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MGIM MBA | Author Podcasts

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Calling all artists, makers, crafters and designers! Are you tired of navigating your art business all by yourself? Do you wish you had straightforward business support designed for creative professionals just like you? Have dreams of business growth without sacrificing your integrity? You’re in luck! Class is now in session and you have a first-row seat to your next semester of creative business growth. What’s more? You don’t have to do it all alone. Join Heather Allen MGIM-MBA — author, bu ...
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Are my revenue goals even possible? šŸ¤” This question requires more than just a yes or no response. If I were to answer this for you, I’d be tempted to say, ā€œAbsolutely yes your revenue goals are possibleā€ because the optimist in me believes with strategy, planning, faith in your vision and follow through, just about anything is possible... But the s…
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āœļøšŸ—’ļø Summer School is now in session! Throughout the month of July, join me here on the Revenue Ready Creative podcast each Monday for conversations with guest experts in art and design who are ready to drop knowledge on topics like building resilience in self-employment, getting your name out there in the community, switching to a value-based pric…
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Summer School is now in session! Throughout the month of July, join me here on the Revenue Ready Creative podcast each Monday for conversations with guest experts in art and design who are ready to drop knowledge on topics like building resilience in self-employment, getting your name out there in the community, switching to a value-based pricing m…
  continue reading
 
āœļøšŸ—’ļø Summer School is now in session! Throughout the month of July, join me here on the Revenue Ready Creative podcast each Monday for conversations with guest experts in art and design who are ready to drop knowledge on topics like building resilience in self-employment, getting your name out there in the community, switching to a value-based pric…
  continue reading
 
āœļøšŸ—’ļø Summer School is now in session! Throughout the month of July, join me here on the Revenue Ready Creative podcast each Monday for conversations with guest experts in art and design who are ready to drop knowledge on topics like building resilience in self-employment, getting your name out there in the community, switching to a value-based pric…
  continue reading
 
Chasing down material costs... Trying to build a timeline you can share with clients... Staring at a blank page when it’s time to write about your work... Spending hours pulling reference images or mockups just to get your ideas across. As a self-employed artist or creative business owner, these kinds of tasks can eat up your energy before you even…
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Hey, Creative Boss! It's Quarterly Review time. A touchpoint in your business, four times per year, in which you assess and evaluate what matters most to you. It's a healthy practice to have these specific touch points to see how far you are with your goals for the year. I'll give you questions and prompts to help guide your Quarterly Business Revi…
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When you think about pricing your work, your workshops, your services, and your final collections ... do you just want to throw up? There is so much emotional influence associated with landing on that final number. And that's before even asking someone to pay it... I get it. I’ve been there personally and I see it when I work with artists to define…
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When was the last time you took a vacation? Do you have one coming up? Or do you have another type of leave of absence coming up (planned or otherwise) that will definitely interrupt your work? Tune in for a few tips to help you prepare yourself, your inventory, and your customers for any pause in work that might affect your business and availabili…
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Feel like you're hitting low point? Are things dull, tired, or totally uninspired? Do you find yourself in a rut lately? Feel like you’re just going through the motions? If being self-employed—turning your creativity into your livelihood—is starting to wear on you and take it's toll... If suddenly you find that the joy is getting buried under the h…
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Today, I’m taking you into a conversation with one of my current clients, Wisconsin-based oil painter, Hallie Kohn. Hallie became my art business coaching client a few weeks after I became her newest collector. Right away, we worked through a visioning exercise that set her up for her own Revenue Ready Plan. Ready to work together to create your ow…
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You know those moments when you’ve poured everything into your work — your time, your energy, your heart — and then it hits you: you might be doing too much, stretching yourself too thin, trying to carry every part of this business on your own... Or those long days where you’ve packed up your car, hauled your work, your displays, your tent, and tha…
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Click HERE to Respond to the Request for Topics We've covered a lot of ground in the last 9 months, friend. For artists in business, you'll find the REVENUE READY CREATIVE has you covered for things like: How to get started with quarterly sales tracking Ways to earn consistent sales through passive income Goal mapping, strategic planning, and time …
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Let's talk about something that hits close to home for a lot of us—especially those who are self employed in creative fields. If you’ve ever found yourself doubting your talents and abilities, feeling like a fraud in your own success, or wondering when people will ā€œfind outā€ you're not as together as they think—you’re not alone. This episode is int…
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Let’s face it—distractions are everywhere. From social media scrolls to seasonal mood shifts, staying focused as a creative can feel like chasing light through a fog. But what if the secret isn’t eliminating distractions, but learning to work with them? In this episode, we’re talking about the systems and rhythms that support your creative business…
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Each week, I’m thrilled to bring lessons learned and best practices for artists and creative small business owners to your listening ears! Surprisingly, when I look at my podcast episode data, among the most listened to episodes is an episode that starts with "Get Organized." You can find that here: Episode 5, ā€œGet Organized in Your Business with t…
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Congrats! šŸŽ‰ You’ve got a show, market, festival, studio tour or workshop coming up. It’s either scheduled with a real date to work towards, or it’s something you’ve imagined, but it’s only a matter of time. Your event is on the horizon. Let’s get you ready, my friend. No need to start from scratch. I’ve got a lightweight plan to share with you that…
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In the Revenue Ready Creative podcast, "Mon-yay!" is reserved for the first or second Monday of the new quarter. It’s a time to look back at your efforts from last quarter so that you can celebrate your achievements, learn from what happened and make adjustments where necessary. But it’s also a great time to look ahead as you prepare for what will …
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You're busy providing OTHER people with creative services and solutions, but have you ever taken time to do the same for yourself? In today's episode, I interview photographer Amy Paulson who helps you see the value of investing in brand photography for yourself and your creative work. Photography is SUCH a powerful element of your online art busin…
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Are you struggling to get more sales online? Ever wonder how website might be contributing to that struggle? Let's talk about the top mistakes artists make in their online business, and particularly in their website. And guess what… I’ve made quite a few mistakes myself! I’m hear to spill the beans… Share the deets… I'll tell you where I messed up …
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What happens after someone clicks the call-to-action button on your art website or your workshop sales page? Where does it take them? What’s the workflow? And more importantly —how does payment get into your business bank account? Let’s take a look at that today as we march forward with all things sales pages for artists this month. Today, I’ll tea…
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Do you wish your website could actually help you sell more art? Do you wish your online presence could attract more buyers and sales? Are you ready to stop wasting time on a website that doesn't convert? Then you’re in the right place! As we continue with "all things sales pages" in the month of March, I’m excited to dive into a super important top…
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Pretend we just developed YOUR Revenue Ready plan. And from that plan, you decide that you want to bring to life a new online offer or service for people to engage with, buy from you, sign up for what you offer, book, schedule. Whatever verb you want to insert there. How do you plan for this new line of business to be profitable for you? Is it poss…
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It’s always helpful to hear different perspectives, especially when it comes to money-related planning for the future. Hi! I’m Heather Allen, your personal professor of revenue readiness. I help artists and creative business owners to identify and optimize their revenue and income potential. And today I’m bringing a special guest into the classroom…
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Raise your hand if time management seems to be a constant battle for you. If you find yourself wishing you had more time... "If I just had more time I could get these things done." Or feeling like the day has gotten away from you. Everything you were planning to do will have to wait until tomorrow or the next day. Or from time to time, you find you…
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It’s time to flip the idea that all goals are a single, one-time event, or the final destination of the journey. šŸ‘€šŸ™ˆ Instead, let’s recognize that some goals can be seen as a process that allows you to make improvements and optimize for continuous wins. āœ… After all, isn’t it better to take what’s working and use it to consistently achieve results? T…
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When you work with me to create your Revenue Ready Plan, you might identify Etsy as a good passive-income option for the future you envision. Or it might already be part of your revenue mix and you’re looking for ways to optimize what you already have. Passive income gives you what you’ve been looking for all along – consistent, predictable revenue…
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Are you struggling to balance creativity with financial success? Do you like the sound of passive income but don’t know how or where to start? Do you dream of consistent income year round, not just during market and festival season? Feeling like there isn’t enough time to start something new in your creative business? Then this episode is for you! …
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Having a mission and a vision statement can be a powerful tool for the impact you want to make in the world. From an personal perspective, both give you something to fall back on when you need a reminder of your "Why." For other people, like customers and future employees, your mission and vision statements can provide clarity and direction. People…
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Need some guidance for reviewing your Q4 sales, communications, and overall efforts? Fourth quarter is the busiest sales time of year for big box and small retailers alike. Many artists, crafters, makers, and designers find themselves overwhelmed by all of the activity, last minute sales and commissions, not to mention personal obligations that com…
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A common challenge we all experience with New Year's goal setting is figuring out how to sustain that energy and intention beyond the start of the year. You’ve seen those ads or memes about the new exercise bike or treadmill blending in with the furniture, being used as a clothes rack because over time, those exercise goals either change or fade aw…
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Hearing or reading about economic trends and predictions might cause you to think a little differently about how you’re doing things in your business. And how to prepare for uncertainty and change... After all, if you’re a commercial artist, designer, or creative business owner, get this – your customers are part of the economic trends you’re heari…
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A new year is on the horizon. Pretty soon you’ll be starting a new semester of learning, testing, and growing in your creative business. But before that semester begins, let’s kick off this episode with a Pop quiz! Question: A self-employed artist wants to earn more in the year ahead. Should she: Have a revenue-ready plan that will lead to higher e…
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Calling all workaholics! For creative small business owners, the end of year rush is particularly overwhelming. There are a lot of overlapping priorities. You’re wrapping up work, business, project commitments, commissions... You’re trying to make sales while gearing up for a new year with a desire to do things differently in your business. On top …
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Today’s episode is the second in the series, and it’s all about the customer’s point of view. If you're ready for more commission sales in 2025, then put on your customer hat (maybe it’s a fuzzy red and white hat for the holidays) and think about the custom commission process from the buyer’s point of view. Here's the common challenges with this. A…
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Okay, here’s a common scenario: Someone out of the blue contacts you or stops by your booth at an art fair. They’re curious about how much it might cost if they hired you to make something for them. They want to know what the cost of a commission is. So what do you say? While it might be tempting to give them a solid number up front, doing so might…
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If you're curious about what it takes to start and maintain a paid membership community as part of your business offerings, today I’m chatting with just the gal for you. Since 2004, Christine Mighion has been hand crafting each piece of jewelry in her Northern Indiana studio. Using gold, silver, semi-precious and precious stones, her line is a bala…
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Welcome back to class. Today, we’re talking about ONE KEY THING that’s absolutely essential to successful planning. All of the best planning in the world can go straight out the window if this one thing isn’t there. I’ve experienced it. You’ve experienced it. So let’s talk about the difference between having this one critical piece in place and not…
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Raise your hand if you have a clearly defined budget and a strategy for investing in yourself as a small business owner in the year ahead. I don’t see a lot of hands up. Let me rephrase... Raise your hand if you’re not quite sure what to budget for, business-wise, or where to make minor shifts and adjustments to invest in yourself and your creative…
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When you’re in business for yourself, wearing so many hats, doing everything yourself or delegating to a few reliable individuals, everything depends on your energy, your focus, your drive, and your ability to create. Creative small businesses ask a lot of their creator. Which is why we’re diving into one of the biggest contributors to distraction,…
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Let’s say it’s Monday morning and you open your inbox to find not one, not two, but three emails from customers who want to hire you for a commission of original artwork. What do you do? Do you know how to get those new customers from their commission inquiry email all the way through your process to the final product? Is there a customer service o…
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You’re in a creative field so chances are, you have many skills and talents that you’ve turned into income at one point or another. Freelance work doesn’t scare you. You’re up for the challenge. You’re a creative professional in a gig economy, and you’re not alone. A few questions for you to consider: Do you ever find yourself so excited or overwhe…
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Whether you’re an artist, crafter, designer, or graphic designer, being "Revenue Ready" is essential for consistent sales and business growth. In this episode, we’re diving into the most critical areas for any creative business owner to have in place in order to ready for that next sale and to get sales consistently. I’m going over some key points …
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Today we’re talking about the surprising truth about happiness and purpose through lessons from the book, ā€œBuild the Life You Want: The Art and Science of Getting Happier,ā€ written by Arther C. Brooks and Oprah Winfrey. If you have a vision for your life but believe there are barriers keeping you from achieving a more satisfied and happy outlook, t…
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Welcome to Episode 6! If you haven’t had a chance to listen to Episode 5 which is called, ā€œGet Organized in Your Business with this Sales Tracking Process for Creatives,ā€ that’s a great episode to listen to BEFORE you get into Episode 6. Episode 5 is highly tactical. I lay out how you can prepare for your end of month or end of quarter sales review…
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Welcome to Episode 5 and Happy Mon-yay to you! Today we’re taking a gentle stab at a topic people typically dread – bookkeeping, sales tracking, looking at your numbers, and doing a little spreadsheet administration. Somehow we’re nearing the end of September. So in the coming weeks, you might want to set aside some time to review the last month an…
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Wouldn’t it be nice to have a little extra support with some of those routine administrative tasks you do on a daily, weekly, monthly basis without having to pay someone to do them? I’ve got you covered. In this episode, I'm sharing how AI can help you increase productivity as a self-employed artist, designer, marker or creative business owner. You…
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Welcome to Episode 3! Today we’re talking about 8 guiding principles that you can call on to support your productivity and your courageous, brave work. Brave work is often about doing the next thing even through the discomfort of it. The 8 guiding principles we’ll discuss today are prerequisites that lay the groundwork for your vision. They are fou…
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Today we’re digging into a simple structure that you can use to make your introduction and your ā€œabout meā€ more memorable. This will be especially helpful if you already have shows, festivals and holiday markets scheduled for the upcoming Fall season leading up to the holidays – which is a super busy time in which you’re sure to meet some new peopl…
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If you've ever taken time to reflect on all of the different steps you've taken to get to where you are now, then you know that there are many things in life that we simple can't plan for... Sometimes it takes arriving at a destination or milestone to recognize that all of the experiences leading up to NOW make you who you are. I can't want to tell…
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