰 Are you charging enough in your trade business? If you’re in plumbing, electrical, HVAC, or any other trade, knowing your numbers is the key to success! In this episode, we dive into business finance for trades, pricing for profit, and growing a trade business without the common financial mistakes. 🚀 Special guest Ellen Rohr shares…
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