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Discover how the best media brands and solo operators are winning at newsletter growth & monetization. Hosted by SparkLoop's cofounder Louis Nicholls and SparkLoop's newsletter nerd, Dylan Redekop—we take you behind the scenes and share the strategies, trends, and tactics you need to know to build your email audience and revenue. Featuring exclusive interviews with the smartest media experts and operators out there today. Including from the Hustle, Morning Brew, Workweek, The Pour Over, and ...
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The Terrific Teacherpreneur

Alexandra Baxter - TpT Seller Coach

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This podcast is for teacherpreneurs looking to create and grow profitable online businesses! It is full of actionable tips and advice for teacher authors on Teachers Pay Teachers. The Terrific Teacherpreneur podcast features business, productivity, and marketing tips for teacher sellers looking to transform their side hustle into a successful business. If you are a TpT seller, this podcast is for you!
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On this week’s episode of The Terrific Teacherpreneur, I share why you should start marketing on Pinterest if you're struggling to get eyes on your resources. In this episode, I discuss: The hustle-free and passive nature of Pinterest Why Pinterest is great for introverts Who Pinterest isn't good for The importance of the 'explore phase' in busines…
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On this week’s episode of The Terrific Teacherpreneur, I share a to-do list for starting email marketing. In this episode, I discuss: Which email service provider I recommend The next step that most people won't tell you about Other things that need to be done early on, such as creating a lead magnet One thing to do that will keep your list organiz…
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On this week’s episode of The Terrific Teacherpreneur, the TPT seller survey is back! In 2022, I conducted a survey about what TPT sellers earn. Listen here to my most popular podcast episode. In 2025, we conducted the survey again. Click here for the results. In this episode, I share some of my takeaways from the data. The survey dives into earnin…
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On this week’s episode of The Terrific Teacherpreneur, I share some data for two seasonal resources that had an increase in sales in October 2025 compared to October 2024. I share about how SEO tweaks increased the units sold. In this episode, I discuss: Why a seasonal resource might not be performing well How to get more eyes on your TPT resources…
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On this week’s episode of The Terrific Teacherpreneur, I discuss the strategy behind nearly half of my TPT earnings. In this quick episode, I discuss: How 6 TPT listings generated nearly $50k Ways that you can do this strategy in your store You are probably already doing this strategy, but this episode is the push you need to do more of it! - Like …
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On this week’s episode of The Terrific Teacherpreneur, I share a few tips on your fave topic...SEO! In this quick episode, I share: The importance of specificity and niching down in order to stand out from the competition A tip about keyword positions within titles The big mistake that some sellers make in their titles How to transform your descrip…
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On this week’s episode of The Terrific Teacherpreneur, I take a look at my five most popular episodes. I discuss why they resonated and share takeaways and action items from each episode. In this quick episode, I share reminders about: Intentional product creation Impactful upsells The value of small SEO tweaks The mindset you need to have Comparin…
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On this week’s episode of The Terrific Teacherpreneur, I discuss the big changes coming to email service providers. In this episode, I discuss: Exactly what changes are coming to Flodesk, Kit, & Mailerlite Whether you should start email marketing as a newbie Whether you should switch to Flodesk if you already have a list Why it's okay to care about…
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On this week’s episode of The Terrific Teacherpreneur, I discuss AI and its threat to Teachers Pay Teachers stores. Is it really a big deal? If so, what can you do to save your store? In this episode, I discuss: Is AI really a threat to your TPT store? How to adjust your future product creation to compete with AI What to do with your existing produ…
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On this week’s episode of The Terrific Teacherpreneur, I'm back for part 2 where I look at the luxury make-up industry on social media and highlight some of the strategies that are used to make sales. I continue to discuss how these strategies can be used in your teacher business to increase your revenue. In this episode, I cover: The importance of…
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On this week’s episode of The Terrific Teacherpreneur, I take a look at the luxury make-up industry on social media and highlight some of the strategies that are used to make sales. I discuss how these strategies can be used in your teacher business to increase your revenue. In this episode, I cover: The concept of freebies and how to create the 'k…
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On this week’s episode of The Terrific Teacherpreneur, I’m diving into the key tasks in your business that will boost your sales. When life has you juggling a million things, you don’t have time to waste. The strategies I share today are all about streamlining your efforts for maximum profit. In this episode, I cover: How my own life changes have r…
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On this week’s episode of The Terrific Teacherpreneur, I’m covering how to grow and scale your business. No matter where you are in your journey, there are specific actions you can take to keep moving forward. I’ll break it all down so you can leave this episode with a clear idea of your next steps. In this episode, I discuss: Why the best growth s…
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On this week’s episode of The Terrific Teacherpreneur, I reveal how certain resources may be unintentionally hindering your sales. By tuning in, you’ll gain the insights needed to enhance your existing resources and create resources that will drive future sales. In this episode, I cover: Why addressing this issue early in your business is key to lo…
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On this week’s episode of The Terrific Teacherpreneur, I share advice that will help you to easily write emails to your subscribers. Email marketing offers a high ROI, and knowing exactly what to send will help you achieve it. In this episode, I cover: How to leverage long-form content to fuel your emails Creative ways to provide value to subscribe…
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On this week’s episode of The Terrific Teacherpreneur, I explore how podcasting can help you grow your business. Podcasting stands out from other marketing methods and offers opportunities in the TPT space. In this episode, I discuss: Key statistics on the current state of podcasting How to leverage podcasting without having your own show What make…
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On this week’s episode of The Terrific Teacherpreneur, I share the power behind email lead magnets. Whether you’re an email marketing newbie or have been working on it for a while, this episode offers the advice you need to create a strong lead magnet and put it to work for your business. In this episode, I cover: How lead magnets function and why …
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On this week’s episode of The Terrific Teacherpreneur, I’m sharing my top tips for successful course creation. This episode will guide you through the essential steps of the course creation process, empowering you to build a course that not only serves your audience but also adds value to your business! In this episode, I cover: The most popular ho…
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On this week’s episode of The Terrific Teacherpreneur, I explore how to expand your TPT business by creating a course. This episode will guide you in deciding whether course creation is the right step for you and help you pinpoint the perfect course topic. In this episode, I cover: Why offering a course is an appealing option for TPT sellers How to…
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On this week’s episode of The Terrific Teacherpreneur, I discuss ways to diversify your business beyond TPT. Expanding your income streams is a smart move for the long-term health of your business, but knowing where to start can be overwhelming. In this episode, I cover: How to determine when it’s the right time to expand your income streams How to…
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In this week’s episode of The Terrific Teacherpreneur, I’m back with Savannah from Campbell Creates Readers for part two of our conversation. Savannah shares her invaluable insights on why it’s perfectly okay to admit you can’t do it all, and how letting go can actually help fuel your business. In this episode, we discuss: How to delegate the right…
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On this week’s episode of The Terrific Teacherpreneur, I’m joined by Savannah from Campbell Creates Readers for a candid conversation about the highs and lows of entrepreneurship. In this episode, we discuss: How Savannah’s business has evolved in recent years How to diversify in the right ways Why you have to keep a level head through successes an…
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On this week’s episode of The Terrific Teacherpreneur, I’m diving into a topic that’s been on my mind for a while: the division of household labor and its impact on your TPT business. With insightful statistics and a look at the book Fair Play by Eve Rodsky, I share how shifting roles at home can free up more time to focus on growing your business.…
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On this week’s episode of The Terrific Teacherpreneur, I discuss the most valuable ways to spend your precious time. This episode is for those days when life is full and you have a short window of time to dedicate towards your business. In this episode, I discuss: Why focusing on marketing is gambling with your time How time spent on SEO is guarant…
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On this week’s episode of The Terrific Teacherpreneur, Heather from HoJo’s Teaching Adventures returns for Part 2 of our conversation. We dive into TPT marketing strategies and discuss the mindset needed to navigate declining sales. In this episode, we discuss: Which products and listings to give attention to Why the decline in sales changed produc…
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On this week’s episode of The Terrific Teacherpreneur, Heather from HoJo’s Teaching Adventures joins me for a conversation about her experience as a veteran seller and her decline in sales since personalized search began. This is an open and honest conversation that you won’t want to miss! In this episode, we discuss: How the personalized search fe…
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On this week’s episode of The Terrific Teacherpreneur, I dive into the power of thumbnails and previews in your listings. You’ll walk away from this episode understanding each listing component and gain some motivation to improve yours for better sales! In this episode, I discuss: Why a thumbnail is not optional How to create the best thumbnails fo…
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On this week’s episode of The Terrific Teacherpreneur, I cover why you need to stop making cheap resources and what to do with your existing low-cost listings. This episode just may be the wake-up call you need to increase your earnings! In this episode, I discuss: How I’ve adjusted my store over the years How to expand existing resources for incre…
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On this week’s episode of The Terrific Teacherpreneur, I share why another TPT seller may be more successful than you. There are lots of individual factors that play into a seller's level of achievement, but this episode gets into what can set you apart from someone exactly like you. In this episode, I discuss: What can separate one seller from ano…
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On this week’s episode of The Terrific Teacherpreneur, I share how your niche may be hurting you. Yes, a niche is important to your business, however considering the flip side of how it negatively impacts your sales is eye opening! In this episode, I discuss: Why a narrow niche has benefits over a broad one What makes some niches challenging Why yo…
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On this week’s episode of The Terrific Teacherpreneur, I get into all the details of my 3rd and 4th years selling on TPT. We often get caught up in others’ instant success stories. My trajectory has been far from that, and you may be interested to hear what I’ve learned from it. In this episode, I discuss: A recap of my first two years on TPT What …
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In this week’s episode of The Terrific Teacherpreneur, I discuss why buyers aren’t purchasing your TPT resources. We all know that product listings hold a lot of weight, and there are aspects of a listing that can turn buyers away. This episode is full of advice and opinions from other sellers based on their personal buying experiences, making it a…
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This week’s episode of The Terrific Teacherpreneur is Part 2 of a two-part episode on the economic principle of the law of diminishing returns. You’ll hear exactly what this principle means for new and experienced sellers. In this episode, I discuss: How the law of diminishing returns results in slow growth for newer or smaller sellers Why this pri…
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This week’s episode of The Terrific Teacherpreneur is Part 1 of a two-part episode on the economic principle of the law of diminishing returns. This theory can be applied to each and every aspect of your business, so be ready for an impactful episode! In this episode, I discuss: How the law of diminishing returns influences the amount of resources,…
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In this week’s episode of The Terrific Teacherpreneur, I discuss how to make a stand-out product that meets your buyers’ needs in that irresistible kind of way. Listen in to hear all about how finding and creating your store’s ‘diamond’ can be a cornerstone of your business. In this episode, I share: How to know if you have a diamond in your produc…
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In this week’s episode of The Terrific Teacherpreneur, I share my best advice for thumbnails that drive sales. It’s no secret that thumbnails matter, but I have some strong opinions on them. Buckle up for my passionate rant about what goes into a strong visual thumbnail. In this episode, I discuss: Why you must prioritize top of the funnel listing …
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In this week’s episode of The Terrific Teacherpreneur, I share a motivation dump straight from my notes app to your ears. This episode is full of words of wisdom and thought provoking stories to help you focus on what maters and move your store forward. In this episode, I share: Why quality products may fall flat and how to set them up for success …
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In this week’s episode of The Terrific Teacherpreneur, I discuss the book The One Thing by Gary Keller. This book helped me to prioritize the most impactful aspects of my business so that I can focus on tasks that will increase my sales. Listen in to hear how you can do the same! In this episode, I share: Why I believe success comes from our action…
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In this week’s episode of The Terrific Teacherpreneur, I discuss how to apply expert marketing strategies to your TPT business. In this episode, I discuss: Why you should highlight the benefits your products produce How to incorporate the verbatim affect into TPT marketing How to build trust and credibility with buyers How to organize your resource…
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In this week’s episode of The Terrific Teacherpreneur, I share how to take high quality photos of your resources. This episode will encourage you to take photos if you aren’t already doing so, or help improve your current practice to boost your sales. In this episode, I discuss: Why product photography is non-negotiable The elements of a high quali…
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This week on The Terrific Teacherpreneur, I’m celebrating 150 episodes of the show with words of wisdom from TPT sellers who are ranked in the top 500 sellers. Grab a pen and paper because this episode is full of advice you’ll want to hold on to! In this episode, I share: What accomplished sellers feel helped them achieve their success Why it’s imp…
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This week’s episode of The Terrific Teacherpreneur podcast is about using description upsells on your TPT listings. In this episode, I share tips about this easy revenue generating strategy. In this episode, I discuss: What description upsells are Why you should try it Where exactly the links should go What description upsells look like Why UTMs ar…
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Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. WATCH THIS EPISODE ON YOUTUBE >> ================================== Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Josh Spector—marketing st…
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This week’s episode of The Terrific Teacherpreneur is about how to avoid that never ending to-do list and subsequent feeling of overwhelm. In this episode, I break down some of your options. In this episode, I discuss: What things YOU should work on What things OTHERS should work on What things NO-ONE should work on Tasks can either be done by you,…
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Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. WATCH THIS EPISODE ON YOUTUBE >> ================================== Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Gunnar Holm of Grow Joy, …
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This week’s episode of The Terrific Teacherpreneur is about video pins on Pinterest. In this episode, I explain how exactly to make them. In this episode, I discuss: How video is taking over in the marketing world The setup for recording a video Tips for recording a good quality video How to edit a video How long a video should be Things to remembe…
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Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. WATCH THIS EPISODE ON YOUTUBE >> ================================== Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Gunnar Holm of Grow Joy, …
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This week’s episode of The Terrific Teacherpreneur is all about my earnings from Pinterest. In this episode, I explain how I make hundreds of dollars each month with only a small time commitment. In this episode, I discuss: Exactly how much money I've made from Pinterest and blogging in the last 3-4 years When I started Pinterest and blogging A bre…
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Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. WATCH THIS EPISODE ON YOUTUBE >> ================================== Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Ryan Sneddon of Naptown S…
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This week’s episode of The Terrific Teacherpreneur is about choosing between two marketing platforms: Pinterest and Instagram. In this episode, I break down exactly which one is right for you. In this episode, I discuss: How personality traits (such as being an introvert and extrovert) impact the decision How your preferred work style and time comm…
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