This is the Marketing Tails podcast where we feature top executives and entrepreneurs and share their inspiring stories.
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Markbevington Podcasts
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From Birds to Breakthroughs: 50 Years of Pet Nutrition with Purpose
31:31
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31:31Welcome to Marketing Tails—the show where host Mark Bevington talks with founders and execs who are excelling at growth and changing the way we do business. Mark sat down with Nadine Lafeber, Vice President of Marketing and Sales at a multi-generational company that's been pioneering high-quality, specialized pet nutrition since 1973. What began as…
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Treats, Toys & Brand Lessons from Global Pet Expo
18:13
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18:13In this episode of Marketing Tails, recorded live at Global Pet Expo 2025, host Mark Bevington sits down with two powerhouse pet treat brands making waves in the industry: George from Tall Tails (3T Brands) and Kelsey Sora from Polkadog. From heritage-driven storytelling to premium ingredient sourcing, this candid conversation dives into what's dri…
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The Original Cat Backpack With Emily Miethner
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35:35Emily Miethner is Co-founder of Travel Cat, an omni-channel pet product company specializing in premium cat products. A serial entrepreneur with expertise in community building, social media, and digital marketing, she co-founded Travel Cat, formerly known as Your Cat Backpack, in 2018 with her husband. Now the world's leading cat travel brand, Tra…
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From Paws to Profit: Building an Authentic Pet Brand Online With Tori Mistick
36:12
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36:12Tori Mistick is the Founder of Wear Wag Repeat, an award-winning dog mom lifestyle brand and blog, and the host of its popular podcast highlighting inspiring women entrepreneurs in the pet industry. With over 40,000 Instagram followers, Tori has built a vibrant community of pet lovers and is recognized for her expertise in digital marketing, dog ca…
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From Sleepover Idea to Teen-preneurship: The Luca & The Five Girls Venture
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22:21Elli, Kate, Lauren, Emery, and Rylie are the Founders of Luca & The Five Girls, an organic dog treat company. The 17-year-old high school students' entrepreneurial journey began at a sleepover in 2017 — inspired by their love for a dog named Luca, they decided to create healthy, tasty dog treats. The group has successfully expanded their business t…
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Revolutionizing Learning Through Pets With Melinda Thomas
27:25
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27:25Melinda Thomas is the Executive Director of Pets in the Classroom, a grant program that supports teachers and enhances students' educational and personal development through pet interaction. Under her leadership, the organization has impacted over 10 million students and 250,000 teachers, providing financial assistance for classroom pets across the…
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How 3TBrands Bridges the Gap Between Pets, Pet Parents, and Retailers With George Barton
33:27
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33:27George Barton is the Marketing Director at 3TBrands, a company specializing in dog products such as toys, beds, blankets, and accessories under the brands Tall Tails and Original Territory. 3TBrands leverages its 90-year manufacturing heritage, drawing on its roots in the infant and baby space to create safer and more thoughtful pet products. With …
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Product Marketer Turned Pet Chew Toy Leader: Building a Viral Brand
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40:21Adam Baker is the Founder of SodaPup, a Colorado-based company specializing in innovative, sustainable, and non-toxic rubber dog toys in the USA. With a background in product management at notable companies such as Nike, Under Armour, and Crocs, Adam has successfully transferred his knowledge to the pet industry. Under his leadership, SodaPup has b…
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Leveraging Strategic Insights and Market Intelligence for Purpose-Driven Innovation
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46:35Peter Kenseth is the Vice President and Managing Partner at Maia Strategy, a consulting firm leveraging market intelligence and in-depth customized research and analysis to help companies enter new markets, outflank the competition, and win new customers. Since joining the firm in 2013, Peter has helped businesses develop winning strategies by unco…
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From the Himalayas to Your Pet: Building an Authentic, Award-Winning Brand
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42:11Pukar Pyakurel is the Founder and President of Yak9 Chews, an award-winning pet treat company creating premium organic cheese chews for dogs. Yak9 Chews is recognized as an industry leader in the yak cheese chew industry with its innovative flavors and sustainable product packaging. Founded in 2015 by Pukar and his wife Shristi, the brand stands ou…
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The Power of Community for Your Marketing
39:28
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39:28Mark Schaefer is the Executive Director at Schaefer Marketing Solutions, which helps companies stand out in a world of overwhelming information density. He is a TED keynote speaker, marketing strategist, futurist, university educator, and author of 10 books, including KNOWN and Marketing Rebellion. From Fortune 500 companies such as adidas and John…
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Revolutionizing Pet Care With Organic Manufacturing
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35:27Sarah Goldberger is the Founder and CEO of Lord Jameson, an award-winning luxury dog treats company on a mission to kindle the bond between dogs and humans. A seasoned professional with over 25 years of experience, Sarah started her career at ABC Good Morning America, specializing in brand development, business management, and luxury product market…
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Unveiling the Future of AI-Driven Marketing and Analytics
36:37
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36:37John Wall is Co-host of Marketing Over Coffee, where he explores the intersection of marketing, sales, and technology with industry experts. A seasoned marketer, John is also a Partner at Trust Insights, where he harnesses the power of data, AI, and marketing technologies to drive growth. With a track record of innovation, his career includes a sig…
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Lessons in Authenticity From an Athlete Turned Entrepreneur
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42:11Kat Donatello is the Founder and Chief Inspiration Officer at Austin and Kat, which specializes in natural, holistic pet supplements. Fueled by her dedication to animal health, Kat transitioned from a high-level athlete and race director to a trailblazer in the CBD pet wellness space. Starting in her home kitchen with all-natural remedies to improv…
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Redefining the Pet Business With Blue Line K-9
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45:16Michael Soler is the Founder of Blue Line K-9 Dog Training, a team of highly qualified and experienced dog trainers focused on improving the lives of pet owners and their companions. With over 20 years of experience, Michael is a decorated Marine veteran, an accomplished entrepreneur, a keynote speaker, and a recognized authority in dog training. H…
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Harnessing Nature's Power: The MAVRIK Journey to Horse Health With Sara McCarville
31:18
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31:18Sara McCarville is the Founder and CEO of MAVRIK equine, a pioneering company dedicated to enhancing horse health and performance through innovative solutions and comprehensive care. Sara is also the CEO of Sterling Essentials, an all-natural essential oil-based leather cleaner and conditioner company. Sara's expertise in equine management has led …
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Advocacy in Focus: Mindy Dutka on the Power of Story-Driven Dog Photography
28:27
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28:27Mindy Dutka is a visual storyteller, dog advocate, and commercial dog photographer for Dogs I Meet, providing mission-driven photography for brands and animal welfare organizations. Dogs supported her during the most challenging times of her life, inspiring her to rekindle her passion for photography. Now, Mindy partners with brands and mission-dri…
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Sharon Tuggle is the Founder and CEO of 5 Element Food Therapy, an innovative venture dedicated to enhancing pet health through nutrition. Her journey into the pet care industry began with a personal experience involving her dog's health crisis, igniting her passion for the healing power of food rooted in traditional Chinese medicine. This led Shar…
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Crafting the Perfect Meal: It's All About Pet Gut Health With Joshua Honcoop
40:43
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40:43Joshua Honcoop is the Founder and CEO of Honcoop Natural Pet Food, a leading innovator in the high-end pet food industry. Driven by a passion for crafting nourishing meals for dogs, Honcoop prioritizes canine well-being by focusing on natural baked treats and promoting gut health through specialized products. Joshua and his team offer nutrition con…
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Unveiling Trends and Innovation in Pet Treats and Cakes
42:17
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42:17Melinda Kirk Stenger is the CEO and Founder of PetCakes by Lucky Paws, a complete baking kit for cats and dogs and winner of the Best in Show Award at the Global Pet Expo 2023. A dynamic entrepreneur with over 20 years of canine culinary experience, Melinda spearheaded the development of the first-ever DIY organic microwavable pet treats, revolutio…
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Jordan Sand is Co-founder of Cold Water Technologies, the brand behind Happy Scratch technology, a supplemental formula that supports skin health to relieve pet allergies. As an add-on to pet food, the formula decreases hotspots and itching. Jordan developed Happy Scratch after receiving a post-doctorate degree in molecular and environmental toxico…
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Functional and Tasty Dog Treats: How To Develop the Winning Combo
27:45
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27:45Rianna Young is the Founder and CEO of Happy Hounds, a premium pet treat and tincture company that strives to improve pets' quality of life by reducing anxiety and pain. NY Cannabis Insider has recognized Rianna as one of New York's Women in Cannabis. She previously worked in various local and state government roles in New York, including Chief of …
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Marketing Insights From a Corporate Refugee Turned Successful Franchisee
35:07
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35:07Gerry Romanelli is an entrepreneur, small business owner, and franchisee of multiple brands including Hounds Town, Units Storage, Fetch!, and Furry Land. His background in transportation and logistics, highlighted by extensive business experience, has helped shape his understanding of the latest products, services, and standards in the market. Gerr…
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Harnessing Data Integration in CRMs for Business Growth
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27:11David Masulli is the CRM Manager at Pet Food Experts, a leading pet food and supplies distributor partnering with over 6,500 retailers across the US. A RevOps veteran with a background in marketing automation and HubSpot administration, David has a proven track record of optimizing e-commerce revenue and developing compelling marketing campaigns. L…
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Safeguarding eCommerce in an Evolving Digital Landscape With Maya Barkay
41:09
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41:09Maya Barkay is Vice President of Marketing at EverC, a cyber intelligence company providing financial institutions, vendors, and merchants with risk management services. With over two decades of marketing and leadership expertise, she is a seasoned professional renowned for her strategic prowess. Throughout her career, Maya has spearheaded impactfu…
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The Unique CRM Challenges of Operating Dog Socials with Luke Silverman of Bark Social
29:50
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29:50Luke Silverman is the Co-founder and CEO of Bark Social, a social experience integrating three of life's pleasures: the companionship of dogs, the indulgence of libations, and freshly brewed coffee. Wanting his dog to live his best life, Luke was inspired to create this first-of-its-kind concept. He is a third-generation restaurateur who grew up le…
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Brad Shear is the CEO of Potter League for Animals, the largest animal wellness organization in Rhode Island, which provides shelter and care for dogs. He's been in the animal wellness industry for over 29 years, contributing to multiple regional and national organizations. Before Potter League, Brad led the Mohawk Hudson Humane Society as Presiden…
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For the Love of Sales: It's Not About Selling
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29:40Darby Copenhaver is a Scale Specialist and Sales Coach at Agency 360, a marketing analytics solution helping businesses manage leads, advertisements, and social media marketing. In his role, he helps business owners transform their design agency burdens into assets that create predictability, wealth, and freedom. Before Agency 360, Darby worked as …
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From Fluff to Fame: How To Make Your Pet Product Go Viral With Influencers
28:55
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28:55Dan Coughlin is the Co-founder and Managing Director of Get Hyped, a leading influencer and social media marketing agency. His keen eye for innovation and passion for delivering measurable results with influencers have helped Dan navigate brands to unprecedented heights across an ever-evolving social media landscape. Now a seasoned marketing strate…
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Marketing and Branding Isn't Brain Surgery
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29:30Jessie Wallace is a Marketing Coordinator at Nordblom Company, a multifaceted real estate enterprise investing in commercial, life science, biomedical, retail, and multi-family properties based in Massachusetts. In her role, Jessie oversees marketing initiatives for the commercial, residential, and corporate teams. She has over 10 years of experien…
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TESTIMONIALS STINK! Video Case Stories Will 10X Your Business
35:48
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35:48Ian Garlic is the Founder of Video Cast Story, an agency that supports brands in developing strategies and goals for video case stories. He is also the Founder of StoryCrews, a company dedicated to connecting businesses with top-rated videographers to help them market and expand their brands through powerful video stories. With over 15 years of exp…
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Cindy Dunston Quirk is the Founder and Chief Dog Lover at Scout and Zoe's Premium Pet Products, a company producing chews and treats made solely of American-sourced, human-grade raw ingredients. What started as an idea to cure allergy issues for her puppies Scout and Zoey evolved into a global enterprise creating products for dogs, cats, and small …
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Johan Axelsson is the Founder and former President of LeanSwift, a global leader in e-commerce and mobile solutions focused on customers in manufacturing, food and beverage, distribution, and fashion. He is also the current Global Consulting Head of Infor Practice at Wipro. As a serial entrepreneur who founded and exited companies, Johan has over 2…
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Positioning Independent Pet Retailers for Success With Todd Dittman of IndiePet
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22:39Todd Dittman is the Executive Director of IndiePet, a trade association that supports independent and neighborhood retail pet stores and manufacturers and the service providers that serve them. As the inaugural Executive Director of IndiePet, Todd is responsible for educating board members, defining manufacturing standards, providing competitive op…
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Shannon Rosic is the Director of WealthStack Content & Solutions at Informa, a British international event, digital services, and academic knowledge group specializing in publishing, business intelligence, and exhibitions. Shannon has an extensive resume, working in B2B digital marketing, financial technology, and multimedia. Before joining Informa…
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Setting the Industry Standard for Digital Marketing With Mark Bevington of Ninedot
18:56
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18:56Mark Bevington is the CEO of Ninedot, a Providence, Rhode Island-based design agency focused on helping businesses grow. Mark has been in the advertising business for over 20 years, starting his career as a graphic artist for Circle.com. Beyond his CEO efforts, Mark serves on the advisory board at the American Institute of Graphic Arts Rhode Island…
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